Corporate Work2

LRBranding, Logos, Infographics, Corporate IdentityLauren Russo

PORTFOLI0

Apollo Media Group1144 California St

Grand Rapids, Michigan(269) 213-4759

www.apollomgroup.com

FILM

EDITS

VISUALS

Flat Rate Cost:

$1,250

Two (2) Home Games: June 2rd & 3rd vs. Palm BeachOne (1) Away Game: June 6th @ Charlotte

BP/Practice Session

1-Minute Promotional VideoAnimated Logo (Begin & End)

Player PreparationHighlights (Hitting, pitching, fielding, base running)

Stadium and Community ShotsFan Emotion

Apollo Media is a multi media production company located in Grand Rapids Michigan. The owner of the company reached out to me as a freelancer to create a digital infographic to present to the Florida

Hammerheads Baseball team in efforts to acquire their business for a promotional video. This flyer was then used a as a layout template for future business.

APOL

LO M

EDIA

DIGITA

L PRO

MOTIO

NAL E

-FLYE

R

CAMPAIGN ADSOpportunities are closer than you think.

Plant Your Roots

MALE TARGET GRADUATE TARGET FEMALE TARGET

I was contracted as a freelance designer to design an identity for an

upcoming campaign for local company South West First that aimed to attract

new talent and retain current Michigan talent in the area. I created a logo,

color scheme, and several ads aimed to reach intended target audiences. These Ads were served digitally and in print.

I also aided in the social media promotion of the campaign.

FOUNDER’S BREWERY PACKAGE LABELS

Founder’s Beer Bratmade with dirty bastard scotch ale

The Dirty Dog


The Dirty Dog


The Dirty Dog


The Dirty Dog

Founder’s is a Grand Rapids Brewing Company that is in the process of creating a new beer brat. I was approached to design a package label and identity for this new product. These designs were used

packaging labels as well as banners/flyers to help promote the new menu option.

KENT QUALITY FOODSBROCHURE

Kent Quality Foods is a National Distributor of quality Beef Franks and

Sausages. I have been freelancing for KQF for 6 months designing promotional brochures and sales presentations. This is an example of a brochure I created that was used for lead acquisitions and trade

show promotions.

ARVCO CONTAINER BROCHUREI started at Arvco Container in 2011 as an intern and then became a part time graphic artist. My core responsibilities include the generation of vector artwork and logos to be used to packaging materials. I have worked with several National Brands such as Subway, Olga’s, Olive Garden, The Cheesecake Factory, Quiznos, Chick fil A, and Fazoli’s to name a few. I also serve as a marketing specialist responsible for the generation of brochures, flyers, catalogues, social media, and website management.

This is an example of a brochure I made for our Food Packaging Division of the company. For this brochure, I was responsible for maintaining a consistent corporate identity, copywriting, layout/design, and product photography.

MACARTNEY REAL ESTATE LOGO, BRANDING, IDENTITY

MacartneyReal Estate

Macartney Real Estate is an up and coming luxury real estate agency that needed help creating a corporate logo and identity. I was selected a one of the freelancers to help brainstorm ideas. I created 3 logos using a consistent color, font, and appeal. I then placed these logos on mock ups of business cards and flyers that the company might utilize.

MacartneyReal EstateMacartney

Real Estate


61-458-758934456 Macartney Ave, West Real Estate, USAwww.macartneyrealestate.com

Macartney



Luxury Real EstateAgent NamePhone NumberAddressWebsite

Real Estate

Rock Bottom

making michigan memories

MMm i l l e n i a l m i n d s

ATHLETIC GEAR

SWIM RUN

TRAPCOM

m i l l e n i a l m i n d s

PERSONAL DETAILSEMPLOYMENT HISTORYHONORS &MEMBERSHIPSTECHNICALSKILLSCONTACT

EDUCATIONWestern Michigan University Haworth College of Business Bachelor of Business AdministrationMajor: Advertising and PromotionDouble Minor: Fine Art, General Business

- Alpha Delta Sigma National Advertising Honor’s Society Member. - Haenicke Institute for Global Education Merit Grant- Chicago CAF Career Event - AAF NSAC Campaign “Production Department Head” - WMU AdClub an AAF Affiliate - WMU AdClub E-Board Title:“Ad & Promo Coordinator” - Advertising & Promotion Advisory Board Scholarship - Arnold/Roseanne Schneider Fund - Alpha Lambda Delta Member - Dean’s List 2011-2015 - Lee Honors College - 60+ Volunteer Hours

(616)[email protected]

laurenrusso1

Five Star Real Estate- Marketing Assistant ARVCO Container-Assistant Graphic Artist

Freelance Photographer-Outdoor

Freelance Graphic Artist- Branding, Logos, PromotionalMaterials, packaging.

An enthusiastic individual who believes an important overlap exists between design and advertising. Interested in generating corporate identities, branding, and marketing solutions. Driven to create promotional materials that are highly creative and EFFECTIVE in generating positive responses from target audiences. Eager to learn and grow in the creative field.

SUMM

ARY

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Corporate Work2