Corporate Brochure - 10th Feb

Contact Commercial on 01604 609281 or email [email protected]

NORTHANTSCRICKET.COM

NORTHAMPTONSHIRE STEELBACKS @NORTHANTSCCC

NORTHANTSCRICKET 2014



@NORTHANTSCCC NORTHAMPTONSHIRE STEELBACKS

CONTENTSPAGE 3 | WELCOME

PAGE 4 | COMMUNICATIONS & OUR SUPPORTERS

PAGE 5 | COMMUNITY

PAGE 6 | SPONSORSHIP & ADVERTISING

PAGE 7 | SPONSORSHIP & ADVERTISING

PAGE 8 | WEBSITE & MAGAZINE ADVERTISING

PAGE 9 | HOSPITALITY

PAGE 10 | EVENTSContact Commercial on 01604 609281 or email [email protected]





WELCOMEFollowing an incredible season that saw the Northants Cricket team become Friends Life T20 champions and secure promotion in the LV= County Championship, the Club is looking ahead now to what is sure to be a thrilling 2014 season.

We are pleased to gain a welcome addition to the team in fast bowler Maurice Chambers, who joins us from Essex, plus we welcome back Graeme White following a successful three years at Trent Bridge, Nottingham.

We look forward to competing in the all new NatWest T20 Blast competition, which will see the Steelbacks defend their title in 14 games, including seven home games, five of which will be held on a Friday night. We feel confident that this scheduling will provide both families and passionate cricket fans, maximum opportunity to enjoy this electrifying field of cricket.

The Club greatly anticipates hosting the Sri Lanka Tour Match in June, when the team will join us for a four day event that we hope many of you will be able to attend.

Over the past year we have seen considerable refurbishments across key parts of the County Ground site, including the hospitality suites within the Lynn Wilson Centre, the Thompson Suite on the Wantage Road side and our Executive Members Lounge.Moving forwards we look to continue enhancing on site facilities, such as the Old Speckled Hen Lounge, by means to further propel our hopes to become one of the best conference and events venues on both a local and county scale.

Following the success of the Madness concert held here in September, driven by the now two time BOCA award winning marketing team, we aim to secure two more concert events in the next year to ensure that our venue entertains the masses, not just from a cricketing perspective, but from a commercial perspective as well.




COMMUNICATIONS & OUR SUPPORTERSThe Northants Cricket Audience

Matchday Highlight• During the 2013 season, Northants Cricket welcomed over 37,000 cricket fans to the Ground and saw an increase of almost 20,000 supporters compared to the previous season. We expect to see even more Steelback fans join us to watch the team defend their T20 title and play in the first division of the County Championship for the first time in very nearly a decade• Junior Membership- Over the course of the most recent season, we saw almost 800 junior members register for membership at the Club; a substantial increase from the 2012 season which saw only 160 juniors register. With our all new junior membership package that will grant juniors 17 years and under access to all home games for just £10, we hope to see as many if not more juniors become a part of the Club’s already large community of supporters.• T20 attendance- The impressive display of team work and skill at home throughout the T20 competition, drew in a crowd of almost 15,000 supporters to the Ground, an increase of 3,000 from 2012. The defending champions will now look to work off the momentum gained from the 2013 season and work alongside the BOCA award winning marketing team to attract even more supporters to the Ground.• Hospitality- Following the extensive refurbishments of the majority of the Club’s hospitality suites, we ultimately catered for just over 2,000 hospitality guests over the course of the season. With the upcoming renovation of the Old Speckled Hen Lounge, along with the first class cricket the Ground will soon be hosting, we anticipate a significant increase in this already substantial number. Communications• Our new website, launched April 2013 has seen 259,000 visitors of which 113,802 were unique visitors, totalling 806,000 page views to date. This is compared to 134,000 visits during the 2012 season, with our previous website.• Our database of subscribers has grown since reports in 2012 from around 7,500 to close to 15,000 to date. Email updates, offers and important information are sent out twice a month to all of our subscribers. If you would like to add a message or an exclusive offer to our members HTML email you can reach our members from only £500 +Vat• During the 2013 season our Social Media presence increased considerably, for example our twitter fan base grew from 5,000 to 8,500 followers plus, during finals day at Edgbaston, Northants Cricket and David Willey had trended worldwide.To integrate your social media and create a content map between your social media platforms, you can reach our followers and extended followers from only £250 +Vat.




COMMUNITY & STEELERAs we gained a phenomenal 800 junior members over the past 12 months, Northants Cricket greatly anticipates fulfilling its goal to further spread awareness to the younger community and ensure that this outreach is extensive.

After having won the Friends Life T20 championship and securing Division One in the LV= County Championship, we realise that now, more than ever, we have the opportunity to utilize the Northants Cricket brand to both advocate the sport of cricket and encourage a healthy lifestyle through this medium.We are committed to engaging with schools, hospitals and local clubs in Northampton through visitations and interactions and will endeavour to increase our relationship with the community over the coming months.

In Steeler the Dog, we have found a youth ambassador for the Club once more and have already reaped the rewards of his influence, evidence of which lies with our 800 strong junior membership unit. Steeler will join the Club in its journey to further connect with the local and wider community and will continue to be the face of Northants Cricket BOCA award winning match day experience.

Message from Steeler: “Hi there, Steeler’s Squad! Just a quick message to say thank you for coming to see the team and I this season; your support helps us achieve great things! Don’t forget that you can come to every Natwest T20 Blast, Royal London One Day Cup, LVCC and Tour Match in 2014 for just £10. I hope to see you become a part of my special cub and can’t wait to see you all again soon!”




SPONSORSHIP & ADVERTISINGSponsorship Packages

We work closely with all of our sponsors to give them both professional and personal exposure to cricket with benefits such as exposure during live sky matches and attendance increase through the one day format.

With the club establishing themselves as a concert venue and increasing numbers attending events at the ground in addition to the cricket, our sponsors brands are seen by thousands during the season and throughout the year.

Major sponsorship opportunities, in ground advertising and community project partnerships are always available and our team is always happy to help your brand take advantage of this type of publicity.

With T20 crowds at an all-time high and sky coverage confirmed for 2014 T20 fixtures, there has never been a better time to advertise at the County Ground.

Key Benefits;

• Brand Awareness to a local audience• TV & Press exposure during live Sky coverage or local news.• Exposure during cricket matches as well as summer concerts and conferencing.

Advertising opportunities start from £300 +Vat.

Bespoke packages and long terms deals are available.




SPONSORSHIP & ADVERTISINGPlayer Sponsorship

Player sponsorship not only offers brand awareness through the Northants Cricket Official Website, but also includes a visit from your sponsored player that can be used to increase interest in a company event, provide an added PR opportunity for a product launch, or you could donate this opportunity to a charity event. Why not build staff morale by having them come down to your workplace to help make the coffees for your staff?

In addition to this you receive an exclusive invite to one day of an LV=CC game during which your player will present to you a commemorative framed shirt during lunch on the outfield.

Player Sponsorship Package:• Company name & logo with link to your own web page within the Meet the Steelback section of the Northants Cricket official website• Two exclusive hospitality tickets to the an LV=CC game of your choice • A visit from your chosen player to an event or activity (At least 10 days’ notice is required and visits are subject to availability)• One Free exclusive ticket to the End of Season Dinner Celebration Package Price starts from £275 +VAT




WEBSITE & MAGAZINE ADVERTISINGNorthantsCricket.comOur new website, launched April 2013 has seen 259,000 visitors of which 113,802 were unique visitors, totalling 806,000 page views to date, this is compared to 134,000 visits during 2012 season, with our old website.

Measurable banner, box or skyscraper advertisements are available on the site on an annual basis, or for specialised campaigns from as little as £250 +Vat.

Analytical information is available for clicks linked to your site; for all advertisements, we recommend codes for all special offers or specific landing pages in order to measure your returns.

Steelback MagazineThe T20 Steelback Magazine is produced as an official match day magazine for our Natwest T20 Blast campaign. The magazine is an A5 sized full colour publication run on high quality stock paper with a print run of around 2,000 copies per season and an estimated readership of 6,000.

The magazine is packed with features, news stories, articles and photography with sponsorship and advertisements also available; this provides a great way to target the NatWest T20 Blast audience.

The publication is complimentary for each hospitality guest during NatWest T20 Blast matches and is also on general sale during the walk up to the game.

We offer both full and half page colour adverts, with prices starting from £750 +Vat





HOSPITALITYWhether you are entertaining clients, looking to attract new ones, rewarding staff or wanting to treat friends & family to a game of cricket our recently refurbished first class facilities provide a comfortable setting to watch cricket in style in your own exclusive hospitality box or enjoy the finest food.

We have a range of different options that include lunch and afternoon tea in the Players Lounge that guarantees you the best in hospitality at every home game of the season or individual and exclusive Matchday hospitality in our hospitality boxes providing great value for money.

In 2014 we are proud to present our flagship afternoon tea.

Date Opponents Competition Price (from) per person13-16 April Durham LVCC £45.00 +Vat 27-30 April Lancashire LVCC £45.00 +Vat18-21 May Middlesex LVCC £45.00 +Vat23rd May Leicestershire NatWest T20 Blast £60.00 +Vat 31st May – 3rd June Yorkshire LVCC £45.00 +Vat5-8 June Sri Lanka Tourist Game £50.00 +Vat 13th June Yorkshire NatWest T20 Blast £60.00 +Vat15-18 June Warwickshire LVCC £45.00 +Vat27th June Durham NatWest T20 Blast £60.00 +Vat3rd July Warwickshire NatWest T20 Blast £60.00 +Vat11th July Derbyshire NatWest T20 Blast £60.00 +Vat12-15 July Somerset LVCC £45.00 +Vat18th July Worcestershire NatWest T20 Blast £60.00 +Vat23rd July Nottinghamshire NatWest T20 Blast £60.00 +Vat29th July Worcestershire Royal London One Day Cup £45.00 +Vat 5th August Yorkshire Royal London One Day Cup £45.00 +Vat11th August Derbyshire Royal London One Day Cup £45.00 +Vat15-18 August Nottinghamshire LVCC £45.00 +Vat21st August Essex Royal London One Day Cup £45.00 +Vat23-26 September Sussex LVCC £45.00 +Vat




EVENTSOur recently refurbished conference rooms, events spaces and in ground facilities offer the perfect setting for parties of all sizes from 2 to 1000, whether it’s a wedding, family celebration, Annual Dinner, conference, business meeting or exhibitions.

The County Ground is the perfect place to celebrate Christmas with friends, family and colleagues at one of our Christmas party nights. For further details on packages and dates available or to discuss bespoke/parties please call 01604 609281 or email [email protected]

What’s On…

Keep up to date with all events hosted at the County Ground, like our Wedding Shows, Mixed Martial Arts Events, Fairs & Exhibitions, Annual Golf Days and End of Season Dinner Awards via our events website: www.northantscricket.com/events

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Corporate Brochure - 10th Feb