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Disclaimer
This presentation is for reference purposes only. This presentation is prepared by Honghua Group Limited
(“Honghua” or “the Group”) for business communications and general reference of the Group and shall not
constitute in whole or in part any offer to purchase or subscription for shares in Honghua or any of its
subsidiaries. The presentation shall not form any basis for any offer or commitment of any person(s)
receiving it. Please consult a professional advisor prior to use or reliance on any relevant data. The
presentation is an introduction only and shall not form a full description of the business, and current or past
performance of the Group. The information and data presented or contained in these materials is subject to
change without notice and its accuracy is not guaranteed.
No representation or warranty, expressed or implied, is made on this presentation. The Group accepts no
liability arising from the use of or reliance on any information (whether financial or other data) presented or
contained in this presentation.
No one shall in any way modify, copy, publicly display, publish or distribute such materials or otherwise use
the materials for any public or commercial purposes without the prior written consent of the Group.
Disclaimer
3
1
2
3
4
Who Are We
What Are Our Growth Plans
Contents
Our Production Capacity
Our Advanced Products
5
2008.3 Completed IPO listing on the
Main Board of HKEx
(Stock Code: HK196)
Establish
Develop
Restructure
Listing
2004 Implemented globalization strategies and established US subsidiary
2005 Exported the first “Made-in-China” DBS trailer rig to the US
1997 Established Sichuan Oil Guanghan Honghua Co., Ltd.
1998 Successfully developed the first 7,000 meter
mechanical rig in China
2000 Invented and sold the first DBS rig in China
2006 Established Sichuan Honghua Petroleum Equipment Co., Ltd.
and completed restructuring
2007 Established Honghua Group Limited, CNOOC and Nabors became
strategic investors
Company History
10-year Leap
Expand
2010 Established Honghua Oil & Gas Engineering Services Ltd. and entered into the oil and
gas engineering services 2009 Established Honghua
Offshore Oil & Gas Equipment (Jiangsu) Co., Ltd.
and entered into the offshore equipment industry
6
COOS: Strategic investor; a subsidiary of CNOOC (One of the largest state-owned oil companies and the largest offshore rig manufacturer in the PRC)
Ally Giant: Controlling shareholder and its affiliates (Management)
Nabors: Strategic investor and the largest land drilling rig manufacturer in North America
As of 30 May, 2011
Shareholding Structure
7
Company Structure
50%
100%
85% 80% 100% 80%
100%
Honghua (HH) Group Limited
Egyptian
Petroleum HH
Rig Manufacturing
Shareholder Co.
Honghua
Russia Ltd.
Production base of land rigs
and components & parts
Honghua International
Co., Ltd.
Sichuan Honghua
Youxin Petroleum
Machinery Co., Ltd.
Chengdu Hongtian
Electronic Drive
Engineering Co., Ltd.
International sales
and procurement
Production base of
controlling & heat
preservation system
Production base of
electronic transmit
system
Honghua
Ukraine Ltd.
100%
Sichuan Honghua
Petroleum Equipment
Co., Ltd.
Honghua Golden
Coast Equipment
FZE
Honghua Oil & Gas
Engineering
Services Ltd.
Honghua
Holdings Ltd.
50% 100% 100%
80%
Honghua
America,
LLC
Honghua Offshore Oil & Gas
Equipment
(Jiangsu) Co.,Ltd
Offshore equipment production base
Overseas subsidiaries
8
Financial Highlights
(RMB MM)
502
2182
3164
4738
1962 1878
32
464583
512
-128 -184
1169
2336
3931
7784
6584
5995
-1000
0
1000
2000
3000
4000
5000
6000
7000
8000
9000
2005 2006 2007 2008 2009 2010
Revenue
Profit
Total Assets
15.4%
29.3%17.6%
19.1%
16.9%
1.7%
China Europe & Central Asia
Middle East North America
South & Southeast Asia Others
2010
2009
12.8%
34.5%39.6%
10.5% 1.9%0.7%
China Europe & Central Asia
Middle East North America
South & Southeast Asia Others
Base on revenue of the Group
10
Manufacturing Capacity
Honghua’s Production Base in Guanghan:
•covers an area of about 666,000 m2 and has more than 2,000 employees
•annual production capacity of 120 units of drilling rigs
•contains an 80,000 square meter assembly and testing site in which 16 rig units can be
assembled at the same time
11
Land Drilling Equipment Production Base-
Sichuan Honghua Petroleum Equipment Co., Ltd.
Rig Parts Assembly Workshop
• Honghua possesses a first-
class workshop specializing in
welding, machining, forging
and assembly;
• Providing high quality parts
such as masts, hoisting
system parts, rotation system
parts, high & low pressure
mud system parts and
auxiliary system parts for rigs.
Assembly Workshop
3D Warehouse
CNC Machining Center
12
Land Drilling Equipment Production Base-
Hongtian Electronic Drive Engineering Co., Ltd.
总装调试车间
• Manufactures and assembles
electrical equipment, including:
VFD systems, SCR systems,
MCC device, drilling motors,
well-site circuit and lighting
systems, etc.
• Covers an area of 63270m2 and
has 500 staff and 160
technicians
总装调试车间
Cabinet Assembly Plant
Laser Cutting Machine Motor Experimental Platform
13
Land Drilling Equipment Production Base-
Honghua Youxin Petroleum Machinery Co., Ltd.
• covers an area of 99900 m2 and has 800 Staff,
• produces mud tanks, solid control equipment, drilling floor tools, mud manifolds
and camps, etc.
14
Subsidiary
Representative Offices
North America
South America
Europe
Africa
Uzbekistan Asia
Indonesia
Australia
Pakistan
UAE Egypt USA
China
Ukraine
Azerbaijan
Kazakhstan
Venezuela
India
Brazil
South East Asia
Russia
Well-established Global Network
Close to our customer and market
Established Network:
•Subsidiaries: 6
•Representative offices: 8
Sales and Procurement-
Honghua International Co., Ltd.
Office in Sichuan
15
Overseas Subsidiaries
Honghua Russia Ltd.
• The parts distribution centre in Irkutsk has commenced operations.
• Four services points and parts and components warehouses.
Egyptian Petroleum HH Rig Manufacturing Shareholder Co.
• Facilitates services development in Middle-East
• Assembly and maintenance centre in free trade zone of Jebel Ali, Dubai will be put in use soon.
Honghua America,
LLC
• U.S. assembly base has obtained API (4F) and started assembly and refurbishment business for U.S. clients.
15
Efficiency and Quality Management
Enhancement in Management
• Enhance production progress through ERP
• Implement strict cost control
• Strengthen supplies and materials management
• Reinforce process optimization, maximize utilization of raw materials
Improvement of Quality Control System
• API certificate
• Det Norske Veritas (DNV) management system certification
• Constantly modify and optimize quality control system
• Reduce problems in shipment
• Increase customer satisfaction
Strengthening of Staff Training
• Provide training in quality system
• Deliver specialized training, such as Action Learning
• Provide management enhancement training
16
17
Official Audit Initial Audit Pre-audit
May, 2011
DNV audited in Jan.
Pending for:
ISO14001:2004 OHSAS18001:2007
June, 2010
DNV audited
Internal Rectification
Dec, 2010
To be audit by DNV
Manual, Procedure
and Practice doc
Establish a comprehensive safety culture in Honghua
HSE Overview
19
0
1,000
2,000
3,000
4,000
5,000
6,000
Jan/09 Apr/09 Jul/09 Oct/09 Jan/10 Apr/10 Jul/10 Oct/10 Jan/11 Apr/11
New High of
International Rig
Count Carrying
into 2011
Source: Schlumberger
0
20
40
60
80
100
120
140
160
Jan 02, 2008 Jul 02, 2008 Jan 02, 2009 Jul 02, 2009 Jan 02, 2010 Jul 02, 2010 Jan 02, 2011 Source: EIA
2008-2011 WTI Oil Price
International Rig Counts
High oil price drives
the international rig
activity
Industry Background
20
Land Drilling Products
Diversified range of products and complete drilling equipment solutions
Compre-
hensive
Product
Line
Diversified
Depth
Full Range
of New
Efficient
Components Hooks
Drawworks Mud
Pumps
Swivels
Mechanical rigs
AC VFD
(DBS) rigs
DC SCR
rigs
Offshore Drilling
Package
Trailer (Truck-
Mounted) rigs
Top
Drives
Arctic/
Desert DC
rigs
Depth: 1,000m(500hp) Depth: 9,000m(4,000hp)
Motors
21
Major Rig Components
1. Crown block
2. Rig mast (derrick)
3. Travelling block
4. Hook
5. Swivel
6. Mud (drilling fluid) line
7. Drawworks
8. Rotary table
9. Control cabin
10. Drill floor
11. Substructure
12. Drill pipe (rod)
13. Blow out preventer (BOP)
14. AC VF drive system
15. Diesel engines
16. Mud pumps
17. Solids control system
Note: This diagram is for illustrative purposes
only; it is neither complete nor to scale.
Generally, raw materials for rigs
accounted for over 80% of rig cost.
Among raw materials, major components
include electric motors system, diesel
generator, top drive, solids control system,
as well as steel.
84.5%
6.7%1.4%
1.9% 5.5%Raw Materials
Labor Cost
Contractors
Depreciation
Other Manufacture Cost
Land Rig Cost Structure
Based on 2010 Financial Data
23
• Digital control of major functions
• CNC constant pressure automatic
drilling
• Dynamic braking
• Program-controlled drilling
automation
• Touch screen control
• Digitalized electronic driller
• Unified lifting of derrick and base
• Stepwise skidding rigs
Innovative features applied to our made-in-China rig:
Honghua’s Innovative DBS Drilling Rig
In-house design and production of digital variable frequency DBS rig
24
R&D Overview
The first manufacturer to apply AC VF technology in drilling rigs in China
• Three R&D institutes dedicated to development in various segments including land drilling
products, offshore equipment and production technologies
• Over 390 R&D personnel in Chengdu, Guanghan and Shanghai R&D Centres
• So far, 117 patent applications accumulated patents filed to the Chinese State Intellectual
Property Office.
• the R&D results are directly applied to new products
25
R&D - Design Capability
New Products Advantages
Coiled Tubing
Rigs (Fig.1)
Occupy less space, suitable for operations in
restricted area or offshore platform
Enhanced drilling speed and safety for tubing
workover and down-hole operation
Highly automatic operation to decrease cost by
1/3 to 1/2 compared with conventional rigs
Direct Top-drives
(Fig.2 &3)
Simplified structure, no need for lubrication
system, less maintenance points, low fault rate
High reliability and long operation life
Planetary
Transmission
Drawworks (Fig.4)
Modularized design with simple and compact
structure, 30%~50% lighter in weight.
Safe, reliable and with long service life
Direct-drive Mud
Pumps (Fig.5)
Smaller size, light weight, and less noise
Suitable for offshore platform operation
1
2 3
4
5
26
New Products Advantages
Quintuple Mud
Pumps
Compact, weight less 5~8t;
High output pressure and flow rate;
Using two size liners meeting all pressure and
flow rate requirements;
Running more smoothly;
With direct drive motor control, no need shear
pin and pulsation damper
Automation tools Pipe deck crane, Power catwalk, Pipe racking
machine, Power mouse hole, etc.
Jack-up Platform
9000m Drilling
Modules
Large rig cantilever to meet cluster drilling
Highly automatic and intelligentized, extend
working efficiency
R&D-Design Capability
27
New Products Advantages
Fracturing
Equipment -
6000HP Fracturing
Pump
DBS AC variable frequency system allows flow
and pressure stepless adjustment
Double pumps for direct input to well head
Simple installation and small size
Super Single Pipe
Rigs
High mobility
Small well-site area
Short drilling cycle
Simple operation
Rack and Pinion
Rigs
Simple structure
Less transport modules
Smaller size
Rapid transport and installation
R&D-Design Capability
28
New Development in Electric Systems
Driller’s Cabin and Rig
Information system
Wellsite Record Drilling
Integrated System
Driller Operation Simulation
System
Drilling Equipment
Remote Controlling
System
• All-round development in land drilling, offshore
drilling platform and special electric motors
• Rise in added value of machines
• Strengthening competitiveness in digitally-
controlled rigs via simple operation, training and
monitoring to create a stable customer base
30
Strategic Transition
Manufacturing of Heavy Duty
Equipment
Oilfield Engineering
Services
Prudently enter the energy exploration segment
Offshore
Land Enhance ability for
worldwide trade and logistics
Business integration to
create synergies
Strive to develop diverse product mix
Development of Oil and Gas Resources
31
Business Opportunities in Unconventional Natural Gas
IEA estimated that global natural gas consumption will rise from 3 trillion cubic meters in 2007 to 4.3 trillion cubic meters in 2030.
In 2010, shale gas accounted for 23% of the total production volume of natural gas in the U.S.
Natural Gas Development
Favorable Factors
for Unconventional
Gas Development
In China, 12th Five-Year Plan encourages exploration of clean energy, including shale gas and coalbed methane. The planned production of natural gas will reach 260 billion cubic meters with 25% annual growth rate during the Five-Year Plan period.
The state-owned Sichuan Provincial Energy Investment Group was established in early 2011 and planned to participate in exploration of gas resources such as shale gas.
Global
Domestic
In early 2011, the PRC Government announced the first-time tender of mining right for shale gas fields.
According to preliminary estimation of the U.S., China has shale gas reserves of about 100 trillion cubic meters and coverable reserves of 26 trillion cubic meters. Yet, capital input in shale gas exploration in China is still limited.
32
Business Opportunities in Unconventional
Natural Gas
Unconventional Gas Related Business Development
Use of innovative ideas to drive the development of advanced shale gas exploration equipment and solutions.
Honghua
Honghua has intelligent rig designs, strong production capability and the advantage of one-stop shale gas related product development.
Products include coiled tubing rigs, super single pipe rigs, 6000HP pressure pumps and flexible water tanks.
To search for cooperation opportunities with enterprises in the field of energy exploration and enter into new energy development business by investing in small to medium size energy companies experienced in shale gas exploration.
33
New Business: Oil & Gas Engineering Services
• Entry into the first oil and gas engineering
services agreement worth about US$10
million in Kazakhstan
• Providing an expert engineering team and
an in-house designed 7000-meter drilling
rig
• Services planned to start in 2011 for a
period of about 9 months
Oil & Gas Engineering Services
• Motivating business diversification, expanding income sources and enhancing synergistic development
• Promoting rigs and related products through provision of oil and gas drilling related engineering services
Advantages from the New Business
34
Expansion of Oil and Gas Engineering Services
Utilize existing advantages
& resources, increase
revenue sources
Advantages
Facility Utilization
Personnel with drilling
experience
R&D of new product and
on-site inspection
Coordination with resource sector,
customized services for
oil and gas exploration
Stretch industry chains,
diversify risks
Facilitate
equipment industry
Support development in
oil and gas energy sector
Offshore drilling service contract Small-mid sized oil field turnkey projects
35
Offshore Production Base in Jiangsu Qidong
Honghua Offshore
Production Base
Surrounding
Region
Length of
coastline
1,770 M
2,000mu
Area
Investment
1.98billion (first stage)
4,000~6,000 staff
Annual production of 6
units of drilling platform
Equipment
manufacturers
& Contractors
Our experienced expert team :
• Feng Qi- previously worked in
Sembcorp, Singapore
• Xiang Yi- previously worked in Yantai
Raffles
• Guo Peijun- previously worked in
COSCO Shipyard Group Co., Ltd.
• Zhang Tingzhong- previously worked
in Keppel Offshore and
Marine,Singapore
• Sha Huizhong- previously worked in
Jinhai Heavy Industry Co.Ltd.
• Zhu Guofeng - previously worked in
Jinhai Heavy Industry co.Ltd.
Qidong, Jiangsu
close to
Shanghai
Location
36
Innovative Offshore Production Base
The world’s largest mobile combined crane with 21,600-ton lifting capacity .
Innovative technology of “land construction of offshore equipment”, which shortens the production cycle of entire rig platform.
New technical processes - from generating solutions to integral lifting of jack-up into water and assembly of the semi’s topside and hull structure.
One-stop service ranging from drilling packages, electric systems and hull structure designs, fabrication and commissioning.
Infrastructure construction has been completed. Subsequent to approval from the Development and Reform Commission of Jiangsu, the construction of production facilities will begin.
Simulated Diagram of the Offshore Production Base
Simulated Diagram of “ Honghai No.1” Mobile Combined Crane
Digitalized Production
Assembly & Launch of
Rigs
Plant Production of
Outfitting
Land Construction
of Hulls Progressive Production
Line Production Flow of Offshore Equipment Production
Technology of construction and launching
37
Honghua No.1Jack-up Rig (HHJ-1) (400’)
Cantilever with large reach of 75 feet high load of 1,180tons;
Fully customized as per customer’s requirements;
Living quarter (accommodate 110 person) meeting UK HSE;
Initial design was approved by ABS.
Honghua No.1 Submersible Rig (HHS-1)(10,000’)
6th generation semi-submersible, DP3 drilling rig;
Drill depth to 50,000’ in ultra-deep waters of up to 10,000’;
Dynamic positioning system;
High performance drilling equipment.
Innovative Offshore Production Base
Thank You!
38
Contact Information:
Honghua Group Ltd.
Tel: +86 28 8601 5242
Fax: +86 28 8601 3847
Email: [email protected]
Website: www.hh-gltd.com
Address: 99 East Road Information Park, Jinniu
District, Chengdu, Sichuan 610036 PRC