WIN WITH

Winona StateWarriors

2010-2011

Winona State University Department of Intercollegiate Athletics

l P.O. Box 5838 l Memorial Hall 141 l Winona, MN 55987 l (507)-457-2705 l

OVERVIEWWhen you join the Winona State Athletics Team as a

corporate partner, you join the excitement and power of sports marketing through the NCAA and NSIC.

•As a member of the highly regarded NSIC, Winona State teams frequently appear on regional television, as well as being part of the conference’s popular Internet video coverage.

•Warrior teams, coaches and student-athletes often are featured in local, regional and national publications in recognition of their achievements . The Warrior Sports Network can be heard on 89.5 FM and worldwide on winonastatewarriors.com.

•“There aren’t any precise studies showing what sponsorship is worth, but the rule of thumb is that putting $1,000 behind a sports event will generate the same exposure as $10,000 in advertising.” -The Wall Street Journal

•On average, fans are 76% more likely to buy a sponsor’s product because of their direct association with an athletics department.” -Julius Joyce & Associates

The Winona State Department of Athletics is firmly committed to upholding the strong tradition of excellence that has marked Warrior Athletics throughout history. We can customize a program to fit your marketing, promotional and sales goals. The following multi-faceted opportunities can be packaged to meet your specific needs and budget. Join us as part of the Winona State family and be a part of one of the premier academic and athletic institutions.

Increase Sales

Reach YourTarget Audience

BuildBrand Awareness

THE POWER OF EVENT MARKETING

When you become a part of the Warrior team, you join a growing number of successful companies who recognize the

power of at-event sports marketing.

•Purchase intent- a customer’s stated interest in buying a product – rose 52% among consumers who attended brand-sponsored events including sports championships. Such purchase intent translated directly to sales about 50% of the time, according to the Advertising Research Foundation in New York.

•“(sports –event marketing) creates a presence that is unexpected, fresh and different. When done right it goes beyond raising awareness, it literally drives people to shop.”

-Mark Gibson, Assistant Vice President, Advertising State Farm

•There are many connection points you can build at an event whether it is emotional, aspirational or awareness building – it goes beyond just counting audience attendance.

-Raymond Pettit, Senior Vice President, MarketShare Partners

According to USA Today, advertisers and marketers

are seeking new strategies to reach a

consumer who is increasingly away from

home. Sport Sponsorship provides a unique and

powerful opportunity for sponsors to connect with

new customers.

TESTIMONIALS

What are our clients saying about us?

“A large part of our culture at Merchants Bank is to be a vital part of the communities we serve. An important partner in achieving this goal is Winona State University and it’s Athletics Department. WSU provides us tremendous visibility with the students and other community members, who attend, listen and watch WSU athletics. We are especially appreciative of the attentiveness of the WSU staff and their sincere support of Merchants Bank. “

-Mark Metzler Media & Communications Officer

Merchants Bank

•“Our partnership with Winona State University Warrior Athletics has truly been a “Win, Win” for Miller Scrap. We originally did the partnership to simply support Warrior Athletics, but it has grown too much more than just that. Our business has benefited significantly from the multiple streams of advertising and community outreach. The staff in the athletic department has gone above and beyond to make sure that we are 100% satisfied with the partnership and continue to impress with their positive attitude and new ideas.”

-Jeremy MillerMiller Scrap

THE FUTURE OF WARRIOR ATHLETICS….

Warrior Athletics: Making History

• 14 teams that compete within NCAA Division II• Numerous NSIC champions (Last 5 years)• 13/14 programs- NCAA tournament (Last 5

years)• 2006 and 2008 Men’s Basketball National

Champions • 2009 Softball World Series

WHO ARE WARRIOR FANS?

Males 53%

Females 47%

Sex

Distance From Campus Target %

On Campus 20%

In Immediate Area 32%

Within 10 Miles 30%

10-25 Miles 9%

25-75 Miles 9%

80% visit winonastatewarriors.com

74% Use Internet daily

87% Attended a game within the last year

81% Attended 9 + events last year

Average age is 44 years old

Region:

Minnesota 19,345

Wisconsin 9,607

Illinois 2,473

Iowa 1,918

Florida 1,034

New York 705

California 594

Colorado 482

South Dakota 410

Missouri 370

Visits 41,186

Pages/Visit 4.98

Avg. Time 3:05

New Visits 31%

Warrior Facilities When you join the Winona State Athletics Team as a

corporate partner, you join the excitement and power of sports marketing through the NCAA and NSIC.

Verizon Wireless Stadium (FOOTBALL and SOCCER)• 14,104 people attended Warrior home football games in 2009 and 2,472 for soccer• 4,387- Largest crowd last season at Verizon Wireless Stadium • Other Events - High School Football, Playoffs, High School Band

Competition & Special Events

McCown Gymnasium (BASKETBALL and VOLLEYBALL)• In the 2009-2010 season the Warriors drew over 25,076 fans to McCown Gym• Warrior Basketball averages over 20,000 fans a year • Other events such as graduation, high school athletics, intramurals and concerts are held in

McCown Gym

Loughrey Field (BASEBALL)• The home of Warrior Baseball dedicated in 1963 and has a capacity of 500• 408- largest crowd since in 2009• High School Playoffs and tournaments draw additional fans each year

Alumni Field (SOFTBALL)• One of nation’s premiere softball facilities • Stadium record crowd of 339 on May 16th , 2009 against Mesa State • Stadium opened in 2009 and has a capacity of 500

Print

Warrior Athletics offers a wide variety of print opportunities at various price points.

Game Day Publications Other Print Opportunities-Football Game Program -Ticket Mailing Inserts -Volleyball Game Program -Spirit Paper -Soccer Game Program -Parking Passes -Women’s Basketball Program -Game Notes -Men’s Basketball Program

Team Posters-Men’s and Women’s Basketball-Fall Sports -Spring Sports Schedule Cards -Fall Sports -Winter Sports -Spring Sports

Verizon Wireless Stadium (September-November)Verizon Wireless Stadium is the home for Warrior Football and Soccer. Game-day events, sponsorship and suites are available.

McCown Gymnasium (September-March)McCown Gymnasium is home to Warrior Volleyball, Men’s and Women’s Basketball. Your group will enjoy the privacy of the W Room overlooking the gymnasium as well as sponsorship opportunities.

Loughrey Field (March-June) Loughrey Field is a favorite escape for Winona State students and fans. Sponsor a game and enjoy some of the best collegiate baseball in the country.

Alumni Field (March-June) Alumni Field is a favorite location for warrior fans as it sits near the lakes providing a great venue for championship caliber softball.

Other Promotional opportunities available such as halftime and in-game activities.

visit www.winonastatewarriors.com for game schedules

Game SponsorshipConsider hosting your next event at a Warrior Athletic Venue by creating a fun, unique environment to interact with your group!

Create greater awareness for your company and entertain clients and employees by sponsoring a game. In addition to exclusive exposure to our fan base, you'll receive: Tickets to the event, recognition before the game, announcements, the opportunity to hand out premium items (provided by the business) and venue signage. One of the best options we offer, fans will leave knowing that your business was there!

Venue Signage Thousands of community members, students, Winona State employees

and tourists will have the opportunity to see your sign on display twenty-four hours a day, seven days a week, three hundred-sixty five days a

year!!!

Verizon Wireless Stadium-One (1) Full Color Scoreboard Sign-One (1) Lighted Full Color Scoreboard Sign -Three (3) Message Center mentions per game (FB only)

McCown Gymnsium-One (1) Full Color Scoreboard Sign -One (1) 3’ x 8’ Lighted Scorer’s Table Advertisement -Two (2) Scrolling Logo on Arena Video Screens-Two (2) PA Announcements + Logo on Arena Video Screens-One (1) :30 Commercial on Arena Video Screens -Game Matchup Sponsorship

Loughrey Field -One (1) 3’ by 3’ Full Color Outfield Banner

Alumni Field -One (1) 3’ by 3’ Full color Outfield Banner

Multimedia

www.winonastatewarriors.com The official athletic website of the Warriors receives over 20,000 unique visitors per month and 200,000 page views per month.

Website: -Main Page -Live Stats (FB, VB, Soccer, MBB, WBB, BA, SB)-Team Page/s -Student-Athlete of the Month -Splash page -Weekly Newsletter -Game notes

Warrior Sports NetworkThe Umbrella for all multimedia platforms including: live video streams, pre and post game press conferences, coaches shows, blogging and much more.

-All- Access -Warrior Weekly-Warrior Week in Review -Social Media (Blogging, Twitter, Facebook)-WSN Live Broadcasts -In Game Blogs

Radio

The Warriors are covered on the air throughout Winona and the surrounding communities as well as on winonastatewarriors.com

-Two (2) :30 Spots FB -Two (2) :30 Spots BB-Additional sports available -Pregame, Halftime, Postgame and additional opportunities available

Penn Atlantic

One (1) :30 SpotLogo Rotating Every 20 Seconds

Warrior Minute

with Assistant Athletic Director Travis WhippleTravis reports on the activities of the WSU Athletic Department.

Sponsors will be featured during great drive times on the best day of the week to advertise (Thursday)!

KWNO 1230 K\Country 99.3 Soft Rock 101.1 KG-95.3

7:54 am 7:40 am 6:43 am 6:44 am

1:54 pm 12:40 pm 12:43 pm 12:45 pm

5:26 pm 5:40 pm 4:43 pm 5:44 pm

The program will be at the following times, running August and ending in May. This is a :60-second program updated each week!

One exclusive sponsor per station!!!

Exclusive station sponsors would receive:

•A customized open

•The Warrior report

•One :30-second radio ad per time slot

Additional Opportunities Warrior Athletics has a variety of

Opportunities to fit any companies needs.We will work together to create a tailored

Partnership package to match your goals

-Season Courtside Seats-Think Pink (Primary and Secondary) -Student-Athlete Banquet -Student-Athlete Planners-Student-Athlete planner (Black and White Ad)-Official Sponsor of Warrior Volleyball -Warrior Club Golf Outing -Women Supporting Warrior Athletics Golf Outing -Warrior Walk

Benefits:-$1,500-$3,000(2) Pieces of Apparel (50) General Admission Tickets (4) VIP/Reserved Seats with Parking

-Above $3,000(4) Shirts/Pieces of Apparel (100) General Admission Tickets(6) VIP/Reserved Seats with Parking