Corporate Social Responsibility

Index

Sr no Particulars

1. Definition of Corporate Social Responsibility

2. Corporate Social Responsibility of business

3. Corporate Social Responsibility Pyramid

4. Spectrum of CSR

5. History of ITC

6. CSR Diversities

7. Awards & Achievements

Corporate Social Responsibility?

Millen Baker:

“A way companies manage the business processes to produce an overall positive impact on society.”

Alias Names for CSR:

Corporate social responsibility also known as * Corporate Responsibility * Corporate Citizenship * Responsible Business * Sustainable Business

2.DEFINITION of CSR

Corporate Social Responsibility of Business

Corporate Social Responsibility Pyramid

Spectrum of CSR

Good CSRPoor CSR•No employment

•No concern for indirect effect (land, water, air)

•Destruction of agricultural land

•Not willing to listen to other stakeholders

•Appropriate of land not being compensated

•Non compliance of rule of land

•Taking care of workers

•Low dependence on non renewable resources

•High awareness about CSR initiatives

•Land compensation

•Increased monitoring system

•Environment responsibility

9

HISTORY

1910 ITC was incorporated under the name of 'Imperial Tobacco Company of India Limited‘

1925 ITC's Packaging & Printing Business Division was set up

1970 The name of the Company was changed from the Imperial Tobacco Co. of India Ltd., to India Tobacco Co. Ltd.

1975 ITC launched its Hotels business

1979 ITC entered the Paperboards business

1985 ITC set up Surya Tobacco Co. in Nepal 1990 ITC set up the International Business Division (IBD)

10

HISTORY

2000 ITC’s e-Choupal initiative began

2000 ITC also entered the Lifestyle Retailing business

2000 ITC Infotech India Limited was set up

2001 Name changed to ITC Limited

2001 ITC made its entry into the branded & packaged Foods business

2002 Safety Matches initiative

2003 ITC's foray into the marketing of Agarbattis

2005  ITC has acquired Wimco Ltd

CSR Diversities.......

1.E-Choupal2.Social & Farm Forestry3.Watershed Development4.Agricultural Productivity5.Women's Empowerment6.Livestock Development7.Primary Education

E-Choupal

E-Choupals information centres equipped with a computer connected to the Internet, located in rural farming villages.

E-Choupals serve both as a social gathering place for exchange of information (choupal means traditional village gathering place in Hindi) and an e-commerce hub.

Socila & farm Forestry

ITC's social forestry programme simultaneously addresses the livelihood problems of marginal farmers and the ecological imperative of regenerating biomass and nurturing depleted soils.

In an innovative move ,linking these farmers' need for income to the wood fibre needs of its paperboards business, ITC has enabled them to convert their wastelands to pulpwood plantation-a commercially viable land use alternative that can end their marginalisation.

Watershed DevelopmentITC's watershed initiatives have led to an improvement in soil and moisture regimes-there is more land under irrigation, water tables have risen and farmers can harvest more than one crop, making it possible to live off the land round the year.

Women's EmpowermentThe confidence and skills generated among women by forming credit groups and managing businesses become assets to their communities

(d)Agricultural ProductivityITC offers

Livestock DevelopmentThe milk marketing co-operatives represents exemplary change in rural enterprise, away from dependence on agriculture and local markets

Primary EducationSchool going becomes an empowering process for the child and the community. The awareness of entitlements like education and health grows, along with a sense of the community's responsibility.

Statistics

E-Choupal- 4millions farmers empowered,6,500 e-choupal centers installed.

Socila & farm Forestry- 95,961hectares greened, generating 43 million person-day of employment.

Watershed Development- approx 46,200 hectares brought under soil and moisture conversation.

Women's Empowerment- approx 18,221 women members.1312 self- help groups formed.

Livestock Development- 123 cattle development centre's 2592 village covered annually.

Primary Education- 193,571 children covered through 1885 supplementary learning centre's

CSR programs by some companies.

Dr. Reddy’s foundation for health education Save the tigers by Britannia

Reebok renewal.

Infosys foundation. ITC (lets put India first) Tata steel(tsrds)

Awards & Achievements

1. Quality Improvement (QIMPRO) Benchmark Awards for 1997 and 1998 – ITC’s Packaging Business.

2. The Golden Peacock Innovation Award 2004 for e-Choupal.

3. The 'Golden Peacock Global Award for Corporate Social Responsibility (CSR) in Emerging Economies for 2005'.

4. ITC Maratha at Mumbai was declared to be the Best Luxury Hotel of the Year 2002, by the Federation of Hotel and Restaurant Associations of India.

5. The National Tourism Award 2004-05 to WelcomHotel, Delhi under the category - Best Eco-Friendly Hotel.

Awards & Achievements

6. Bengaluru, Munger & Kolkata have won the prestigious Greentech Environment Excellence Gold Award for the year 2006.

7. LRB has won several Images Fashion Awards over the years:

2001 : The Most Admired Brand Launch of the Year - Wills Sport. The Most Admired Exclusive Brand Retail Chain of the Year - Wills Lifestyle,

2002 : Most Admired Women's Wear Brand of the Year - Wills Sport

2003: Most Admired Exclusive Brand Retail Chain of the Year - Wills Lifestyle

2004: Rising Star Brand of the Year - John Players

2005: Most Admired Shirt Brand of the Year - John Players

2007: Most Admired Fashion Campaign – John Players.

Awards & Achievements

8. Capexil's Top Export Award 2005-06, 2004-5 and 2003-04 for the 5th consecutive year in recognition of highest exports in value terms, in the Paper and Paperboard category.

9. The "Best Supply Chain Practices Award 2006" for time-effective and cost-efficient Logistics management in Organized Retail.

10. Five Star rating from the British Safety Council to Tribeni Unit in 2006 for excellent performance in Health & Safety management.

11. The Greentech Safety Gold Award to Munger Unit for the year 2006 – ITC’s Packaging Business.

12. Achieved 5 star Health and Safety Rating from the British Safety Council for its cigarette factories at Bengaluru, Munger, Kolkata and Saharanpur

and the "Sword of Honour" for Bengaluru & Sharanpur for 2006-07.

CONCLUSION