Corporate Color 2Pertemuan 21 s.d 22

Matakuliah : U0094/Color TheoryTahun : 2008

Bina Nusantara

Emotion Color Chart

Black

strong, powerful, credible, precise, definite, professional

Suggested Uses

corporate, financial, fashion, construction, manufacturing, cosmetics, mining, oil, marketing, trades

Red

hungry, exciting, urgent, dangerous, sexy, romantic, evocative, advertising, design, warming

Suggested Uses

food, clothing, fashion, cosmetics, real estate, entertainment, health care, emergency services, hospitality, marketing, PR, sport

Green

nurturing, natural, organic, calm, youthful, instructional, education, adventurous, ecological

Suggested Uses

medical, scientific, governmental, recruitment, HR, tourism, eco-business

Bina Nusantara

Emotion Color Chart

Blue

credible, powerful, calming, clean, focused, medical, professional, judicial

Suggested Uses

medical, dental, scientific, utility services, governmental, health care, IT, technological, recruitment, trades, podiatry, law

Orange

fruitful, creative, dynamic, energetic, youthful, expressive, childlike, innocent, enthusiastic

Suggested Uses

childcare, food, entertainment, education, recruitment, sport

Yellow

nurturing, natural, organic, calm, youthful, instructional, education, adventurous, ecological

Suggested Uses

medical, scientific, governmental, recruitment, HR, tourism, eco-business

Bina Nusantara

Emotion Color Chart

Purple

spiritual, sensual, metaphysical, mysterious, magical, religious, evocative, senses, healing

Suggested Uses

body, mind and soul, podiatry, crystals, astrology, tarot, aromatherapy, massage, yoga

Brown

nurturing, historical, retrospective, safe, financial, traditional, conservative, reliable

Suggested Uses

mining, construction, veterinary, financial, real estate

White

clinical, clean, medicinal, clear, pure, spacious, simple

Suggested Uses

medical, dental, scientific

Bina Nusantara

Color identifies a product or a company, as well as the quality of the merchandise and much more. The right color is indeed worth a thousand words.