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COUNTY OF SAN MATEO COUNTY OF SAN MATEO COMMUNITY OUTREACH PLAN COMMUNITY OUTREACH PLAN
FOR ROLLOUT OF FRANCHISED COLLECTION SERVICESFOR ROLLOUT OF FRANCHISED COLLECTION SERVICES
June 30, 2010June 30, 2010
Simple.Smart.Green.
New Franchise Collection Agreement Terms and Services
Ten-year term (2011-2020) Automated collection – recyclable materials, compostable
materials (food scraps and yard trimmings) and garbage– Wheeled carts for all households– Automated collection service– Weekly recyclable single stream collection– Weekly compostable materials collection
Performance incentives & disincentives Liquidated damages Simplified contractor compensation calculation with more
cost controls for rate payers than current Franchise Agreement
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KEY MILESTONE DATES
June 2010 – Garbage Cart Selection Mailer June 2010 – Community Events Begin July 2010 – Community Presentations Begin July 2010 – Advertising/Media Campaign Launch July 2010 – Commercial Recycling Blitz Launch Aug. 16, 2010 – Commercial Carts Delivery Begin Aug. 30, 2010 – Residential Carts Delivery Begin Nov. 29, 2010 - Kitchen Pail Delivery Begins Jan. 1, 2011 – New Collection Services Begin
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RESIDENTIAL CART SELECTION MAILER Sent to all single-family households in June, except North Fair Oaks
(County Service Area 8) Informed residents of new collection services to be provided in
three wheeled carts Provided customer’s current garbage service level Provided new assigned Garbage Cart size based on four sizes that
closely matched current service level (NFO customers have a minimum mandatory of 64 gallon):
– 20-gallon– 32-gallon– 64-gallon– 96-gallon
No response needed if assigned Garbage Cart size is satisfactory Residents must respond by July 9th if requesting a different
Garbage Cart size than the assigned
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COMMUNITY EVENTS
– San Mateo County Fair – North Fair Oaks Community
Festival
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RethinkWaste and Recology have started staffing information booths at various community events. The events targeted for San Mateo County were:
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COMMUNITY PRESENTATIONS
• Community Meetings– North Fair Oaks Area (CSA 8)
November 4, 2010 – 7:00-8:00pm
Fair Oaks Community Center
2600 Middlefield Road
Redwood City – Unincorporated County
Franchised Area
Dec. 2, 2010 - 6:30-7:30pm
Belmont Public Library
1110 Alameda De Las Pulgas
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In addition to events, RethinkWaste and Recology staff will be making presentations to the community and organizations in coordination with the County of San Mateo staff.
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ADVERTISING/MEDIA CAMPAIGN A multidimensional advertising/media campaign was
launched in late July 2010 and will continue through March 2011 to promote the new collection services
The campaign includes:– Print advertising – Spanish radio spots– TV commercials– Web advertising– Bus/train advertising– Movie theater advertising– Banners in downtown areas
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COMMERCIAL RECYCLING BLITZ Blitz launched on July 1st and will continue through Dec. 31,
2010 Conducted by Recology’s commercial recycling manager and
recycling coordinators Targets businesses and multi-family complexes that currently do
not have any recycling/composting collection services provided by Allied Waste of San Mateo County
Targeted accounts will be offered single stream recycling New commercial brochure provided to inform and encourage
recycling and composting, as well as new signage, labels and containers for customers as needed
All service requests coordinated between Recology’s commercial team and Allied Waste’s customer service department
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Commercial Cart Deliveries Recycle and Garbage Carts
– Cart deliveries between Aug. 16 – Dec. 3, 2010 based on Allied Waste’s current route schedule
– Allied Waste will first service the Recycle and Garbage Carts, then separate Allied Waste crews will remove the carts from the location
– Recology crews will then deliver new Recycle and Garbage Carts in same service location, and replace any Allied Waste signs with Recology’s
Compost Carts– Allied Waste will use existing drivers from
Aug. – Dec. 2010 to exchange all Allied Waste commercial Compost Carts with Recology’s new Compost Carts
– Allied Waste will replace any of their signs at the location with Recology’s
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RESIDENTIAL CART DELIVERIES San Mateo County Carts – delivered August 30 through
December 18, 2010, based on the delivery schedule for neighboring jurisdictions.
Residents can use new carts immediately on same collection schedule
Single stream ( mixed) recycling Recycling and yard trimmings remain on every other week
collection schedule through December 31, 2010 No food scraps in Compost Cart through December 31, 2010 Old garbage cans, recycling tubs and yard trimmings carts will be
picked up by Allied on regular collection days through December 31, 2010
Residents may keep old garbage cans and recycling tubs Kitchen pails for in-home use – delivered Nov. 29 – Dec. 22, 2010
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JANUARY 3, 2011
Official start date for residential collection services:– Weekly collection of Recycle and Compost Carts– Food scraps and food-soiled paper products added
to Compost Cart– Used oil filter collection program begins– On-going services:
On-call bulky goods collection (2x per year)Curbside battery and cell phone collectionUsed motor oil collection program
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RETHINKWASTE Staff Contact Information
Kevin McCarthy
Executive Director
(650) 802-3505
Monica Devincenzi
Recycling Outreach & Sustainability Manager
(650) 802-3509
Cliff Feldman
Recycling Programs Manager
(650) 802-3502
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Cathy Hidalgo
Recycling Coordinator
(650) 802-3503
Jeannene Minnix Kingston
Board Secretary/Recycling Specialist
(650) 802-3500
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