大连理工大学出版社

Corporate Culture

Learning Objectives

1. To be familiar with the corporate culture language.

2. To discuss company history and company values.

3. To learn to fit in a company’s culture.

Contents

Part I Active Listening1

Part II Fun Break2

Part III Additional Listening3

Part IV Viewing & Speaking4

Active Listening

Dialogue 1

code n. 行为准则 detract (from) v. 使逊色 atmosphere n. 气氛 conservative a. 保守的 , 守旧的beige n. 米黄色 shade n. （色彩的）浓淡，色调navy blue n. 藏青色，深蓝色

The Company’s Dress Code

Words and Expressions

Active Listening

Directions: Listen to a dialogue about business dress codes and choose the

best answer to each question.

Tapescript

Exercise 1

What should salespeople wear in the office?

A. Very fashionable clothes.

B. Very conservative clothes.

C. Clothes with bright colors.

D. Clothes with colors which make people feel comfortable.

When is the appropriate time for a woman to wear a very fashionable bright red dress?

A. In the office. B. At a dinner or a party.

C. When meeting a client. D. When going camping.

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Active Listening

Directions: Listen to a dialogue about business dress codes and choose the

best answer to each question.

Exercise 1

What colors make people comfortable according to the woman?

A. Green, beige and navy blue. B. Green, red and yellow.

C. Beige, bright pink and blue. D. Red, bright pink and yellow.

What colors are strong according to the woman?

A. Green, beige and navy blue. B. Green, red and yellow.

C. Beige, bright pink and blue. D. Red, bright pink and yellow.

How will they decide the colors the employees should wear?

A. Give them a color test. B. Advise them the shades of those colors.

C. The boss will decide it for all the employees. D. Both A and B.

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Active Listening

Directions: Listen to the dialogue again and fill in the blanks with the

information you hear.

Exercise 2

What is the woman’s advice on the dress code for the man’s company?

1.Salesmen should not wear anything too ; it detracts

from .

2.Salesmen should not wear anything too ; this makes

them seem too and the customers will feel .

3.Businesspeople need to when they wear strong colors.

How will they solve the

problem?

1.First, all the employees will be given to see

2.Then they will be advised

if they want to be more successful.

fashionable______________

the business atmosphere______________________

conservative____________

serious_________ uncomfortable______________

be careful_____________

a color test_________________

what their favorite colors are___________________________.

what shades of those colors they should wear______________________________________

Active Listening

Dialogue 2

parade n. （庆祝）游行

campground n. 野营地 , 露营场所

go out of one’s way to do sth. 尽某人最大的努力做某事

see that 负责，保证

Disney’s Success

Words and Expressions

Active Listening

Directions: Listen to a dialogue and decide whether the statements are true

(T) or false (F).

Exercise 1

Tapescript

1. The man is a veteran in Disney Park.

2. New employees have to start their jobs as soon as they are hired.

3. Even part-time workers must attend Disney University to get enough

training.

4. “Traditions ” is a course for the new employees in Disney University.Ⅰ

5. Mangers only sit before their desks to supervise the employees’ work.

6. It is the managers who make the park alive.

F( )

F( )

T( )

T( )

F( )

F( )

Active Listening

Directions: Listen to the dialogue again and complete the outline with the

information you hear.

Exercise 2

The Reason for Disney’s Success:

They go out of their way to , and to see that .

1. Before beginning the job:

All the employees must attend Disney University and take “Tradition I”:

(1) They learn about the company’s , how and why .

(2) They are shown how each department relates to the whole, and how their part is important in

making the park a success.

(3) They go on to . No detail is missed.

2. While working:

Managers get involved in of the park. Every year for a full week, they

that make the park come alive.

serve their guests________________ they enjoy themselves_____________________

history________ it’s managed_____________ it’s successful______________

more specialized training for their specific jobs_________________________________________

the daily management_____________________

take up any of the 100 jobs_________________________

Active Listening

Passage

evaluate v. 评估 trait n. 显著的特点 , 特性 aggressiveness n. 进取精神supervision n. 监督 , 管理 integrate v. 使成为一体 adapt to 适应take initiative 采取主动be a recipe for 很可能是造成……的原因

Can You Fit in a Japanese Company’s Culture?Words and Expressions

Active Listening

Directions: Listen to a passage and tick (√) the personality traits suited to

the a typical Japanese company environment.

Exercise 1

Tapescript

□ A. aggressive □ B. flexible □ C. patient

□ D. self-starter □ E. direct □ F. conservative

□ G. even-tempered □ H. hot-tempered □ I. adaptable

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Active Listening

Directions: Listen to the passage again and fill in the blanks.

Exercise 2

When evaluating a Japanese firm, you should consider the following factors:

1. of the management team — Mostly Japanese, or a of

Japanese and Americans.

2. and — Do American managers have real

responsibility?

3. management style — What is the personality and

of the manager of the office or department that you will be joining?

4. — Do American and Japanese employees have a lot of

in the office and socially, or are they more like two

Makeup____________ mix___________

Power_____________ authority_______________

decision-making___________________

Individual_____________ philosophy_______________

Social integration___________________

integration_____________ separate camps_______________?

Fun Break

Directions: Listen to a joke and answer the following questions.

Tapescript

1. Why didn’t the executive know the guy?

Because the executive was new and that was his first high-level meeting.____________________________________________________________

2. Whenever there was a difficult problem, what would the guy say?

He would say something like, “Well, it never rains, but it pours.” or “It’s

a long road that has no turning.” or “If life gives you lemons, then make

lemonade.”

____________________________________________________________

____________________________________________________________

____________________________________________________________

3. What’s the humor in this joke?

The man suggested that actually that guy did nothing helpful to the

organization, and nobody liked him.

____________________________________________________________

____________________________________________________________

Additional Listening

Starbucks’ Culture

Words and Expressions

recycle v. 再循环 , 再利用

???

Additional Listening

Directions: Listen to a passage and choose the best answer to each

question you hear.

Tapescript

Exercise 1

A. A new group of owners. B. An Italian businessman.

C. A trip to Italy. D. The American fashion scene.

A. China. B. America. C. Italy. D. Japan.

A. A group of Starbucks managers. B. A type of coffee.

C. A community project. D. A football team.

A. It gives money to parks. B. It leads recycling projects.

C. It throws away everything. D. It helps young people learn to read.

A. Because it’s cheap. B. Because the company makes a lot of money.

C. Because the mangers are friendly.

D. Because the company cares about its customers and the environment.

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Additional Listening

Directions: Listen to the passage again and match the years with the events

of Starbucks.

Exercise 2

Years Events

In 1971 1. The first Starbucks store was opened in Japan.

In the 1980s 2. The first Starbucks was opened in America.

In the 1990s 3. Starbucks turned into Italian style coffee shops.

In 1995 4. There were more than 3,000 Starbucks around the world.

By the year 2000 5. Starbucks went international.

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Viewing & Speaking

Useful Expressions about Corporate Culture

Every organization has its own unique culture or value set.

We strive to create economic opportunities for those who have been denied them and

to

advance new models of economic justice that are sustainable and replicable.

We try to show a deep respect for human beings inside and outside our company and

for the communities in which they live.

We seek and support nonviolent ways to achieve peace and justice.

We support sustainable and safe methods of food production that reduce environmental

degradation, maintain the productivity of the land over time, and support the economic

viability of family farms and rural communities.

Viewing & Speaking

Directions: Try to collect more information about the corporate culture of

some famous businesses before class and then tell the class

about what you have found.

Activity 1

Viewing & Speaking

Activity 2

expansion n. 扩张，扩展

Off-load v. 卸下

template n. 样板，模板

rental n. 租借

restraint n. 限制，抑制

execution n. 执行，实行

Words and Expressions

Viewing & Speaking

Activity 2

Directions: Watch a video and have a discussion in groups according to the

situation.

Suppose you need a team of four for a new project. Now organize a meeting and

discuss the suitable team members.

Reference hints：Project ： Expansion to the west coast.

Team members needed:

A reporting analyst, a material specialist, a

person in charge of the office space, and a person dealing with workflow management.

Videoscript