Cosmetics & Skin Care 51 Brands - mediaQuant metric and publish it across a growing catalog of thousands of business and consumer ... 45 + 2 Maybelline ... 2016 Comparison Cosmetics

Cosmetics & Skin Care Brands

November2016

Media Cycle: Oct 1 - 31, 2016

51

© Copyright 2016 mediaQuant, Inc.

uantThe numbers behind the news

Qmedia

This free report provides

media prominence metrics for

the top 15 entities in the

sector. For full analytics on all

sector entities, subscribe to

mediaQuant dashboards via a

free trial at mediaQuant.net

© Copyright 2016 mediaQuant, Inc.The numbers behind the news

Contact mediaQuant

License our Content

For reprint permission for this report or its data elements, please contact Mary Senatori. To order full versions of this report in online or printed format,

please visit www.mediaquant.net.

Mary Senatori

[email protected]

www.mediaquant.net

Portland, OR 97212

About mediaQuantmediaQuant, Inc. provides businesses with analytic insight into how their brands, competitors, and

market influencers are trending in earned media. We represent earned media coverage as a simple,

comparative metric and publish it across a growing catalog of thousands of business and consumer

topics, trends, brands, and influencers discussed in traditional and social media. Using our online

dashboards, companies can benchmark the media performance of their brands alongside competitors,

track the key issues and influencers driving mindshare and market share, monitor and compare media

momentum over time, within peer groups, and across multiple traditional and social media segments,

and assign advertising value to earned media for their brand. For more information or a free 30-day trial

subscription, visit www.mediaquant.net.

Total Listing 34

Advances 12

Declines 15 MAC ● 75 +2 3% 4,434

Unchanged 7 Chanel 84 +0 0% 3,884

Max Factor ● 59 +3 5% 2,637

Mary Kay ● 58 -5 -8% 2,484

Christian Dior 80 +6 8% 1,973

59 +5 +8% -7 -12% Physicians Formula ● 38 -6 -14% 1,517

39 +3 +8% +9 +15% L'Oreal 74 -3 -4% 1,422

49 +3 +6% -2 -4% Bobbi Brown ● 60 +0 0% 1,068

56 +3 +5% +13 +12% Clinique 65 +0 0% 970

59 +2 +3% -4 -8% Estee Lauder ● 70 +1 1% 658

61 +2 +3% +2 +5% Revlon 59 -2 -3% 546

66 +2 +3% +3 +2% CoverGirl ● 58 +12 26% 544

68 +2 +3% +7 +6% NYX Cosmetics ● 47 -2 -4% 476

36 +1 +3% +2 +6% Lancome 56 -1 -2% 338

38 +1 +3% +3 -3% Dove ● 55 +4 8% 317

39 +1 +3% +4 +3% L'Occitane 51 +3 6% 293

46 +1 +2% +10 +15% Elizabeth Arden 51 -2 -4% 277

48 +1 +2% -1 - Clarins 55 +2 4% 254

49 +1 +2% +5 +4% Neutrogena 43 -1 -2% 242

YTD

ChgMost Dynamic Sectors* Close Chg.

12 mo

Chg

Science Trends

Children & Youth Advocacy Groups

NHL Teams

Quick Service Brands

Financial Services Brands

Teens and Children Trends

Online Payment Brands

Car Sharing Brands

Ground Transportation

Health & Wellness Advocacy

Online Retailers

NBA Teams

Philanthropic Foundations

NBA Players

51 - +320 MOST ACTIVE

MOST ACTIVE, TOP GAINERS AND TOP LOSERS

Cosmetics & Skin Care Brands Sector● New High (Media Rating)

Sector

Media Rating

Prior Mo.

Change

Prior Yr.

Change

Sector

Close

Rating

Chg. % Chg.

MentionVolume

(100)

%Chg

49 +1 +2% +5 +4% Neutrogena 43 -1 -2% 242

51 +1 +2% +8 +21% Shiseido 55 -3 -5% 239

Close % Chg. Close % Chg.

Mentions

(100)

20 TOP GAINERS 20 TOP LOSERS

CoverGirl ● 58 +12 26% Physicians Formula 38 -6 -14% 1,517

Olay 50 +9 22% Mary Kay 58 -5 -8% 2,484

Helena Rubinstein 36 +8 29% L'Oreal 74 -3 -4% 1,422

Christian Dior 80 +6 8% Shiseido 55 -3 -5% 239

Dove ● 55 +4 8% Revlon 59 -2 -3% 546

Max Factor ● 59 +3 5% Elizabeth Arden 51 -2 -4% 277

L'Occitane 51 +3 6% NYX Cosmetics 47 -2 -4% 476

MAC ● 75 +2 3% Nivea 39 -2 -5% 45

Clarins 55 +2 4% Aveeno 37 -2 -5% 107

Maybelline ● 45 +2 5% Almay 27 -2 -7% 4

Estee Lauder ● 70 +1 1% Lancome 56 -1 -2% 338

Avon 52 +1 2% Neutrogena 43 -1 -2% 242

Chanel 84 +0 0% Garnier 39 -1 -3% 44

Clinique 65 +0 0% Biore 38 -1 -3% 130

Bobbi Brown ● 60 +0 0% Lubriderm 25 -1 -4% 11

Guerlain 50 +0 0% Chanel 84 +0 0% 3,884

Kerastase 42 +0 0% Clinique 65 +0 0% 970

Clarisonic 41 +0 0% Bobbi Brown 60 +0 0% 1,068

Eucerin 33 +0 0% Guerlain 50 +0 0% 190

Lancome 56 -1 -2% Kerastase 42 +0 0% 114

*Ranked by Prior Month % Change

Science Trends

Groups

1,068

190

114

166

71

338

254

44

658

204

3,884

970

4,434

● New High (Media Rating)Mentions

(100)

544

204

37

1,973

317

2,637

293

RatingChg.

RatingChg.

© 2016 mediaQuant, Inc., All rights reserved. | [email protected]

……………………………………………………

License our Content

For reprint permission for this report or its data elements, please contact Mary Senatori. To order full versions of this report in online or

printed format, please visit www.mediaquant.net.

How to Read a Report……………………………………………………i,ii

Methodology……………………………………………………

84 – – Chanel……………………………………………………3

80 ▲ + 6 Christian Dior……………………………………………………5

75 ▲ + 2 MAC……………………………………………………7

74 ▼ - 3 L'Oreal……………………………………………………9

70 ▲ + 1 Estee Lauder……………………………………………………11

65 – – Clinique……………………………………………………13

60 – – Bobbi Brown……………………………………………………15

59 ▲ + 3 Max Factor……………………………………………………17

59 ▼ - 2 Revlon……………………………………………………19

58 ▲ + 12 CoverGirl……………………………………………………21

58 ▼ - 5 Mary Kay……………………………………………………23

56 ▼ - 1 Lancome……………………………………………………25

55 ▲ + 4 Dove……………………………………………………27

55 ▲ + 2 Clarins……………………………………………………29

55 ▼ - 3 Shiseido……………………………………………………31

52 ▲ + 1 Avon……………………………………………………33

51 ▼ - 2 Elizabeth Arden……………………………………………………35

51 ▲ + 3 L'Occitane……………………………………………………37

50 – – Guerlain……………………………………………………39

50 ▲ + 9 Olay……………………………………………………41

47 ▼ - 2 NYX Cosmetics……………………………………………………43

45 ▲ + 2 Maybelline……………………………………………………45

43 ▼ - 1 Neutrogena……………………………………………………47

42 – – Kerastase……………………………………………………49

41 – – Clarisonic……………………………………………………51

39 ▼ - 2 Nivea……………………………………………………53

39 ▼ - 1 Garnier……………………………………………………55

38 ▼ - 1 Biore……………………………………………………57

38 ▼ - 6 Physicians Formula……………………………………………………59

37 ▼ - 2 Aveeno……………………………………………………61

36 ▲ + 8 Helena Rubinstein……………………………………………………63

33 – – Eucerin……………………………………………………65

27 ▼ - 2 Almay……………………………………………………67

25 ▼ - 1 Lubriderm……………………………………………………69

51 ▲ - 1Cosmetics & Skin Care Brands70 - 71


PageSection and Summary Metrics*

Table of Contents

How to Read a Report

Report Layout - Each premium report includes a 2-page summary of the trend, brand or influencer reports on each sector member (e.g., Chanel). We use the

Sector Report Two-page summary showing the topline media rating and featured segment-level ratings for the sector at large, and relative rank positions for the top-15 sector members.

Sector Report Sections

Page 2

� Peer Group Growth Comparison - Who’s leading, gainrelative to their peers? This chart shows the short(12-month) topline media rating growth for each member within the quadrant a member falls in is determined by its position against theaverage, i.e., below or above the sector average for shortand long-term (vertical axis) growth respectively.

� Geographic Performance - Shows segment-level across 3 key media regions: North America, Europe and Asia Pacific. Member reports show more granular geographic signal performance.

� Key-Segment Metrics and Rankings - Here we highlight segmentratings for the sector as well as rank positions within four key media segments: Global Print, Search Volume, Social Media and Online News

movements are highlighted in green and red.

How to Read a Report page summary of the trend, brand or influencer sector (e.g., Luxury Brands),

We use the Luxury Brands sector as an example.

media rating and featured and relative rank positions

Member Reports

Supporting two-page reports detailing topline and segmentrankings, and growth dynamics for each sector member. 60+ members, with new members added each month

� Box Scores - Here's where you get a snapshot of overall media prominence for the trend, brand or influencer sector, including: - topline media rating for the month encircled in large font, - topline media rating growth metrics: prior month and year - topline media rating average metrics: trailing 12-months and year

� Editorial Highlights - Provides commentary on noteworthy over prior periods.

�

Position - Illustrates the range of topline media ratings within the weak-to-strong 100-point scale, showing the high and low member endpoints (in gold) relative to the sector average (in black).

� Historical Performance - Shows the monthly movement and aggregate growth and decline of the sector topline media rating over the prior 4 yearsfor the time-period is denoted in green and red, respectively.

�

�

Peer Group Rankings and Highs/Lows - Our Billboard™ Magazinesector members, showing current rank and movement from the prior month/year. Any member showing a significant increase or decrease in rank position green or red respectively, where “significant” is 10% or more of the total number of sector members. Next to the ranking is a snapshot of the member’s currentmedia rating within the high-low spread for the trailing 12or low for the 12-month period is highlighted in green or red, respectively.handle ties according to the standard competition "1224" ranking method.)

Member Performance Thumbnails - A condensed toplinethe top 15 sector members, a trailing 12-month performance chart, change from prior month, year and YTD averages.

Who’s leading, gaining, falling and lagging relative to their peers? This chart shows the short-term (30-day) versus long-term

growth for each member within the sector. Which quadrant a member falls in is determined by its position against the sector

average for short-term (horizontal axis) term (vertical axis) growth respectively.

level media ratings for the sector across 3 key media regions: North America, Europe and Asia Pacific. Member reports show more granular geographic signal performance.

we highlight segment-level media as well as rank positions within four key media segments: All

Online News. Significant rank

All reports

include a 2-page

sector-level

summary plus

detailed

2-page sector

member reports.

(e.g., Luxury Brands), plus 2-page detail

topline and segment-level media ratings, member. Sectors may have

bers added each month.

Here's where you get a snapshot of overall media prominence for the

for the month encircled in large font, growth metrics: prior month and year-over-year, and

months and year-to-date.

s commentary on noteworthy media rating movement

s within the sector along a point scale, showing the high and low member endpoints (in

Shows the monthly movement and aggregate growth and over the prior 4 years. All-time high and low

period is denoted in green and red, respectively.

rd™ Magazine-like ranking of members, showing current rank and movement from the prior month/year. Any

showing a significant increase or decrease in rank position is highlighted in red respectively, where “significant” is 10% or more of the total number of

the member’s current-month low spread for the trailing 12-month period. A new high

month period is highlighted in green or red, respectively. (Note we handle ties according to the standard competition "1224" ranking method.)

topline media rating summary of month performance chart, change from prior

� Box Scores - Here's where you get a snapshot of overall media prominence for the sector member, including:

Topline media rating metrics: - topline media rating for the month encircled in large font,- topline media rating growth metrics: prior month and year- topline media rating average metrics: trailing 12-months and yeardate.

Sentiment: Shows what percentage of media rating (green) vs. negative (red).

Advertising Value Equivalent: Shows AVE for the current month and year-to-date (for brands only).

� Position - Shows member topline media rating (in gold) relative to average (in black) along a weak-to-strong 100-point scale.

� Historical Performance - Shows the monthly movement and aggregate growth and decline of the sector member topline media ratingAll-time high and low for the time-period is denoted in green and red, respectively.

� Core Segment Metrics - Shows the fifteen (15) segmentratings that comprise the topline media rating, along with their growth metrics.

� Expanded Segment Metrics - Shows 20+ segment-level along with their growth metrics to provide additional context and granularity.

Page 2

For further information on report terms and methodology, see For further information on report benefits, see our Benefits guide at

How To Read a Report. Copyright © 2015 mediaQuant, Inc. All rights reserved.

Member Report Here's where you get a snapshot of overall media

for the month encircled in large font, growth metrics: prior month and year-over-year,

months and year-to-

was positive

: Shows AVE for the current month and

(in gold) relative to sector point scale.

Shows the monthly movement and aggregate media rating over time.

period is denoted in green and red,

) segment-level media with their growth

level media ratings along with their growth metrics to provide additional context and

� Peer Group Growth Comparison - Who’s leading, gainlagging relative to their peers? This chart shows the shortversus long-term (12-month) topline media rating growth metrics for each member in the sector. Which quadrant a member falls in is determined by its position against the sector average, i.e., below or above the for short-term (horizontal axis) and long-term (vertical axis) growth respectively.

� Key Segment Highlights - While all 20+ media segments are highlighted on page 1, we break out six key segments to help graphically illustrate trending activity.

� Peer Group Ranking Breakout - Rank comparisons are provided in ascending order for each sector member's topline media ratinghighlighted in yellow). Detail includes prior month and prior year rank and prior month rank change. Current topline media rating and growth metrics are provided along with a trailing 12-month chart, with high and low ratings denoted in green and red respectively. (Note we handle ties according to the standard competition "1224" ranking method.)

For further information on report terms and methodology, see http://www.mediaquant.net/about/methodology/. For further information on report benefits, see our Benefits guide at http://www.mediaquant.net/downloads/pdfs/mediaQuant-benefits.pdf

. All rights reserved.

Member Report Sections

ing, falling and lagging relative to their peers? This chart shows the short-term (30-day)

growth metrics for each . Which quadrant a member falls in is determined by its

average, i.e., below or above the sector average term (vertical axis) growth

0+ media segments are highlighted segments to help graphically illustrate

Rank comparisons are provided in media rating (member

highlighted in yellow). Detail includes prior month and prior year rank and and growth metrics

month chart, with high and low media (Note we handle ties

according to the standard competition "1224" ranking method.)

Brands

Cosmetics & Skin Care Brands Brands

Prior Mo. Pt. Chg.

Prior Yr. Pt. Chg.

Trailing 12-Mo Avg

YTD Avg. Rating

Cosmetics & Skin Care Brands-

+ 3

50

5151

�

��

For the Cosmetics & Skin Care Brands sector (comprising 34 brands), the topline media rating for

November 2016 is 51, a zero point change change over the prior month and a +3 change over

the prior year. The media rating maximum and minimum within the sector are held by Chanel (84)

and Lubriderm (25) respectively. The trailing 12-month average is 50, while the current YTD

average is 51. For regional media rating metrics (and prior month change): North America reports

41 (+2 pts.) compared to Europe's 58 (+1 pts.) and Asia Pacific's 55 (+3 pts.).

Topline Media Rating

Sector topline media rating from October, 2012 through October, 2016

Chanel Christian Dior MAC

�

Trailing 12-month

Topline Media Rating Charts

Estee LauderL'Oreal

� Low 46

Current Month Sector Rankings

Rank* Topline Media Rating

Top-15 Media Rating

High 5637

42

47

52

572012 2013 2014 2015 2016

25

Sector Average51

MaxMin 84 Extreme

(100)Weak...(0)

Moderate... Strong...

Low Close High

Chanel 84 88

Christian Dior 74 82

MAC 66 76

L'Oreal 67 79 �Mo. �Mo. �Mo. �Mo. �Mo.

Estee Lauder 60 72

Clinique 59 70 12-Mo. Avg. 85 12-Mo. Avg. 79 12-Mo. Avg. 73 12-Mo. Avg. 73 12-Mo. Avg. 66

Bobbi Brown 41 65 85 78 73 74 67

Max Factor 35 59

Revlon 53 74

CoverGirl 43 58

Mary Kay 34 64

Lancome 51 74

Dove 42 55

Clarins 49 63

Shiseido 51 64

Avon 50 59 �Mo. �Mo. �Mo. �Mo. �Mo.

Elizabeth Arden 47 73

L'Occitane 39 54 12-Mo. Avg. 65 12-Mo. Avg. 56 12-Mo. Avg. 48 12-Mo. Avg. 61 12-Mo. Avg. 49

Guerlain 44 53 65 57 51 62 49

Olay 41 53

NYX Cosmetics 37 56

Maybelline 38 45

Neutrogena 37 58

Kerastase 40 46

Clarisonic 36 47

Nivea 39 54

Garnier 36 45

Biore 31 41 �Mo. �Mo. �Mo. �Mo. �Mo.

Physicians Formula 30 46

Aveeno 33 44 12-Mo. Avg. 53 12-Mo. Avg. 58 12-Mo. Avg. 48 12-Mo. Avg. 54 12-Mo. Avg. 57

Cur

rent

Cha

nge

Chanel Christian Dior MAC

1 84

Estee Lauder

74 70

L'Oreal Rank* Topline Media Rating

3

80

65

-2

59 59

+24

17

+ 11

13

YTD Avg.YTD Avg.

26 -1

30 -1 37

28

58

�Yr. �Yr. �Yr.

+12

�Yr.�Yr.

-1

+3

+15

-2

Lancome

+ 1�Yr.

+21

+0

Dove Clarins Shiseido

55 55 55

�Yr.+ 4 - 4

+4

+ 5 �Yr.

-3+2

10

YTD Avg.

8 - 59 Clinique

8 +4 59

50

17 -4 51

75 84

Bobbi Brown

60

+10 58

6

+1 75

�Yr.

- 65

51

19 -2

+2

2

Revlon

+2 55

-1

-3 58

56 60

+2

- 55

-3 55

+1

CoverGirlMax Factor

�Yr.

-3

YTD Avg.

42

-5

-3

+0

�Yr.

+ 3 + 6

YTD Avg.

�Yr.

YTD Avg. YTD Avg.

50

YTD Avg.

- 5

+0

- 4 �Yr. + 4

+1

+6

5

4

- 70

80

-

�Yr.

-2

�Yr.

12-Month

Rating Range

74

38-7

7 +2

16

12

10

-

52

- 41

24

+2

21 47

23 -2 43

+6

13

13

-1

■ / ■ Trending Up/Down

58

Mary Kay

22 +1 45

YTD Avg.

+

19

39

56

YTD Avg.

28 +1 38

26 39

25

Aveeno 33 44 12-Mo. Avg. 53 12-Mo. Avg. 58 12-Mo. Avg. 48 12-Mo. Avg. 54 12-Mo. Avg. 57

Helena Rubinstein 28 39 56 58 49 54 57+2 YTD Avg.31 36

30 -1 37

YTD Avg.YTD Avg. YTD Avg. YTD Avg.

1 © 2016 mediaQuant, All rights reserved.| [email protected] *A positive or negative rank change of +/- 4 positions or greater is highlighted in green or red.

North America

+2

39

+1

58

+3

Regional Media Rating

Coverage Distribution (%)

2016NOVEMBER

55

58

41 Europe

Asia

Pt. Chg.

YTD Avg.

Pt. Chg.

YTD Avg.

Pt. Chg.


Cosmetics & Skin Care Brands Short (30 day) vs. Long Term (12-mo.) Comparison

32%

52%

16%

Gai

nin

g M

om

entu

mL

on

g (1

2-M

onth

)Med

ia R

atin

g

Gro

wth

ChanelChristian Dior

MACL'Oreal

Estee Lauder

Clinique

Bobbi Brown

Max Factor

Revlon

CoverGirl

Category Avg: 0

Category Avg: 0

Category Avg: +4 Category Avg: +4

Mary Kay

Lancome

DoveClarins

Shiseido

Avon

Elizabeth ArdenL'Occitane

Guerlain

Olay

-6

-1

+4

+9

+14

+19

+24

LeadingFalling

Lagging Gaining+3

54

1 +1 1 - 1 - 1 -

1 +2 2 - 2 +2 2 +1

3 -2 3 - 3 -1 3 -1

4 - 4 - 4 +3 4 +1

5 - 5 -1 5 -3 5 +3

6 - 6 - 6 -1 6 +1

6 +1 7 +1 7 -1 7 +4

8 - 8 -1 8 +1 8 +12

9 -1 9 -1 9 +2 8 +6

10 +11 9 +1 10 +2 10 -5

10 +6 11 +8 11 -3 11 +1

10 - 12 -1 12 -2 12 -2

13 +15 12 +3 13 +1 13 -4

14 -3 14 - 14 +1 14 -10

15 +2 14 -1 15 +2 14 +8

15 -1 16 - 16 +4 16 -3

17 -4 17 -6 17 +3 16 +1

18 +3 18 -1 18 +1 18 -4

19 -7 18 +3 19 -6 19 -

20 -3 18 - 19 -1 20 -6

Clarins

Prior Yr. Growth

Clarins Olay Guerlain Elizabeth Arden

Guerlain Neutrogena Elizabeth Arden Kerastase

Maybelline Nivea Neutrogena Biore

Bobbi Brown Shiseido Olay Clarins

Max Factor L'Oreal L'Occitane Guerlain

Elizabeth Arden Lancome

Lancome

CoverGirl

Mary Kay

+0.1

Physicians Formula

-1

MAC Mary Kay Max Factor MAC

Physicians Formula L'Oreal

Rank (Current | �Prior Mo.) Rank (Current | �Prior Mo.)Rank (Current | �Prior Mo.) Rank (Current | �Prior Mo.)

YTD Avg. Rating 67

Online News

Prior Yr. Growth +0.1 Prior Yr. Growth +0.1 Prior Yr. Growth

YTD Avg. Rating

Dove MAC Christian Dior

Chanel MAC Chanel

37

+0.2

Current

Month

+0 Prior Mo. Pt. Chg.

42 YTD Avg. Rating 35

L'Occitane

Shiseido

Olay

Dove Clinique Bobbi Brown

Global Print Search Volume Social Media

CoverGirl

Current

Month57Current

Month 65 41

YTD Avg. Rating

Current

Month

Prior Mo. Pt. Chg. +1 Prior Mo. Pt. Chg. -3 Prior Mo. Pt. Chg.

55

Lancome

Estee Lauder

ShiseidoClarins

Estee Lauder

Garnier

Christian Dior

Clinique

Lancome

Revlon Estee Lauder

Revlon

Bobbi Brown

Revlon

Revlon Bobbi Brown NYX Cosmetics L'Occitane

Clinique Clarisonic L'Oreal

Chanel

Christian Dior

Clinique

CoverGirl

Maybelline Christian Dior

L'Oreal Avon Mary Kay

Avon

ChanelEstee Lauder

Segment-Level Media Rating Metrics and Rankings

55Pt. Chg.

YTD Avg.

Max Factor

Gaining MomentumShort (30-day) Media Rating GrowthLosingMomentum

ChanelCategory Avg: 0-6

-7 -2 +3 +8 +13

Gaining

20 -3 18 - 19 -1 20 -6Clarins Olay Guerlain Elizabeth Arden

© 2016 mediaQuant, All rights reserved. | [email protected] 2A positive or negative rank change of +/- 4 positions or greater is highlighted in green or red.

Sentiment Breakout

Chanel's topline media rating for November 2016 is 84, no measurable change over the

prior month value of 84 and a notable -5 change over the prior-year media rating of 89.

This compares favorably to the Cosmetics & Skin Care Brands sector media rating

average of 51. Chanel's media rating max and min for the trailing 12-month period are

89 in October 2016 and 84 in October 2016.

Advertising Value: Chanel's media rating of 84 translates into a current month AVE of

$3,104,203, with a trailing 12-month total of $94,400,537.

Ranking: Within the Cosmetics & Skin Care Brands sector, Chanel is currently ranked

no.1, showing no measurable rank change over the prior month. Year-over-year, Chanel

experienced no change in the Sector ranking.

Growth Quadrant: For the November 2016 reporting period, Chanel is in the Lagging

quadrant vis-à-vis its peers, showing no measurable short term (prior month) growth and

a notable -5 change in long term (prior year) growth, versus the sector average.

─

85

85YTD Avg. Rating

Trailing 12-Mo. Avg.

Prior Mo. Rating Chg.

Chanel Brands

�

$3,104,203 $94,400,537Current Month AVE

Prior Yr. Rating Chg.

Advertising Value Equivalents

Trailing 12-Month AVE


84-5 �

87

92

972012 2013 2014 2015 2016

100% 0%

84

Sector Average51

Chanel

Extreme(100)

Weak...(0)


Trailing 4-year topline media rating through 2016 �� High 92 ��

74 82 88 90 90 83 85 - 77

76 79 87 86 91 82 84 - 75

78 83 91 89 94 87 95 - 86

Month Month

Low High Close Chg. Low Close High Close Chg.

Online Sources 84 93 +1 82 89 84 -1

89 96 +2 # 81 88 82 -1

80 93 +1 # 81 92 90 +4

88 97 -1 # 85 91 88 +1

# 73 88 82 +4

83 98 +1 # 81 88 83 -1

93 97 +1 # 54 84 67 -13

66 89 +2

81 88 83 -1

# 57 76 66 -7

78 88 - # 87 93 92 +1

78 83 +3 - 85 92 90 -

88 92 +2 # 67 83 74 -5

70 97 -1 - 92 96 95 -

70 82 -2 # 73 88 82 +4

Low 84

91 95

94

Prior Month

Prior Year

Editorial ProminenceRegional Prominence Online / Viral Prominence

94

Twitter

97

93

Top US

Papers

Search

Vol.

Top

Cons.

Topline

Media Rating

Segments

Global Web

Forums

-5%

GroupsTop TradeWW

Papers

Top

Bus.

Global

Web

BlogsOnline

News

AsiaNorth

America

Europe

96 84

78 84 91

83

89 95

93

87 96

82 Current Month

#

#

#

Online News

-11%

-5%

90 -4%

82#

#

#

#

91

12-Month Rating Range

Asia

Twitter

Forums

Regional Print Metrics

#

#

Europe

# Blogs

Search Volume

#

-2%

-1%

Top Business

Top Consumer

North America 74

-6%

-5%

78South America

Segment-Level Media

Rating Metrics

YearYear 12-Month Rating RangeSegment-Level Media

Rating Metrics

-3%

1%83

Close Chg.

Top Business

87

Chg.

-5% Top Media Sources

Top Global Print

Top US Newspapers

WW Newspapers

93 -3%

-5%

-1%

-3%

Top Healthcare

Top Industrial

Top Services

-1%

-15%

Top Technology -5%

-3%

85

94

77

-2%

81 -4%

-5%

-10%

Top Industry

-3%

-5%

-19%

Industry-Specific Media

Broadcast

67

72

77

82

87

70 82 -2 # 73 88 82 +4# -2%Top Business

3 © 2016 mediaQuant, All rights reserved. | [email protected]

North America 74 -5%

�Yr.

�Mo

-3%

+1%

Short (30 day) vs. Long Term (12-mo.) Sector Comparison

Social Media

Global Web

NOVEMBER

2016

�Yr. -5%

�Yr. -9%

�Mo +1%

�Mo. +2%

Online News

Chanel within the Cosmetics & Skin Care Brands SectorSegment-Level Media Rating Metrics

for Trailing 12-Months


93

85

Gai

nin

g M

om

entu

mL

on

g (1

2-M

onth

)Med

ia R

atin

g G

row

th

-6

-1

+4

+9

+14

+19

+24

LeadingFalling

Lagging Gaining

1 1 1 Chanel -

2 3 2 Christian Dior +1

3 4 3 MAC +1

4 2 3 L'Oreal -2

5 5 5 Estee Lauder -

6 6 5 Clinique -

7 9 18 Bobbi Brown +2

8 12 27 Max Factor +4

8 8 7 Revlon -

10 20 16 CoverGirl +10

10 7 26 Mary Kay -3

12 11 9 Lancome -1

13 15 14 Dove +2

13 13 11 Clarins -

13 10 7 Shiseido -3

16 15 15 Avon -1

17 13 10 Elizabeth Arden -4

17 19 11 L'Occitane +2

19 17 11 Guerlain -2

1 84

84

7%

+0

Chanel +01 1

Cur

rent

+0

Current

Month

� Prior

Month YTD Global Print

9%

73 6%

78 -5%

85

8%

47

-2%

-19%

-1%

-4%

r Yr.

-6%85

Prio

r M

o.

Prio

r Y

r.

Ran

k C

hg.

Cosmetics & Skin Care Brands Sector ►


Rank Comparisons

+351

52 +1 53

�Mo.

�Yr.65

-7%

23%+12 49

�Mo.

0%

8%

10%

57

50 +0 48 -2%

-19%

�Yr.

-6%

0%

4%

2%

33%

69%

-3%

57%

65

55

55 57

51 -2 56

59 +3 51

-3

54+2

+4 49

-1 58

-5 56

-2

58

62

56

�Mo -1%

�Yr. -5%

70 Search Volume

Broadcast

+1 67

59

58

-3 74

+0

60 +0

74

55

Growth

YOY

Trailing 12

Mo.

Topline Media Rating Metrics

75

51 +1 51

+2

80 +6

83

82

90

67

Gaining MomentumLosingMomentum Short (30-day) Media Raing Growth

Chanel -6

-7 -2 +3 +8 +13


19 25 17 Olay +6 46 9%+950

50 48

© 2016 mediaQuant, All rights reserved. | [email protected] 4

Sentiment Breakout

Christian Dior's topline media rating for November 2016 is 80, a notable +6 change over

the prior month value of 74 and a moderate -4 change over the prior-year media rating

of 84. This compares favorably to the Cosmetics & Skin Care Brands sector media rating

average of 51. Christian Dior's media rating max and min for the trailing 12-month period

are 84 in October 2016 and 74 in September 2016.

Advertising Value: Christian Dior's media rating of 80 translates into a current month AVE

of $1,352,017, with a trailing 12-month total of $148,031,292.

Ranking: Within the Cosmetics & Skin Care Brands sector, Christian Dior is currently

ranked no.2, showing a negligible +1 rank change over the prior month. Year-over-year,

Christian Dior experienced no change in the Sector ranking.

Growth Quadrant: For the November 2016 reporting period, Christian Dior is in the

Lagging quadrant vis-à-vis its peers, showing a notable +6 change in short term (prior

month) growth and a moderate -4 change in long term (prior year) growth, versus the

sector average.

+6

79

78

YTD Avg. Rating



Christian Dior Brands

�






80-4 �

84

942012 2013 2014 2015 2016

100% 0%

80

Sector Average51

Christian Dior

Extreme(100)

Weak...(0)



74 78 86 91 70 78 75 - 67

59 72 76 81 74 76 75 - 59

69 81 86 89 87 85 91 - 74

Month Month


Online Sources 72 86 +2 76 86 84 +8

77 88 - # 75 82 82 +7

73 91 +2 # 77 91 91 +10

67 84 -4 # 76 86 86 +10

# 75 90 82 +7

72 99 - # 79 86 86 +7

84 91 +2 # 49 86 74 +19

50 81 +8

79 86 86 +7

# 56 80 74 +1

71 80 +5 # 85 93 93 +6

72 82 +6 # 82 92 91 +7

83 90 +6 # 62 83 83 +18

58 83 -9 # 90 95 95 +3

59 74 +15 # 75 90 82 +7

Low 68

90 95

90

Prior Month

Prior Year


86

Twitter

94

84

Top US

Papers

Search

Vol.

Top

Cons.

Topline

Media Rating

Segments

Global Web

Forums

0%

GroupsTop TradeWW

Papers

Top

Bus.

Global

Web

BlogsOnline

News

AsiaNorth

America

Europe

94 87

75 79 77

86

84 92

77

85 89

82 Current Month

#

#

#

Online News

-18%

-8%

70 -20%

78#

#

#

#

90


Asia

Twitter

Forums


#

#

Europe

- Blogs

Search Volume

-

-6%

1%

Top Business

Top Consumer

North America 74

-20%

7%

60South America

Segment-Level Media

Rating Metrics


Rating Metrics

0%

2%78

Close Chg.

Top Business

76

Chg.


Top Global Print

Top US Newspapers

WW Newspapers

77 -13%

-1%

-4%

0%

Top Healthcare

Top Industrial

Top Services

3%

0%

Top Technology 12%

2%

75

86

67

-6%

76 -4%

1%

-9%

Top Industry

-9%

1%

7%


Broadcast

54

64

74

59 74 +15 # 75 90 82 +7# -6%Top Business


North America 74 7%

�Yr.

�Mo

-13%

+4%


Social Media

Global Web

NOVEMBER

2016

�Yr. -8%

�Yr. -12%

�Mo +3%

�Mo. +0%

Online News

Christian Dior within the Cosmetics & Skin Care Brands SectorSegment-Level Media Rating Metrics



77

76

78

Gai

nin

g M

om

entu

mL

on

g (1

2-M

onth

)Med

ia R

atin

g G

row

th

Christian Dior -6

-1

+4

+9

+14

+19

+24

LeadingFalling

Lagging Gaining

1 1 1 Chanel -


3 4 3 MAC +1

4 2 3 L'Oreal -2


6 6 5 Clinique -



8 8 7 Revlon -


10 7 26 Mary Kay -3

12 11 9 Lancome -1

13 15 14 Dove +2

13 13 11 Clarins -

13 10 7 Shiseido -3

16 15 15 Avon -1




2 80

84

7%

+0

Christian Dior +13 2

Cur

rent

+6

Current

Month

� Prior


9%

73 6%

78 -5%

85

8%

47

-2%

+7%

-6%

-20%

r Yr.

-5%78

Prio

r M

o.

Prio

r Y

r.

Ran

k C

hg.



Rank Comparisons

+351

52 +1 53

�Mo.

�Yr.65

-7%

23%+12 49

�Mo.

0%

8%

10%

57

50 +0 48 -2%

+26%

�Yr.

-6%

0%

4%

2%

33%

69%

-3%

57%

65

55

55 57

51 -2 56

59 +3 51

-3

54+2

+4 49

-1 58

-5 56

-2

58

62

56

�Mo +9%

�Yr. +0%

70 Search Volume

Broadcast

+1 67

59

58

-3 74

+0

60 +0

74

55

Growth

YOY

Trailing 12

Mo.


75

51 +1 51

+2

80 +6

78

82

70

74


Christian Dior -6

-7 -2 +3 +8 +13


19 25 17 Olay +6 46 9%+950

50 48


Sentiment Breakout

MAC's topline media rating for November 2016 is 75, a moderate +2 change over the

prior month value of 73 and a moderate +4 change over the prior-year media rating of

71. This compares favorably to the Cosmetics & Skin Care Brands sector media rating

average of 51. MAC's media rating max and min for the trailing 12-month period are 76

in August 2016 and 66 in June 2016.

Advertising Value: MAC's media rating of 75 translates into a current month AVE of

$1,332,812, with a trailing 12-month total of $13,852,827.

Ranking: Within the Cosmetics & Skin Care Brands sector, MAC is currently ranked

no.3, showing a negligible +1 rank change over the prior month. Year-over-year, MAC

experienced no change in the Sector ranking.

Growth Quadrant: For the November 2016 reporting period, MAC is in the Lagging

quadrant vis-à-vis its peers, showing a moderate +2 change in short term (prior month)

growth and a moderate +4 change in long term (prior year) growth, versus the sector

average.

+2

73

73YTD Avg. Rating



MAC Brands

�






75+4 �

72

77

822012 2013 2014 2015 2016

100% 0%

75

Sector Average51

MAC

Extreme(100)

Weak...(0)



65 58 75 74 98 71 84 - 79

62 63 73 69 98 65 82 - 72

58 63 74 70 98 59 88 - 71

Month Month


Online Sources 62 82 +3 65 75 72 +2

67 81 -3 # 66 72 72 +4

48 71 +6 # 51 79 74 +5

98 99 - # 69 81 75 +2

# 42 73 63 +9

59 90 +2 # 63 74 74 +9

53 84 +5 # 53 81 56 -16

49 79 +7

63 74 74 +9

# 54 67 58 -9

68 72 +2 # 59 80 80 +15

58 73 -5 # 56 77 77 +15

73 83 +4 # 46 77 72 +17

68 83 +6 # 86 92 91 +2

57 66 +3 # 42 73 63 +9

Low 66

81 91

78

Prior Month

Prior Year


79

Twitter

54

74

Top US

Papers

Search

Vol.

Top

Cons.

Topline

Media Rating

Segments

Global Web

Forums

7%

GroupsTop TradeWW

Papers

Top

Bus.

Global

Web

BlogsOnline

News

AsiaNorth

America

Europe

86 54

54 65 78

74

77 89

75

64 75

63 Current Month

#

#

-

Online News

-5%

20%

98 0%

58#

#

#

#

81


Asia

Twitter

Forums


#

#

Europe

# Blogs

Search Volume

#

17%

6%

Top Business

Top Consumer

North America 65

5%

12%

83South America

Segment-Level Media

Rating Metrics


Rating Metrics

1%

6%71

Close Chg.

Top Business

81

Chg.

9% Top Media Sources

Top Global Print

Top US Newspapers

WW Newspapers

75 0%

4%

-8%

4%

Top Healthcare

Top Industrial

Top Services

27%

12%

Top Technology 11%

20%

84

79

79

17%

72 3%

16%

11%

Top Industry

46%

16%

-19%


Broadcast

52

57

62

67

72

57 66 +3 # 42 73 63 +9# 17%Top Business


North America 65 12%

�Yr.

�Mo

+0%

+6%


Social Media

Global Web

NOVEMBER

2016

�Yr. +20%

�Yr. +14%

�Mo +8%

�Mo. -4%

Online News

MAC within the Cosmetics & Skin Care Brands SectorSegment-Level Media Rating Metrics



75

81

71

Gai

nin

g M

om

entu

mL

on

g (1

2-M

onth

)Med

ia R

atin

g G

row

th

MAC

-6

-1

+4

+9

+14

+19

+24

LeadingFalling

Lagging Gaining

1 1 1 Chanel -


3 4 3 MAC +1

4 2 3 L'Oreal -2


6 6 5 Clinique -



8 8 7 Revlon -


10 7 26 Mary Kay -3

12 11 9 Lancome -1

13 15 14 Dove +2

13 13 11 Clarins -

13 10 7 Shiseido -3

16 15 15 Avon -1




3 75

84

7%

+0

MAC +14 3

Cur

rent

+2

Current

Month

� Prior


9%

73 6%

78 -5%

85

8%

47

-2%

-19%

+0%

+0%

r Yr.

6%73

Prio

r M

o.

Prio

r Y

r.

Ran

k C

hg.



Rank Comparisons

+351

52 +1 53

�Mo.

�Yr.65

-7%

23%+12 49

�Mo.

0%

8%

10%

57

50 +0 48 -2%

-29%

�Yr.

-6%

0%

4%

2%

33%

69%

-3%

57%

65

55

55 57

51 -2 56

59 +3 51

-3

54+2

+4 49

-1 58

-5 56

-2

58

62

56

�Mo +6%

�Yr. +7%

70 Search Volume

Broadcast

+1 67

59

58

-3 74

+0

60 +0

74

55

Growth

YOY

Trailing 12

Mo.


75

51 +1 51

+2

80 +6

71

72

98

56


-6

-7 -2 +3 +8 +13


19 25 17 Olay +6 46 9%+950

50 48


Sentiment Breakout

L'Oreal's topline media rating for November 2016 is 74, a moderate -3 change over the



average of 51. L'Oreal's media rating max and min for the trailing 12-month period are

79 in September 2016 and 67 in August 2016.

Advertising Value: L'Oreal's media rating of 74 translates into a current month AVE of

$987,162, with a trailing 12-month total of $9,339,508.

Ranking: Within the Cosmetics & Skin Care Brands sector, L'Oreal is currently ranked

no.4, showing a moderate -2 rank change over the prior month. Year-over-year, L'Oreal

experienced a loss of -1 in the Sector ranking.

Growth Quadrant: For the November 2016 reporting period, L'Oreal is in the Lagging

quadrant vis-à-vis its peers, showing a moderate -3 change in short term (prior month)


average.

-3

73

74YTD Avg. Rating



L'Oreal Brands

�

$987,162 $9,339,508Current Month AVE





74+3 �

73

78

832012 2013 2014 2015 2016

90% 10%

74

Sector Average51

L'Oreal

Extreme(100)

Weak...(0)



70 83 82 60 62 74 70 - 60

76 84 83 71 71 73 71 - 56

69 82 73 59 37 67 90 - 68

Month Month


Online Sources 55 74 -1 66 79 75 -4

66 76 -1 # 74 84 79 -5

64 77 +1 # 49 75 60 -11

38 71 -9 # 70 83 82 -1

# 57 86 65 -21

56 88 -1 # 80 90 81 -9

55 84 +4 # 53 86 74 +8

46 89 +4

80 90 81 -9

# 74 94 74 -20

78 86 -3 # 80 89 86 -3

76 87 -1 # 79 88 83 -5

81 90 -2 # 73 87 82 -5

87 93 -3 - 93 97 97 -

62 76 -6 # 57 86 65 -21

Low 67

88 97

83

Prior Month

Prior Year


82

Twitter

53

78

Top US

Papers

Search

Vol.

Top

Cons.

Topline

Media Rating

Segments

Global Web

Forums

0%

GroupsTop TradeWW

Papers

Top

Bus.

Global

Web

BlogsOnline

News

AsiaNorth

America

Europe

95 76

86 90 68

81

90 97

67

86 71

65 Current Month

#

#

#

Online News

-22%

10%

62 68%

83#

#

#

#

88


Asia

Twitter

Forums


#

#

Europe

# Blogs

Search Volume

#

-14%

2%

Top Business

Top Consumer

North America 70

2%

1%

90South America

Segment-Level Media

Rating Metrics


Rating Metrics

12%

2%74

Close Chg.

Top Business

69

Chg.


Top Global Print

Top US Newspapers

WW Newspapers

67 -6%

1%

1%

6%

Top Healthcare

Top Industrial

Top Services

1%

-14%

Top Technology -6%

-2%

70

82

60

-14%

83 4%

-6%

-12%

Top Industry

55%

-6%

1%


Broadcast

53

58

63

68

73

62 76 -6 # 57 86 65 -21# -14%Top Business


North America 70 1%

�Yr.

�Mo

-6%

+4%


Social Media

Global Web

NOVEMBER

2016

�Yr. +10%

�Yr. +1%

�Mo +1%

�Mo. -1%

Online News

L'Oreal within the Cosmetics & Skin Care Brands SectorSegment-Level Media Rating Metrics



67

71

74

Gai

nin

g M

om

entu

mL

on

g (1

2-M

onth

)Med

ia R

atin

g G

row

th

L'Oreal

-6

-1

+4

+9

+14

+19

+24

LeadingFalling

Lagging Gaining

1 1 1 Chanel -


3 4 3 MAC +1

4 2 3 L'Oreal -2


6 6 5 Clinique -



8 8 7 Revlon -


10 7 26 Mary Kay -3

12 11 9 Lancome -1

13 15 14 Dove +2

13 13 11 Clarins -

13 10 7 Shiseido -3

16 15 15 Avon -1




4 74

84

7%

+0

L'Oreal -22 3

Cur

rent

-3

Current

Month

� Prior


9%

73 6%

78 -5%

85

8%

47

-2%

+1%

-15%

+68%

r Yr.

4%74

Prio

r M

o.

Prio

r Y

r.

Ran

k C

hg.



Rank Comparisons

+351

52 +1 53

�Mo.

�Yr.65

-7%

23%+12 49

�Mo.

0%

8%

10%

57

50 +0 48 -2%

+11%

�Yr.

-6%

0%

4%

2%

33%

69%

-3%

57%

65

55

55 57

51 -2 56

59 +3 51

-3

54+2

+4 49

-1 58

-5 56

-2

58

62

56

�Mo -6%

�Yr. +0%

70 Search Volume

Broadcast

+1 67

59

58

-3 74

+0

60 +0

74

55

Growth

YOY

Trailing 12

Mo.


75

51 +1 51

+2

80 +6

74

79

62

74


-6

-7 -2 +3 +8 +13


19 25 17 Olay +6 46 9%+950

50 48


Sentiment Breakout

Estee Lauder's topline media rating for November 2016 is 70, a +1 change over the

prior month value of 69 and a notable +6 change over the prior-year media rating of 64.


average of 51. Estee Lauder's media rating max and min for the trailing 12-month period

are 72 in August 2016 and 60 in June 2016.

Advertising Value: Estee Lauder's media rating of 70 translates into a current month AVE

of $492,457, with a trailing 12-month total of $7,214,237.

Ranking: Within the Cosmetics & Skin Care Brands sector, Estee Lauder is currently

ranked no.5, showing no measurable rank change over the prior month. Year-over-year,

Estee Lauder experienced no change in the Sector ranking.

Growth Quadrant: For the November 2016 reporting period, Estee Lauder is in the

Falling quadrant vis-à-vis its peers, showing a +1 change in short term (prior month)

growth and a notable +6 change in long term (prior year) growth, versus the sector

average.

+1

66

67YTD Avg. Rating



Estee Lauder Brands

�






70+6 �

68

73

782012 2013 2014 2015 2016

92% 8%

70

Sector Average51

Estee Lauder

Extreme(100)

Weak...(0)



72 71 75 70 72 52 59 - 50

71 70 74 59 76 73 59 - 38

62 71 69 56 65 49 84 - 55

Month Month


Online Sources 49 70 -2 62 78 73 -

59 73 +1 # 67 79 77 +3

45 73 -21 # 43 72 70 +11

69 76 -4 # 61 75 75 +1

# 57 87 75 +8

46 91 - # 72 84 82 +5

37 63 - # 53 79 74 +2

28 84 +12

72 84 82 +5

# 65 84 78 +11

67 80 +3 # 71 85 85 +2

61 73 +1 # 66 82 82 +5

69 81 +1 # 61 79 76 -1

67 88 +9 # 85 94 94 +1

54 77 +1 # 57 87 75 +8

Low 60

81 94

76

Prior Month

Prior Year


60

Twitter

32

60

Top US

Papers

Search

Vol.

Top

Cons.

Topline

Media Rating

Segments

Global Web

Forums

13%

GroupsTop TradeWW

Papers

Top

Bus.

Global

Web

BlogsOnline

News

AsiaNorth

America

Europe

91 54

67 77 63

82

80 93

64

72 72

75 Current Month

#

#

#

Online News

-30%

6%

72 11%

71#

#

#

#

81


Asia

Twitter

Forums


-

#

Europe

- Blogs

Search Volume

#

39%

3%

Top Business

Top Consumer

North America 72

13%

16%

88South America

Segment-Level Media

Rating Metrics


Rating Metrics

9%

25%52

Close Chg.

Top Business

60

Chg.


Top Global Print

Top US Newspapers

WW Newspapers

64 -11%

14%

0%

7%

Top Healthcare

Top Industrial

Top Services

6%

8%

Top Technology 31%

5%

59

60

50

39%

78 8%

14%

-9%

Top Industry

88%

14%

19%


Broadcast

48

53

58

63

68

54 77 +1 # 57 87 75 +8# 39%Top Business



�Yr.

�Mo

-11%

+7%


Social Media

Global Web

NOVEMBER

2016

�Yr. +6%

�Yr. -2%

�Mo -40%

�Mo. +2%

Online News

Estee Lauder within the Cosmetics & Skin Care Brands SectorSegment-Level Media Rating Metrics



64

56

Gai

nin

g M

om

entu

mL

on

g (1

2-M

onth

)Med

ia R

atin

g G

row

th

Estee Lauder

-6

-1

+4

+9

+14

+19

+24

LeadingFalling

Lagging Gaining

1 1 1 Chanel -


3 4 3 MAC +1

4 2 3 L'Oreal -2


6 6 5 Clinique -



8 8 7 Revlon -


10 7 26 Mary Kay -3

12 11 9 Lancome -1

13 15 14 Dove +2

13 13 11 Clarins -

13 10 7 Shiseido -3

16 15 15 Avon -1




5 70

84

7%

+0

Estee Lauder +05 5

Cur

rent

+1

Current

Month

� Prior


9%

73 6%

78 -5%

85

8%

47

-2%

+19%

-6%

+11%

r Yr.

9%67

Prio

r M

o.

Prio

r Y

r.

Ran

k C

hg.



Rank Comparisons

+351

52 +1 53

�Mo.

�Yr.65

-7%

23%+12 49

�Mo.

0%

8%

10%

57

50 +0 48 -2%

+3%

�Yr.

-6%

0%

4%

2%

33%

69%

-3%

57%

65

55

55 57

51 -2 56

59 +3 51

-3

54+2

+4 49

-1 58

-5 56

-2

58

62

56

�Mo +4%

�Yr. +13%

70 Search Volume

Broadcast

+1 67

59

58

-3 74

+0

60 +0

74

55

Growth

YOY

Trailing 12

Mo.


75

51 +1 51

+2

80 +6

52

77

72

74


-6

-7 -2 +3 +8 +13


19 25 17 Olay +6 46 9%+950

50 48


Sentiment Breakout

Clinique's topline media rating for November 2016 is 65, no measurable change over the

prior month value of 65 and a +1 change over the prior-year media rating of 64. This

compares favorably to the Cosmetics & Skin Care Brands sector media rating average of

51. Clinique's media rating max and min for the trailing 12-month period are 70 in

August 2016 and 59 in June 2016.

Advertising Value: Clinique's media rating of 65 translates into a current month AVE of


Ranking: Within the Cosmetics & Skin Care Brands sector, Clinique is currently ranked

no.6, showing no measurable rank change over the prior month. Year-over-year,

Clinique experienced a loss of -1 in the Sector ranking.

Growth Quadrant: For the November 2016 reporting period, Clinique is in the Lagging


a +1 change in long term (prior year) growth, versus the sector average.

─

65

65YTD Avg. Rating



Clinique Brands

�






65+1 �

66

71

762012 2013 2014 2015 2016

100% 0%

65

Sector Average51

Clinique

Extreme(100)

Weak...(0)



56 62 69 37 78 68 57 - 64

44 63 62 45 82 66 63 - 62

45 53 65 47 79 68 83 - 64

Month Month


Online Sources 57 78 -1 60 71 63 -1

66 76 -1 # 59 70 67 +2

60 68 +2 # 37 58 37 -8

78 86 -4 # 56 70 69 +7

# 45 71 54 -3

44 93 -6 # 61 74 73 +5

49 77 +1 # 53 81 67 -5

42 86 +2

61 74 73 +5

# 69 87 85 -2

56 68 +3 # 53 78 78 +11

52 66 -1 # 41 74 74 +9

68 80 +1 # 44 71 61 +6

57 78 +1 # 78 87 85 +5

42 56 +12 # 45 71 54 -3

Low 58

77 85

76

Prior Month

Prior Year


74

Twitter

47

73

Top US

Papers

Search

Vol.

Top

Cons.

Topline

Media Rating

Segments

Global Web

Forums

6%

GroupsTop TradeWW

Papers

Top

Bus.

Global

Web

BlogsOnline

News

AsiaNorth

America

Europe

84 48

57 68 69

73

76 80

68

65 73

54 Current Month

#

#

#

Online News

-31%

0%

78 -1%

62#

#

#

#

77


Asia

Twitter

Forums


#

#

Europe

# Blogs

Search Volume

#

13%

1%

Top Business

Top Consumer

North America 56

-3%

24%

70South America

Segment-Level Media

Rating Metrics


Rating Metrics

6%

-21%68

Close Chg.

Top Business

68

Chg.


Top Global Print

Top US Newspapers

WW Newspapers

68 -7%

-2%

17%

1%

Top Healthcare

Top Industrial

Top Services

20%

18%

Top Technology -2%

21%

57

74

64

13%

66 6%

12%

0%

Top Industry

57%

12%

-3%


Broadcast

46

51

56

61

66

42 56 +12 # 45 71 54 -3# 13%Top Business



�Yr.

�Mo

-7%

-2%


Social Media

Global Web

NOVEMBER

2016

�Yr. +0%

�Yr. +0%

�Mo +3%

�Mo. -1%

Online News

Clinique within the Cosmetics & Skin Care Brands SectorSegment-Level Media Rating Metrics



68

65

68

Gai

nin

g M

om

entu

mL

on

g (1

2-M

onth

)Med

ia R

atin

g G

row

th

Clinique

-6

-1

+4

+9

+14

+19

+24

LeadingFalling

Lagging Gaining

1 1 1 Chanel -


3 4 3 MAC +1

4 2 3 L'Oreal -2


6 6 5 Clinique -



8 8 7 Revlon -


10 7 26 Mary Kay -3

12 11 9 Lancome -1

13 15 14 Dove +2

13 13 11 Clarins -

13 10 7 Shiseido -3

16 15 15 Avon -1




6 65

84

7%

+0

Clinique +06 5

Cur

rent

+0

Current

Month

� Prior


9%

73 6%

78 -5%

85

8%

47

-2%

-3%

-5%

-1%

r Yr.

2%65

Prio

r M

o.

Prio

r Y

r.

Ran

k C

hg.



Rank Comparisons

+351

52 +1 53

�Mo.

�Yr.65

-7%

23%+12 49

�Mo.

0%

8%

10%

57

50 +0 48 -2%

-7%

�Yr.

-6%

0%

4%

2%

33%

69%

-3%

57%

65

55

55 57

51 -2 56

59 +3 51

-3

54+2

+4 49

-1 58

-5 56

-2

58

62

56

�Mo +3%

�Yr. +6%

70 Search Volume

Broadcast

+1 67

59

58

-3 74

+0

60 +0

74

55

Growth

YOY

Trailing 12

Mo.


75

51 +1 51

+2

80 +6

67

78

67


-6

-7 -2 +3 +8 +13


19 25 17 Olay +6 46 9%+950

50 48


Sentiment Breakout

Bobbi Brown's topline media rating for November 2016 is 60, no measurable change

over the prior month value of 60 and a large +15 change over the prior-year media rating


average of 51. Bobbi Brown's media rating max and min for the trailing 12-month period

are 65 in October 2016 and 41 in January 2016.

Advertising Value: Bobbi Brown's media rating of 60 translates into a current month AVE

of $335,357, with a trailing 12-month total of $5,639,405.

Ranking: Within the Cosmetics & Skin Care Brands sector, Bobbi Brown is currently

ranked no.7, showing a moderate +2 rank change over the prior month. Year-over-year,

Bobbi Brown experienced a large gain of +11 in the Sector ranking.

Growth Quadrant: For the November 2016 reporting period, Bobbi Brown is in the Falling


a large +15 change in long term (prior year) growth, versus the sector average.

─

56

57YTD Avg. Rating



Bobbi Brown Brands

�






60+15 �

62

722012 2013 2014 2015 2016

100% 0%

60

Sector Average51

Bobbi Brown

Extreme(100)

Weak...(0)



37 57 65 52 77 42 69 - 60

35 49 60 45 80 74 67 - 52

32 53 56 47 73 11 33 - 17

Month Month


Online Sources 20 72 -7 49 62 57 -3

4 81 -9 - 51 60 57 -

8 74 -32 # 35 61 52 +7

74 82 -3 # 51 65 65 +5

- 34 61 44 -

13 87 +2 # 54 62 60 +4

9 78 -5 # 53 83 56 +1

4 74 +8

54 62 60 +4

# 54 69 66 +8

50 62 -2 # 38 68 64 +12

49 62 +8 # 43 61 57 +13

61 72 +2 # 46 64 47 -8

56 77 -17 # 67 83 81 +1

26 46 +2 - 34 61 44 -

Low 41

72 81

66

Prior Month

Prior Year


70

Twitter

14

75

Top US

Papers

Search

Vol.

Top

Cons.

Topline

Media Rating

Segments

Global Web

Forums

12%

GroupsTop TradeWW

Papers

Top

Bus.

Global

Web

BlogsOnline

News

AsiaNorth

America

Europe

74 48

44 56 76

60

70 80

67

54 5

44 Current Month

#

#

#

Online News

109%

282%

77 5%

57#

#

#

#

72


Asia

Twitter

Forums


#

#

Europe

# Blogs

Search Volume

#

-8%

9%

Top Business

Top Consumer

North America 37

7%

16%

60South America

Segment-Level Media

Rating Metrics


Rating Metrics

16%

11%42

Close Chg.

Top Business

64

Chg.


Top Global Print

Top US Newspapers

WW Newspapers

67 1240%

14%

8%

9%

Top Healthcare

Top Industrial

Top Services

23%

27%

Top Technology -10%

21%

69

70

60

-8%

56 8%

11%

253%

Top Industry

400%

11%

-10%


Broadcast

32

42

52

26 46 +2 - 34 61 44 -# -8%Top Business



�Yr.

�Mo

+1240%

+2%


Social Media

Global Web

NOVEMBER

2016

�Yr. +282%

�Yr. +214%

�Mo -76%

�Mo. -13%

Online News

Bobbi Brown within the Cosmetics & Skin Care Brands SectorSegment-Level Media Rating Metrics



67

66

Gai

nin

g M

om

entu

mL

on

g (1

2-M

onth

)Med

ia R

atin

g G

row

th

Bobbi Brown

-6

-1

+4

+9

+14

+19

+24

LeadingFalling

Lagging Gaining

1 1 1 Chanel -


3 4 3 MAC +1

4 2 3 L'Oreal -2


6 6 5 Clinique -



8 8 7 Revlon -


10 7 26 Mary Kay -3

12 11 9 Lancome -1

13 15 14 Dove +2

13 13 11 Clarins -

13 10 7 Shiseido -3

16 15 15 Avon -1




7 60

84

7%

+0

Bobbi Brown +29 18

Cur

rent

+0

Current

Month

� Prior


9%

73 6%

78 -5%

85

8%

47

-2%

-10%

-4%

+5%

r Yr.

33%57

Prio

r M

o.

Prio

r Y

r.

Ran

k C

hg.



Rank Comparisons

+351

52 +1 53

�Mo.

�Yr.65

-7%

23%+12 49

�Mo.

0%

8%

10%

57

50 +0 48 -2%

+2%

�Yr.

-6%

0%

4%

2%

33%

69%

-3%

57%

65

55

55 57

51 -2 56

59 +3 51

-3

54+2

+4 49

-1 58

-5 56

-2

58

62

56

�Mo +0%

�Yr. +12%

70 Search Volume

Broadcast

+1 67

59

58

-3 74

+0

60 +0

74

55

Growth

YOY

Trailing 12

Mo.


75

51 +1 51

+2

80 +6

42

57

77

56


-6

-7 -2 +3 +8 +13


19 25 17 Olay +6 46 9%+950

50 48


Sentiment Breakout

Max Factor's topline media rating for November 2016 is 59, a moderate +3 change over

the prior month value of 56 and a significant +24 change over the prior-year media rating


average of 51. Max Factor's media rating max and min for the trailing 12-month period

are 59 in October 2016 and 35 in February 2016.

Advertising Value: Max Factor's media rating of 59 translates into a current month AVE of


Ranking: Within the Cosmetics & Skin Care Brands sector, Max Factor is currently

ranked no.8, showing a moderate +4 rank change over the prior month. Year-over-year,

Max Factor experienced a large gain of +19 in the Sector ranking.

Growth Quadrant: For the November 2016 reporting period, Max Factor is in the Falling


growth and a significant +24 change in long term (prior year) growth, versus the sector

average.

+3

48

51YTD Avg. Rating



Max Factor Brands

�






59+24 �

55

652012 2013 2014 2015 2016

0% 100%

59

Sector Average51

Max Factor

Extreme(100)

Weak...(0)



32 46 55 37 61 75 78 - 80

25 39 33 37 65 79 84 - 86

16 36 44 32 48 11 36 - 7

Month Month


Online Sources 16 78 -5 41 57 57 +5

11 85 -2 # 42 56 56 +6

9 80 -4 - 34 43 37 -

51 66 -4 # 28 55 55 +22

# 33 44 44 +8

10 93 -6 # 44 58 58 +6

7 67 -6 # 48 56 56 +1

4 97 -6

44 58 58 +6

- 54 58 58 -

35 53 +6 # 39 62 62 +20

30 56 +7 # 32 62 62 +1

37 66 +19 # 44 56 47 +1

56 71 -9 # 55 77 77 +8

13 32 +7 # 33 44 44 +8

Low 32

66 77

58

Prior Month

Prior Year


61

Twitter

10

67

Top US

Papers

Search

Vol.

Top

Cons.

Topline

Media Rating

Segments

Global Web

Forums

30%

GroupsTop TradeWW

Papers

Top

Bus.

Global

Web

BlogsOnline

News

AsiaNorth

America

Europe

64 38

36 52 84

58

47 69

82

49 14

44 Current Month

#

#

#

Online News

117%

582%

61 27%

46#

#

#

#

66


Asia

Twitter

Forums


#

#

Europe

# Blogs

Search Volume

#

16%

20%

Top Business

Top Consumer

North America 32

-9%

100%

60South America

Segment-Level Media

Rating Metrics


Rating Metrics

25%

16%75

Close Chg.

Top Business

73

Chg.


Top Global Print

Top US Newspapers

WW Newspapers

82 486%

43%

28%

14%

Top Healthcare

Top Industrial

Top Services

35%

12%

Top Technology -10%

55%

78

61

80

16%

51 16%

18%

1043%

Top Industry

510%

18%

12%


Broadcast

25

35

45

13 32 +7 # 33 44 44 +8# 16%Top Business



�Yr.

�Mo

+486%

-8%


Social Media

Global Web

NOVEMBER

2016

�Yr. +582%

�Yr. +306%

�Mo -5%

�Mo. -2%

Online News

Max Factor within the Cosmetics & Skin Care Brands SectorSegment-Level Media Rating Metrics



82

73

75

Gai

nin

g M

om

entu

mL

on

g (1

2-M

onth

)Med

ia R

atin

g G

row

th

Max Factor

-6

-1

+4

+9

+14

+19

+24

LeadingFalling

Lagging Gaining

1 1 1 Chanel -


3 4 3 MAC +1

4 2 3 L'Oreal -2


6 6 5 Clinique -



8 8 7 Revlon -


10 7 26 Mary Kay -3

12 11 9 Lancome -1

13 15 14 Dove +2

13 13 11 Clarins -

13 10 7 Shiseido -3

16 15 15 Avon -1




8 59

84

7%

+0

Max Factor +412 27

Cur

rent

+3

Current

Month

� Prior


9%

73 6%

78 -5%

85

8%

47

-2%

+12%

-7%

+27%

r Yr.

69%51

Prio

r M

o.

Prio

r Y

r.

Ran

k C

hg.



Rank Comparisons

+351

52 +1 53

�Mo.

�Yr.65

-7%

23%+12 49

�Mo.

0%

8%

10%

57

50 +0 48 -2%

+2%

�Yr.

-6%

0%

4%

2%

33%

69%

-3%

57%

65

55

55 57

51 -2 56

59 +3 51

-3

54+2

+4 49

-1 58

-5 56

-2

58

62

56

�Mo +11%

�Yr. +30%

70 Search Volume

Broadcast

+1 67

59

58

-3 74

+0

60 +0

74

55

Growth

YOY

Trailing 12

Mo.


75

51 +1 51

+2

80 +6

75

56

61

56


-6

-7 -2 +3 +8 +13


19 25 17 Olay +6 46 9%+950

50 48


Sentiment Breakout

Revlon's topline media rating for November 2016 is 59, a moderate -2 change over the

prior month value of 61 and no measurable change over the prior-year media rating of


average of 51. Revlon's media rating max and min for the trailing 12-month period are

74 in June 2016 and 53 in August 2016.

Advertising Value: Revlon's media rating of 59 translates into a current month AVE of


Ranking: Within the Cosmetics & Skin Care Brands sector, Revlon is currently ranked

no.8, showing no measurable rank change over the prior month. Year-over-year, Revlon

experienced a loss of -1 in the Sector ranking.

Growth Quadrant: For the November 2016 reporting period, Revlon is in the Lagging


growth and no measurable long term (prior year) growth, versus the sector average.

-2

61

62YTD Avg. Rating



Revlon Brands

�






59+0 �

69

792012 2013 2014 2015 2016

90% 10%

59

Sector Average51

Revlon

Extreme(100)

Weak...(0)



57 46 56 37 77 45 57 - 43

64 31 48 56 79 64 60 - 41

53 57 51 66 81 40 82 - 42

Month Month


Online Sources 47 68 -4 54 76 60 -6

57 69 -5 # 60 76 63 -1

32 64 -19 # 37 75 37 -19

75 88 -2 # 48 70 56 +8

# 45 87 63 -11

43 80 -3 # 66 84 72 -1

36 62 - # 52 74 74 +8

29 73 +2

66 84 72 -1

- 55 78 76 -

56 73 +2 # 68 83 68 -3

31 66 +15 - 63 81 65 -

53 73 +9 # 45 77 69 +8

57 81 -6 # 83 96 88 -2

48 77 -7 # 45 87 63 -11

Low 49

63 88

49

Prior Month

Prior Year


61

Twitter

41

61

Top US

Papers

Search

Vol.

Top

Cons.

Topline

Media Rating

Segments

Global Web

Forums

5%

GroupsTop TradeWW

Papers

Top

Bus.

Global

Web

BlogsOnline

News

AsiaNorth

America

Europe

84 65

74 73 68

72

54 90

63

68 71

63 Current Month

#

#

#

Online News

-30%

13%

77 -5%

46#

#

#

#

63


Asia

Twitter

Forums


-

#

Europe

# Blogs

Search Volume

#

-3%

5%

Top Business

Top Consumer

North America 57

4%

8%

75South America

Segment-Level Media

Rating Metrics


Rating Metrics

10%

-44%45

Close Chg.

Top Business

58

Chg.


Top Global Print

Top US Newspapers

WW Newspapers

63 -11%

2%

-19%

29%

Top Healthcare

Top Industrial

Top Services

10%

15%

Top Technology 6%

0%

57

61

43

-3%

60 3%

6%

2%

Top Industry

49%

6%

48%


Broadcast

39

49

59

48 77 -7 # 45 87 63 -11# -3%Top Business


North America 57 8%

�Yr.

�Mo

-11%

+0%


Social Media

Global Web

NOVEMBER

2016

�Yr. +13%

�Yr. -2%

�Mo -42%

�Mo. -8%

Online News

Revlon within the Cosmetics & Skin Care Brands SectorSegment-Level Media Rating Metrics



63

54

Gai

nin

g M

om

entu

mL

on

g (1

2-M

onth

)Med

ia R

atin

g G

row

th

Revlon

-6

-1

+4

+9

+14

+19

+24

LeadingFalling

Lagging Gaining

1 1 1 Chanel -


3 4 3 MAC +1

4 2 3 L'Oreal -2


6 6 5 Clinique -



8 8 7 Revlon -


10 7 26 Mary Kay -3

12 11 9 Lancome -1

13 15 14 Dove +2

13 13 11 Clarins -

13 10 7 Shiseido -3

16 15 15 Avon -1




8 59

84

7%

+0

Revlon +08 7

Cur

rent

-2

Current

Month

� Prior


9%

73 6%

78 -5%

85

8%

47

-2%

+48%

-3%

-5%

r Yr.

0%62

Prio

r M

o.

Prio

r Y

r.

Ran

k C

hg.



Rank Comparisons

+351

52 +1 53

�Mo.

�Yr.65

-7%

23%+12 49

�Mo.

0%

8%

10%

57

50 +0 48 -2%

+11%

�Yr.

-6%

0%

4%

2%

33%

69%

-3%

57%

65

55

55 57

51 -2 56

59 +3 51

-3

54+2

+4 49

-1 58

-5 56

-2

58

62

56

�Mo -2%

�Yr. +5%

70 Search Volume

Broadcast

+1 67

59

58

-3 74

+0

60 +0

74

55

Growth

YOY

Trailing 12

Mo.


75

51 +1 51

+2

80 +6

45

63

77

74


-6

-7 -2 +3 +8 +13


19 25 17 Olay +6 46 9%+950

50 48


Sentiment Breakout

CoverGirl's topline media rating for November 2016 is 58, a large +12 change over the

prior month value of 46 and a large +11 change over the prior-year media rating of 47.


average of 51. CoverGirl's media rating max and min for the trailing 12-month period are

58 in October 2016 and 43 in July 2016.

Advertising Value: CoverGirl's media rating of 58 translates into a current month AVE of


Ranking: Within the Cosmetics & Skin Care Brands sector, CoverGirl is currently ranked

no.10, showing a large +10 rank change over the prior month. Year-over-year, CoverGirl

experienced a notable gain of +6 in the Sector ranking.

Growth Quadrant: For the November 2016 reporting period, CoverGirl is in the Falling

quadrant vis-à-vis its peers, showing a large +12 change in short term (prior month)

growth and a large +11 change in long term (prior year) growth, versus the sector

average.

+12

49

49YTD Avg. Rating



CoverGirl Brands

�






58+11 �

53

58

632012 2013 2014 2015 2016

100% 0%

58

Sector Average51

CoverGirl

Extreme(100)

Weak...(0)



59 50 58 66 35 55 53 - 48

36 44 39 45 36 29 55 - 27

38 36 40 47 27 48 80 - 33

Month Month


Online Sources 39 56 +10 44 64 64 +15

54 65 +3 # 45 62 62 +12

29 62 +26 # 34 73 66 +21

27 43 -1 # 34 58 58 +19

# 33 63 50 +1

42 83 -2 # 47 66 66 +10

49 78 +12 # 48 74 74 +19

18 48 +21

47 66 66 +10

- 55 75 58 -

40 56 +8 # 37 64 64 +12

30 58 +6 # 32 68 68 +12

38 58 +15 # 44 72 72 +26

49 80 -14 # 63 81 81 +6

34 59 +23 # 33 63 50 +1

Low 42

53 81

45

Prior Month

Prior Year


78

Twitter

51

66

Top US

Papers

Search

Vol.

Top

Cons.

Topline

Media Rating

Segments

Global Web

Forums

27%

GroupsTop TradeWW

Papers

Top

Bus.

Global

Web

BlogsOnline

News

AsiaNorth

America

Europe

71 48

49 56 56

66

38 75

59

54 67

50 Current Month

#

#

#

Online News

-34%

15%

35 30%

50#

#

#

#

53


Asia

Twitter

Forums


#

#

Europe

# Blogs

Search Volume

#

4%

14%

Top Business

Top Consumer

North America 59

7%

55%

60South America

Segment-Level Media

Rating Metrics


Rating Metrics

45%

40%55

Close Chg.

Top Business

55

Chg.


Top Global Print

Top US Newspapers

WW Newspapers

59 -12%

25%

39%

18%

Top Healthcare

Top Industrial

Top Services

23%

-6%

Top Technology 38%

70%

53

78

48

4%

56 27%

22%

45%

Top Industry

53%

22%

48%


Broadcast

33

38

43

48

53

34 59 +23 # 33 63 50 +1# 4%Top Business



�Yr.

�Mo

-12%

+18%


Social Media

Global Web

NOVEMBER

2016

�Yr. +15%

�Yr. +9%

�Mo +47%

�Mo. +5%

Online News

CoverGirl within the Cosmetics & Skin Care Brands SectorSegment-Level Media Rating Metrics



59

60

Gai

nin

g M

om

entu

mL

on

g (1

2-M

onth

)Med

ia R

atin

g G

row

th

CoverGirl

-6

-1

+4

+9

+14

+19

+24

LeadingFalling

Lagging Gaining

1 1 1 Chanel -


3 4 3 MAC +1

4 2 3 L'Oreal -2


6 6 5 Clinique -



8 8 7 Revlon -


10 7 26 Mary Kay -3

12 11 9 Lancome -1

13 15 14 Dove +2

13 13 11 Clarins -

13 10 7 Shiseido -3

16 15 15 Avon -1




10 58

84

7%

+0

CoverGirl +1020 16

Cur

rent

+12

Current

Month

� Prior


9%

73 6%

78 -5%

85

8%

47

-2%

+48%

-3%

+30%

r Yr.

23%49

Prio

r M

o.

Prio

r Y

r.

Ran

k C

hg.



Rank Comparisons

+351

52 +1 53

�Mo.

�Yr.65

-7%

23%+12 49

�Mo.

0%

8%

10%

57

50 +0 48 -2%

+26%

�Yr.

-6%

0%

4%

2%

33%

69%

-3%

57%

65

55

55 57

51 -2 56

59 +3 51

-3

54+2

+4 49

-1 58

-5 56

-2

58

62

56

�Mo +19%

�Yr. +27%

70 Search Volume

Broadcast

+1 67

59

58

-3 74

+0

60 +0

74

55

Growth

YOY

Trailing 12

Mo.


75

51 +1 51

+2

80 +6

55

62

35

74


-6

-7 -2 +3 +8 +13


19 25 17 Olay +6 46 9%+950

50 48


Sentiment Breakout

Mary Kay's topline media rating for November 2016 is 58, a notable -5 change over the

prior month value of 63 and a significant +21 change over the prior-year media rating of


average of 51. Mary Kay's media rating max and min for the trailing 12-month period are

64 in September 2016 and 34 in February 2016.

Advertising Value: Mary Kay's media rating of 58 translates into a current month AVE of


Ranking: Within the Cosmetics & Skin Care Brands sector, Mary Kay is currently ranked

no.10, showing a moderate -3 rank change over the prior month. Year-over-year, Mary

Kay experienced a large gain of +16 in the Sector ranking.

Growth Quadrant: For the November 2016 reporting period, Mary Kay is in the Falling

quadrant vis-à-vis its peers, showing a notable -5 change in short term (prior month)

growth and a significant +21 change in long term (prior year) growth, versus the sector

average.

-5

53

56YTD Avg. Rating



Mary Kay Brands

�






58+21 �

57

672012 2013 2014 2015 2016

100% 0%

58

Sector Average51

Mary Kay

Extreme(100)

Weak...(0)



48 46 34 37 89 59 80 - 75

50 49 45 59 91 52 83 - 68

50 48 34 40 84 4 1 - 1

Month Month


Online Sources 16 82 +2 38 60 50 -10

0 81 +4 # 45 58 50 -6

4 63 +7 # 34 59 37 -22

85 91 -2 # 24 51 34 -11

# 33 60 36 -13

1 89 -3 # 52 68 54 -2

4 85 - # 48 76 56 -20

1 85 +7

52 68 54 -2

# 56 83 66 +8

46 64 -8 # 37 68 57 -3

40 61 -3 # 39 63 45 -5

28 66 -14 # 45 69 47 +1

60 83 -14 # 66 82 75 -1

35 53 -2 # 33 60 36 -13

Low 34

28 75

32

Prior Month

Prior Year


85

Twitter

3

85

Top US

Papers

Search

Vol.

Top

Cons.

Topline

Media Rating

Segments

Global Web

Forums

2%

GroupsTop TradeWW

Papers

Top

Bus.

Global

Web

BlogsOnline

News

AsiaNorth

America

Europe

79 38

49 56 75

54

42 76

79

57 -

36 Current Month

#

#

#

Online News

7900%

1375%

89 6%

46#

#

#

#

28


Asia

Twitter

Forums


-

#

Europe

# Blogs

Search Volume

#

-5%

-5%

Top Business

Top Consumer

North America 48

-17%

-4%

60South America

Segment-Level Media

Rating Metrics


Rating Metrics

0%

-8%59

Close Chg.

Top Business

78

Chg.


Top Global Print

Top US Newspapers

WW Newspapers

79 -

14%

-4%

-13%

Top Healthcare

Top Industrial

Top Services

10%

-4%

Top Technology -19%

-4%

80

85

75

-5%

46 -8%

-5%

7400%

Top Industry

2733%

-5%

-19%


Broadcast

27

37

47

35 53 -2 # 33 60 36 -13# -5%Top Business



�Yr.

�Mo

-

+1%


Social Media

Global Web

NOVEMBER

2016

�Yr. +1375%

�Yr. +3900%

�Mo +12%

�Mo. +5%

Online News

Mary Kay within the Cosmetics & Skin Care Brands SectorSegment-Level Media Rating Metrics



79

80

Gai

nin

g M

om

entu

mL

on

g (1

2-M

onth

)Med

ia R

atin

g G

row

th

Mary Kay

-6

-1

+4

+9

+14

+19

+24

LeadingFalling

Lagging Gaining

1 1 1 Chanel -


3 4 3 MAC +1

4 2 3 L'Oreal -2


6 6 5 Clinique -



8 8 7 Revlon -


10 7 26 Mary Kay -3

12 11 9 Lancome -1

13 15 14 Dove +2

13 13 11 Clarins -

13 10 7 Shiseido -3

16 15 15 Avon -1




10 58

84

7%

+0

Mary Kay -37 26

Cur

rent

-5

Current

Month

� Prior


9%

73 6%

78 -5%

85

8%

47

-2%

-19%

-2%

+6%

r Yr.

57%56

Prio

r M

o.

Prio

r Y

r.

Ran

k C

hg.



Rank Comparisons

+351

52 +1 53

�Mo.

�Yr.65

-7%

23%+12 49

�Mo.

0%

8%

10%

57

50 +0 48 -2%

-36%

�Yr.

-6%

0%

4%

2%

33%

69%

-3%

57%

65

55

55 57

51 -2 56

59 +3 51

-3

54+2

+4 49

-1 58

-5 56

-2

58

62

56

�Mo -12%

�Yr. +2%

70 Search Volume

Broadcast

+1 67

59

58

-3 74

+0

60 +0

74

55

Growth

YOY

Trailing 12

Mo.


75

51 +1 51

+2

80 +6

59

50

89

56


-6

-7 -2 +3 +8 +13


19 25 17 Olay +6 46 9%+950

50 48


Sentiment Breakout

Lancome's topline media rating for November 2016 is 56, a -1 change over the prior

month value of 57 and a moderate -2 change over the prior-year media rating of 58. This

compares favorably to the Cosmetics & Skin Care Brands sector media rating average of

51. Lancome's media rating max and min for the trailing 12-month period are 74 in June

2016 and 51 in October 2016.

Advertising Value: Lancome's media rating of 56 translates into a current month AVE of


Ranking: Within the Cosmetics & Skin Care Brands sector, Lancome is currently ranked

no.12, showing a negligible -1 rank change over the prior month. Year-over-year,

Lancome experienced a moderate loss of -3 in the Sector ranking.

Growth Quadrant: For the November 2016 reporting period, Lancome is in the Lagging

quadrant vis-à-vis its peers, showing a -1 change in short term (prior month) growth

and a moderate -2 change in long term (prior year) growth, versus the sector average.

-1

58

58YTD Avg. Rating



Lancome Brands

�






56-2 �

70

802012 2013 2014 2015 2016

100% 0%

56

Sector Average51

Lancome

Extreme(100)

Weak...(0)



37 57 60 60 62 46 48 - 31

42 59 59 59 62 53 55 - 31

45 60 62 40 58 53 79 - 35

Month Month


Online Sources 45 72 -1 56 75 61 -

65 74 +2 # 57 73 59 -3

44 64 -7 # 35 74 60 +1

62 68 - # 52 73 60 +1

# 33 73 50 -9

40 93 -7 # 54 76 61 -5

35 65 +6 # 55 73 67 +12

20 85 -

54 76 61 -5

# 57 66 66 +8

56 70 -6 # 47 76 52 -15

48 86 -2 # 50 71 50 -14

66 76 +2 # 45 80 69 +4

49 83 -19 # 79 93 81 -2

29 56 -5 # 33 73 50 -9

Low 51

72 81

74

Prior Month

Prior Year


58

Twitter

34

52

Top US

Papers

Search

Vol.

Top

Cons.

Topline

Media Rating

Segments

Global Web

Forums

-6%

GroupsTop TradeWW

Papers

Top

Bus.

Global

Web

BlogsOnline

News

AsiaNorth

America

Europe

88 58

59 66 66

61

70 83

68

67 73

50 Current Month

#

#

-

Online News

-39%

-13%

62 7%

57#

#

#

#

72


Asia

Twitter

Forums


#

-

Europe

# Blogs

Search Volume

#

-14%

-8%

Top Business

Top Consumer

North America 37

-27%

-18%

60South America

Segment-Level Media

Rating Metrics


Rating Metrics

-3%

50%46

Close Chg.

Top Business

52

Chg.


Top Global Print

Top US Newspapers

WW Newspapers

68 -7%

2%

-5%

-3%

Top Healthcare

Top Industrial

Top Services

-20%

6%

Top Technology 6%

-21%

48

58

31

-14%

56 -14%

-9%

-11%

Top Industry

71%

-9%

8%


Broadcast

40

50

60

29 56 -5 # 33 73 50 -9# -14%Top Business



�Yr.

�Mo

-7%

+0%


Social Media

Global Web

NOVEMBER

2016

�Yr. -13%

�Yr. -6%

�Mo -15%

�Mo. +3%

Online News

Lancome within the Cosmetics & Skin Care Brands SectorSegment-Level Media Rating Metrics



68

46

Gai

nin

g M

om

entu

mL

on

g (1

2-M

onth

)Med

ia R

atin

g G

row

th

Lancome

-6

-1

+4

+9

+14

+19

+24

LeadingFalling

Lagging Gaining

1 1 1 Chanel -


3 4 3 MAC +1

4 2 3 L'Oreal -2


6 6 5 Clinique -



8 8 7 Revlon -


10 7 26 Mary Kay -3

12 11 9 Lancome -1

13 15 14 Dove +2

13 13 11 Clarins -

13 10 7 Shiseido -3

16 15 15 Avon -1




12 56

84

7%

+0

Lancome -111 9

Cur

rent

-1

Current

Month

� Prior


9%

73 6%

78 -5%

85

8%

47

-2%

+8%

+0%

+7%

r Yr.

-3%58

Prio

r M

o.

Prio

r Y

r.

Ran

k C

hg.



Rank Comparisons

+351

52 +1 53

�Mo.

�Yr.65

-7%

23%+12 49

�Mo.

0%

8%

10%

57

50 +0 48 -2%

+18%

�Yr.

-6%

0%

4%

2%

33%

69%

-3%

57%

65

55

55 57

51 -2 56

59 +3 51

-3

54+2

+4 49

-1 58

-5 56

-2

58

62

56

�Mo -5%

�Yr. -6%

70 Search Volume

Broadcast

+1 67

59

58

-3 74

+0

60 +0

74

55

Growth

YOY

Trailing 12

Mo.


75

51 +1 51

+2

80 +6

46

59

62

67


-6

-7 -2 +3 +8 +13


19 25 17 Olay +6 46 9%+950

50 48


Sentiment Breakout

Dove's topline media rating for November 2016 is 55, a moderate +4 change over the

prior month value of 51 and a notable +5 change over the prior-year media rating of 50.


average of 51. Dove's media rating max and min for the trailing 12-month period are 55

in January 2016 and 42 in June 2016.

Advertising Value: Dove's media rating of 55 translates into a current month AVE of


Ranking: Within the Cosmetics & Skin Care Brands sector, Dove is currently ranked

no.13, showing a moderate +2 rank change over the prior month. Year-over-year, Dove

experienced a gain of +1 in the Sector ranking.

Growth Quadrant: For the November 2016 reporting period, Dove is in the Falling


growth and a notable +5 change in long term (prior year) growth, versus the sector

average.

+4

48

49YTD Avg. Rating



Dove Brands

�






55+5 �

48

53

582012 2013 2014 2015 2016

80% 20%

55

Sector Average51

Dove

Extreme(100)

Weak...(0)



53 71 66 60 94 4 15 - 13

55 57 50 65 95 4 18 - 17

42 65 63 40 86 6 29 - 8

Month Month


Online Sources 19 26 -1 45 63 63 +5

5 14 -1 # 51 66 66 +2

4 9 - # 43 68 60 -5

87 95 -1 # 49 66 66 +16

# 43 79 79 +6

6 30 -3 # 56 76 72 -4

4 11 -2 # 52 78 78 +12

4 21 -4

56 76 72 -4

# 56 76 58 -18

57 71 +7 # 40 80 66 -14

57 74 +14 # 53 76 69 -7

49 78 +11 # 55 75 69 +2

66 85 +4 # 73 92 92 +5

39 58 -2 # 43 79 79 +6

Low 42

78 92

76

Prior Month

Prior Year


6

Twitter

3

8

Top US

Papers

Search

Vol.

Top

Cons.

Topline

Media Rating

Segments

Global Web

Forums

5%

GroupsTop TradeWW

Papers

Top

Bus.

Global

Web

BlogsOnline

News

AsiaNorth

America

Europe

90 69

73 76 10

72

67 87

9

70 7

79 Current Month

#

-

#

Online News

-48%

-33%

94 9%

71#

#

#

#

78


Asia

Twitter

Forums


#

#

Europe

# Blogs

Search Volume

#

14%

2%

Top Business

Top Consumer

North America 53

0%

26%

83South America

Segment-Level Media

Rating Metrics


Rating Metrics

5%

50%4

Close Chg.

Top Business

24

Chg.


Top Global Print

Top US Newspapers

WW Newspapers

9 29%

9%

9%

3%

Top Healthcare

Top Industrial

Top Services

-3%

-12%

Top Technology 11%

1%

15

6

13

14%

71 8%

3%

63%

Top Industry

100%

3%

-1%


Broadcast

33

38

43

48

39 58 -2 # 43 79 79 +6# 14%Top Business



�Yr.

�Mo

+29%

-27%


Social Media

Global Web

NOVEMBER

2016

�Yr. -33%

�Yr. -15%

�Mo +0%

�Mo. -11%

Online News

Dove within the Cosmetics & Skin Care Brands SectorSegment-Level Media Rating Metrics



9

11

Gai

nin

g M

om

entu

mL

on

g (1

2-M

onth

)Med

ia R

atin

g G

row

th

Dove

-6

-1

+4

+9

+14

+19

+24

LeadingFalling

Lagging Gaining

1 1 1 Chanel -


3 4 3 MAC +1

4 2 3 L'Oreal -2


6 6 5 Clinique -



8 8 7 Revlon -


10 7 26 Mary Kay -3

12 11 9 Lancome -1

13 15 14 Dove +2

13 13 11 Clarins -

13 10 7 Shiseido -3

16 15 15 Avon -1




13 55

84

7%

+0

Dove +215 14

Cur

rent

+4

Current

Month

� Prior


9%

73 6%

78 -5%

85

8%

47

-2%

-1%

-1%

+9%

r Yr.

10%49

Prio

r M

o.

Prio

r Y

r.

Ran

k C

hg.



Rank Comparisons

+351

52 +1 53

�Mo.

�Yr.65

-7%

23%+12 49

�Mo.

0%

8%

10%

57

50 +0 48 -2%

+15%

�Yr.

-6%

0%

4%

2%

33%

69%

-3%

57%

65

55

55 57

51 -2 56

59 +3 51

-3

54+2

+4 49

-1 58

-5 56

-2

58

62

56

�Mo +3%

�Yr. +5%

70 Search Volume

Broadcast

+1 67

59

58

-3 74

+0

60 +0

74

55

Growth

YOY

Trailing 12

Mo.


75

51 +1 51

+2

80 +6

4

66

94

78


-6

-7 -2 +3 +8 +13


19 25 17 Olay +6 46 9%+950

50 48


Sentiment Breakout

Clarins' topline media rating for November 2016 is 55, a moderate +2 change over the



average of 51. Clarins' media rating max and min for the trailing 12-month period are 63

in February 2016 and 49 in July 2016.

Advertising Value: Clarins' media rating of 55 translates into a current month AVE of


Ranking: Within the Cosmetics & Skin Care Brands sector, Clarins is currently ranked

no.13, showing no measurable rank change over the prior month. Year-over-year,

Clarins experienced a moderate loss of -2 in the Sector ranking.

Growth Quadrant: For the November 2016 reporting period, Clarins are in the Falling



average.

+2

54

54YTD Avg. Rating



Clarins Brands

�






55+4 �

59

64

692012 2013 2014 2015 2016

67% 33%

55

Sector Average51

Clarins

Extreme(100)

Weak...(0)



37 55 63 37 74 39 42 - 26

36 49 61 45 66 36 46 - 24

25 41 61 32 64 39 74 - 29

Month Month


Online Sources 46 69 +1 48 57 54 -

63 72 -1 # 52 57 54 +1

32 40 +3 # 34 58 37 -8

65 74 +8 # 58 67 63 +2

# 33 55 36 -8

36 87 -4 # 53 61 55 -1

57 85 - # 48 67 67 +12

16 82 +2

53 61 55 -1

- 55 77 58 -

51 60 +4 # 38 64 62 +10

49 67 +6 # 43 73 50 +6

66 77 +7 # 44 60 47 -8

57 69 +1 # 67 86 79 -2

18 37 +1 # 33 55 36 -8

Low 49

73 79

74

Prior Month

Prior Year


82

Twitter

56

82

Top US

Papers

Search

Vol.

Top

Cons.

Topline

Media Rating

Segments

Global Web

Forums

4%

GroupsTop TradeWW

Papers

Top

Bus.

Global

Web

BlogsOnline

News

AsiaNorth

America

Europe

82 38

44 56 64

55

66 81

63

57 72

36 Current Month

#

#

#

Online News

-43%

0%

74 16%

55#

#

#

#

73


Asia

Twitter

Forums


-

#

Europe

# Blogs

Search Volume

#

-5%

-4%

Top Business

Top Consumer

North America 37

-9%

48%

60South America

Segment-Level Media

Rating Metrics


Rating Metrics

3%

16%39

Close Chg.

Top Business

54

Chg.


Top Global Print

Top US Newspapers

WW Newspapers

63 -13%

8%

34%

-1%

Top Healthcare

Top Industrial

Top Services

3%

-6%

Top Technology -10%

6%

42

82

26

-5%

56 8%

-4%

-10%

Top Industry

46%

-4%

34%


Broadcast

39

44

49

54

59

18 37 +1 # 33 55 36 -8# -5%Top Business



�Yr.

�Mo

-13%

-2%


Social Media

Global Web

NOVEMBER

2016

�Yr. +0%

�Yr. -6%

�Mo +8%

�Mo. -2%

Online News

Clarins within the Cosmetics & Skin Care Brands SectorSegment-Level Media Rating Metrics



63

50

39

Gai

nin

g M

om

entu

mL

on

g (1

2-M

onth

)Med

ia R

atin

g G

row

th

Clarins

-6

-1

+4

+9

+14

+19

+24

LeadingFalling

Lagging Gaining

1 1 1 Chanel -


3 4 3 MAC +1

4 2 3 L'Oreal -2


6 6 5 Clinique -



8 8 7 Revlon -


10 7 26 Mary Kay -3

12 11 9 Lancome -1

13 15 14 Dove +2

13 13 11 Clarins -

13 10 7 Shiseido -3

16 15 15 Avon -1




13 55

84

7%

+0

Clarins +013 11

Cur

rent

+2

Current

Month

� Prior


9%

73 6%

78 -5%

85

8%

47

-2%

+34%

+11%

+16%

r Yr.

8%54

Prio

r M

o.

Prio

r Y

r.

Ran

k C

hg.



Rank Comparisons

+351

52 +1 53

�Mo.

�Yr.65

-7%

23%+12 49

�Mo.

0%

8%

10%

57

50 +0 48 -2%

+18%

�Yr.

-6%

0%

4%

2%

33%

69%

-3%

57%

65

55

55 57

51 -2 56

59 +3 51

-3

54+2

+4 49

-1 58

-5 56

-2

58

62

56

�Mo +2%

�Yr. +4%

70 Search Volume

Broadcast

+1 67

59

58

-3 74

+0

60 +0

74

55

Growth

YOY

Trailing 12

Mo.


75

51 +1 51

+2

80 +6

39

54

74

67


-6

-7 -2 +3 +8 +13


19 25 17 Olay +6 46 9%+950

50 48


Sentiment Breakout

Shiseido's topline media rating for November 2016 is 55, a moderate -3 change over the

prior month value of 58 and a moderate -4 change over the prior-year media rating of


average of 51. Shiseido's media rating max and min for the trailing 12-month period are

64 in August 2016 and 51 in October 2016.

Advertising Value: Shiseido's media rating of 55 translates into a current month AVE of


Ranking: Within the Cosmetics & Skin Care Brands sector, Shiseido is currently ranked

no.13, showing a moderate -3 rank change over the prior month. Year-over-year,

Shiseido experienced a notable loss of -6 in the Sector ranking.

Growth Quadrant: For the November 2016 reporting period, Shiseido is in the Lagging


growth and a moderate -4 change in long term (prior year) growth, versus the sector

average.

-3

57

57YTD Avg. Rating



Shiseido Brands

�






55-4 �

59

64

692012 2013 2014 2015 2016

100% 0%

55

Sector Average51

Shiseido

Extreme(100)

Weak...(0)



48 75 42 37 66 47 40 - 26

51 75 58 45 76 43 46 - 28

45 76 53 47 71 46 78 - 28

Month Month


Online Sources 44 68 -3 53 66 58 -2

59 73 +1 # 57 67 62 -1

36 53 +4 # 34 58 37 -8

66 80 -10 # 39 58 42 -16

# 49 72 57 +3

39 87 -6 - 62 74 70 -

38 72 - # 54 81 78 +6

15 81 -2

62 74 70 -

# 55 80 58 -21

57 68 -2 # 58 78 75 +10

64 78 - # 58 79 67 -1

52 65 -3 # 44 72 72 +7

49 79 +1 - 81 90 88 -

34 55 -3 # 49 72 57 +3

Low 49

58 88

63

Prior Month

Prior Year


54

Twitter

31

54

Top US

Papers

Search

Vol.

Top

Cons.

Topline

Media Rating

Segments

Global Web

Forums

-5%

GroupsTop TradeWW

Papers

Top

Bus.

Global

Web

BlogsOnline

News

AsiaNorth

America

Europe

90 61

54 70 62

70

61 88

63

73 71

57 Current Month

#

#

#

Online News

-49%

2%

66 -7%

75-

#

#

#

58


Asia

Twitter

Forums


-

#

Europe

# Blogs

Search Volume

#

-7%

-2%

Top Business

Top Consumer

North America 48

-17%

7%

60South America

Segment-Level Media

Rating Metrics


Rating Metrics

-21%

-21%47

Close Chg.

Top Business

49

Chg.


Top Global Print

Top US Newspapers

WW Newspapers

63 -11%

-6%

-1%

-8%

Top Healthcare

Top Industrial

Top Services

-1%

-24%

Top Technology 16%

-6%

40

54

26

-7%

60 -6%

-4%

-7%

Top Industry

74%

-4%

1%


Broadcast

39

44

49

54

59

34 55 -3 # 49 72 57 +3# -7%Top Business


North America 48 7%

�Yr.

�Mo

-11%

-8%


Social Media

Global Web

NOVEMBER

2016

�Yr. +2%

�Yr. -13%

�Mo +9%

�Mo. +2%

Online News

Shiseido within the Cosmetics & Skin Care Brands SectorSegment-Level Media Rating Metrics



63

40

Gai

nin

g M

om

entu

mL

on

g (1

2-M

onth

)Med

ia R

atin

g G

row

th

Shiseido -6

-1

+4

+9

+14

+19

+24

LeadingFalling

Lagging Gaining

1 1 1 Chanel -


3 4 3 MAC +1

4 2 3 L'Oreal -2


6 6 5 Clinique -



8 8 7 Revlon -


10 7 26 Mary Kay -3

12 11 9 Lancome -1

13 15 14 Dove +2

13 13 11 Clarins -

13 10 7 Shiseido -3

16 15 15 Avon -1




13 55

84

7%

+0

Shiseido -310 7

Cur

rent

-3

Current

Month

� Prior


9%

73 6%

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The What, Why and How of mediaQuant’s Measurement Methodology

Question Answer

What are you measuring? The media prominence of a trend, brand or influencer.

Embracing the universal management adage that "you can't manage what you can't measure," the goal of

mediaQuant is to provide a simple, universal measurement of a topic's prominence in traditional, online, and social

media and provide valuable insight into the brands, trends and influencers affecting businesses and markets.

Why are you measuring? To create a universal standard or "ruler" of media prominence with which business professionals can establish

benchmarks, make comparisons, monitor change, and assign value.

Our overriding goal at mediaQuant is to deliver an expansive, consistent and comparable measure of media

prominence for a growing catalog of topics discussed in traditional, online, and social media. Why we measure in the

way we do is to address the need to simplify and standardize media measurement, making it easy to understand,

portable and affordable.

In our varied experience doing market and media research, a pervasive drawback to available media measurement

solutions has been the lack of comparative or contextual analysis capabilities. That is, the ability to assign relative

importance to a given measurement. How high is high? How significant is it? Is it weak or strong compared to its peer

group? With a plethora of media measurement solutions on the market, not to mention countless in-house solutions,

there are hundreds of incompatible ways to measure media prominence. You can’t determine "how good is good"

without a standard ruler of measurement that can be consistently applied across media sources, time periods and

intended audiences.

How are you measuring? We apply the same proven methodology to a vast catalog of current, new and emerging topics discussed in traditional,

online, and social media segments to build a multi-year analytic history and establish comparative ranks on a 100-

point scale.

Because we measure, validate, and index the broadest and most diverse collection of global content and media

sources using a consistent methodology, we are able to create an expansive and statistically representative data set

of media prominence with historical context going back four years. From this data set, we then calculate a media

prominence score between 0 and 100 using a ranking algorithm to transform a raw value into a comparative score.

When new topics or new media sources are added to the catalog, historical values are recalibrated to correctly

account for past historical impact on existing topics.

Over what timeframe is the

media prominence measured?

Calendar month. Historical data is captured back to a trailing 4-year period.

12AM U.S. Eastern time on the first day of the month to 12AM U.S. Eastern Time on the last day of the month.

How do you calculate and

represent media prominence?

We calculate media prominence by measuring the volume of media mentions of a selected topic, assessing the

relative importance of those mentions, and then ranking the weighted value relative to other values in our data set.

The resulting media rating serves as a standard and comparative benchmark of the broad discussion of and relative

interest in trends, brands and influencers discussed in print, broadcast and online media.

A topic's media prominence rating is a statistical rank relative to the other values in the data set and is represented as

a whole number between 0 and 100. This ranked score tells us what percentage of data values scored at or below the

data value under consideration. This is typically how standardized test scores are demonstrated.

For each measured topic, we calculate a topline media rating to provide the best overall measure of media

prominence, as well as individual segment-level media ratings to provide specific context and granularity. We'll

elaborate first on the segment-level media rating, since the weighted average of 15 of the 20+ segment-level ratings

are used to calculate the topline media rating.

The segment-level media rating for a topic is the rank of the topic's mention volume within a particular media

segment (e.g., blogs) relative to all the other (3,500+) measured topics' mention volumes within that same segment.

We measure and report on segment-level media ratings for more than 20 media segments culled from more than

20,000 news sources. (see next page).

We research new information sources on an ongoing basis and add new media segments after careful validation and

benchmarking. Media segments include:

Traditional Online

Print Broadcast Global Web

Newspapers – Worldwide Television – Major U.S. Networks Online News

Newspapers – Top U.S. Search Volume

Newspapers – Top Global Regional

Magazines – Top Consumer North America Social

Magazines – Top Business Europe Consumer Groups

Magazines – Top Healthcare Asia Blogs

Magazines – Top Industrial South America Twitter

Magazines – Top Services Forums

Magazines – Top Technology

The topline media rating for a topic, shown prominently in the upper left of each report page one, is the best

representation of overall media prominence. It is calculated as a weighted average of 15 of the 20+ segment-level

media ratings, grouped within three impact dimensions of earned media coverage as follows:

Regional Prominence Editorial Prominence Online/Viral Prominence

1. North America

2. Europe

3. Asia

4. Worldwide Newspapers

5. Top U.S. Newspapers

6. Top Consumer Print Media

7. Top Business Print Media

8. Top Trade* Print Media

* Healthcare + Industrial + Services + Tech.

9. Global Web (all publicly accessible sites)

10. Search Volume (major search engines)

11. Online News

12. Blogs

13. Consumer Groups

14. Forums

15. Twitter

What media sources do you

use?

From traditional print publications to the latest social media discussions, our universe of earned media content is

unparalleled at more than 20,000 news sources. For traditional media sources, we go to established print and

broadcast media aggregators that maintain historical archives and current feeds. We supplement the aggregators'

content with our own sourcing methods to further complete a global media picture. For social media sources, we use a

combination of real-time feeds, domain-specific indexing and historical archives. We continually research new media

sources, beta-test them and incorporate them into our production measurement methodology as appropriate. (Note

that only English-language content, original or translated, is included.)

What topics are you

measuring and how do you

determine what you measure?

We measure topics along three categories: (1) trends, (2) brands and (3) influencers (people or organizations). Within

those categories, we group topics (e.g., Wind Power) into logical sectors (e.g., Energy) to align with established

industries and market segments. A topic (e.g., Wind Power) may reside in more than one sector (e.g., Energy,

Environment).

Sectors are defined using a blend of top-down and bottom-up approaches. We start with a top-down review of

schemas from established research suppliers. We combine this with bottom-up input gleaned from content clustering

patterns, editorial review, and subscriber feedback. We also include related, tangential topics within a sector in order

to provide additional context and comparisons. In addition, we measure a broad range of sector topics to ensure the

percentile ranking has statistical relevance along a representative continuum of topics discussed in the media.

We expand our catalog of trends, brands and influencers every month. See list of tracked topics at

http://www.mediaquant.net/resources/trend-catalog/

How do you measure

sentiment?

Sentiment measures are based upon the volume of mentions of the target topic that fall into one of two mutually

exclusive sentiment categories: positive or negative. Neutral sentiment is discarded, considered neither positive nor

negative. Category assignment is based upon the prominence (volume + relative importance) of industry-standard

"positive" or "negative" terms or phrases and their proximity to the topic mention. We use the OpenNLP methodology

to facilitate term/phrase categorization.

How do you calculate AVE

(advertising value equivalent)

for brands?

AVE is typically only computed for brands or influencers, which may include corporations, products, or people.

We start with the average theoretical AVE for the month. This is a function of effective reach, average CPM (cost per

thousand), and mention volume. This is calculated across each media segment and summed. We then apply weights,

based on relevant media dynamics, to the theoretical AVE to arrive at the actual AVE. These weights may increase or

decrease the monetized value of the mention.

© Copyright 2016 mediaQuant, [email protected]

uant© Copyright 2016 mediaQuant, [email protected]


mediaQThe numbers behind the [email protected] numbers behind the news

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