Corporate Story Sample

8/6/2019 Corporate Story Sample

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1. Introduction

2. Purpose of selecting the Corporate forpresentation

3. The Organizational Structure And ProductPortfolio of the Company

4. Performance of the Company

5. The marketing Strategies of the Company

6. The HR Policy of the Company 7. The financial Position of the Company

8. Corporate Social Responsibility



Introductiony A brief statement about the circumstances/

opportunities or challenges that led to the

establishment of the Company.(e.g. Birlas entered in Jute Business to challenge the

monopoly of the British Industrialist, Reliance Petro

Chemical was created to utilize the opportunities in a close

market)y Vision & Mission statement of the Company e.g.

Ranbaxy¶s ³To become research based international

pharmaceutical company´



Introduction (cont.)y The prevailing situation in the Industry in which the

company is functioning

e.g. prevailing growth rate of the industry, problems thatindustry in general is facing and opportunities available tothe industry

y The main competitors of the company : A description

of the market share (its area of operation, regional ,national or international)



2. Objectivesy Reason for selecting the corporate house will be

discussed .

y The possible learning outcomeHow the company utilized the opportunities or managed

the challenge, did innovation etc or why it could not withstand the challenges.

(e.g. How to escape the hurdle of licensing Vicks, turned in to Ayurvedic medicine or, to broaden the market of FMCG, how the

sachetculture came in toexistence)



3. The Organizational Structure And

Product Portfolio of the Company

y This section will provide the details of the

management hierarchy of the company.

y The strategic Business Units of the Company. (e.g.The Corporate House of Tata or Reliance hasseveral Business Units Like Tata Steel, Tata Motors,Tata Infotech, Reliance Communication, ReliancePower, Reliance Capital)





y By strategic unit, it is meant that:y Characteristics of an SBU:

y It is a single business or collection of related businessesthat can be planned separately from the rest of thecompany

y It has its own set of competitorsy It has a manager who is responsible for strategic

planning and profit performance and who controls mostof the factors affecting profit.

y Only one strategic unit will be studied to facilitatefocused learning.





y The product portfolio (with current market share) of the company

y One SBU (the company being studied) may beproducing more than one products or brands e.g. TataMotors is an SBU of Tata House producing severalbrands of Motor Cars like Nano, Indica, Sumo, Safarietc.



4. Performance of the Companyy This section will present a time series of the

production / sale of the company

(For this students will be encouraged to use thepro-base data base available with the institute)

y The major achievement / constrains faced by thecompany and how it managed.

(e.g. the constraints that TATA faced at Singur or Reliance Fresh isfacing in UP)



5. The marketing Strategies of the Company

A general discussion on the marketingstrategy of the company (e.g. the invitation

price in News Papers, ET is expensive on Saturday and onother days it is priced just equal to the other general news

papers , or how to avoid competition the cable operatorsdivide areas and so on, or how some brand appear incinema( star using them . The band ambassador etc)



6. The HR Policy of the Companyy In this section recruitment, training and

compensation policy of the company will be discussed

yThe HR policies of the company is to be discussed.



7. The financial Position of the Company

y Financial statements of the company of the last three

years will be discussedy To discuss the various components of balance sheet

and profit and loss statement.



8. Corporate Social Responsibilityy In this section the corporate social responsibility

activities of the company will be discussed

y

Any current news about the company y Azim Premji Foundation Learning Guarantee

Scheme to Teach Computers.

y e-Choupal of ITC

y Weather updates to fishermen by Tata Indicom

Documents

Corporate Story Sample