Corporate Guide

Défi 100 jours

Défi Leadership

Fall 2020

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Greater diversity. For the greater good.We are living at a time of great social change which is pushing organizations to rethink their ways of doing things. In this context, the leaders of big and small companies alike all share a common belief: that diversity has become a determining factor to help us take on the challenges of the 21st century.

At L’effet A, we’ve made it our mission to accelerate the presence of women of all origins and backgrounds at every level of corporate culture. By showcasing their strengths and distinctive approaches, we’ll see a richer variety of leaders emerge with complementary personalities and talents. We believe that it is urgent to encourage leaders—be they men or women—to assert a leadership style that reflects who they are and, in so doing, to bring the kind of nuance and depth that organizations need.

After training more than 2,500 female managers and from over a hundred companies, L’effet A is the ideal partner to support you in the acceleration of women in decision-making roles. We are determined to power the talent of women within your organization and to contribute to the creation of corporate cultures that are inclusive, innovative and diversified.

Thank you for your trust in us.

Sincerely,

John GallagherCo-founder of the L’effet A

Our virtual programs

This fall, the Défi 100 jours and the Défi Leadership will take place online and will continue to draw on our proven methodology. More than 350 women have already experienced this virtual approach which delivered the same results that have made L’effet A so effective and reliable for five years.

For the Défi 100 jours, we’ll have the opportunity to bring the cohorts from Montreal, Quebec City, Paris and Lausanne together virtually and benefit from the rich international experience of the Quebec and European leaders who will be taking part. As part of these two programs, you will have several opportunities to discuss with other participants in small groups. These videoconference meetings will allow you to network and help each other out.

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The program aims to reshape mindsets and encourage new behaviours so that participants can showcase their ambition and maximize their talents for the benefit of the company as a whole. The program accelerates the development of three main skill sets:

• Confidence : Boosting self-confidence

• Risk-taking: Learning how to manage risk strategically

• Influence: Building a solid business network and developing political acumen

Objective

Learn how to act on your ambition

• Shed the impostor syndrome and get out of your comfort zone

• Learn how to manage risk strategically

• Refine your negotiating techniques

• Build a solid business network by exerting your influence and developing your political acumen

Who is this program for?

The program is for all women looking to harness their ambition within their company.

The only requirement: You must have at least five years of professional experience.

Powering the talent of women: two innovative programs

The L’effet A professional development program contributes to the development of a culture that encourages women to thrive and enables companies to:

• Deploy the leadership potential of their employees

• Ensure better retention of high-performing employees

• Encourage employees to develop the mindset of agile and high-performing leaders

• Foster business development via the network of participants and develop the internal network of your employee-participants

The Défi 100 jours Program

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In a world that is changing fast, the Défi Leadership was created especially for women in management positions who want to perform their role with confidence and adapt well to change. Over the course of the program, participants will deepen their understanding of three leadership pillars:

• Confidence : Get to know yourself better so that you can manage with greater assurance and ease.

• Courage : Use a feedback approach to foster authentic communication within your team.

• Curiosity : Enrich and develop a diversified network to enhance your strategic vision and leadership.

Objective

Learning to assert yourself as a leader

• Develop introspective practices to clarify and hone your leadership style

• Define your unique value contribution

• Activate your business network through concrete action

• Learn to make better decisions

Who is this program for?

All women in management positions who wish to develop an agile and authentic leadership mindset.

The only requirement: You must occupy a management role with at least one employee under your supervision.

The Défi Leadership Program

Exclusive to the Défi Leadership program: Co-development in squads

Co-development is an effective and proven method for developing competencies and solving problems. To accelerate the growth of managers during the Défi Leadership and beyond, every participant is part of a small group—called a squad—that will meet three times during the program. Here are a few advantages to this approach:

• Your creativity and critical thinking improves, which in turn aids problem solving

• You tap into the broader group intelligence

• You develop a better self-understanding by being in contact with others

• You engage and take increased ownership with regards to your professional development

This program is offered exclusively in Quebec for the time being.

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A methodology that promotes lasting behavioural change.

The Déf i 100 jours and the Défi Leadership programs are now online and have been designed to foster the same level of excellence and development potential as the face-to-face experience.

1 Combine self-reflection and action Weekly challenges and self-reflection exercises allow you to better assert your leadership.

You’ll also be invited to adopt introspective practices that will lead to concrete action in your daily life

2 Find inspiration in various leadership models Being exposed to various leadership models gives participants the chance to project

themselves more easily into a leadership role and adopt a more ambitious mindset within their organization. Privileged access to the L’effet A leaders—who share their lived experiences and valuable advice— has a big impact on the behavioural transformations that participants undergo.

3 Learn with a network of professional women Whether it’s during workshops or triads, group activities foster a true spirit of community

that supports behavioural change as the program unfolds and encourages you to push yourself further and take action.

4 Benefiting from microlearning techniques Research in neuroeducation proves that spaced repetition of information improves learning.

The L’effet A program content is divided into small parts that are repeated frequently. The content is also available on the learning platform, 24/7, during the 100 days.

5 Take action by setting a challenge To make the program concrete and encourage participants to put their learning into action,

we ask them to identify a professional challenge that they will take on over the course of the 100 days.

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A transformative experience

L’effet A has designed courses that easily adapt to our participants’ schedules. In the fall of 2020, the Défi 100 jours and the Défi Leadership programs will take place primarily online. They are designed to foster the same level of excellence and development potential as the face-to-face experience.

Défi 100 jours Déf i Leadership

Learning platform

Online training gives participants access to several cards that they can complete at any time, including articles, expert videos, self-reflection exercises and challenges to take on during the 100 days.

14 cards

15 cards

Virtual workshops

The workshops take place outside working hours and enable participants to take part in activities and engage in dynamic discussions with the workshop leaders..

3 workshops

2 workshops

Web conferences

The web conferences are live interviews that are broadcast online. Delayed viewing of the content is available to participants.

2 web

conferences

2 web

conferences

Triads and

squads

Défi 100 jours Triads are small groups that promote mutual support and networking to help participants deepen their knowledge and expand their contacts.

4 triad meetings

4 squad meetingsDéfi Leadership

Squads are small groups of participants that use co-development techniques to accelerate professional growth and development.

When ambition changes the equation

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Engaged leaders who inspire action

One of the strengths of the L’effet A experience is how it gives people who have successfully climbed the corporate ladder the chance to inspire the next generation. Here are a few leaders from Québec, France and Switzerland who will pass on their invaluable advice.

Sophie BrochuChief Executive Officer

Hydro-Québec

Olga FarmanManaging Partner Quebec City Office

Norton Rose Fulbright

Isabelle HudonCanadian Ambassador to France and Monaco

Geneviève FortierChief Executive OfficerPromutuel Insurance

Pauline d’AmboiseSecretary General and

Vice-president, Governance and Sustainable Development

Desjardins

Dr Mara Catherine Harvey

Head of Client ServicesGlobal Wealth Management

UBS

Cécile DussartVice President Operations

Galderma

Anne BioulacChief Executive Officer Augustus Intelligence

Caroline de Grandmaison

Vice President, BU Leader CGI

Brigitte HébertLeader Employee

Experience and Operations National Bank of Canada

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L’effet A Corporate Program

Advantages

When registering a minimum of five participants* as part of the same cohort, you get the advantages of the corporate program such as:

1 The guidance of the L’effet A client service team to assist you before, during and after the program.

2 A launch meeting to present the program to participating employees and their manager(s) for companies with 10 participants or more.

3 Access to the corporate toolbox, which outlines the main stages of the program and the communication tools, including a Manager’s Guide of the program and a Manager’s Guide (Défi 100 jours only).

4 A final report recapitulating your employees’ experience so that you can see their concrete evolution over the course of the 100 days.

Accelerate the experience

A good learning environment fosters the integration of new skills and the transformation of behaviours. The L’effet A programs are turnkey initiatives, but there are a few ways you can offer additional support to your participants, depending on your internal resources, such as:

• Integrating the L’effet A program into your leadership development strategies;

• Naming a member of your team cohort leader to more personalized follow-up;

• Personalizing the program to align with your corporate culture by inviting leaders from your organization to spend time with the participants at key moments during the program.

*Three or more participants for Switzerland.

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Concrete results seen by leaders and graduates

Graduates attest to seeing the following results two years after completing the Défi 100 jours:

94% of participants would recommend the Défi 100 jours to a colleague or a friend.

88% accept and solicit more mandates, positions or projects outside of their comfort zone.

89% accept mandates with higher visibility.

96% have put the learnings of the Défi 100 jours into practice in the performance of their duties.

“The majority of our L’effet A participants underwent a bold transformation. They told me that the biggest thing they learned was to DARE.”

Marie-Huguette Cormier

Senior Vice-PresidentHuman Resources and CommunicationsMouvement Desjardins

“L’effet A gave participants the opportunity to value the importance of networking as part of their career development. But beyond the skills and reflexes that they gained, our employees had the chance to carve out a space where they could reflect on their professional and personal objectives.”

Pierre Laporte

President, Deloitte

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Défi 100 jours ProgramFall 2020 Canada - France - Switzerland

September 11 to December 11

* Dates are subject to change.** Events are broadcast live but also recorded and posted on the online platform within 48 hours.*** Wrokshop will take place in person unless otherwise indicated by public health.

Program Objectives Dates and times

Pre-launch period Introduction

• Evaluate your behaviours and mindset

• Reflect on your personal ambition to decide on a challenge

September 11 to 18

Official launch • Understand how the program works

• Prep for the next steps

Friday, September 18*11 a.m. to 12 p.m. (Montreal and Quebec)5 p.m. to 6 p.m. (France & Switzerland)

Workshop 1**Boost your confidence

• Clarify your challenge and outline the next steps to make it happen

• Use the advice shared to persevere outside of your comfort zone

Friday, September 25*9 a.m. to 11:20 a.m. (Montreal and Quebec)3 p.m. to 5:20 p.m. (France & Switzerland).

Web conference 1** Interactive interview

• Discussion with a leader on the elements required to develop and strengthen your confidence throughout your career. Live question period for participants.

Thursday, October 15*11 a.m. to 12 p.m. (Montreal and Quebec)5 p.m. to 6 p.m. (France & Switzerland)

Workshop 2** Negotiate to create moreopportunities

• Demystify games of influence to better play them

• Develop your influence and internal network

Friday, November 6*9 a.m. to 11:20 a.m. (Montreal and Quebec)3 p.m. to 5:20 p.m. (France & Switzerland)

Web conference 2** Interactive interview

• Discussion with a leader to understand how to network develop your influence and have a greater impact every day. Live question period for participants.

Wednesday, November 18*11 a.m. to 12 p.m. (Montreal and Quebec)5 p.m. to 6 p.m. (France & Switzerland)

Workshop 3*** Master the art of networking

• Learn how to put networking techniques into practice

• Develop new business contacts

Wednesday,November 25* (Montreal) 4 p.m. to 6:20 p.m.

Thursday,November 26* (Quebec) 4 p.m. to 6:20 p.m.

Tuesday, December 1* (France) 4 p.m. to 6:20 p.m

Thursday, December 3* (Switzerland) 4 p.m. to 6:20 p.m.

Summary of the 100 days

• Consolidate your learnings

• Learn to celebrate your successes

• Build on the momentum of the 100 days to continue your development and reach your objectives beyond the Défi 100 jours

November 26 to December 11

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Program Objectives Montreal

Pre-launch period Introduction

• Identify your introspection practices and approach to professional development

September 9 to 17 11 a.m. to 12 p.m.

Official launch • Get the necessary tools and explanations to begin

the Défi Leadership with the best mindset possibleThursday, September 17*

11 a.m. to 12 p.m.

Squad – Meeting 1• Get to know the members of your squad from the outset

• Meet in an informal setting

• Pick a squad leader

Between September 9 and October 3 (before the first

workshop)

Workshop 1** Asserting who you are asa leader

• Solidify your leadership role and style

• Clarify your unique value contribution

• Discuss the impact of authenticity on leadership

• Do exercises with your squad

Friday, October 2*9 a.m. to 12 p.m.

Web conference 1**Discussion about courage

• Make courage a core part of your leadership style

• Learn how to rally your team even when things get toughTuesday, October 20*

11 a.m. to 12 p.m.

Squad – Meeting 2 • Use co-development and group expertise to resolve problematic situations

Between October 7 and November 4

Web conference 2**Discussion on becoming a coach-leader

• Understand how to leverage the coach-leader mindset to mobilize your team and delegate more

• Learn which circumstances call for this approach

Tuesday, November 17*11 a.m. to 12 p.m.

Squad – Meeting 3 • Use co-development and group expertise to resolve problematic situations

Between November 5 and December 4

(before workshop 2)

Workshop 2** Being a calm leader

• Develop a calmer, more creative and more agile mindset in a complex world that is constantly changing

• Take a step back from to become an empathetic and poised leader

• Make friends with discomfort and use it to develop a lasting leadership style

• Do exercises with your squad

Friday, December 4*9 a.m. to 12 p.m.

Squad – Meeting 4 • Use co-development and group expertise to resolve problematic situations

Between December 7 and January 15

Squad – Meeting 5 (2021) • Get back into the habit of meeting regularly as a squad Between March 15

and April 1

Défi Leadership ProgramFall 2020

September 9 to December 9

* Dates are subject to change.** Events are broadcast live but also recorded and posted on the online platform within 48 hours.

CONTACT US FOR MORE INFORMATION:

effet-a.com

QuebecAMFAUTODESKBIRON GROUPE SANTÉ BOMBARDIERCAECAISSE DE DÉPÔT ET PLACEMENT DU QUÉBECCGI CNDELOITTEDESJARDINSFASKEN MARTINEAUFIERA CAPITAL GOOGLE

HATCHHYDRO-QUÉBEC IBMIVANHOÉ CAMBRIDGE LA CAPITALELA COOP FÉDÉRÉE LANGLOIS LAWYERSMCKESSONNATIONAL BANK PRATT & WHITNEYPSP INVESTMENTSPWCQUÉBEC INTERNATIONALRAYMOND CHABOT

RICHTERRONAROYAL BANK OF CANADASNC LAVALINSSQ FINANCIAL GROUPSTMTD BANK GROUP TELUSTRANSATUBISOFTVIA RAIL VIDEOTRON YVES ROCHER

Switzerland(CENTRE HOSPITALIERUNIVERSITAIRE VAUDOIS)ENERGIE DU JURA

ETAT DE VAUDGROUPE MUTUELLAURASTAR

ROLEXSBB-CFFVAUDOISE ASSURANCES

FranceACCENTUREASSEMBLÉE NATIONALECRÉDIT AGRICOLED’ILE DE FRANCE

GAZ RÉSEAUDISTRIBUTION FRANCE(GRDF)

GRTGAZROLAND BERGER

Companies that have placed their trust in us

NEWStarting in the fall of 2020, the Défi 100 jours will be available in a 100% English and online version that any organization can access from anywhere in the world. Contact us for more information.

Canada

Natasha Krummen 438 499-0147 info@effet-a.com

France

Marilène Garceau+33 7 82 47 55 20info.paris@effet-a.com

Switzerland

Rodica Rosu Fridez+41 21 963 00 46info.suisse@effet-a.com