Corporate Fundraisers SiG – June 2008

Bill Giles – Interim Corporate Partnerships Manager – Child Accident Prevention Trust

Corporate Fundraisers SiG – June 2008

• Small National Charity• Income circa £650k• One Fundraiser• All fundraised income from Corporates

Corporate Fundraisers SiG – June 2008

• Many companies produce safety products for children/babies • CAPT brand well recognised in child safety circles • Copy Cat principle, see others do it and copy idea

Corporate Fundraisers SiG – June 2008

• Currently 5 Cause Related promotions• Longest now into third year• None generate more than £15k per annum• Won’t accept less than £5k guarantee• Very low % of product sale price to CAPT• Bigger options on the horizon

Corporate Fundraisers SiG – June 2008

Corporate Fundraisers SiG – June 2008

• Building corporate relationships is hard work and resource intensive• As a small charity you have to have a niche cause or brand• Other methods of fundraising may/will produce more £ more quickly

Corporate Fundraisers SiG – June 2008

Corporate Fundraisers SiG – June 2008