Upload
nisha-sultana
View
28
Download
1
Tags:
Embed Size (px)
Citation preview
PRESENTING BY, M.NISHA SULTANA S.DHEEKSHA E.KALAI SELVI
COMMUNICATION
CommunicationCorporate CommunicationEmployee CommunicationGovernment RelationMedia RelationConclusion
PRESENTATION OUTLINES
WHAT IS COMMUNICATION….?
METHODS OF COMMUNICATION
One-Way:
Memo, fax, e-mail, voice mail, letter
Two-Way: Phone call, in-person.
Collaborative:
Team meetings, consulting, decision making.
Completenes
s
Conciseness
Clarity
Concreteness
Correctness
Courtesy
Consideration
7 C’S COMMUNICATION
Corporate communication
Corporate communication is managing an organization's internal and external communications .
CORPORATE COMMUNICATION
AdvertisementMarketingMarketing
communicationPublic relation
Internal communication
Eg: Presentations , Conferences
&Interviews.
External communication
Eg: Advertising , Marketing &
Public Relations.
CORPORATION COMMUNICATION TYPES
WHY CORPORATE COMMUNICATION..?
To have better rapport.
To Advertise new product or services.
To Highlight the performance.
Face to Face Meetings
Press releases
Websites
Letters / Emails
Advertisement
Social networking
WAYS OF CORPORATE COMMUNICATION
Employee Communication
Government Relations
Media Relations
MAJOR COMPONENT IN CORPORATE COMMUNICATION
EMPLOYEE COMMUNICATION
Employee communication is often defined as the sharing of information, feelings and ideas.
More than 75% time of the manager is spent in communication with employees.
Employee communication is all about maintaining relationships.
Communicating difficult or sensitive changes.
Sharing good news.When nothing
changes.Influencing
behaviour.Announcing
significant changes beyond benefits.
WHEN EFFECTIVE EMPLOYEE COMMUNICATION MATTERS
Orientation literature for new joiners.
News Letters. Video
Conferences. Suggestion boxes. Periodic Face to
Face meetings between management and employees.
VARIOUS MEDIA FOR EMPLOYEE COMMUNICATION
Have a shared purpose.
Convince your leaders.
Engage your people.
Work collaboratively.
Measure your results.
Keep the personal touch.
MEASURES TO IMPROVE EMPLOYEE COMMUNICATION
Government relations for companies are systematic effort to influence the policies of government to help achieve particular objectives or protect particular interest in public that reflects well on company and the decision makers involved.
WHAT ARE GOVERNMENT RELATION?
Building meaningful relationship with Government essential for corporate success.
Lobbying - the legal influencing of public officials on stands appropriate for industry.
Public Affairs - stances on controversial issues of public concern is imperative for business success today.
NEED FOR GOVERNMENT RELATIONS
Impact on business operation
Impact on functional environment
Understanding government policies
Trust and transparency
FACTORS AFFECTING GOVERNMENT RELATIONS
MANTAINED BY ORGANISATIONS
Functional Economy
Government Policies
Political Party in power
Degree of Freedom & Liberalization
TWO WAY PROCESS
Government relation
Maintained by Government
Maintained by Organization
GUIDELINES FOR BUSINESS
Respecting the political liberties of employees
Friendly relationships with national and state legislators and elected municipal officials, particularly in states where the company maintains and runs factories.
Public stand on proposed measures which may affect business by Heads of corporations.
Business should give voluntary service to government agencies where exigencies demand.
Meaningful opposition that is constructive, factual, realistic and offers alternatives.
OUTCOMES FOR THE RELATION IN THE ORGANIZATION
GOOD GOVERNMENT RELATIONS
-Helps in protecting the organizations interests.-Helps in having a voice in what legislation is enacted.-Play a part in determining govt. fiscal policies , taxation.
BAD GOVERNMENT RELATIONS
-Organizational goals cannot be achieved.-No influence on legislations that affect the organization.-The organization becomes a spectator, rather than a participant in forming of govt. policies
THE POSITIVE CHANGE
The Government has started recognizing the importance of business
organizations to the economy of the state, and have started interacting
with them.
There is an increasing recognition on the part of business executives of the
importance of developing an effective partnership with
government.
Since the turn of the century there has been a steadily increasing interaction of government and business organizations.
GovernmentBusiness
organization
MEDIA RELATIONS
Working with media.
Coordinating directly with public.
Powerful tool for influencing and changing behaviour.
Informing the public about mission, policies and practices of the organisation.
In a positive, consistent and credible manner.
GOALS
The ability to articulate ideas and information gives you power over others.
Four characteristics• Accuracy • Completeness• Effi ciency• Precision
WRITING FOR MEDIA
Core activity of public relation.Adds value to business bottom-lineBuilding up relationship is very hard. Investors, suppliers, retailers and consumers receive
information about and develop images of a company.Best avenue to create +ve impression.Medias are the multipliers that enable million of
people to receive a message at the same time.Serves as a third-party endorsers of information. Stakeholder understanding the organization through
the media was the most important activity for the public relation division.
ROLE OF MEDIA RELATION
Organization can reach out to media for:Launch of a new product/ service. Initiation of new factories/offi ce.Financial results.Organization sponsored events and
awards.Change in company’s CEO.Recent disasters, strikes or
organization closures.Awards/accolades for the company.Visits from company
dignitaries/celebrities. Involvement in local/community
activities.
WHEN TO REACH MEDIA
Set goalsDecide on your
approach for your goals accomplished.
Decide who is responsible for fielding media calls.
Develop a source book of subject-matter experts in geographic region.
On a regular basis, provide informational materials to reporters.
DEVELOPING A MEDIA RELATIONS STRATEGY
Is the information significant.
How many readers/viewers could benefit from it.
Is the story timely. Is it local or it have local
impact or national impact.
Is the information accurate.
Is the information new or diff erent.
DETERMINING NEWSWORTHINESS
Scheduling. Know the
reporters deadlines.
Reporters are generalists, not specialists.
Avoid calling new conference.
Reports are good observers.
WHILE WORKING WITH REPORTERS:
The world of journalism, publishing and editorial relation has changed rapidly over recent years.
Today its time for social media and blogging platforms.
Anyone anywhere can self-publish.
Presenting opportunities where huge.
CHANGES IN MEDIA
Employee Communication-Ensure that leaders realise the importance of communication and take time to share their vision for the organisation.
Government Relation-Maintain consistent Corporate Identity to ensure credibility among Stakeholders.
Media Relations-Managing media during crisis situations is very essential to protect organization’s reputation.
CONCLUSION
THANK YOU