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The impact of internet on shopping
Shopping in an internet society
maandag 4 maart 13
Problem/need
Google / yahoo comparison site
brandsiteswebshops
Choice/ decision shop/dealer buying
decision
Orientation
Trading sites
Research/informa6on Communica6on Ac6on
orienta2on
Surfing, cha6ng, twi8er,google
maandag 4 maart 13
Turnover less costs is profitTurnover is lower
Costs are too high
Profits are losses
Effec%vity and efficiency Through technology and partnership
maandag 4 maart 13
Burberry’s New LookAs soon as e-‐commerce showed signs of eclipsing tradi2onal store sales, retailers altered design strategies, making stores smaller and replacing posters with digital signage. Then, high tech POS systems linked supply chain to in-‐store customer service reps and roaming Apple store a8endants started comple2ng transac2ons via iPhones. Now Burberry has turned its Regent Street store, housed in a 192-‐year-‐old London building, into a futuris2c model.
The historic store, near renowned Savile Row and Bond Street, is a one-‐of-‐a-‐kind digitally advanced opera2on that many consider emblema2c of the next wave of stores to compete in an online and increasingly mobile world.
maandag 4 maart 13
14. A new retailmodel
ClassicalRetailers
Pure Players
Shops with a webshop Tradi6onal Sales/online sales in shop
Tradi6onal Sales Internet Sales
Webshops with a shop/ pop-‐up stores
maandag 4 maart 13
Online shoppingSocial media
SmartphonesTabletsQRcodes
New buying behaviorNew roles and rela6onsImploding supply chain
Classical Retailers
Pure Players
Tradi6onal Sales Internet Sales
Offline Online
Different shopsDifferent mo6va6onDifferent mobility
Webshops with a shop/ pop-‐up stores
Shops with a webshop Tradi6onal Sales/online sales in shop
maandag 4 maart 13