Cosmoprof Asia

6 • CosmeticNews Weekly No496/November 21 2011 • www.CosmeticNews.com

Mibelle unveils Argan activeSwiss skin care contract manufacturerMibelle Biochemistry unveiled its latestactive ingredient discovery, PhytoCellTecArgan, at Cosmoprof Asia.

The company, which developedapple and grape stem cell technologiesused by Superdrug in two of its best-selling ranges, developed the latestingredient from the Argan tree, a nativeMoroccan plant that is able to enduredroughts and very high temperatures.

PhytoCellTec Argan uses only a smallamount of plant material to producehigh-quality actives, and is the firstactive capable of both protecting andvitalising human dermal stem cells,according to Mibelle. The ingredient isclaimed to fight wrinkles and loss offirmness, support the repair process andhelp stem cells to regenerate.

Kora to grow organicallyAustralian skin care brand Kora Organicsunveiled its new-look packaging and sparange at Cosmoprof Asia.

Created by Australian supermodelMiranda Kerr, the brand first launchedwith a retail range in October 2009, andis now available in department stores,high-end pharmacies and selected spasin Australia.

Therese Kerr, Kora Organics generalmanager, told CosmeticNews that thebrand now sells to 180 countries aroundthe world via its website, with the US asits second largest market after Australia.As the face and creator of the brand,Kerr believes that Miranda’s image willgive the brand the necessary backing toexpand into Asia. “Asian people loveMiranda and Miranda also loves theircultures. We have a real market therethat we’ve not tapped into it yet. We’dlike to have a retail presence particularlyin Hong Kong, Japan and Korea,” saidKerr.

Nineteen of Kora Organics’ 21products are said to be certified throughEcocert, as well as being 100 per centvegan. Key ingredients in the productrange include Noni extract, MacrobioticSalts sourced from the Pacific Ocean inAustralia, Rose quartz energised water,Rosehip Oil and Vitamins A, C and E.

C-Products sails into AsiaExhibiting for the first time as part of theJordan pavilion at Cosmoprof Asia,Jordan-based Dead Sea bath and bodybrand C-Products is looking to boost itspresence in Asia.

The brand, which began in 1988 iscurrently sold in the Middle East, NorthAmerica and Asia. Its biggest marketremains the US, where the retail range issold in health food stores and giftshops.

C-Products md Osama Qutaishattold CosmeticNews that the brand iscurrently performing well in Singapore,Japan and India, and he hopes to extend

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Beatrix Hon reports from Hong Kong

Cosmoprof Asia

7 • CosmeticNews Weekly No496/November 21 2011 • www.CosmeticNews.com

into China. Qutaishat said the range,which includes around 55 skus, isparticularly attractive to Asiancustomers due to its natural ingredientsand suitability for sensitive skins.

Morgan’s tailors its approachBritish hair care brand Morgan’sPomade, known for its original pomadeformula for darkening grey hair, hastailored its approach to skin care for theAsian market. The brand’s latest launchis White Rose 10, said to use a uniqueWR10 Intense formula to brighten andnourish the skin. It is also said toreplenish moisture levels and usesingredients such as peppermint andchamomile, appealing to Asianconsumers’ desire for both brighteningproducts and plant-based ingredients.Similarly, the brand’s Mare’s Milk skincare line is said to restore radiance andis suitable for sensitive skin.

Terry Metson, general manager, saidthat Morgan’s Pomade is widely availablein Asia, with distribution in Thailand,Hong Kong, Singapore, Malaysia, Indiaand the Philippines. It has recentlyentered Taiwan and is soon to beavailable in China.

Spec zooms in on skin concernsJapanese mobile beauty company SpecComputer Co. has released Skin Magni-Checker, an at-home skin device as partof its Health & Beauty Series range.

Used on the skin, the Skin Magni-Checker acts as a digital microscope,taking magnified photos which can beviewed when connected to a computer.The device also allows the user to sortimages according to calendar view,allowing them to monitor their skin’sprogress. The device was designed tohelp users to better care for their skin,allowing them to monitor theeffectiveness of skin care products orcheck for wrinkles and blemishes inorder to target treatments.

“There are lots of [skin] careproducts but no tool to check the effectof those. Although there areprofessional microscopes, they costthousands of dollars and are huge,allowing no way for users to use these athome,” said Aya Mako, brand

Hong Kong show provesbigger & better than ever

Exhibition organiser UBM Asia was determined to make this year ’sCosmoprof Asia bigger than the last. They succeeded on all fronts – thetotal exhibition area spanned 68,000m2, an increase of 18 per cent on last

year, while the total number of exhibitors came to 1,780, a nine per cent jump on2010. The exhibition also showcased 466 new exhibitors, on 23 country andgroup pavilions. Exhibiting for the first time were companies from Jordan,Pakistan and Turkey.

Speaking at the opening press conference, Mike Tan, senior vp, UBM Asia,said that despite ongoing global economic hardship, the show’s increased size istestament to the resilience and success of the beauty market in Asia.

As well as established exhibitors including Gosh, Murad and packagingleaders Albéa, HCP and Rexam, the show was also aimed at bringing smallerbrands to the forefront. The Jordan Enterprise Development Corporation broughttogether three exhibitors all carrying Dead Sea beauty brands, while the IstanbulChemicals and Chemical Products Exporters’ Association brought 18 memberbrands in a dedicated pavilion.

Another new feature was French Buzz, a specif ic area dedicated toshowcasing eight companies that have driven innovation in the French perfumery,body care and skin care markets.

Premium Japanese brandstarget growth in China

Keen to gain a slice of the growing luxury market in China, several Japanesepremium skin care brands looked to boost their presence by attracting

distribution partners at Cosmoprof Asia.Fresca, a premium brand that is in around 300 doors in Asia, is said to be

growing in response to customer demand from China. The brand, which blendsChinese herbal extracts with modern science includes just six facial skin careproducts priced between ¥3,675 to ¥10,500 (US$47 to $137). Brand founderTakuhei Matsuda told CosmeticNews that Fresca is ready for expansion as itssuccess in Japan should translate to other markets due to synergies in taste andskin care needs among Asian consumers.

Meanwhile, another plant-based Japanese brand, A Ma Terrasse, is looking toexpand with its range of naturally-derived products. A Ma Terrasse, named afterthe Japanese sun goddess, was started in 2009 by Takeshi Furuki. It is currently inJapan’s upmarket department store Isetan, and includes 191 skus spanning skincare, body care and baby care categories. Furuki described the brand’s USP asbeing natural, free from preservatives and its use of native flower essences fromMt. Fuji. Its products are priced between ¥2,300 to ¥6,000.

spokesperson.She added that devices such as the

Skin Magni-Checker motivates users tocare for their skin, as they can monitorprogress and more effectively addressany problem areas. The company, whichsells the Skin Magni-Checker directly to

consumers, is currently looking fordistributors within Asia.

Diary date 2012!Cosmoprof Asia is scheduled to run next year in Hong Kong from 14-16November 2012.