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8/14/2019 Corona- Perfum branding- Brand manual.pdf
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Branding Guidelines
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These guidelines outline the elementswhich make up Corona as a perfumebrand. They include an overview of theidentity and all the rules for using it.
Since its inception, Corona hasestablished a strong brand identity. Ouraward-winning products have earneda reputation for quality and excellencethat few can rival. Our corporate missionand positioning, as well as our brand
platform, refect that heritage.
GUIDELINES
INTRODUCTION
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IDENTITY
LOGO
The Corona corporate logois the most immediate
representation of ourcompany, our people, and
our brand to the world.It is a valuable corporateasset that must be used
consistently in the proper,approved forms.
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IDENTITY LOGOS
The Corona logo has threeversions when being used. Onefor light backgrounds, one fordark backgrounds and anothermonochrome version.
Do no edit the colours of thelogo apart from the specified
variations.
Colours Variations
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IDENTITY LOGOS
Colours specifications
C-50 M-70 Y-80 K-70
R-60 G-36 B-21
C-11 M-25 Y-41 K-0
R-225 G-191 B-154
C-41 M-55 Y-72 K-23
R-132 G-101 B-75
C-8 M-16 Y-29 K-0R-233 G-210 B-181
C-9 M-7 Y-7 K-0
R-229 G-227 B-227
C-51 M-42 Y-42 K-6
R-132 G-132 B-132
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IDENTITY LOGO
Proportions
Correct
Incorrect
Do no stretch the logo in any way.
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x12x
7x
2x
2x
IDENTITY LOGO
SPACING AND PLACEMENT
A margin must be left around the logoas shown. The grey area is the safe zone,content may be placed here as required.
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IDENTITY LOGO
SPACING AND PLACEMENT
Do no edit the font or position of othergraphic elements. The typeface is a self
created hand done typeface by theprocess of lettering and has been later
digitized for usage in the logo.
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IDENTITY LOGO
application on images and Textured Backgrounds
For application of the logo on images and textured backgrounds,inplaces other than that on the companys hoarding, products andpackaging use the logo on the given monogram for better visibility.
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The logo and the graphics are under the copyrights of the company and hencecopying or usage of the logo outside the company without legal permissions
will result in violation of the laws and will be liable to penalty.
For further informationplease contact:Ramsha Qamar
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THANK YOU
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Branding Guidelines