Costa Eagle Broadcasting MA - PromoSuite Interactive

Costa Eagle Broadcasting

462 Merrimack Street Methuen, MA 01844

(978)-686-9966 -Fax-(978)687-1180

www.powerdeboston.com

The Facts on Radio

The Facts: Listening to Radio on the Internet

The Facts: Hispanic Population in the United States “POWER” – The Profile The Coverage

Who is our listener?

“POWER” – Where Your Music Is (Donde Esta Tu Música) Programming Schedule

On-Air Advertising - Audio Impressions on 102.9FM & 800AM Banner Advertising on PowerDeBoston.com Special Discounts for First Time Advertisers

Combination On-Air & Online Advertising Packages Who advertises on “Power”? At a Glance - Rates Contact Us

“POWER” 800AM& 102.9FM….dondeestatu música…

93% of consumers listen to radio in the morning every week 92% of listeners stay tuned during commercial breaks Radio is a cultural focal point for the audience the station attracts; key element for targeted advertising Listeners tune in to a station for news, local information, music, events, and entertainment TV viewers vs. Radio listeners– TV audience may walk away during a commercial break; Radio listeners are continuously tuned in to the station, regardless of commercial breaks. Radio personalities are part of the audience’s every day life, not celebrity figures. Radio is accessible – home, car, work, internet, and on demand.


42 million people listen to internet radio each week, a 27% increase from 2011. Internet radio listenersare more likely to be affluent, educated and employed. Radio station online streaming is the soundtrack to online activity, with 47% reportinglistening while researching productson a website. Listeners are only One Click away from learning more about your brand, purchasing your product, downloading a coupon or requesting services offered by your business. Immediacy: Thanks to online commerce, your message can reach consumers just before they buy online…and offer detailed information to shape the buying decision. Trusted:Radio is consumers' local, trusted source for information. Add credibility to your advertising campaign with Radio and Internet combination packages. Sources: Arbitron and Edison Media Research's ; Radio Advertising Bureau


Current Hispanic purchasing power is 8.5% of total U.S. purchasing power, but will reach 11% by 2015,

when taking into account factors such as the narrowing Hispanic vs. overall U.S. income gap and the

increase in the number of Hispanic households with earned income. (Source: HispanTelligence®)

More than one eight of the people in the United States are of Hispanic origin.

3.2% Percentage increase in the Hispanic population making Hispanics the fastest-growing minority

group.

Hispanics accounted for 40 percent of the country’s population growth.

States with the fastest-growing Hispanic populations are: Nevada, Washington, Oregon, Massachusetts, Virginia, North Carolina and Florida.

“Power” reaches the listeners of Spanish-speaking radio station in Massachusetts, covering the fastest

growing Hispanic communities such as Lawrence, Lynn, Peabody and Lowell.

With Radio, you can target specific customers by demographic group, lifestyle trends, and specific product

affinity. And since the average Radio listener spends almost three hours each weekday and five hours per

weekend with their favorite stations, it’s easy to generate enough message frequency to get them to check

out your products and services either at your local business location or online.

As Radio draws consumers to your online message, it can encourage them to print special coupons directly

off the Web and redeem them at your place of business.

Source: Radio MarketingGuide,


“POWER” WNNW is the leader in Hispanic broadcasting and has been serving the Latino communities in local sectors of Northern Massachusetts since 1990. “POWER” devotes the entire programming to the Latino community and gives a voice to those who are part of and contribute to this vibrant community. . With its unique Spanish Tropical format of music including Merengue, Salsa, Bachata, and Reggaetón, “POWER” is the most listened to Spanish-speaking radio station in Massachusetts. “POWER” is continuously making changes and improvements to serve our loyal listeners. Our transmission is available on 800 AM, 102.9 FM, and online at power800am.com and powerdeboston.com.“POWER” is the first Spanish-speaking radio station on FM in Massachusetts. Our clients will be able to promote their business, brand, products, services, and events on AM, FM and online for an optimal reach of local Latino communities. We at “POWER” are proud of our dedicated and qualified team of professionals and their level of involvement in the community and station activities. “POWER”, the most listened toSpanish-speakingradio stationin the Merrimack Valley and beyond.



AudienceComposition

A:12-18 A:18-49 A:50-54 A:55+

7.3% 68.7% 15.7% 8.3%

Gender Composition

Females Males


Our reach millions of Hispanics on a monthly basis. Page views: 50,000+ Average visit duration: 04:28 minutes Day Time Online Traffic: Highest traffic between7:00AM and 10:00AM; 11:00AM – 7:00PM 15,000+ opt-in database Live streaming - listeners from local market and international communities Audience composition: A21+: 84.3%

* Most recent www.powerdeboston.com “Web Trends Analytics”


Artist Song

1 MarcAnthony QuienQuieroMentirle

2 DaddyYankee VenConMigo

3 AlexisYFido ContestameElTelefono

4 ElvisCrespo LaNovia

5 Tito“ElBambino” LlamaAlSol


POWER devotes the entire programming to the fastest growing ethnic population in Massachusetts. With its unique format of music including Merengue, Salsa, Bachata, Pop-Latino, and Reggaetón , POWER is truly the most listened to Spanish-speaking radio station in Massachusetts. Top 5 of the Week

Monday - Friday 5:30AM–10:00AM 10:00AM –3:00PM 12:00PM –1:00PM

3:00PM –4:00PM

4:00PM – 5:00PM 5:00PM-6:00PM 6:00PM-7:00PM 7:00PM –11:00PM 11:00PM-8:00AM

“El Calentón de la Mañana” con Richie Herrera, Awilda Reyes & Jay L “Paloma En La Casa” con La Palomita y DJ Roy Flow “Power Mix” con DJ Roy Flow

“El Dueño De Las Tardes con Baron D Show

“La Hora Salsera” con El Baron D Show “Bumper to Bumper POWERMIX “con El Baron D Show “Pa’ La Calle” con El Baron D Show “El Poder De La Noche” con Master Eddy y Joel “El Katedral” Exitos Power Musica “POWER”800AM&102.9FM….dondeestatumúsica…

Your advertisements on POWER will accomplish 3 things: 1. Reach the fastest growing ethnic population in the United States 2. Build market share and the Heineken brand awareness among the New

England Latino population 3. Attract new and repeat consumers for your business


WEBSITE–POWERDEBOSTON.COM

MEDIA PLAYER LISTENLIVE POWERDEBOSTON.COM


POWER 800AM/102.9FM Presents “POWER TV”

NOW… you can spread your advertising message further with POWER TV. POWER 800AM/102.9FM

is pleased to announce POWER TV the ONLY SPANISH Radio station in NEW England to offer this

unique service. POWER TV is our 24/7 ON LINE Television station

that shows ALL of our Programs, Personalities and Features. Now, for a limited time your service

and/or business can benefit from this powerful medium….

“Power” distributes a monthly newsletter and can also send out announcements on

special events, offers, products and services to registered and opted-in listeners. Email Newsletter (monthly) Single Message Email Blast Section– EditorialAdvert

BannerAd with link “POWER” 800AM& 102.9FM….dondeestatu música…

Mobile messages allows your business to engage in a one-on-one communication with local listeners throughthe use of real-time text messages. Reach the listeners of “POWER” instantlywith a text message on their mobile phone.Tell listeners of a grand

opening, daily notes, special offers, events and concerts Mobile messages is the fastest method for you to multiplythe number of members of the community at your business location or events. It’s as easy as 1-2-3 Step 1: Go to www.powerdeboston.com Step 2: Click on the “Anuncios Móvil” link on the left column of the homepage Step 3: Complete the online form and submit Representatives will contact you within 24 hours to schedule your message blast.


POWER is the Spanish language radio station of choice for Boston/Lawrence on 800AM. We are part of the Hispanic community and strive to be involved! POWER is the Hispanic Radio station of choice at most community activities includingfestivals, street fairs, job fairs and much more POWER 102.9Fm is the FIRST Spanish language Radio station serving Boston Metro/Lawrence on FM.


POWER offers Remotes to effectively create excitement and increased awareness of your business.

The Radio Remote includes radio station staff and On-Air personalities going to the business site for a set amount of time, and go on the air to promote the business, invite listeners to visit the business duringthe hours that the Remote is conducted.

RemoteProgram

1 location appearance for 2 or 3 hours

Pre-Remote promotion includes live mentions, website listing, email blast and mobile text message. Remote promotion includes live mentions, personalities at location with station vehicle, live call-ins, giveaways and contest at each location to draw the crowds to the locations.

Post-Remote promotion includes photo recap posted on the station website – powerdeboston.com.

Multi-locationProgram

2-5 locations appearance in 3 Hours Remote Appearance

Minimum of 2 store visits per run (station van and talent at each visit)

Pre-Remote promotion includes live mentions, website listing, email blast and mobile text message. Remote promotion includes live mentions, personalities at location with station vehicle, live call-ins, giveaways and contest at each location to draw the crowds to the locations.

Post-Remote promotion includes photo recap posted on the station website – powerdeboston.com.

Station promotional team to distribute your company premium to customers. Station premiums, concert tickets, club passes when available.


AdvertiseOn“POWER”

*Receive25% Discount OffYour InitialOrder


*RateCardOnly

AsRadiodrawsconsumerstoyour onlinemessage,it canencourage themtoprintspecialcoupons directlyoff theWebandredeem thematyourplaceof business.

RADIO 800AM

102.9FM

ONLINE powerdeboston.com

ONLINE Coupon –printable

Idealtodraw customerstoyour business-listenerswillhear yourcommercial ontheair, gotothewebsite andclick onthe adtolinkto theprintablecoupon. Contactyour salesrepresentative for details. “POWER” 800AM& 102.9FM….dondeestatu música…


Prime – Daytime Monday– Sunday 6:00AM – 7:00PM

Frequency P/Week 15 Commercials 25 Commercials 35 Commercials

30Seconds $70.00ea

$60.00ea

$50.00ea $40.00ea

60Seconds $100.00ea

$90.00ea

$80.00ea $70.00ea

Total Audience

Packages Rotator Day parts Monday– Sunday 6:00AM – 12:00AM

20 Commercials 30 Commercials 40 Commercials

$50.00ea $45.00ea $40.00ea

$80.00ea $70.00ea $60.00ea

Saturday &

Sunday ONLY 10 Commercials 20 Commercials

$45.00ea $40.00ea

$65.00ea $60.00ea

* Please note : All rates are NET to station. Agencies must add %15 to all costs. Terms & Conditions: All pricing subject to change without notice. All rates are based on a one week schedule with the amount of commercials being

broadcast over a seven day period. Cancellations will be accepted 7 daysprior to commencement of schedule. Production rates may apply. Fixed position commercial will be charges 20%. Certain restrictions may apply. “POWER” 800AM& 102.9FM….dondeestatu música…

Leaderboard MessageUnit Skyscraper Tile TextLink

728X90 300X250 160X600 120x120 100-150Characters

InStreamAds-“ListenLive/EnVivo” Email (single-dedicatedmessage/newsletterbannerwithlink) MobileTextAds Custompricingfor allInteractive advertising. Callfor more details. “POWER” 800AM& 102.9FM….dondeestatu música…

Serving the Merrimack Valley And Boston

Costa Eagle Broadcasting

978-686-9966

978-687-1180 (f )

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Costa Eagle Broadcasting MA - PromoSuite Interactive