OVERVIEW

Expanding from its initial endeavor in Ladies Footwear, Coral has diversified into designing bags as well. The brand has empowered sense of glamour and Luxury lifestyle. “Design to Inspire” is a guiding principle that drives everything we do. A brand is worthless if it doesn’t connect with the right audience in a relevant way. Hence, it is dedicated to bring influences of glamour & sophistication to multifaceted urban Lady.

The three keywords Elegance, Versatility and Trends are combined in our Shoes and Bags. The brand fuses its expertise with a contemporary edge to boost a dynamic lifestyle with a radiating beat. Comfortable insole and Dexterity in production are the very features of the Brand’s merchandise that distinguish it from others. Delivering an extensive variety of in-trend design, the Brand sees 20 to 30 designs being added to their concept stores monthly. The Brand constitutes of four seasonal collections specifically; Spring Summer, Autumn Winter, Fall Winter & Festival.

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RELIABLE BRAND

A Brand is a promise that the product has to deliver. Coral constitutes to maintain the highest standards for materials. An exceptional force remains committed to uphold the principles of quality & integrity that defines the core values of the Brand.

Ostentatiously, the Brand launched in 2010 and is successfully led by professionals with an own design house on its home ground in Malaysia. By attracting the global world’s investment the Brand has embarked on a significant expansion across product categories, channels and geographies. The brand has grown to embrace various types in zone of Lady Footwear such as: Pumps, Sandals, Flat & Ballerinas, Gladiators, Booties, Peep Toes, Stiletto, Sneakers, Platforms, and Wedges. Likewise, we bring creativity in Bags by designing Saddle, backpack, baguette, messenger, barrel, hobo, bucket, doctors, tote, frame, flap, clutches, envelopes and wallets.

Presently, the Brand has established a store network that encompasses Middle East & Asia. It has collaborated with major fashion icons in Malaysia, Italy and Far East manufacturing inspiring collections. We firmly believe that Branding is not a look, it’s a feeling that every fashion forward lady can enjoy. A great Brand is a story that’s never completely told so is Coral.

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GLOBAL PRESENCE

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WHY US

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BRAND SPECIFICATION

COMPANY NAME CORAL

Type of business Product/Service

Type of ownership Limited Liability Company

Name of the Brand CORAL

Shop Fascia CORAL

Headquarters AddressBahrain Investment Park, Building 1285, Road 1516, Block 115, Hidd, Kingdom of Bahrain.

Founded 2010

Business Profile Globally Established Brand

Space of Coral Showroom Ideally 100-80 Sqm

Category of Business Footwear Accessories and Bags

Number of Employees 110 & Growing

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STORES

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DURABLE DIRECT MARKETING PROGRAM

The Brand resonates strongly with consumer and is highly motivated by a desire to exceed exceptions. The Brand is continuously expanding its operations and business at larger scale to other countries as well. We strive to raise awareness, product innovation and expansion to maintain its consistency. Moreover, by revealing a clear understanding of customer’s needs, the Brand provides awareness of its outfits that precisely meets those specific needs. Coral attributes to creativity and innovation that enables it to capture a wider market share. Coral keeps on evolving numerous effective mechanisms for driving awareness to consumers.

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OUR VISION

To be the most admired fashion-forward company and innovate for better world.

CORE IDENTITIES

OUR MISSION

To offer high quality products and services with a commitment to perfection. To bring inspiration and innovation to every woman in the world.

OUR VALUES

Honesty, competitiveness and team work and to become one of the first choice of consumers.

BRAND’S COMMITMENT

Coral is resolutely customer focused and is in persuasion of the innovations to manufacture such outfits that illuminate a modern Woman according to her desires and needs. The very evidence of which can be examine by the first glance of our outlets. Coral helps to bring a new confidence to an urban Lady. Dedication to the latest fashion trends leads this Brand to a highest peak of accomplishment. The Brand exposes a passionate belief that all women can express their personal style in a confident exquisite manner and therefore we “Design” for a woman who wants “to inspire” her surroundings as an individual.

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CONSUMER PROFILE

Coral serves more than one market due to wide variety of products and pricing. The luxury line serves a high-end cliental, while its most affordable line is targeted towards the upper & middle class who would like to appear to have the top of the brand line at a fraction of the price.

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CORPORATE SOCIAL RESPONSIBILITY

Coral‘s Objective is to be a good employer. The Brand is focused on customer care and employees’ professional growth. It takes time to train each individual to know the brand in order to convey a correct image. It acutely concentrates on “Quality” & “Service”. In order to accomplish these objectives the Brand has set some principles and responsibilities to all employees so that they may represent Coral in good manner. From the very beginning Coral has made a strong commitment to please the customer. The brand is delighted to provide high quality and distinction to its consumer. Our outfits and staff are perfectly delivering the message of “Quality & Service”.

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PRICING

Our must-have collections core price range between USD 30 to USD 100.

PRODUCTS PRICE RANGE BHD/SAR USD

Mass 10/100 $30

Masstige 15/150 $45

Prestige 40/400 $100

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OUR COLLECTIONS

The Brand represents style and a combination of sharpness & Femininity. Sophisticated shoes and bags featuring high standard material. The Brand offers admirable collection comprising Pumps, Sandals, Flat & Ballerinas, Gladia-tors, Booties, Peep Toes, Stiletto, Sneakers, Platforms, and Wedges. Likewise, it brings creativity in Bags by designing Saddle, backpack, baguette, messenger, barrel, hobo, bucket, doctors, tote, frame, flap, clutches, envelopes and wallets. With close to twenty new styles are introduced to each Month and the shoppers are constantly updated with the latest fashion in fast velocity.

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MEET OUR CONSUMERS

In order to cater to the fashion conscious customer the Brand reaches out to sophisticated shoppers with fine taste and eye for quality. We “Design to Inspire” a Girl with a mind, a woman with attitude and lady with class. Our Consumer is a spontaneous cheerful urban woman, who believes in Originality. We know that elegance is the only beauty that never fades and this message is truly delivered to our consumer through our unique designs.

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ADVANCEMENTS

Our social media creates a buzz and increases awareness in its consumers. Pacing into Facebook & Instagram for creating a social presence has grabbed attention of the consumer from all around the world and it is highly appre-ciated.

Website Facebook Instagram

MEASUREABLE GOALS

• Established Brand on a right Track.• Increase Revenue.• Customer Service.• Employee Appreciation.• Implementation of new advertising programs.• Inaugural of new Channels.

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For more information,T: +973 1721 5577

E: designer@coralshoes.cominfo@coralshoes.com

W: www.coralshoes.com

CONTACTUS