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PAGE TITLE PAGE 1 CORPORATE IDENTITY STYLE & USAGE GUIDE

CORPORATE IDEN TITY - Amazon S3€¦ · PRO-TEK Vaults 17 LIBGIG 18 LAC Federal 19 ... Staffing and Recruiting Film & Media Asset Management and Monetization. PA G E 15 DIVISIONS

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Page 1: CORPORATE IDEN TITY - Amazon S3€¦ · PRO-TEK Vaults 17 LIBGIG 18 LAC Federal 19 ... Staffing and Recruiting Film & Media Asset Management and Monetization. PA G E 15 DIVISIONS

P A G E T I T L E

P A G E 1

CORPOR ATE IDENTITYS T Y L E & U S A G E G U I D E

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P A G E 2

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T A B L E O F C O N T E N T S

P A G E 3

Introduction 4

Use of the Corporate Name 5

Use of Trademarks 6

Logo + Logotype 7

Logo Scale 8

Color Scheme 9

Black & White Usage 10

Spacing 11

LibSource 15

Chase Cost Management 16

Typography 12

Typesetting Examples 13

Divisions 14

PRO-TEK Vaults 17

LIBGIG 18

LAC Federal 19

Samples 20

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This corporate identity guide has been designed to help maintain the integrity of the LAC Group brand. The guidelines herein are designed to help you apply the identity to ourmaterials correctly and consistently across all media. It is important to subscribe to the standards this guide puts forth, as brand cohesion is a vital element of your company’s professional appearance.

Please refer to this usage guide before manipulating or altering your branded collateral, and be sure that you use only the resources provided.

I N T R O D U C T I O N

P A G E 4

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U S E O F T H E C O R P O R A T E N A M E

Our corporate brand name is LAC Group – this should be used in all external facing communications and documents. First references in documents should be “LAC Group®” and then as “LAC Group” in all following references.

Use

PRO-TEK brand name correct usage:

:• LAC Group®

• LAC Group

Do not use:

• Lac Group• lac group

Use:• PRO-TEK• PRO-TEK Vaults

Do not use:

• Protek• Pro-tek• Pro-Tek

• LACGroup• LACGROUP

P A G E 5

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LAC Group has invested in protecting our main brands through trademarks. Trademarks should be properly applied and attributed to in order to properly protect our marks.

Always apply the trademark symbol the first time you reference one of our trademarked terms in any external facing document or printed collateral piece. Headlines are normally excluded from using trademark symbols, so be sure to apply the mark in the first instance of the term within the text area of the document.

The following are trademarks and registered trademarks of LAC Group:

• LAC Group®

• Library as a Service®

• Information Curation and Knowledge Management®

• Our Expertise, Your Results™• Information Curators™

U S E O F T R A D E M A R K S

P A G E 6

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L O G O / L O G O T Y P E

The logos in this section are the primary graphic elements of the LAC Group brand. Consistent application and precise produc-tion of the logos will identify and reinforce public awareness of LAC Group, its prod-ucts and services. When the logos are used properly with the other elements of the iden-tification program, a unique and effective visual style can be established. By adhering to the following rules, you help promote LAC Group and its brand.

There are two versions of the LAC Group Logo, a full-color version, and a 1-color version.

P A G E 7

ABOVE: The primary LAC Group full-color logotype. BELOW: The 1-color logo.

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L O G O S C A L E

P A G E 8

The logo should never be reproduced at a size that causes the word GROUP to be illegible. Ideally, the full-color logo should not be reproduced at less than 1 inch wide:

The 1-color logo at .75 inch wide:

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C O L O R S C H E M E

The LAC Group logo should be reproduced in full color whenever possible. Make sure to specify the appropriate color from the fol-lowing chart. The logo uses Dark Blue and a gradient of Yellow and Vermilion. Hints of Cerulean is used in collusion with Dark Blue — typically as part of a gradient — for other design elements such as backgrounds.

OUTPUT DARK BLUE CERULE AN VERMILION YELLOW

RGB Screens, Laser & Inkjet Printers r0 g77 b145 r0 g120 b176 r221 g60 b38 r252 b240 g98

CMYK Digital & Offset Printers c100m77y10k5 c87m47y10k0 c8m91y100k1 c5m0y80k0

Pantone Coated Coated paper 293C 299C 185C 106C

Pantone Matte Matte paper 293M 299M 185M 106M

Pantone Uncoated Uncoated paper 293U 298U 185U 106U

Hexidecimal Web #094E90 #0078B0 #DD3C26 #FCF062

P A G E 9

ORANGE

r236 b130 g49

c4m59y92k0

1655C

1655M

1655U

#EC8231

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When utilizing the LAC Group logo for Black and white print work, be sure to use the 1-color version of the logo.

Do not alter the colors within the color version to create a black version.

Use a white version of the logo when placed on a dark background:

Only use a white logo when the background is darker than 40% grey.

B L A C K & W H I T E U S A G E

P A G E 1 0

Do not print the color logo in black and white, or otherwise convert the color logo to black and white or greyscale.

100% 90% 80% 70% 60% 50% 40% 30% 20% 10%

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S P A C I N G

P A G E 1 1

Provide at least as much space around the logo as indicate by the x marks:

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T Y P O G R A P H Y

P A G E 1 2

The LAC Group brand identity utilizes three professionally designed fonts:

Logos:

Text:

Typefaces for web and other uses

Arial Family is acceptable when other fonts are unavailable. To be used as a default font when

typing body copy in Microsoft Word, Powerpoint, Emails, and Web pages.

Futura font, is used for body text, captions and everything else. There are various weights of each font, but bold, italic and especially condensed variants should be used sparingly.

E A G L E

F U T U R AA R I A L

Our logo and company sub-divisions typeface is Eagle font light.

Futura font, is used in the tag line “an LAC Group company”

Eagle font is primarily used for titles, headings and pull quotes as an accent.

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P A G E 1 3

H E A D I N G 124pt Eagle bold - loose letterspacing

H E A D I N G 220pt Eagle bold - loose letterspacing

HEADING 318pt Eagle bold - standard letterspacing

H E ADING 416pt Eagle book - standard letterspacing

HEADING 516pt Eagle book - standard letterspacing

H E A D I N G 6

6pt Futura black - standard letterspacing

Futura Book, 10pt / 12pt, left aligned:

Ebisciasint ut am faciis endelis imolecto inveni tempos enet, sitiust iatius, opta illuptatet quamentur, sinullabo. Ehentii squiberume cusandi as aditas utemodit ex et esed moluptium acideri busandae volorro occusa vel es sitatur re nit volo-rem porestio blantur aliquati in et lignis di consequi.

Futura Book, 8pt / 11pt, left aligned:

Ebisciasint ut am faciis endelis imolecto inveni tempos enet, sitiust iatius, opta illuptatet qua-mentur, sinullabo. Ehentii squiberume cusandi as aditas utemodit ex et esed moluptium acideri bu-sandae volorro occusa vel es sitatur re nit volorem porestio blantur aliquati in et lignis di consequi.

Futura Book, 6pt / 10pt, left aligned:

Ebisciasint ut am faciis endelis imolecto inveni tempos enet, sitiust

iatius, opta illuptatet quamentur, sinullabo. Ehentii squiberume

cusandi as aditas utemodit ex et esed moluptium acideri busan-

dae volorro occusa vel es sitatur re nit volorem porestio blantur

aliquati in et lignis di consequi.

Futura Book, 10pt / 12pt, left justified:

Ebisciasint ut am faciis endelis imolecto inveni tempos enet, sitiust iatius, opta illuptatet quamentur, sinullabo. Ehentii squiberume cusandi as aditas utemodit ex et esed moluptium acideri busandae volorro occusa vel es sitatur re nit volo-rem porestio blantur aliquati in et lignis di consequi.

Futura Book, 8pt / 11pt, left justified:

Ebisciasint ut am faciis endelis imolecto inveni tempos enet, sitiust iatius, opta illuptatet qua-mentur, sinullabo. Ehentii squiberume cusandi as aditas utemodit ex et esed moluptium acideri bu-sandae volorro occusa vel es sitatur re nit volorem porestio blantur aliquati in et lignis di consequi.

Futura Book, 6pt / 10pt, left justified:

Ebisciasint ut am faciis endelis imolecto inveni tempos enet, sitiust

iatius, opta illuptatet quamentur, sinullabo. Ehentii squiberume

cusandi as aditas utemodit ex et esed moluptium acideri busan-

dae volorro occusa vel es sitatur re nit volorem porestio blantur

aliquati in et lignis di consequi.

T Y P E S E T T I N G E X A M P L E S

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P A G E 1 4

D I V I S I O N S

LAC Group is the umbrella organization for five operating divisions:

All the logo divisions use colours within the main colour palette created for the brand.

Knowledge and Information Services

Federal Government Services

Spend Management

Staffing and Recruiting

Film & Media Asset Management and Monetization

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P A G E 1 5

D I V I S I O N S / L I B S O U R C E

Provide at least as much space around the logo as indicate by the x marks.

Ideally, the full-color logo should not be reproduced at less than 1.25 inch wide.

There are four versions of the LibSource Logo, with and without the tagline. In a full-color version and a 1 color version.

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P A G E 1 6

D I V I S I O N S / C H A S E C O S T M A N A G E M E N T

Provide at least as much space around the logo as indicate by the x marks.

Ideally, the full-color logo should not be reproduced at less than 1 inch wide.

There are two versions of the Chase Cost Management (CCM) Logo, a full-color version, and a 1 color version.

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Provide at least as much space around the logo as indicate by the x marks.

Ideally, the full-color logo should not be reproduced at less than 1 inch wide.

There are two versions of the PRO-TEK Vaults Logo, a full-color version and a 1 color version.

P A G E 1 7

D I V I S I O N S / P R O - T E K V A U L T S

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P A G E 1 8

D I V I S I O N S / L I B G I G

Provide at least as much space around the logo as indicate by the x marks.

Ideally, the full-color logo should not be reproduced at less than 1 inch wide.

There are two versions of the LIBGIG logo, a full-color version, and a 1 color version.

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Provide at least as much space around the logo as indicate by the x marks.

Ideally, the full-color logo should not be reproduced at less than 1 inch wide.

There are two versions of the LAC Federal Logo, a full-color version and a 1 color version.

P A G E 1 9

D I V I S I O N S / L A C F E D E R A L

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LAC Group 10390 Santa Monica Blvd Suite 230Los Angeles, CA 90025

LAC-Group.com

NAME LASTNAMEPosition

(000) [email protected]

LAC-Group.comLAC-Group.com

P A G E 2 0

S A M P L E / B . C A R D S

Chase Cost Management 14 Penn Plaza Suite 402 New York, NY 10122

LEN LEVYPresident

(212) [email protected]

CCMChase.com LAC-Group.comLAC-Group.com

LAC Federal 51 Monroe StreetSuite PE-04 Rockville, MD 20850

LACFederal.com

NAME LASTNAMEPosition

(000) [email protected]

LAC-Group.comLAC-Group.com

LibSource 10390 Santa Monica Blvd Suite 230Los Angeles, CA 90025

LibSource.com

NAME LASTNAMEPosition

(000) [email protected]

LAC-Group.comLAC-Group.com

LibGig 10390 Santa Monica Blvd Suite 230 Los Angeles, CA 90025

LibGig.com

NAME LASTNAMEPosition

(000) [email protected]

LAC-Group.comLAC-Group.com

PRO-TEK Vaults3110 N. San Fernando BlvdBurbank, CA 91504

protekvaults.com

NAME LASTNAMEPosition

(000) [email protected]

LAC-Group.comLAC-Group.com

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P A G E 2 1

S A M P L E / W E B S I T E H E R O I M A G E S

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P A G E 2 2

S A M P L E / C A S E S T U D Y

CASE STUDY

AT GLANCE

About ABC News ABC News is the news gathering and broadcasting division of the American Broadcasting Company, a subsidiary of The Walt Disney Company since 1995. An award-winning team provides the latest information and analysis of major events across the ABC Television Network’s news programming lineup, including “World News Tonight,” “Nightline,” “Good Morning America,” “20/20” and “This Week with George Stephanopoulos” on television, along with ABC News Radio, ABCNews.com and satellite service NewsOne. In addition, an alliance between ABC News and Yahoo! News reaches more than 100 million people in the U.S. each month on PCs, mobile devices and tablets.

Next time you see a story on ABC News that uses archived video content, you’ll be witnessing a result of a digital resources-management project executed by LAC Group, a leading provider of library, archival and information-management solutions.

When effective management of its vast library of archival and current video resources proved overwhelming for its internal capabilities, ABC News turned to LAC Group to create and manage a proprietary, totally integrated digital and film asset-management, communication and reporting system to keep ABC News competitive in the chaotic world of network news. These resources and the people managing them provide timely and often last-minute information that frequently allows ABC News to scoop their competitors.

ABC News is the news gathering and broadcasting division of the American Broadcasting Company, a subsidiary of The Walt Disney Company since 1995. ABC News programming lineup includes “World News Tonight,” “Nightline,” “Good Morning America,” “20/20” and “This Week with George Stephanopoulos” on television, along with ABC News Radio, ABCNews.com and satellite service NewsOne. In addition, an alliance between ABC News and Yahoo! News reaches more than 100 million people in the U.S. each month on PCs, mobile devices and tablets.

ABC News; in addition to their daily information and research needs; has millions of legacy physical assets including film, videotape in a variety of formats, transcripts, show folders, logs, etc. and generates hundreds of hours of born digital footage

LAC-Group.com | 1 |

LAC Group Manages the Video Resources Group and Digital Research Center for ABC News

weekly. While they had systems and resources, they needed help streamlining operations, fully realizing the value of the library to the organization beyond the production process and increasing overall user comfort, confidence and utilization.

Relationship BackgroundIn early 2009, an executive at ABC News came upon a New York Times article about careers in managing digital assets. The story, “Digital Archivists, Now in Demand,” quoted LAC Group CEO Deborah Schwarz in support of the writer’s premise that jobs in digital archiving are a natural fit for librarians, and represent an emerging job trend in 2009.

As a result of that story, ABC News contacted LAC Group, which led quickly to the company’s engagement with ABC News to assess their library and research support functions. Based on the LAC Group assessment and the subsequent recommendations made, ABC hired LAC Group to manage this operation and transform it into a 21st century resource, rebranded as the Digital Research Center (DRC).

In 2010, LAC Group conducted a similar assessment of ABC News’ Film Library operations that included film and tape libraries across a number of show units, warehouse and digital media management operations. From this assessment the Video Resource Group (VRG) came into existence.

Five years later, the relationship has developed into a long-term managed services arrangement for managing digital assets and video resources, as well as daily research and information management support.

Click on the link below to read “Digital Archivists, Now in Demand”: http://www.nytimes.com/2009/02/08/jobs/08starts.html?_r=0

ABC News Challenge / LAC Group Solution Cable television and digital media have intensified competition for the major broadcasters. Shifting consumer demographics, technology, greater mobility and more choices have altered news consumption patterns and expectations.

LAC-Group.com | 2 |

The relationship has

developed into a long-

term association for

managing ABC News’

digital assets and video

resources, as well as

research and other

information support.

LAC Group was entrusted

to manage this operation

and transform it into a

21st century resource,

rebranded as the Digital

Research Center

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P A G E 2 3

S A M P L E / A D S

Denver | Los Angeles | New York | Washington DC | Chicago | Boston | United Kingdom

Our Expertise Your Results TM

Let us put our expertiseto work for you

Research

Staffing &Recruiting

SpendManagement

CompetitiveIntelligence

7200 The QuorumOxford Business Park NorthGarsington RoadOxford OX4 2JZ

Eleanor Windsor Director of Business [email protected] 566 838 or 0800 433 4758

LAC-Group.co.uk

PITCHING BUSINESS?FOR

NEW

DOWNLOAD a corporate intelligence

sample reportwww.LAC-Group.co.uk/corp-intel

COMPANY PROFILES: Key information, analysed with maintalking points highlighted

LATEST CLIENT NEWS:Just the bits you need to know

MARKET UPDATES:Spot the opportunities, quickly

Know what you need to know…Before you go.

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P A G E 2 4

S A M P L E / R E P O R T S

Portrait

Landscape

CHIPOTLE MEXICAN GRILL INC

LAC-Group.com

COMPANY INTELLIGENCE REPORT

- July 2013 -

COMPANY INTELLIGENCE REPORT

July 2013 | Chipotle Mexican Grill Inc.

5L AC-Group.com

COMPANY OVERVIEW

Chipotle Mexican Grill, Inc. and its subsidiaries1 are a publicly traded corporation (NYSE: CMG) based in Denver, Colorado, and incorporated in Delaware. The Company operates Chipotle Mexican Grill restaurants, which serve a focused menu of burritos, tacos, burrito bowls (a burrito without the tortilla) and salads, made using fresh ingredients. As of December 31, 2012, it operated 1,410 restaurants, including Chipotle restaurants throughout the United States and Europe, including five restaurants each in Canada and London, England, and one in Paris, France. The Company also operates one ShopHouse Southeast Asian Kitchen in Washington, D.C. ShopHouse is similar in concept to Chipotle Mexican Grill, but serves Asian-inspired cuisine. Chipotle has grown substantially over the past five years, and expects to open between 165 and 180 additional restaurants in 2013.2

Chipotle reported $2.7 billion in revenues in 2012, a 20.3% increase over 2011. This is rapid growth and reflects an historical trend of major jumps in revenue in earnings over the Company’s history, as it quickly increased he growth of comparable restaurants over the same period was 7.1%, according to Chipotle’s 2012 10-K. This rapid growth has earned the Company a spot on the S&P 500 (as of 2011). In addition, Chipotle was ranked at #73 on Fortune’s Fastest-Growing Companies list in September 2012. The Company is ranked at #849 on the Fortune 1000, as of May 2012. As of December 31, 2012, Chipotle had about 37,310 employees, including about 3,020 salaried employees and about 34,290 hourly employees. None of the employees are unionized or covered by a collective bargaining agreement.

1 Chipotle Mexican Grill of Colorado, LLC (Colorado); Chipotle Mexican Grill of Maryland, LLC (Maryland); Chipotle Mexican Grill of Kansas, LLC (Kansas)Chipotle Mexican Grill Service Co., LLC (Colorado); Chipotle Mexican Grill U.S. Finance Co., LLC (Colorado); CMGGC, LLC (Colorado); Chipotle Mexican Grill Texas Holdings, LLC (Colorado); Chipotle Texas, LLC (Colorado); Chipotle Mexican Grill Canada Corp. (Nova Scotia, Canada); Chipotle Mexican Grill Holdings GmbH (Switzerland); Chipotle Mexican Grill Management GmbH (Switzerland); Chipotle Mexican Grill UK Limited (UK); Chipotle Mexican Grill France SAS (France); CMG Purchasing Partners, LLP (Colorado); CMG Purchasing Co., LLC (Colorado); ShopHouse, LLC (Colorado); Chipotle Mexican Grill Germany GMBH (Germany).2 Chipotle Mexican Grill, Inc. Form 10-K for the fiscal year ended December 31, 20123 Chipotle Mexican Grill, Inc. Form 10-K for the fiscal year ended December 31,2012

Chipotle is helmed by Co-CEOs Steve Ells (also the Company’s founder) and Monty Moran. The Company has a six-member

board of directors led by Albert S. Baldocchi.

CHIPOTLE BY THE NUMBERS3 2012 2011 2010

Revenue $2.73 billion $2.27 billion $1.84 billion

Total Operating Expenses $2.28 billion $1.92 billion $1.55 billion

Net Income $278 million $215 million $179 million

Earnings per share: Basic Diluted

$8.82 $8.75

$6.89 $6.76

$5.73 $5.64

Weighted Average Common Shares Outstanding:

BasicDiluted

31.5 million 31.8 million

31.2 million 31.8 million

31.2 million 31.7 million

COMPANY INTELLIGENCE REPORT

July 2013 | Chipotle Mexican Grill Inc.

37L AC-Group.com

Shares beneficially owned by Mr. Baldocchi include 75,810 shares owned jointly by Mr. Baldocchi and his spouse.

Shares beneficially owned by Ms. Friedman include 4,000 shares held by a revocable trust of which Ms. Friedman is a co-trustee.

Excludes 86 shares underlying unvested restricted stock units, which will vest on December 3, 2015.

See Notes (5) through (14). Chipotle’s auditor is Ernst & Young LLP.

Shares were repurchased pursuant to repurchase programs announced on February 1, 2012, October 18, 2012, and November 20, 2012. Repurchases under each program were and are limited to $100 million in total repurchase price, and there is no expiration date. The $100 million repurchase program announced in February 2012 was completed in October 2012. The $100 million repurchase program announced in November 2012 includes $25 million conducted through a privately negotiated accelerated share repurchase transaction (“ASR”), with the remaining $75 million being added to an existing open–market repurchase agreement. Except for the ASR, authorization of any ongoing repurchase program may be modified, suspended, or discontinued at any time.

Includes 65,187 shares that were initially delivered as part of the ASR at an initial price per share of $268.46. The ASR will be completed during the first quarter of 2013, and the final purchase price for the shares repurchased in the ASR will be determined at the end of the repurchase period.

This column does not include an additional $100 million in authorized repurchases announced on February 5, 2013.

12

1

13

2

14

3

15

Stock Repurchase

Total Number of Shares

Purchased (1)

Average Price Paid

Per Share

Total Number of Shares Purchased

as Part of Publicly Announced Plans

or Programs

Approximate Dollar Value of Shares that

May Yet Be Purchased Under the

Plans or Programs (1)(3) October 169,500 266.23 169,500 89,571,872 Purchased 10/1 through 10/31

November 216,940 266.43 216,940 124,272,673

Purchased 11/1 through 11/30

December 86,529 278.44 86,529 100,179,379

Purchased 12/1 through 12/31

Total 472,969 268.56 472,969 100,179,379

(2) (2) (2)

$

$

$

$

$

$

$

$

Taxi Report Johnson & Johnson | April 2014 | 1www.LAC-Group.com

LAC-Group.com

TAXI REPORT

April 2014

Taxi Report Johnson & Johnson | April 2014 | 3LAC-Group.com

COMPANY OVERVIEW

J&J is a leading global player in pharmaceuticals, medical devices and consumer goods. Despite a downturn in 2009, the company sustained itself through R&D and innovation.

Johnson & Johnson (J&J) primarily engages in the R&D, manufacture and sale of a broad portfolio of healthcare products in ‘3 business segments: Medical Devices and Diagnostics, Pharmaceutical and Consumer.

• Approximately 25% of Johnson &Johnson’s worldwide sales are generated by new products launched in the last 5 years

Key Business Segments (% contrtbution torevenues, 2009~10)• Medical Devices and Diagnostics (38.1% ):

Manufactures and supplies medical and diagnostics de.vices for professional usage

• Pharmaceutical (36.3% ): Manufactures products that are used in various therapeutic areas

• Consumer (25.5% ): Manufacturers and distributes science-based consumer healthcare products

Key Personnel:• Chairman & CEO: William C. Weldon

• CFO & VP of Finance: Dominic J. Caruso

Over the recent two to three years, Johnson & Johnson outperformed many stock indices, e.g. NYSE Composite Index, Standard &Poor’s 500, Dow Jones Industrial Average, etc.

The stock performance refl ects:• Impact of the global recession during 2008-09

• Solid.fundamentals despite the troubled economy, expired patentss. satety concerns over several key products”, etc

Year Established Type of Company

HeadquartersEmployees (2010)

Market Cap1 (as on Feb 28, 2011)

> 1886

> Publicly Listed

> New Brunswick, NJ, US

> ~114,000

> USD 168.2 Bn

Business Highlights Key Financials Stock Performance

Note: 1Quoted from New York Stock Exchange website as of Feb 28, 2011 ; 2’JNJ’ is the stock code of Johnson & Johnson; 3Notably Topamax and Risperda/; 4Notably Procrit and EprexSource: Company Website; Johnson & Johnson Annual Report; Google Finance; Bloomberg Businessweek; Yahoo Finance; Reuters; CNN Money; Fortune; New York Stock Exchange; News Articles and Press Releases

Total Revenues and EBIDTA (USD Bn),Johnson & Johnson, 2005·10

Indexed Value of Stock Prices, JNj2 Vs. NYSE Composite Index, 2008~~1

Worldwide Sales by Region, 2009~10

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