Corporate Identity Style Guide_External_2010

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Style GuideJuly 2010For suppliers of specialist services to the City of Wagga Wagga


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This refreshed look was endorsed in November 2009 and

includes the crow logo, graphic elements and fonts which, when

used consistently across the range of publications, community

information and marketing materials produced by or on behalf of

Council, develops a strong brand.

Our corporate identity is our public face and reects our values

of professionalism, accountability and trust. It is a tangible way of

demonstrating the forward-thinking and fresh approach we take to

our operations; the pride we have in our community; and the many

ways the City of Wagga Wagga provides services to ensure the

Wagga Wagga Local Government Area is an exciting place to live,

work and invest.

Whats in this guide?

This Style Guide contains the information required for you to comply

with our corporate identity.

Whats changed?

1, Were keeping the crow logo, although it has been reworked

slightly to improve the quality of its use and appearance.

2. A new graphic element has been added. This stylised feather

arrangement draws inspiration from the crow logo.

3. Fonts have been clarifed. Since the fonts used in a document

add to the overall appearance, they are an important part of ourcorporate identity. Its important that they are consistently used

as detailed in this style guide.

What other resources are available?

The following resources are available from the City of Wagga

Waggas Marketing and Communications Division.

Logos in a range of le formats.

The graphic element in a range of le formats.

In-design les for stationery, newspaper advertisements

and covers for other documents.

How does this eect you?

Anything you produce on behalf of the City of Wagga Wagga must

comply with this endorsed corporate identity.

Any questions?

Contact the City of Wagga Waggas Marketing and

Communications Division on 1300 292 442.

Overview

This style guide details the elements that comprise

the City of Wagga Waggas corporate identity.


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Table Of cOnTenTs

OVERVIEW 2

LOGOS 4

COLOURS 6

FONTS 10LOGO DOS AND DO NOTS 11

STATIONERY 14


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There are several logos, all related to the corporate logo.

The corporate logo is the crow with the words City of Wagga Wagga

Councils facilities have variations of this, for example the Civic Theatre has the

crow, with the words Wagga Wagga Civic Theatre.

Its very important that all old versions of logos you may have on le are deleted.

lOgOs


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On the following page are the colour breakdowns for all uses.

Other colours should not dominate the corporate colours.

For example:

Text for headings can be changed to blue to complement the corporate

blue. However, pink is not suitable.

cOlOurs


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Pantone Black C 100%

C0 M13 Y49 K98

R38 G28 B2

261C02

Spot printing

4 colour printing - CMYK

Screen - RGB

Web safe RGB

PMS 293 C 100%

C100 M57 Y0 K2

R0 G103 B177

0067B1

Spot printing

4 colour printing - CMYK

Screen - RGB

Web safe RGB

Pantone Black C 65%

C0 M8.5 Y32 K64

R122 G111 B88

7A6F58

Black 65%

C0 M0 Y0 K65

R119 G120 B123

77787B

Black 100%

C0 M0 Y0 K100

R0 G0 B0

000000


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PMS 293 C 100%


2 spot colour

C100 M57 Y0 K2

Black 100%

4 colour CMYK

Black 65%

Black 100%

mono with tint

Black 100%

mono


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PMS 293 C 100%

White

Reverse with spot

White

Reverse mono

R0 G103 B177

R38 G28 B2

Screen RGB

0067B1

261C02

Web safe RGB


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fOnTs

Helvetica Neue Lightabcdesghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

1234567890!@#$%^&*()

Helvetica Neue Light Italicabcdesghijklmnopqrstuvwxyz


1234567890!@#$%^&*()

Helvetica Neue Mediumabcdesghijklmnopqrstuvwxyz


1234567890!@#$%^&*()

Helvetica Neue Medium Italicabcdesghijklmnopqrstuvwxyz


1234567890!@#$%^&*()

Helvetica Neue Heavyabcdesghijklmnopqrstuvwxyz


1234567890!@#$%^&*()

Helvetica Neue Heavy Italicabcdesghijklmnopqrstuvwxyz


1234567890!@#$%^&*()

Primary Fonts

Arial Regularabcdesghijklmnopqrstuvwxyz


1234567890!@#$%^&*()

Arial Italicabcdesghijklmnopqrstuvwxyz


1234567890!@#$%^&*()

Arial Boldabcdesghijklmnopqrstuvwxyz


1234567890!@#$%^&*()

Arial Bold Italicabcdesghijklmnopqrstuvwxyz


1234567890!@#$%^&*()

Secondary Fonts


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Do not reproduce the logo

smaller than 25 mm in length

25 mm

Do not reproduce the crow logo

smaller than 8 mm in height

8 mm

Do not reproduce the logo

over complex backgrounds

X

Do reproduce the logo

in the reverse colour option

Do reproduce the logo with

a solid block colour behind it

lOgO dOs and dO nOTs


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Do not add aditional

elements to the logoX Do not reproduce the logoin unapproved coloursX

Do not adjust the proportions

of the logoX

Do not have the logo cut-off

either by other elements or by

running off the pageX

Do not use any old versions of the logoX

City of

Wagga Wagga


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ABC123X

X X

XX

X

X X

XX

All external elements must be kept

out of the safe zone

When the logo appears with other identities

it should be of equal size and page presence


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Artwork for all stationery is available and you will not need to set it up again.

Please contact City of Wagga Waggas Marketing and Communications Division

on 1300 292 442 if you require these les.

sTaTiOnery


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abn 56 044 159 537

p 1300 292 442

f 02 6926 9199

e [email protected]

w www.wagga.nsw.gov.au

Civic Centre

Cnr Baylis & Morrow Sts

PO Box 20

Wagga Wagga NSW 2650

abn 56 044 159 537

p 1300 292 442

f 02 6926 9199

e [email protected]

w www.wagga.nsw.gov.au

Civic Centre

Cnr Baylis & Morrow Sts

PO Box 20

Wagga Wagga NSW 2650

Civic Centre Cnr Baylis & Morrow Sts

Wagga Wagga NSW 2650 (PO Box 20)

p 00 0000 0000 m 0000 000 000 f 00 0000 0000

e ########@wagga.nsw.gov.au

First-name Second-name qualificationsJob Position

Fold bottom of sheet up to

this point for a 1/3 fold guide


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Civic Centre Cnr Baylis & Morrow Sts

Wagga Wagga NSW 2650 (PO Box 20)

p 00 0000 0000 m 0000 000 000 f 00 0000 0000

e ########@wagga.nsw.gov.au

First-name Second-name qualificationsJob Position

Helvetica Neue Light 6.75pt

Leading 11pt


Helvetica Neue Medium 6.75pt

Leading 11pt

Lower Case

Pantone 293 C 100%

Helvetica Neue Light 8.5pt

Leading Auto

Pantone Black C 65%

Helvetica Neue Medium 10pt

Leading Auto

Pantone 293 C 100%

Pantone Black C 25%

Helvetica Neue Light 5pt

Leading Auto


Pantone 293 C 100%

Documents

Corporate Identity Style Guide_External_2010