Embed Size (px)
Citation preview
OVERVIEW OF WWF-ECUADOR CORPORATE PARTNERSHIPS FISCAL YEAR 2018
CORPORATE PARTNERSHIPS REPORT
REPORT2018
Forfurtherinformationonspecificpartnerships,pleasecontactWWF-EcuadorManuelaGonzalez([email protected])Foranymediaenquiries,pleasecontactRafaelaChiriboga([email protected])WWFisoneoftheworld’slargestandmostexperiencedindependentconservationorganizations,withover5millionsupportersandaglobalnetworkactiveinmorethan100countries.WWF’smissionistostopthedegradationoftheplanet’snaturalenvironmentandtobuildafutureinwhichhumansliveinharmonywithnature,byconservingtheworld’sbiologicaldiversity,ensuringthattheuseofrenewablenaturalresourcesissustainable,andpromotingthereductionofpollutionandwastefulconsumption.PublishedinOctober2019byWWF–WorldWideFundForNature–OFFICENAME(FormerlyWorldWildlifeFund),Place,Country.Anyreproductioninfullorinpartmustmentionthetitleandcredittheabove-mentionedpublisherasthecopyrightowner.©Text2018WWF-EcuadorAllrightsreserved.
1. INTRODUCTION
1.1. OURWORKWITHTHECORPORATESECTOR
Thetimetoactisnow.Wehaveputinplaceaglobalconservationstrategythatreflectsthewaytheworldischanging,meetsthebigenvironmentalchallengesoftheageandhelpsussimplify,uniteandfocusoureffortsforgreaterimpact.
WWFwill continue todeliver locally in crucialecoregionsaround theworldbut sharpenourfocusonsixglobalgoals–wildlife,forests,oceans,freshwater,climateandenergy,andfood–andthreekeydriversofenvironmentaldegradation–markets,financeandgovernance.WearecreatingglobalcommunitiesofpracticeforeachofthegoalsanddriverscomposedofspecialistsfromWWF and key external partners. This will foster greater collaboration and innovation,incubatingnewideasandtakingpromisingonestoscale,asweuniteoureffortstowardmakingambitioustargetsareality.
Weknowthatoneorganizationalonecan’teffectthechangeneeded.Thatiswhyourworkonthegoalsanddriversincludesourpartnershipswithinstitutionsandcorporations,bothlocalandglobal.Thechangeswewanttoseeintheworldcanonlycomeaboutthroughtheeffortsofmanyactors:localcommunitiesandnationalandmultinationalcorporations,governmentsandNGOs,financeinstitutionsanddevelopmentagencies,consumersandresearchers.
Therehasneverbeenastrongersenseofurgencyforaction.InWWFwearedefiningnewwaysofworkingtogethertomakeadifferenceatascalethatmatters.Weknowwemustredefinehumanity’srelationshipwiththeplanet.Andtogetherwepassionatelybelievewecan.
1.2. OURWORKWITHTHECORPORATESECTOR
WWF’smission istostopthedegradationoftheplanet’snaturalenvironmentandtobuildafuture in which humans live in harmony with nature. As the 2018 Living Planet Reportdemonstrates, the challenges that the global environment is facing today are too big, toointerconnectedandtoourgentforanyoneorganizationtosolvealone.Therefore,WWFseekstoworkwiththosewhohavethegreatestpotentialtoreducethemostpressing threats to the diversity of life on Earth and together find solutions to conservationchallengessuchasdeforestation,over-fishing,waterscarcityandclimatechange.Thecorporatesectordrivesmuchoftheglobaleconomy,soweconsiderthatcompaniesalsohaveaspecificresponsibilitytoensurethatthenaturalresourcesandecosystemsthatunderpintheirbusinessare used sustainably. Companies are also primed to lead on rapid adaptation and on theinnovativesolutionsneededtodrivechange.Byworkingwiththecorporatesector,WWFaimstochangebehavioranddriveconservationresultsthatwouldnotbepossibleotherwise.Morespecifically,ourworkwiththecorporatesectoraspirestodothisby:
• promotingbetterproductionandresponsiblesourcingofrawmaterialsthatotherwisedrivedeforestationorunsustainableuseofwater;
• encouragingaswitchawayfromfossilfuelsto100percentrenewableenergyandawayfromfossilfuels;
• engagingjointlyonpublicpolicy;• supportingtheequitablesharingofnaturalresources;• redirecting financial flows to support conservation and sustainable ecosystem
management;• raisingawarenessoftheneedtoconsumemorewisely;and
• protectingsomeoftheworld’smostecologicallyimportantplaces.Wedothisinavarietyofways,includingsupportingregulationsthatstopillegalorunsustainableactivities, encouraging companies and industry platforms such as the UN Global Compact,ScienceBasedTargets,theConsumerGoodsForum)tomakeambitiouscommitments(andtoengageinpublicpolicydiscussionsatglobalandlocallevel,andsupportingcrediblecertificationschemes(e.g.ForestStewardshipCouncil(FSC),MarineStewardshipCouncil(MSC)AquacultureStewardship Council (ASC), Roundtable on Sustainable Palm Oil (RSPO), Roundtable onResponsible Soy (RTRS). We also publish scorecards and reports on company or sectorperformance(e.gpalmoilscorecard;soyscorecard,andsustainablecottonranking),mobilizepublicpressurethroughhigh-profilecampaignsonissuesrelatedtobusinessactivities(e.g.SeizeYour Power, Virunga, Reviving the Oceans Economy), as well as work in partnership withindividualcompanies.This report presents an overviewof thepartnerships thatWWF-Ecuador haswith individualcompanies.
1.3. WWF’sCORPORATEPARTNERSHIPSOurcooperationwithpartnersisbasedonacommonunderstandingofissues,sharedambitionsoractivities,andawillingnesstospeakoutinpublic.Ingeneral,wedistinguishthreetypesofpartnershipswithcompanies:
1.Drivingsustainablebusinesspractices;2.Communicationsandawarenessraising;and3.Philanthropicpartnerships.
DrivingsustainablebusinesspracticesOurpartnershipsaimtodeliverdirectconservationresultsonkeyissuesorinpriorityplacesbychangingpracticesthroughoutacompany’soperationsandvaluechain.Theseintendtoreducethe major environmental impacts of some of the world’s largest companies, achieveconservationresults thatwouldnototherwisebepossible,and influencerelatedsectorsandmarkets.CommunicationsandawarenessraisingThe second way thatWWF partners with the private sector is by raising awareness of keyenvironmentalissuesandmobilizingconsumeractionthroughcommunicationsandcampaigns(including cause-relatedmarketing campaigns). These partnerships also aim to highlight thebeauty and uniqueness of WWF’s priority places and species. This approach includes, forexample,consumeractions toencouragethepurchaseofsustainableproductssuchasMSC-certifiedfish,orresultsincompaniessupportingcampaignsthatinspireactioninfavorofspecialplacessuchastheArcticorendangeredspecieslikethetiger.PhilanthropicpartnershipsThe third approach is articulated through specific programmes with companies to fundconservationprojectsand the institutions thatdeliver them.Philanthropic relationshipswithcompaniesraisemoneyfortheconservationofkeyplacesandspecies,andthecapabilityandtoolstodeliversuchconservationimpact.
WWF partners on a philanthropic or awareness-raising level with companies that areundertaking substantial action to improve their sustainability performance, or that havenegligibleenvironmentalimpacts.As this report shows, many partnerships with companies use a combination of theseapproaches.WWFworkswithcompaniestoachieveourconservationgoals.NGOandcompanypartnershipsinvolveengaginginconstructivedialoguewhilechallengingeachotherwithrealissues.Assuch,theyinvolveopportunitiesandrisksforbothparties.AtWWF,wemanagetherisksbyhavingclearguidelinesandcriteriainplace,includingaduediligenceprocess.Inallrelationships,wemaintainandexercisetherighttopubliccommentary.
1.4. TRANSPARENCYANDACCOUNTABILITY
Results and impact, both qualitative and quantitative, are essential for us. We advocatetransparencyinactionbyallstakeholdersasacrucialsteptowardsustainability.Webelievethataccountability for results and transparency to our supporters and ourmembers on howwedeliverthoseresultsarekeytoourapproachofworkinginaconstructive,cooperativemannerwithallourpartners,includingthecorporatesector.Wewantallourpartnershipswithcompaniestodeliverthegreatestimpactpossible,withthegoalofcreating lasting resultsat scale.Wehave, therefore, startedaprocessofdeeperandmoresystematicassessmentofthetargetsandtheoutcomesweachieveinourworkwiththeprivatesectorandspecificallythroughourbilateralpartnerships.AllWWFofficesarecommittedtocontinuereportingpubliclyonallourcompanyrelationships,theirintent,objectivesandimpacts,ofwhichthisreportisonepart.
1.5. THISREPORTTheaimofthisreport istogiveanoverviewofthepartnershipsthatWWF-Ecuadorhaswithindividual companies. Funds obtained through corporate partnerships are typically used byWWFto:
• WorkwiththecompanytoreduceitsimpactsandfootprintandtohelpshiftsectorsandmarketstowardsustainabilityinlinewithWWF’sglobalconservationstrategy;
• Raisepublicawarenessofkeyconservationchallenges;• DirectlysupportWWFconservationprojects.
WWF-Ecuador is responsible forthe(contractual)agreementwiththecompaniesconcerned.Theactivitiesoftheengagementsinmanycasestakeplaceinothercountriesorregions.Infinancialyear2018,thetotalincomefrombusinessrepresentlessthan1%ofthetotalWWF-Ecuadorincome.
2. PARTNERSHIPDESCRIPTIONWWF-Ecuadorcurrentlyhasonlyonecorporatepartnership,whichisdescribedbelow:Companyname: ProductosSKSFARMSCIA.LTDA(PACARI)
Industry: Food(processingandproducts)Typeofpartnership: Licensingagreement
SustainablebusinesspracticesCommunicationsandawarenessraising
Conservationfocus: Forest
Food(cacao)
FY18budgetrange(EUR):€5k-25k
Partnershipobjective:1)SupportlocalcommunityonsustainablelivelihoodsAs part of the agreement between Pacari andWWF, the company pledged to support theZancudochacommunitytocertifyitscocoaproduction.TheQualityCertificationServices(QCS)certificationwasgrantedtothecommunityinJuly2019.
Photo: Tarsicio Granizo,WWF Ecuador Director, presenting the community with the officialorganiccertificationfortheircacaoproduction.
Photo:ZancudoCochacommunity
