COR Caneline Team 7 C4Sun WOHN DESIGN · 2019-11-21 · COR Caneline Team 7 C4Sun DT GmbH, Mörikestraße67, 70199 Stuttgart, Deutschland Telefon +49 711 96666-411 Fax +49 711 96666-415

COR C4SunCaneline Team 7

DT GmbH, Mörikestraße 67, 70199 Stuttgart, Deutschland Telefon +49 711 96666-411 Fax +49 711 96666-41 5 www.wohndesign.de

ContentMagazine profile 2Publisher, distribution and contacts 3All issues - dates and topics 4Advertising formats and rates 5Loose and bound inserts, flyers and technical data 6Basic-rates, promotion and SHOPPING GUIDE 7Wohn!Design full topic range 8

Topics, dates and prices 2018 valid starting October 1, 2017

STYLEGUIDE OUTDOOR SPECIAL TRENDSCOUT

Wohn!Design TRENDSCOUT 10Wohn!Design EUROPE SPECIAL 11Wohn!Design STYLEGUIDE 12Special issue Garten!Trends OUTDOOR 2018 13Our readers 14Cooperation partners 18Wohn!Design - the right magazine for your ad 20

INTERIOR TRENDS ARCHITEKTUR UND DIE SCHÖNEN DINGE DES LEBENSWOHN!DESIGN

25YEARS

INSPIRATIONSREMARKABLESUCCESSFUL

INTERIOR TRENDS ARCHITECTURE AND THE BEAUTIFUL THINGS IN LIFE

WD-2018_Mediad_dt_Q17.qxp_Themen_Leser_WD2010 06.09.17 16:10 Seite 1

WOHN!DESIGNI NTERIOR TRE N DS ARCH ITEKTU R UND DIE SCHÖN EN DI NGE DES LEBENS

SPECIALS:

Neuheiten aus Milano

Feiern im Grünen

Food Revolution 5.0

SUPER COOLArchitektenhaus auf Bali Getaway in Mexiko. Wüstenschloss

EXTRA:

Die Top-Einrichter

25 JAHRE INSPIRATIONEN

UNDIDEEN

HAPPY BIRTHDAY

4/2017-D Juli/August

D/A/I/ES/PBeNeLux

€ 6,50CHF 10,–

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PROFILE OF THE MAGAZINE

25 years WOHN!DESIGN highly reputated trendsetter magazine. Every twomonths we present a diverse spectrum of premium brands for interiordesign for an individual style of living and decorating. Top-class architec-ture reports and exclusive stories from the world of design are also an appre-ciated part of the repertoire, all presented in a refreshing, informative andentertaining way.

WOHN!DESIGN READERS are brand affine, sophisticated readers and exceptionally culture and design interested. They enjoy refined life and luxury.As actors at the leading edge of modern culture, they perceive themselvesas opinion leaders, eager to shape their surroundings with top quality consu-mer investments.

Both consumers and professionals in the world of interior, as architects, in-terior designers and decorators, rate the magazine a valuable and compre-hensive guide to the world of stylish living.

The WOHN!DESIGN portfolio includes 6 issues per year, as well as the spe-cial issue OUTDOOR SUMMER SPECIAL. The two special topic issues,WOHN!DESIGN TRENDSCOUT and WOHN!DESIGN STYLEGUIDE areintegrated in the sequence of the six issues to assure an even better distri-bution on the POS. As a special feature, all issues a equipped with the uni-que SHOPPING GUIDE, which provides a regularly updated list of the topaddresses for furniture stores and showrooms. This removable pocket-guideis considered an invaluable shopping tool by savvy consumers and professio-nals alike.


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Publisher Michael KöhlerPhone +49 711 [email protected]

Editor in Chief Dr. Stephan Demmrich Tel. +49 711 96666-412 [email protected]

Editing Anke Gungl Tel. +49 711 96666-413 [email protected]

Sonja Lukenda Tel. +49 711 96666-414 [email protected]

Advertising Manager Ulrike Ehlers Tel. +49 711 [email protected]

Italy & Spain Rebecca Tuti CastroTel. +49 711 96666-410 [email protected]

Advertising Louise.RichterShopping Guide Tel. +49 711 96666-441

[email protected]

Shopping Guide [email protected]

Publishing House DT GmbHMoerikestrasse 6770199 StuttgartGermany

Phone +49 711 96666-410Fax +49 711 96666-415Mail [email protected]

Tax-Nr. 2899/99029/05825 USt-ID DE 211548 425HBR 20897, AG StuttgartIBAN DE37 6009 0700 0560 0000 06SWIFT-BIC SWBSDESS

General Manager Michael Köhler

Homepage www.wohndesign.dePrice per copy € 6,50

Print-run 60.000 copiesSales 46.310 copiesCirculation 48.729 copies

IVW 02/2017 verified192.000 readers

Publications Wohn!Design 2-monthly

SPECIAL ISSUE OUTDOOR SUMMER _Collections

EXTRA in all issues Shopping Guide take-out booklet presen-ting 500 Shops, Retailers & Showrooms

PUBLISHING HOUSE CONTACTS


ALL MAGAZINES, DATES AND TOPICS

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6 x WOHN!DESIGN as theme magazines with special emphasis and the special edition OUTDOOR SUMMER SPECIAL

Issues

1/2018

2/2018

3/2018

4/2018

5/2018

6/2018

1/2019

SPECIALISSUE

Topics and subjects as editorial directory

The people behind the brands, designers and entrepreneurs with a visionCross-sectoral features around future living. SPECIAL: The rightlighting, let your home shine bright. International Fair-Preview.

Everything about the new consumerism „Reduce to the max!“ But in aslightly different way: What products sweep consumers off their feet?SPECIAL: Living outside. Outdoor furniture for every lifestyle.

Stories about personal lifestyle, custom-made and daring products forselective consumers. Garden party. SPECIAL: The fascination of colors. New outfits and looks for your home.

The Milan Furniture Fair: Our highlights from Scandinavia to Spain.SPECIAL: Europe´s most beautiful kitchens and their dishes.Il Salone Del Mobile, del Bagno and Outdoor Furniture

Dream bathrooms. Luxury kitchens. Entertainment electronics. Textiles.Four different style worlds of tomorrow and how to bring them to yourhome. EXTRA BOOKLET: the best furniture collections from A to Z.

Lifestyles: European Capitals and their Design Scene.Cooking with the stars: from Lafer to Lichter. SPECIAL: Hot times arecoming and it´s all about comfort: from the sauna to the tiled stove.EXTRA BOOKLET: 500 sofas to choose from.

Who is creating the Furnishing World of the Future? Meet bathroom,kitchen and furniture manufacturers from Germany and Europe. A mee-ting of superlatives: European fairs and their trendboards.SPECIAL: An overview of smart homes and home networking.

SPECIAL: The best Outdoor Collections from A to Z Shading, Umbrellas, Pavillons, Outdoor Lights, Outdoor Kitchens, BBQ,Accesories, Landscaping, Architecture plus extra Shopping-Guide.

Publishing

08.12.2017

23.02.2018

27.04.2018

29.06.2018

07.09.2018

26.10.2018

08.12.2018

06.04.2018

Adv Deadline

10.11.2017

26.01.2018

23.03.2018

18.05.2018

03.08.2018

28.09.2018

10.11.2018

09.03.2018

Month

JanuaryFebruary

MarchApril

MayJune

JulyAugust

SeptemberOctober

NovemberDecember

JanuaryFebruary

April untilAugust

Leading Topic

TRENDS 2018 IN FOCUS The Future Living

ESSENTIALSThe New Mindfulness

ULTRA INDIVIDUALLiving without Limits

EUROPA SPECIALA Declaration of Love

STYLEGUIDE 2018Best Interior Collections from A to ZGet a New Look in no time

STYLE & CITYLiving in metropolisesEXTRA BOOKLET

TRENDSPOTTING 2019Living in changeInternational perspectives

OUTDOOR SUMMER SPECIALOutdoor Collections from A to Z


Villeroy & Boch

Cassina

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RATE CARD / SPECIFICATION

1/1 plus 1/2 Spread, bleed 317 x 277 mm

1/1 Full page 1/1 Full page, bleed190 x 252 mm 213 x 277 mm

1/2 Page horiz. 1/2 Page vert.190 x 124 mm 93 x 252 mmA 213 x 136 mm A 104 x 277 mm

1/3 Page horiz. 1/3 Page vert.190 x 80 mm 60 x 252 mm A 213 x 92 mm A 70 x 277 mm

2/1 Spread, bleed426 x 277 mm

Ad Size 4-colors1 / 1 page € 9.700,001 / 2 page right side solitary € 4.900,001 / 2 page left side € 4.500,001 / 3 page left side € 3.900,001 / 3 page right side solitary € 3. 590,00

Formats = width x height (in mm)

Additional bleed: ( A ) add 3 mm on all sides.For across gutter adverts two separate originals are required. Distance between text andbleed: 4 mmFor the routing edge regard 4 mm

Please note our general terms and conition of business at www.wohndesign.de/w-d-media


Kenneth Cobonpue

Luiz

Print run: 60.000 copies

Format: 213 mm x 277 mmAd Print Space: 190 mm x 252 mmAd Bleed: 219 mm x 283 mm

Printing Material: Files must be in final format, 3 mm bleed for the crease and register marks. Distance between text and bleed: 5 mm

Please mail your PDF/X3 to: [email protected] send us a digital proof or 1:1 colour consistent proof.

Proof: Proofs are created in the DIN ISO-Norm 12647-2 UGRA/FOGRA-Standard (iso coated v2 300% (eci)). mailto: Please call Thomas Lösch at +49 711 96666-140 for solutions to any technical problems or mail directly to: [email protected] For information about formats, deadlines and inserts please contact Louise Richter phone Tel. + 49 711 96666-410 mailto: [email protected]

The prices are based per 1.000 copiesRates for inserts and postcards and glued inserts are calculated per thousand excluding postage. Please deliver 3% additional number of copies.

Loose Insert: maximum format 198 mm x 265 mm Bound inserts in magazine: 2 -sided € 100,004 -sided € 115,00

up to 25 g € 100,00 per thausand 8 -sided € 130,00 each 5 g heavier calcuate plus € 10,00 surcharge per thousand 12 - 16 -sided € 150,00

Surcharge 10% for partial publication (min. 10.000 copies).

Postcards up to 10 g € 90,00 (postcards) Glued inserts up to 25 g € 100,00 (booklets)

up to 50 g € 150,00all attached inserts require an extra advertising page

LOOSE AND BOUND INSERT, POSTCARD

TECHNICAL DATA

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HOTSPOTSDIE BESTEN MÖBELHÄUSER & EINKAUFSADRESSEN

STAND JUNI/JULI 2017

SHOPPINGGUIDE

WOHN!DESIGNI NTERIOR TRE N DS ARCH ITEKTU R UND DI E SCHÖN EN DI NGE DES LEBENS

RATESPremium Positions Promotion / Advertorial

SHOPPING GUIDEDiscounts

Terms of Payment: All prices are net excluding VAT. Payment is due upon publication.2 % discount when paid in advance (by publishing date).

Right of Withdrawal: Confirmed orders can be cancelled up to three weeks before publication andare exempt from charges. Please note: Confirmed cover pages cannot be cancelled.

Surcharges 10% coverpage 2 and 310% other special positions20% back cover

Surcharges are calculated from the gross format rate.Prices for inserts, loose inserts & postcards are not subject to discounts.

Within one year the following discount options can be applied:

Frequency discount 2 ads and more 5 %4 ads and more 10 %6 ads and more 15 %

ADVERTISING IN SHOPPING GUIDEOur exclusive pocket guide is removable so you can take it along. It provides a listing of only the best furniture stores and shopping ad-dresses all over Germany.1/1 page inner section ( 148 mm x 210 mm ) € 3.000,001/1 page C2, C3 and C4 ( 148 mm x 210 mm ) € 3.700,001/2 page inner section ( 148 mm x 100 mm ) € 1.850,00

Please add at least 3 mm trim for sending a printable pdf-file.

For your exclusive furniture store or showroom, you have the opportu-nity to book an entry in our SHOPPING GUIDE, and list up to 30 manufacturer’s brands. Entry per issue including 30 copies of WOHN!DESIGN € 40,00Entry with company logo or picture 40 mm vertical € 80,00Entry with company logo or picture 80 mm vertical € 150,00

Contact: Louise Richter Tel. +49 (0)711 [email protected]

The SHOPPING GUIDE is the exclusive supplement of WOHN!DESIGN andprovides detailed shopping information on 500 furniture stores through-out Germany.

Advertorial pages are individually designed by our editorial staff after con-sultation with the client. The layout is fully compatible with our corperate editorial look and is labelled as “Anzeige”. For co-op ads,WOHN!DESIGN is happy to help clients finding suitable partners. The cost for 1/1 page advertorial are € 6.600,- including text, layout andready for print. Additional production needs, such as photo shoots, can bearranged.

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Our special topic issues reach more than 192.000 readers,highly sophisticated and eager to invest in high-quality lifestyle.

Design, visions, interviews & international fair-reviews

Furniture: Sofars, chairs, beds, table, shelfs & storage

WOHN!DESIGN 6 x a year a full range of topics

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Bathroom: Wellness & spa, styles, fittings, sanitary objects

Kitchen: innovative technologies, new design & more comfortTextiles, walls, flooring, fashion

Tableware & accessories

Lights, lamps & chandeliers

Wood stoves & fireplaces 9


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WOHN!DESIGN TRENDSCOUT

What are the coming Mega-Trends? We present trends in society, lifestyle and interior design, interdependencies and mutual influences. We showcase the colour range and styles for2019 presenting the trendboards of the international fairs coming inspring. With scenarios of the future underline issues, such as theplanning of the "Private Spa", stylish bathrooms, fireplaces,newlamps, innovative equipment in the kitchen and exclusive kitchensfor the future.

SPEZIAL SMARTHOME: more comfort with a reliable network.Preview from the international fairs in spring 2018:Heimtextil, IMM & LivingKitchen, Maison et Objet and Ambiente

Magazine on sale: 08.12.2017Deadline for ad material 10.11.2017

Magazine on sale: 07.12.2018Deadline for ad material : 09.11.2018 Trendsetting, sustainable and visionary

WOHN!DESIGN TRENDSCOUT 2018

AUSGABE

ZU DEN MESSEN:

Heimtextil, IMM,

Maison et Objet

Ambiente


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From Scandinavia to Spain, which designers and brands are leadingwith innovations? We showcase brillant and outstanding productsfrom the Salone del Mobile in Milan and furniture and accessories-for In- and Outdoor Living. Which will be our discoveries at the Eurocucine and the Salone del Bagno in 2018? We present compel-ling concepts , products and brands.Milan Furniture Fair: The Highlights from Scandinavia to SpainFaszination Salone del Bagno & Eurocucina. Europas extraordinary ArchitectureSPECIAL: Europe´s most beautiful kitchens and their dishes.Outdoor Living made in Europe

On Sale starting: 29.06.2018Deadline for ad material: 02.06.2018Editing deadline: 19.05.2018

Entertaining & connected: Lifestyle and technology

WOHN!DESIGN EUROPA SPECIAL a declaration of love

NEUES AUS PARIS MAILAND


WOHN!DESIGN STYLE GUIDE 2019

Interior World’s of Styles: What fits to whom? We present the future Interior Trends: Cross-Over-Styles, Patina as Ambiente, Reduced to the Maximum.Home Entertainment: TVs and Smart Homes in excellent designHaute Couture for the bathroom: individual & exclusive WellnessKitchen & High-Tech and the new trends of tablewareTrendshow 2019: Lamps, Fireplaces and Accessories

EXTRA-MAGAZINE with the best Furniture Collection from A-Zand our „All-Time-Favorites“. So macht einrichten Freude!

On sale starting: 07.09.2018Deadline for ad material: 03.08.2018

For years the STYLE GUIDE is a bestseller for design fans. The EXTRAMAGAZINE “BEST FURNITURE COLLECTIONS” introduces futurehip interior collections from A to Z and presents well prepared life-style topics such as home textiles, bathroom- and kitchen trends aswell as technology for experts. We show the most fashionable looksfor 2019 and the latest products from autumn/winter.


OUTDOORKOLLEKTIONEN

Garten!Trends

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Light & Shade: Sun screens, umbrellas, pavillons and outdoor-lightingLight the fire: BBQ grills and fireplacesPools & Spas: More water brings in more atmosphere in the gardenGarden Planning: Charming private gardens, balconies and patio roofsGarden Party: Outdoor-cooking, decoration, accessoiries and tableware

Extra: The Best Outdoor-Collections from A to Z

OUTDOOR SUMMER SPECIAL 2018 - the leading magazine presen-ting the best OUTDOOR-COLLECTIONS from A-Z. The indespensa-ble guide for the premium world of outdoor furnishing and styling ison sale from April till August 2018. The special issue presents thebest outdoor-lines from A-Z, noteworthy accessories, lighting, sha-ding and styling for the next outdoor-party and barbecue. Appreciated by our readers are “Hot Spots”, design ideas and back-ground information about designers and innovative manufactures.

On sale starting: 06.04.2018Deadline for ad material: 09.03.2018

SPECIAL ISSUE OUTDOOR SUMMER SPECIAL 2018


Kalfire BMW Ceramichepiemme Blanco Repabad

The WOHN!DESIGN READERS are financially well-off, highly educated and enjoy refined living. They are well-informed,highly ambitious and open minded for new trends and high-quality products.

Women and men love reading Wohn!Design.

Familienstand

They are highly educated... and prime-age consumers and investors.

32 % of our readers have a household net income between 3.000,- and 5.000,- € 33 % enjoy a monthly income of more than € 5.000,- , a financially strong target group

WOHN!DESIGN Readers enjoy their luxurious lifestyle. Thanks to their highincome they can satisfy high-quality and exceptional wishes.

54 % female46 % male

8 % unter 29 Jahre alt70 % 29-49 Jahre alt22 % 50-75 Jahre alt

31 % Singles 69 % couples

51 % University29 % College17 % Vocational education

3 % other

27 % up to 3.000,- € 32 % up to 5.000,- € 19 % up to 7.000,- € 14 % more than 7.000,- €

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% Readers

70% of the Wohn!Design readers are between 29 and 49 yearsold - an attractive target group.22 % are between 50 and 75: sophisticated, self-confident anddecisive

31 % of our readers live as singles, change the city and theirfurniture more often.In the household of 33 % the children already moved out. So they can meet their longed-for wishes.


BoschChiara Andreatti / Botteganove SchrammLignet Roset Vita Copenhagen

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21 % purchasing real estate34 % comprehensive renovation36 % new kitchen / new technology and appliances29 % new bathroom / new sanitary equipment52 % new furniture

70 % of the Wohn!Design-Readers plan to invest 25.000,- € ormore in their homes.

Within the next 2 years, expenditures are planned for (multiple choices)

63 % describe their style of interior as »unkonventionell-individuell«und »designorientiert-repräsentativ«

2 % keine Angaben28 % up to 5.000,- €42 % up to 25.000,- €20 % up to 50.000,- €8 % more than 50.000,- €

7 % classic30 % unconventional, individual mixix33 % design oriented, representative brands11 % design classics, vintage Mix11 % purist8 % innovativ with smart technology

WOHN!DESIGN READERS love new trends and are ready to invest in their habitats. They like to spend time with their friendsin their own representative environment

In their sparetime they enjoy (multiple choices)

69 % travelling58 % reading55 % cooking for and with friends and family52 % cultural events49 % sport / Wellness17 % multimedia / Internet

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Brühl RosenthalElitisNeff

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WOHN!DESIGN READERS trust in buying on the experts and prefer the retail trade and their comprehensive service.They often refer to the extra booklet SHOPPING GUIDE for retailer trade in their vicinity, which is to take out in each edition.

Furniture is purchased For everthing for the bathroom they consult Kitchen and appliances are purchased

56 % Individual trade retailer29 % Large furnishing house 4 % Internet

11 % not specified

52 % Retail trade / plumbing trade on-site26 % Professional planner / interior architect7 % Internet

15 % not specified

46 % Large furnishing house with kitchenstudios35 % Individual retail trade with professional planner9 % Internet

10 % not specified

For their way of living they appreciate (multiple choices

65 % in own property35 % in rent

40 % high quality and an individual lifestyle42 % high living-comfort16 % ecological sustainability

2 % others

65 % of our readers live in own property

WOHN!DESIGN READERS make their decisions based on brand and quality and they love to satisfy their upscale lifestyle.

85 % WOHN!DESIGN READERS perceive the advertising inside as welcome addition to the editorial part. 30 % are inspired by the adverting. For 35 %, the ads offer interesting purchase information.

% Leser


Ivano RadaelliUrbanears speakers CassinaDuravit

With your advertising in WOHN!DESIGN you reach 192.000 highly contented readers in search of new interior design pro-ducts. Welcoming, your appealing advertising as suggestions to make exciting shopping investments.

WOHN!DESIGN READERS are inspired by our »storytelling« – trends become tangible and implementable.

They show great interest in the following topics (multiple choices)

38 % read one hour 40 % two hours22 % more

84 % collect and archive WOHN!DESIGN for further use81 % use the extra SHOPPING GUIDE frequently

On average, each copy of WOHN!DESIGN is read by 4,3 persons

Source:Readers Survey 2015

WOHN!DESIGN is read 2 hours or more by 62 % of the readers

7 % single reader 55 % two readers38 % three or more readers

62 % outdoor furniture, shading and lightning57 % kitchens, innovative technologies and appliances55 % architectural coverage and home stories52 % sofas, arm chairs & lounge furniture49 % lamps, lighting and chandeliers49 % tableware and accessories

48 % fair previews and discoveries of the editors 45 % travelling and tips for hideaways42 % bathrooms, fittings and wellness in private spas40 % gourmet cuisine, cooking and cooking utensils35 % designers, brand- and product profiles 33 % tables, chairs & furniture for storage

26 % art, artists and stories about exhibitions24 % textiles, fabrics, wallpaper & flooring24 % bedding and bedroom trends22 % smart home, multimedia and home-entertainment19 % fireplaces, wood and tiled stoves18 % home-office, furniture and equipment


A SELECTION OF OUR COOPERATION PARTNERS



Riva AustroflammJura GrangeLeicht

DT GmbH, Mörikestraße 67, 70199 Stuttgart, DeutschlandFax + 49 711 96666-41 5 www.wohndesign.de

Editor in Chief: Dr. Stephan Demmrich Telefon +49 711 96666-412 [email protected]

Advertising Manager: Ulrike EhlersTelefon +49 711 96666-411 [email protected]

Shopping Guide: Louise RichterTelefon +49 711 [email protected]

Advertising: Louise RichterTelefon +49 711 [email protected]

8 reasons why your ad is very effectively placed in WOHN!DESIGN:1. WOHN!DESIGN provides inspiration and ideas for sophisticatedreaders wanting to develop their individual and personal style. We present them with a wide and diverse portfolio of high-end products.

2. WOHN!DESIGN deals in detail with your corporate philosophy, the development and manufacturing of your products and your visionsof the future. We communicate the history behind the product. Our readers want to identify with their distinguished homes.

3. WOHN!DESIGN sharpens the eye for quality, sustainability and design. Our readers have more fun purchasing and decorating theirhomes because they are fully and competently informed.

4. WOHN!DESIGN provides valuable information on trend develop-ments and current living styles. We work closely with leading interna-tional trend offices. Our major strength is the sharp analysis andvisualization of furnishing trends.

5. WOHN!DESIGN-READERS are an extremely attractive target-group: brand-aware, highly culturally educated and financially well si-tuated. They see themselves as opinion leaders and trendsetters whoshape their living environment and are very active consumers.

6. TheWOHN!DESIGN-TEAM is highly motivated, service-oriented,courteous and helpful. Intelligent customer integration in the diffe-rent thematic topics is to us a matter of the heart.

7. WOHN!DESIGN recommends our readers to consult reputed firmsand traders regarding their purchases. In our exclusive Shopping-Guide with every issue we present 500 top furnishing stores andshowrooms listed by zip-codes and easy to find.

8. WOHN!DESIGN is appreciated by furniture retailers, architects andinterior decorators as a valuable orientation guide with the characterof a compendium.


Documents

COR Caneline Team 7 C4Sun WOHN DESIGN · 2019-11-21 · COR Caneline Team 7 C4Sun DT GmbH, Mörikestraße67, 70199 Stuttgart, Deutschland Telefon +49 711 96666-411 Fax +49 711 96666-415