CORPORATE PROFILE

INDEXLASER the value brand you can trust

Our business is founded upon providing complete

value for our partners“ “Our 25 years of success has been built

around one simple philosophy: Making Good Products Great This mantra encapsulates

everything we do! Our standards, technology and experience combined - providing you

with a complete technology solutions partner.

OUR STORY

COMPREHENSIVE SERVICE

OUR VALUES

PRODUCTS

SOLUTIONS

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OUR

STOR

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1989

1991

Appointed distributor for Verbatim, TDK & Kodak Media

Joint Venture optical media plant in Hong Kong – Private Label Media

Product category expansion into

PC & IT Accessories

Moved to first Warehouse in Alexandria

Product category expansion into storage devices

Opened China Office in Shenzhen

Signed on Australia as distribution partner

First to launch Portable Digital TV

Opened Hong Kong Office

Launched: Navig8r GPS

LASER implements

Signed on Ingram Micro as distributor

Product category expansion into Digital Imaging, Webcams & Digital Photo Frames

Company founder launches first store with a pallet of 5 ¼ inch floppy disks

1987

2003 2007 2010

Purchased new Warehouse & Head Office in North Ryde

Acquired Optical Media Factory

Product category expansion into Portable Audio MP3

Product expansion into AV - HD Digital Set Top box - DVD Players

Product category expansion into eBook

Product category expansion into Digital Radio

Launch of Smartpower energy devices

Launch of Blu-Ray Player

Joint Marketing Campaign with

2012

1994

1993 1998 2000 2008LASER New Zealand

LASER Australia1999

2006

Signed with

Set up China Factory in Shenzhen

Launches: Precision Gaming Accessories and Portable Video MP4

Opened New Zealand office

Launches:Product ExpansionWi-Fi Speakers,Power banksMedia Players, DronesWindows Tablets & 2in1’s

2015

One thing has not changed, our dedication to

supplying the best value products, an end-to-end

solution and ongoing customer support.

Our commercial sales division can tailor a

comprehensive technology-based solution for your

business. We offer a complete range of products,

integrated services and customised solutions that

allow your organisation to quickly adopt, adapt

and deploy new technology.

With an extensive distribution and reseller network

and an expanding range of over 1000 products,

Laser ranges 13 different categories and several

different brands which are available nationwide

and supported by us locally.

25 years ago LASER, operating from a home

garage in Surry Hills, New South Wales, imported

Australia’s first shipment of portable data storage

– a pallet of 5 ¼ inch floppy disks. Now, with four

offices internationally and factories in China and

Hong Kong, we’re a leading supplier of IT and

consumer electronics accessories for retail and

commercial technology solutions for businesses.

Since 1987, we have seen thousands of new

trends rise and fall, millions of new products

come and go and hundreds of businesses start

and fail. We have survived incredible changes in

technology, fickle consumer preferences, dotcom

bubbles and global financial crises.

Signed on as distributionpartner

Partnership with

“It comes down to trust. Over the years we have invested considerably in our brand, so

when it comes to partnerships we needed the assurance that our investment would remain not only intact but also enhanced.

LASER is the one company in IT accessories we knew we could rely

on above all others.”

Michael Yell Director Consumer/OEM Channels

Asia Pacific. Symantec

ODM Partner

OUR VALUESWe embrace changeWith our finger on the technology pulse, we’re always

several steps ahead of emerging technology and

consumer trends. We’re always searching for new

ways to innovate.

We are decisive and agileWe provide timely responses to your needs and deliver

the latest technologies to the market sooner - we

never lose sight of tomorrow.

We are curious, flexible and innovativeWe take pride in our flexible, tailored approach. You

can count on outstanding customer service – whether

we’re working with you locally, in New Zealand, Hong

Kong or China.

We listen, understand and deliverDriven by our customers’ needs, we go beyond to

exceed expectations.

We boldly find new ways to succeedTo us there are no problems. Only solutions.

OUR VALUABLE RETAIL PARTNERSHIPS

From the factory direct to your channel partners, LASER will take care of the complete value chain. We’ll take care of all

customs, logistics and distribution requirements, including managing warehousing and stock control - we’ll even deliver

direct to your channel partners or dropship to end users.

Working closely with your team we’ll ensure all product and packaging designs are fully integrated with your marketing

channels and POS displays.

Our customer support team is on hand to streamline the entire process for you and offer expert advice around the clock.

While other businesses may provide you with great service to source, manufacture and import your products, too few

maintain that level of customer service once the product is on the retailer’s shelves. Why leave your success hanging on

a long-distance phone call to an anonymous and automated “customer support” line overseas?

LASER maintains expert customer service teams in Australia and New Zealand to handle any product, supply or service

issues. Fast, friendly and experienced, we’ll support you and your channel partners and you’ll deal with local people

who understand the local market. Pop in for a coffee or a chat and one of our friendly staff will be happy to assist you.

We’re located right here in Maquarie Park, so you can visit us any time you like during operating business hours.

LASER does not just sell products, we are a complete end-to-end solutions provider. Our business model

has been built from the ground up to solve the challenges faced by our end users – retailers, resellers and

distributors. The challenges faced by you!

From product design and build - to branding, packaging and marketing, importation and distribution, and ongoing

customer support, we deliver complete solutions from start to finish.

Sourcing

Forget wasting months trying to do it on your own, we have over 25 years expertise in product sourcing,

manufacturing, technical and legal compliance and import requirements.

Design

LASER has it’s own research, design and production facilities. Our fully integrated supply chain spans from material

sourcing to prototyping, assembly, testing, quality control, compliance and packaging. LASER delivers shorter

lead-times, greater responsiveness and complete flexibility.

PRODUCT SOLUTIONS

DISTRIBUTION & MARKETING

CUSTOMER SUPPORT

“An enduring partnership that continues to grow”

“We’ve enjoyed a long-term partnership with LASER and our relationship continues to go from strength to strength. We’ve partnered with LASER to launch several attractive bundling offers that have resonated with our customers. One such promotion was a six-week unlimited Quickflix DVD and Blu-ray rental bundling offer with selected LASER DVD and Blu-ray purchases.Working with the LASER team is seamless. They are always open to exploring and developing new ideas, and their rapid response time allowed us to implement the special offer in a timely manner. We look forward to building upon our partnership with LASER well into the future”.

Ross McCreathQuickflix Ltd

Hire industry

We’ve developed

custom-branded GPS

devices for a national

hire care company and

installed custom content

to help customers reach

their destinations sooner.

Education

We’ve supplied

hundreds of

Australian schools

and Universities

with tablets for their

students.Property

We’ve developed branded

digital photo frames

and loaded them with

captivating content to give

a leading real estate group

the sales and marketing

edge with their customers.

Transport

We’ve developed

resources and

customised solutions for

transport companies to

ensure roads are safer

places for long-haul

drivers, short-haul drivers

and the general public.

Medical

We’ve developed and

supplied DVD players

and accessory packs

to leading Australian

hospitals, meeting

stringent safety, hygiene

and content guidelines.

IT & CE solutions tailored to your business

Technology is constantly changing and constantly changing fast. LASER’s commercial sales division is there to help

businesses identify, understand and respond proactively to their technology needs.

We’re able to support multiple industry verticals with a comprehensive range of innovative products, the necessary

services to integrate technology seamlessly into your business and fully customised business solutions. LASER

commercial sales allows your organisation to quickly adopt and deploy new technology, new products and new trends

to further enhance both your staff and your customer’s experience with your brand.

Our commercial sales platform is founded upon 25 years of knowledge in understanding exactly how technology

impacts people and how people impact technology. By combining our expertise in consumer electronics with the vast

experience of our many channel partners, LASER is at the forefront of innovative solutions.

COMMERCIAL SALES

“Innovative, long-term partnership built on trust”

“We’ve enjoyed a very successful strategic distribution partnership with Laser for many years. More recently, our relationship was extended into the New Zealand market. We’ve always found LASER products to be innovative, good quality and affordable.

Our relationship with LASER is built on a firm base of trust, integrity and respect. We look forward to continuing our long-term partnership supporting our respective companies’ respective growth strategies.”

Kee OngSynnex Australia Pty Ltd

SOLUTIONS FOR EVERY CHALLENGE

Do it how you want it! LASER’s flexible private label service allows resellers to rebrand any of our premium line products

under your company name. LASER Private Label is a complete house brand service to allow you a significant point of

difference over your competitors.

Our in house product design and engineering team will take care of everything and provide fully compliant products with

tailored product design, unique bundle opportunities and customised packaging in one - with your branding guidelines.

We can collaborate with you to create your next top-selling brand fully compliant with your branding guidelines and

market positioning. Also, our graphics team can help you with high resolution imagery or graphics for your website,

point of sales and marketing collateral.

Our dedicated customer support service team will look after all of your team or end user enquiries.

LASER’s private label service gives you quality products that bring incremental sales and increased unit margins for

minimum risk and maximum reward.

OEM – Your Own Private Label

COST-EFFECTIVE SOLUTIONS

FACTORYMANUFACTURE

AIR & SEA1. LCL 2. CONTAINER

ARTWORK1. ALTERNATES / OPTIONS2. LOGOS/ IMAGES/ FONTS3. ONE OFF MOCKUP

PRODUCT1. MOULD / DESIGN2. SPECS / FEATURES3. ACCESSORIES4. ONE OFF MOCKUP

PRODUCT1.TOOLING2. CARTON DYE CUT3. TESTING AND EVAL4. PACKAGING

SIGN OFF1. PRODUCT SPEC / SIZE2. PACKAGING3. ORDER QTY4. WARRANTY5. PRICE

ARRIVAL:CUSTOMS/QUARANTINECLEARANCE

DISTRIBUTORCUSTOMER DC

IN STORE, ON SHELF

HOUSE BRANDPROPOSAL:CONSIDERATIONS:PRODUCT TYPEMIN ORDER QTYPACKAGE TYPEDESIGN / LAYOUTPRODUCT COMPLIANCEINNER / OUTER QTYBAR CODES /EAN

LASER has continued to thrive in a hyper-competitive marketplace by answering industry trends, not trying to dictate them. We’re entirely focused on helping our clients respond quickly to changes in consumer demand, industry trends and the ever-increasing speed of change in technology.

With our speed-to-market capability, partnering with LASER helps minimise your exposure to product obsolescence and excessive inventory holdings.

Our competitive advantage becomes your competitive advantage.

Design, Source, Procure

After Sales, In-Store Support

Packaging, Logistics, Compliance

PRODUCTS

Notebook accessories

GPS accessories

PC accessories

Floppy disks

GPS

DVD players

Blu-ray players

HDMI cables

accessories

iPad and iPhone

Floppy disk storage

E-books

iPad and iPhone accessories

Fitness products

QUALITY PRODUCTION FOR QUALITY PRODUCTS

LASER IN NUMBERS

MORE THAN 1000

ACTIVE LINES

PRESENCEIN MORE THAN 13 CATEGORIES

OFFICES

IN 3COUNTRIES

“On time great service, timely delivery”

“Laser understands my business. We are seeing retail and business landscapes changing every month and very few suppliers are keeping pace with this change… and Laser I believe is the best of them. Not only do their products sell, but their reliability and the margins they produce are fantastic. Trust is the bonus that Laser provides in our market. They are reliable and meet our business needs on time, every time with great service and timely deliveries. Their in-store service is second to none and this provides both peace of mind for us and our customers with a ‘can do’ attitude – something that’s rare in today’s market.”

Peter KambourisKambo’s, Western Australia

Quality production for quality products - this is our business model, but it is your competitive advantage.

From our own design, development and sourcing facilities in China and Hong Kong, we’re able to

ensure the highest quality control standards are adhered to throughout the entire value chain.

We oversee every stage and guarantee that each product you purchase has the required regulatory

compliance.

The result? Our valued partners across the nation are able to select and stock from over 1000 quality

products with confidence and peace of mind.

Also, if you can’t find what your customers need from our 13 different product categories - We can can

still supply it!

LASER Corporation Holding Pty. Ltd.ABN: 54 113 695 825

Copyright © 2015 LASER Corporation. All Right Reserved.

www.laserco.com.au

Email us today at sales@laserco.com.au

DISCOVER LASER

AUSTRALIALaser Corporation InternationalUnit 1, 6-8 Byfield St North RydeNSW 2113

T +61 2 9870 3388F +61 29889 8898E sales@laserco.com.au

CHINANo. 2109, Modern International BuildingNo. 3038 Jintian RdFutian DistrictShenzhen, China

T +86 755 3335 9615F +86 755 3335 9620E china@laserco.com.au

OUR INTERNATIONAL NETWORK

LaserCorporation

laserco

laserco

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