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UNIVERSITY TECNOLOGY MALAYSIA
FACULTY OF CIVIL ENGINNERING
SESSION 2010 /2011
Business Plan
SHD3412ENTREPRENEURSHIP
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CONTENT
1. INTRODUCTION 1-13
2. PURPOSE 13
3. COMPANY BACKGROUND 13-14
4. OWNER AND PARTNER BACKGROUND 15
5. ADMINISTRATIVE PLAN 16-186. MARKETING PLAN 19-20
7. OPERATING PLAN 21-23
8. FINANCIAL AND CASH FLOW SCHEME 23-26
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1.0 Introduction
Name of the Company : Os Package Forwarding Service Sdn. Bhd.
Business Registration : Owner
Nature of the Business:
Online shopping
The background of our business started with the idea of online shopping. According
to Malaysia eCommerce Domain, www.lot.my, there are more and more people
have started to buy online. There are various products which can be bought onlinehere in Malaysia, apparels, electronic products and even branded goods. Data below
shows the trend of buying online among Malaysian.
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The average age of the Malaysian population is young at 25.8 years old and average
life expectancy stands at over 70 years.
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Malaysia is classified as an upper-middle income country and considered as one of
the most developed of the developing countries. The proportion of middle-income
household, defined as those earning between RM1, 200 and RM3, 499 per month,
has increased from 47.7% in 1999 to 47.9% in 2002. Mean monthly gross income per
household increased from RM2, 472 in 1999 to RM3, 011 in 2002, denoting an
average monthly income growth of 6.8% per annum. Malaysia has continued toexperience steady progress in the standard of living and, with it, its purchasing
power (per capita income exceeds RM14, 600 or USD3, 840). On average,
households living in urban areas spent 1.5 times more than households living in rural
areas. Average consumer spending stands at RM1, 943 per month in the urban areas
and RM1, 270 per month in the rural areas.
The buoyant growth of private consumption registering 11.1% year-on-year in 2004,
underpinned by improved consumer confidence reflects growing incomes of
consumers. The propensity to consume is likely to be further enhanced by firm
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Malaysians spend a high percentage of their household income on food, groceries
and personal care items, ranking third out of the ten major economies in the Asia-
Pacific region (excluding Japan). According to ACNielsen, Malaysians on averagespent RM505 per month on food and groceries, with just under half of that on fresh
food like meat, fruits and vegetables.
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mass media have also played a hand in shaping consumer-buying behavior.
Malaysians are becoming more affluent, sophisticated and cosmopolitan. They have
moved on from the simple need for sustenance to key leisure themes like health,
beauty, lifestyle and fitness. Malaysians also have an open demand for foreign
brands> it is easy to find products marketed by Procter & Gamble, Unilever and
Nestle on the retail scene. Preference is not only limited to consumer goods, but also
to durable goods, such as electrical and electronics aside from motor vehicles.
Since the emergence of foreign-owned hypermarkets, Malaysians who live in urbanareas have become accustomed to shopping for groceries at hypermarkets and
supermarkets. Meanwhile rural people continue to purchase from traditional grocers,
convenience stores and mini-marts.
As far as eating out is concerned, Malaysia is one of the few countries in the world
where a family can afford to eat out almost every day of the week. Depending on
budget, the choice can range from posh hotels and chic sidewalk cafes to fast-food
joints and hawker stalls. The variety of international and local cuisines available in
almost all major commercial centers has influenced consumers desires, tastes and
preferences.
Malaysians also have a strong shopping fetish, especially during the weekends and
on public holidays. However, the consumers comes in three categories: those whose
purchasing power is high enough to go on periodic shopping sprees, people who
shop for necessities, and bargain hunters. High and middle income household spend
t f th i t h k t f ll d b k t d t diti l
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However, shopping online is only available for citizen in United States of America and
European Country.
In conclusion, our business is to provide shipment back to Malaysia after consumers
have purchased goods through foreign country online store, which shipment from
those online stores only limited in United States and European Regional.
There are some online shopping websites from China which is unable to provide
shipment to Malaysia and we are here now as a solution to them.
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Industry Profile
The courier industry has long held an important place in global commerce and been
involved in pivotal moment globally, such as United States of Americas westward
migration and the gold rush. History brought us way back to 1852 when Wells-Fargo
was founded and rapidly became the preeminent package delivery company. Not
long from that, the Pony Express of America was established to move packages more
quickly than the traditional method, which followed the stagecoach routes at that
time. In Americas history, the success of efficient deliveries on the Pony Expressroute has been credited with keeping California in the Union during the Civil War. It
also illustrated the demand for timely deliveries across the nation, a concept that
continued to evolve with the railroads, automobiles and interstate highways and
that has emerged into todays courier industry.
Courier businesses are small businesses and have a long history of positive influence
in their communities. Firms typically employ about 25 individuals, who receive good
salaries and benefits, and utilize up to three times that many independent owner-
operator drivers annually. There are more than seven thousand small businesses
that make up the multi-billion dollar same-day courier according to a research done
by a America-based company.
Couriers pick up and deliver important business documents or packages that need tobe sent or received quickly either locally, regionally, or nationally. Couriers also
deliver items that the customer is unwilling to entrust to other means of delivery
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become dependent on last minute delivery and supply. There are very few industry
segments that can wait until tomorrow for vital parts and supplies.
There are various of businesses which will use the courier service, certain industry
critically depend on couriers for expedited same-day or less than 24 hours delivery
on a daily basis. Biomedical labs and analysis centers use couriers to retrieve and
deliver samples for testing and evaluation. The manufacturing industry relies on
couriers to distribute parts to keep their plants operating smoothly. Financial
institutions must transfer multiple documents everyday between branches andprocessing centers. Law firms must deliver confidential documents on very strict
deadlines and use courier to ensure rapid delivery. Pharmaceutical distributors
utilize courier to transport medications to hospitals and nursing home daily. There
are just a few examples of primary customer market, each courier company,
dependent on their expertise and regional needs, has a unique customer market
profile. In our case, it is customer-based service which allow customer to buy online
from other country but having a problem bringing the goods back to their home
country.
However, same day delivery is crucial for time-sensitive materials, such as important
electronic parts or medical samples. Due to the critical need, fragility, confidentiality
or bulky size of items, these packages cannot be slotted into the existing POS
Malaysia which delivery times for next day or two days delivery; they must bedelivered according to the customers schedule and specifications. For these types of
goods, courier service is the only form of delivery that does not jeopardize the item
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Due to the nature of many of the services the courier industry provides, such as
transporting controlled narcotics, publicly traded companies pre-published financial
data and blood and organ movements, most independent owner-operator couriers
obtain the proper training and abide by chain of custody requirements that ensure
the safety and security of every shipment channeled through the same-day pipeline.
Industry survey indicates that 99 percent of owner-operator drivers are professional
drivers. These drivers are also vetted prior to being offered a position. Often times
this includes safety, geography and even logistics questionnaires to ensure safepractices and compliance with government guidelines. Drivers must have a valid
operators license in good standing with the state of issuance, and comprehensive
insurance that is up-to-date. Also, most countries require that couriers take training
courses prior to becoming commercial vehicle operator, which means only qualified,
safe and committed professionals make the final cut to become contract couriers.
The business model works as a self-policing mechanism, where only safe drivers
become career employee drivers or contracted owner-operator drivers.
While our industry is not regulated, by the normal standards of government-
instituted institution regulations, we do meet increasingly rigorous training and
safety demands. The industry primarily accepts billed payments and does 99 percent
of their business with shippers that are known to them, both of which drastically
reduce the ability for an individual to use a courier service to deliver explosives orbiochemical agents, since there is a traceable record set by the transaction. Our
customers entrust us with the delivery of extremely fragile and sensitive items and
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locations for their transactions. This further reduces risk and adds a layer of security
in the courier delivery supply chain.
Location of the warehouse :
United States4778 Lake Road
Trenton, NJ 08608
United kingdom16 Broomfield Place
STOUR ROW
SP7 4XW
China:17-19B804()
: 510440
:
:
:
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2.0 PurposeThe primary purpose of setting up the business is to provide a simple service to the
online consumers who buy online but unable to ship the goods back to Malaysia.
3.0 Company BackgroundName of the Business : Package Forwarding Service
Business Address : Lengkok Kikik 1, Taman Inderawasih, Prai, Penang
Correspondence Address : Lengkok Kikik 1, Taman Inderawasih, Prai, Penang
Telephone Number : +604-555-3388
Form of Business : Package Forwarding Service
Date of Commencement : 15/12/2011
Name of Bank : Citibank
Account No ; 5698-2356748-46-8
Main Activity of the Business :
Bring the goods back to Malaysia after Customers have bought online by
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4.0 Owner and Partner BackgroundName : LAU JIA JIAN
I/C No : 891202085527
Age : 22
Citizen : MALAYSIA
Address : 49, PERSIARAN BEKOR 25, TAMAN PERTAMA, 30100 IPOH
PERAK
Name : WONG CHEE YIK
I/C No : 890907086007
Age : 22
Citizen : Malaysia
Address : 28, JLN SEMBILANG, TMN SRI TENGGARA, 34200 PARITBUNTAR, PERAK
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5.0 ADMINISTRATIVE PLANORGANISATION CHART
`GENERAL MANAGER
CUSTOMERSERVICE
(INCLUDING WEB-
VICE-GENERAL
MANAGER
SALES
MARKETING
STORE
DEPARTMENT
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MANPOWER PLANNING
POSITION NUMBER OF STAFFGENERAL MANAGER 1
VICE-GENERAL MANAGER 1
MANAGER 2
SUPERVISOR 1
WORKER 7
SCHEDULE OF TASK AND RESPONSIBILITY
POSITION TASK AND RESPONSIBILITYGENERAL MANAGER Plan and control the organization
Involvement in every department jobs Think conceptually, look at a problem from
wider view and find out the solution.
Confirm every progression of departmentsunder an effective condition.
Assume responsible and become accountablefor subordinate action.
VICE-GENERAL MANAGER Assist the general manager
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SECURITY GUARD Patrolling around to ensure security ofwarehouse
SCHEDULE AND REMUNERATION
POSITION SALARY
(RM)
EPF (11%) SOCSO (2%) NO OF STAFF TOTAL
(RM)
GENERAL
MANAGER
2500 275 50 1 2825
VICE-GENERAL
MANAGER
2000 220 40 1 2260
MANAGER 1800 198 36 2 4068
SUPERVISOR 1600 176 32 1 1808
CLERK 1150 126.5 23 4 5198
WORKER 1000 110 20 2 2260
SECURITYGUARD
900 99 18 1 1017
LIST OF OFFICE EQUIPMENT
TOTAL SALARY PAYMENT 19436
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6.0 Marketing PlanWe intend to maintain an extensive marketing campaign that will ensure maximum
visibility for the business in its targeted market. Below is an overview of the
marketing strategies and objectives of the Company.
Marketing Objectives
Establish ongoing relationships with local business and corporations withinthe target market.
Implement a local campaign with the Companys targeted market via the useof flyers, local newspaper advertisement, and word of mouth advertising.
Develop an online presence by developing a website and placing theCompanys name and contact information with online directories.
Marketing strategies
We intend on using a number of marketing strategies that will allow the package
forwarding service easily targeted individuals and businesses within a target market.
These strategies include traditional print advertisements and ads placed on search
engines on the internet. Below is a description of how the business intends to
market its service to the general public. We will also use an internet based strategy.
This is very important as many people seeking local service, now that Internet toconduct their preliminary searches. We will register with online portals so that
potential customers can easily reach the business. The Company will also develop its
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As far as we concern, there is still no competitor in the market of Malaysia. After
research being done, we found out that there are two companies having the same
idea with ours, which is
This is all based in the United States. Therefore we can consider that we monopoly
the market in Malaysia.
Pricing Strategy
For your information, our business is selling off service or we are service provider. All
charges of shipment with our business partner are to be paid by our customers.
Therefore we are charging customers for service and the renting of our warehouses
locally and in the foreign country. The charges are as below:
15% of the Goods purchased and RM15 per Kg for shipping fee
Example:
Price of the Goods sold online: RM 100
Weight: 1 Kg
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7.0 Operating Plan
Process Flow Chart
For Customers
Customers buy online
Customers submit shopping
cart to our website
Customers transact with us
through online banking
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For Management Team
Customers submitted
shopping cart through online
services
Once Management Team
received transaction,
Management Team will proceed
with online buying
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Manpower Requirement
POSITION NUMBER OF STAFFGENERAL MANAGER 1
VICE-GENERAL MANAGER 1
MANAGER 2
SUPERVISOR 1
WORKER 7
Facilities required running the Business
Warehouse Office
8.0 Financial and Cash Flow SchemeOur funding of the Company comes mainly from the investment of our business
partner, DHL Courier Service.
Investment from DHL: RM 50, 000
Funding from Business Partner
LAU JIA JIAN : RM 12, 500
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Cash Flow (12 months) Cash Flow Begins: Dec-12Pre-Startup
ESTDec-12 Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Jul-13 Aug-13 Sep-13 Oct-13 Nov-13
Total Item
EST
Cash on Hand (beginning of
month)100,000 94,350 103,814 99,178 101,572 106,676 93,590 84,554 90,418 85,382 82,346 88,310 105,274 105,274
CASH RECEIPTS
Gross Income 0 2 5,000 1 0,000 1 8,500 2 0,000 15,000 20,000 30,000 18,000 20,000 30,000 40,000 35,000
Collections fm CR accounts
Seed Investment 10,000 10,000 10,000 10,000 10,000 0 0 0 1,000 0 0 2,000 0
Series A Funding 0 0 0 0 0 0 0 0 0 0 0 0 0
TOTAL CASH RECEIPTS 10,000 35,000 20,000 28,500 30,000 15,000 20,000 30,000 19,000 20,000 30,000 42,000 35,000 0
Total Cash Available (before
cash out)110,000 129,350 123,814 127,678 131,572 121,676 113,590 114,554 109,418 105,382 112,346 130,310 140,274 105,274
CASH PAID OUT
Payroll
Gross wages (exact withdrawal) 1,000 1,000 2,000 1,000 5,000 5,000 1,000 1,000 0 1,000 2,000 200
Pa yroll exp enses (sala ry, etc.) 19,436 19 ,436 19 ,436 19 ,436 19,436 1 9,436 19,436 19,436 1 9,436 19,4 36 19,43 6 1 9,436
Payroll Bonus 50 50 50 50 50 50 50 50 50 50 50 50
Accounting & legal 200 200 200 200 200 200 200 200 200 200 200 200 200
Retail, Office
Rent 2,000 2 ,000 2 ,000 2 ,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000
Utilities (Electricity) 150 150 150 150 150 150 150 150 150 150 150 150 150
Insurance 0 0 0 0 0 0 0 0 0 0 0 0 0
Telephone 500 500 500 500 500 500 500 500 500 500 500 500 500
Supplies (computers, office &
oper.)4,800 0 0 0 0 0 0 0 0 0 0 0 0
Office Setup, Repairs &
Maintenance4,000 0 100 70 60 50 0 100 0 0 0 0 0
Marketing, Advertising, PR 1,000 1,000 500 1,000 800 0 1,000 0 0 0 0 0 1,000
SEO Marketing 500 500 500 500 500 500 500 500 500 500 500 500
Site Design & Development
Design & Development & Maint. 2,500
Server 200 200 200 200 200 200 200 200 200 200 200 200
CRM Software 500 0 0 0 0 0 0 0 0 0 0 0
Miscellaneous 500 0 0 0 0 0 0 0 0 0 0 0 0
SUBTOTAL 15,650 25,536 24,636 26,106 24,896 28,086 29,036 24,136 24,036 23,036 24,036 25,036 24,236 0
Owners' Withdrawal 0 0 0 0 0 0 0 0 0 0 0 0 0
TOTAL CASH PAID OUT 15,650 25,536 24,636 26,106 24,896 28,086 29,036 24,136 24,036 23,036 24,036 25,036 24,236 0
Cash Position (end of month) 94,350 103,814 99,178 101,572 106,676 93,590 84,554 90,418 85,382 82,346 88,310 105,274 116,038 105,274
Os Package Forwarding Service Sdn. Bhd.
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Cash Flow (12 months) Cash Flow Begins: Dec-13Pre-Startup
ESTDec-13 Jan-14 Feb-14 Mar-14 Apr-14 May-14 Jun-14 Jul-14 Aug-14 Sep-14 Oct-14 Nov-14
Total Item
EST
Cash on Hand (beginning of
month)105,274 89,624 89,638 95,002 98,896 94,000 90,914 111,878 127,742 128,706 200,670 221,634 256,598 256,598
CASH RECEIPTS
Gross Income 0 2 5,550 3 0,000 2 0,000 2 0,000 25,000 35,000 40,000 25,000 45,000 45,000 40,000 60,000
Collections fm CR accounts
Seed Investment 10,000 15,000 50,000 20,000
Series A Funding 0 0 0 0 0 0 0 0 0 0 0 0 0
TOTAL CASH RECEIPTS 0 25,550 30,000 30,000 20,000 25,000 50,000 40,000 25,000 95,000 45,000 60,000 60,000 0
Total Cash Available (before
cash out)105,274 115,174 119,638 125,002 118,896 119,000 140,914 151,878 152,742 223,706 245,670 281,634 316,598 256,598
CASH PAID OUT
Payroll
Gross wages (exact withdrawal) 1,000 1,000 2,000 1,000 5,000 5,000 1,000 1,000 0 1,000 2,000 200
Pa yroll exp enses (sala ry, etc.) 19,436 19 ,436 19 ,436 19 ,436 19,436 1 9,436 19,436 19,436 1 9,436 19,4 36 19,43 6 1 9,436
Payroll Bonus 50 50 50 50 50 50 50 50 50 50 50 50
Accounting & legal 200 200 200 200 200 200 200 200 200 200 200 200 200
Retail, Office
Rent 2,000 2 ,000 2 ,000 2 ,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000
Utilities (Electricity) 150 150 150 150 150 150 150 150 150 150 150 150 150
Insurance 0 0 0 0 0 0 0 0 0 0 0 0 0
Telephone 500 500 500 500 500 500 500 500 500 500 500 500 500
Supplies (computers, office &
oper.)4,800 0 0 0 0 0 0 0 0 0 0 0 0
Office Setup, Repairs &
Maintenance4,000 0 100 70 60 50 0 100 0 0 0 0 0
Marketing, Advertising, PR 1,000 1,000 500 1,000 800 0 1,000 0 0 0 0 0 1,000
SEO Marketing 500 500 500 500 500 500 500 500 500 500 500 500
Site Design & Development
Design & Development & Maint. 2,500
Server 200 200 200 200 200 200 200 200 200 200 200 200
CRM Software 500 0 0 0 0 0 0 0 0 0 0 0
Miscellaneous 500 0 0 0 0 0 0 0 0 0 0 0 0
SUBTOTAL 15,650 25,536 24,636 26,106 24,896 28,086 29,036 24,136 24,036 23,036 24,036 25,036 24,236 0
Owners' Withdrawal 0 0 0 0 0 0 0 0 0 0 0 0 0
TOTAL CASH PAID OUT 15,650 25,536 24,636 26,106 24,896 28,086 29,036 24,136 24,036 23,036 24,036 25,036 24,236 0
Cash Position (end of month) 89,624 89,638 95,002 98,896 94,000 90,914 111,878 127,742 128,706 200,670 221,634 256,598 292,362 256,598
Os Package Forwarding Service Sdn. Bhd.
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Cash Flow (12 months) Cash Flow Begins: Dec-14Pre-Startup
ESTDec-14 Jan-15 Feb-15 Mar-15 Apr-15 May-15 Jun-15 Jul-15 Aug-15 Sep-15 Oct-15 Nov-15
Total Item
EST
Cash on Hand (beginning of
month)256,598 240,948 265,412 320,776 314,670 309,774 331,688 368,652 384,516 410,480 432,444 478,408 503,372 503,372
CASH RECEIPTS
Gross Income 0 5 0,000 8 0,000 2 0,000 2 0,000 50,000 56,000 40,000 50,000 45,000 70,000 50,000 60,000
Collections fm CR accounts
Seed Investment 10,000
Series A Funding 0 0 0 0 0 0 0 0 0 0 0 0 0
TOTAL CASH RECEIPTS 0 50,000 80,000 20,000 20,000 50,000 66,000 40,000 50,000 45,000 70,000 50,000 60,000 0
Total Cash Available (before
cash out)256,598 290,948 345,412 340,776 334,670 359,774 397,688 408,652 434,516 455,480 502,444 528,408 563,372 503,372
CASH PAID OUT
Payroll
Gross wages (exact withdrawal) 1,000 1,000 2,000 1,000 5,000 5,000 1,000 1,000 0 1,000 2,000 200
Pa yroll exp enses (sala ry, etc.) 19,436 19 ,436 19 ,436 19 ,436 19,436 1 9,436 19,436 19,436 1 9,436 19,4 36 19,43 6 1 9,436
Payroll Bonus 50 50 50 50 50 50 50 50 50 50 50 50
Accounting & legal 200 200 200 200 200 200 200 200 200 200 200 200 200
Retail, Office
Rent 2,000 2 ,000 2 ,000 2 ,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000
Utilities (Electricity) 150 150 150 150 150 150 150 150 150 150 150 150 150
Insurance 0 0 0 0 0 0 0 0 0 0 0 0 0
Telephone 500 500 500 500 500 500 500 500 500 500 500 500 500
Supplies (computers, office &
oper.)4,800 0 0 0 0 0 0 0 0 0 0 0 0
Office Setup, Repairs &
Maintenance4,000 0 100 70 60 50 0 100 0 0 0 0 0
Marketing, Advertising, PR 1,000 1,000 500 1,000 800 0 1,000 0 0 0 0 0 1,000
SEO Marketing 500 500 500 500 500 500 500 500 500 500 500 500
Site Design & Development
Design & Development & Maint. 2,500
Server 200 200 200 200 200 200 200 200 200 200 200 200
CRM Software 500 0 0 0 0 0 0 0 0 0 0 0
Miscellaneous 500 0 0 0 0 0 0 0 0 0 0 0 0
SUBTOTAL 15,650 25,536 24,636 26,106 24,896 28,086 29,036 24,136 24,036 23,036 24,036 25,036 24,236 0
Owners' Withdrawal 0 0 0 0 0 0 0 0 0 0 0 0 0
TOTAL CASH PAID OUT 15,650 25,536 24,636 26,106 24,896 28,086 29,036 24,136 24,036 23,036 24,036 25,036 24,236 0
Cash Position (end of month) 240,948 265,412 320,776 314,670 309,774 331,688 368,652 384,516 410,480 432,444 478,408 503,372 539,136 503,372
Os Package Forwarding Service Sdn. Bhd.