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Corona 2011 NFL

September 30, 2011

ESPN/Gruden Broadcast Elements• Corona Extra renewed its sponsorship of the “Gruden Extra” segment in

ESPN’s Monday Night Countdown program*

• On-Air Elements include:– Segment airs 1x each week during NFL regular season on ESPN– In Monday Night Countdown, ESPN will use a shot of the bus with a talent voice over,

mentioning the sponsor, Corona Extra, as an intro to the segment as well as a brand logo on screen

– Segment to average 2.5 minutes in length each week, though times are not guaranteed and will vary

*CX is taking over the sponsorship from Corona Light

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2011 Bus Wrap Mock Up

-The Corona Extra branded Gruden Bus will travel to all Monday Night Football sites-Due to the nature of this broadcast sponsorship, the bus and/or Gruden cannot appear at retail accounts

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ESPN Monday Night Countdown Marks Usage

• Secured approval to use the ESPN Monday Night Countdown marks for 2011 for POS– Negotiating the 2012 ESPN MNC marks usage for the 2012 Fall Football program – more

details to be provided

• On/Off Premise POS graphic template includes:– Poster– Banner– Tuck Card (off-premise only)– Table Tent– Wood Menu Insert– Acrylic Menu Insert– Banners– Posters

• Available on MOD

Updated

Example only – low res

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ESPN MNC/Gruden FAQQ: Can Gruden or the Bus make an appearance at retail accounts?

A: Due to the nature of this broadcast sponsorship, we cannot have the bus or Gruden appear at retail accounts.

Q: Who can tour the Gruden bus?A: There are a limited number of people can tour the bus every week. This will be coordinated through your FMD.

Q: Are there tickets available to the MNC games?A: There are a limited number of tickets. Also to be coordinated through your FMD.

Q: Do we have access to the marks for Monday Night Countdown to use in POS?A: Yes, details provided in the previous slide. Also available on MOD.

Monday Night Football on ESPN Corona ESPN Game Schedule

  Network/Program DateESPN NE vs MIA 12-SepOak vs Denver 12-SepStL vs NYG 19-SepWash vs Dallas 26-SepIndy vs TB 3-OctChi vs Det 10-OctChi vs Phila 7-NovMinn vs GB 14-NovKC vs NE 21-NovNYG vs NO 28-NovSD vs JAX 5-DecSTL vs SEA 12-DecPitt vs San Fran 19-DecMonday Night Countdown Spots VariousAtl vs NO 26-DecMonday Night Countdown Spots 26-Dec

ESPN MNF games air at 8:30 EST – except 9/12 with 7p & 10p games

NFL on NBC ScheduleCorona NBC Schedule

Network/Program Date

NBCPre-Season #1 8/21/11Pre-Season #2 8/28/11NO vs GB 9/8/11Dallas vs NYJ 9/11/11Studio Show Spot 9/11/11Phila vs Atl 9/18/11Studio Show Spot 9/18/11Studio Show Spot 9/25/11NYJ vs Balt 10/2/11Studio Show Spot 10/2/11GB vs Atl 10/9/11Studio Show Spot 10/9/11Minn vs Chi 10/16/11Studio Show Spot 10/16/11Indy vs NO 10/23/11Studio Show Spot 10/23/11Studio Show Spot 10/30/11Chi vs GB 12/25/11

NFL on FOX ScheduleCorona FOX Game Schedule

  Network/Program DateFOXPre-Season #1 8/12/11Pre-Season #2 8/18/11PreSeason #3 8/19/11Regional 9/11/11Pregame Spot 9/11/11National 9/11/11Pregame Spot 9/18/11Single 9/18/11Pregame Spot 9/25/11Regional 9/25/11National 9/25/11Pregame Spot 10/2/11Single 10/2/11Single 10/9/11Pregame Spot 10/9/11Regional 10/16/11Pregame Spot 10/16/11National 10/16/11Pregame Spot 10/23/11Regional 10/23/11National 10/23/11Pregame Spot 10/30/11Single 10/30/11

Note about FOX Schedule: CBS and FOX alternate the number of games they carry each weekend. For instance, on 9/11 FOX carried two games (one national and one regional) and CBS had a single (national) game.