Corporate Social Responsibility (CSR) Final

7/31/2019 Corporate Social Responsibility (CSR) Final

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Corporate SocialResponsibility (CSR) The

societal responsibility ofcompanies


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The voluntary compliance of social andecological responsibility of companies iscalled Corporate Social Responsibility.

It is represented by the contributionsundertaken by companies to societythrough its business activities and its

social investment.


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HISTORY

The term CSR became only popular in the1990s, when the German Betapharm, ageneric pharmaceutical company decidedto implement CSR.

In 1997 a halt in sales growth led thecompany to the realization that in the

generic drugs market, companies couldnot differentiate on price or quality.


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This was the prelude for the company toadopt CSR

By using strategic and social commitmentfor families with chronically ill children,Betapharm took a strategic advantage.


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Hindustan Unilever LimitedSmall Actions, Big Difference

HUL's heritage dates back to 1888, when the first Lever

product, Sunlight bar, touched Indian shores.

Hindustan Unilever Limited (HUL) is India's largest FastMoving Consumer Goods company.

Two out of three Indians use Hindustan Unilever products.

It has a strong portfolio of Food, Personal Care and HomeCare products which covers over 1 million retail outletsacross India directly and its products are available innearly 80% of all retail outlets in India.


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Vision:

To create a better future everyday.

Develop new ways of doing business with the aim ofdoubling the size of our company while reducing ourenvironmental impact.


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HUL and Star Bazaar launch Indias

Favourites consumer campaign


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30-08-2011 : Mumbai: Hindustan UnileverLimited (HUL), Indias Largest FMCG

company, and Star Bazaar, of Trent

Hypermarket Limited, the retail arm ofTata Group announced a unique

consumer initiative titled Indias

Favourites to promote the cause ofeducation of underprivileged children.


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Indias Favourites is a three-week consumerinitiative which began on August 29th till September

21st in all 13 Star Bazaar stores across seven citiesin India.

The consumer initiative will offer consumersattractive discounts on specific units of leadingbrands of HUL namely, Brooke Bond Red Label,Kissan, Knorr, Kwality Walls, Clear, Dove,Vaseline, Axe, Surf & Vim.

Five percent of the sales proceeds of this consumerinitiative will be donated to Smile Foundation,Parikrama and Thozhamai, which work in the areaof education for underprivileged children.


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SAMRUDDHI

HUL is committed to enhance livelihoods in Dadra & Nagar

Haveli under Project Samruddhi.

Samruddhi deals with creating sustainable villages in D& NH.

HUL has partnership with leading NGOs Aide et Action andVanarai.

HUL in partnership with Aide et Action has set up iLEADcenters for youth in Silvassa offering vocational courses like

tailoring, basic computers, electrical wiring etc.


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Apart from capability building, HUL in association with an

NGO, Vanarai, has embarked on a long-term project ofwater harvesting.

It is aimed at increasing water availability in the area.

The community has so far built about 157 Vanarai bunds

since 2003.

Apart from this, medical / health camps and pulse polioimmunisation programme are also conducted in the village.

With the objective of improving animal health, animal

husbandry and to educate farmers on advance agricultural

practices 'krishi melas' are organized.


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PROJECT SHAKTI

SHAKTI - Changing Lives in Rural India


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Shakti is HUL's rural initiative, which targets smallvillages with population of less than 2000 people or less.

Started in 2001, Shakti has been extended to about

80,000 villages in 15 states

It seeks to empower underprivileged rural women by

providing income-generating opportunities, health and

hygiene education through the Shakti Vani programmeand creating access to relevant information through the

iShakti community portal.


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Shakti is a pioneering effort in creating livelihoods for rural women,

organised in Self-Help Groups (SHGs) and improving living standards

in rural India.

Shakti already has about 25,000 women entrepreneurs in its fold.

Shakti Vani is a social communication programme. Women, trained in

health and hygiene issues, address village communities throughmeetings at schools, village baithaks, SHG meetings and other social

fora.

iShakti, the Internet-based rural information service, has been

launched in Andhra Pradesh, in association with the Andhra PradeshGovernment's Rajiv Internet Village Programme.

It has now extended to several other states as well


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Water Conservation and Harvesting

(linked to product Pureit)

HUL's Water Conservation and Harvesting project has two major

objectives:

a. to reduce water consumption in its own operations and regeneratesub-soil water tables at its own sites through the principles of 5R

Reduce, Reuse , Recycle, Recover and Renew;

b. help adjacent villages to implement appropriate models of

watershed development.


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Economic Empowerment of Women

The Fair & Lovely Foundation is HUL's initiative which aims

at economic empowerment of women across India.

It specifically targets women from low-income groups in rural

as well as urban India.

Fair & Lovely, as a brand, stands on the economicempowerment platform and the Foundation is an extension

of this promise.


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The Foundation has renowned Indian women, from

various walks of life, as its advisors. Among them are

educationists, NGO activists, physicians.

The Foundation is implementing its activities in

association with state governments.


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Health & Hygiene Education

Lifebuoy Swastya Chetna (LBSC) is a rural health and hygiene

initiative which was started in 2002.

LBSC was initiated in media dark villages (in UP, MP, Bihar,West Bengal, Maharashtra, Orissa) with the objective ofspreading

awareness about the importance of washing hands with soap.

The need for a program of this nature arose from the fact thatdiarrhoeal diseases are a major cause of death in the world today.

It is estimated that diarrhoea claims the life of a child every

10 seconds and one third of these deaths are in India.


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According to a study done by the London School

of Hygiene and Tropical Medicine, the simple practice of

washing hands with soap and water can reduce diarrhoea

by as much as 47%. However, ignorance of such basic

hygiene practices leads to high mortality rates in rural India.


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Special Education &

RehabilitationUnder the Happy Homes initiative, HUL supports special education

and rehabilitation of children with challenges.

Asha Daan:

The initiative began in 1976, when HUL supported MotherTeresa and the Missionaries of Charity to set up Asha Daan,

a home in Mumbai for abandoned, challenged children, and

the destitute.


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Ankur:

In 1993, HUL's Doom Dooma Plantation Division set up Ankur,

a centre for special education of challenged children. Thecentre takes care of children with challenges, aged between 5

and 15 years. Ankur provides educational, vocational and

recreational activities to over 35 children with a range of

challenges, including sight or hearing impairment, polio relateddisabilities, cerebral palsy and severe learning difficulties.

Kappagam:

Encouraged by Ankur's success, Kappagam ("shelter"), the

second centre for special education of challenged children,

was set up in 1998 on HUL Plantations in South India. It has

17 children. The focus of Kappagam is the same as that of

Ankur.


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Anbagam:

Yet another day care center, Anbagam ("shelter of love"),

has been started in 2003 also in the South India

Plantations. It takes care of 11 children. Besides medical

care and meals, they too are being taught skills such thatthey can become self-reliantand elementary studies.


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The Unilever Sustainable Living Planhas set three big goals for Unilever

to achieve by 2020:

Help more than one billion people improve their health and

well-being

Halve the environmental impact of our products

Source 100% of our agricultural raw materials sustainably


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One of the key endeavors as part of the Unilever

Sustainable Living Plan is to motivate consumers to take thesmall achievable actions that add up to a big difference. The

Indias Favourites campaign helps us to further this cause of

increasing awareness among consumers and helping them

to contributing to an important social cause

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Corporate Social Responsibility (CSR) Final