www.capilanou.ca/execed604.984.4910

EXECEd.

COUR SE CATALOGUE SpRinG 2015

Customized soLutioNs for orgaNizatioNs

Courses aNd workshops for exeCutives, maNagers, aNd professioNaLs

What is Executive Education?

executive education (or exec ed) refers to university workshops, seminars, courses and programs designed for business leaders, executives, managers, and professionals. offerings are available for individuals and teams through open-enrolment courses, and to entire organizations through customized solutions.

We do things differently because we’re a different kind of university

Because we’re a teaching institution—not a research one—we’re able to deliver a learning experience that zeroes in on what is relevant to you and your specific business context. we create open and interactive learning environments where questions are encouraged, discussions are meaningful, and instructors enjoy the freedom to break from the structure of course outlines, letting them respond to your specific needs and learning requirements.

Learn like you’re there: instructors and industry leaders deliver real-world business insight

You’ll be led by some of British Columbia’s leading executives and facilitators. through real-world insight, industry experience and extensive academic backgrounds, they focus on equipping you with insight, skills and leading-edge thinking rooted in the reality of modern business.

Who should attend?

our offerings are suitable for a range of participants, from senior and mid-level managers, to front-line supervisors, to entrepreneurs, and to professionals in a variety of job function areas.

A new ApproAch to executive educAtion

Table of contentsCUSTOMIZED SOLUTIONS FOR ORGANIZATIONS / 4is your organization facing a skills or knowledge gap? are you considering a strategic change initiative? we can provide a customized solution targeted to your organization’s specific needs.

COURSES AND WORKSHOPS FOR INDIVIDUALS / 6if you want to upgrade your skill-set, register in one of our open-enrolment courses or workshops. we offer courses in many fundamental management areas:

project management / 7

strategy / 9

marketing / 9

Business operations management / 10

Communications / 13

financial management / 14

at-a-glance schedule / 15

INSTRUCTORS / 16

CONTACT & REGISTRATION INFORMATION / 18

SENd THE TEAM, RECEIVE A dISCOUNTsend three or more people to any one course and receive a 10% discount. You must register by phone at 604.984.4910 to qualify for discount.

Ask about our Certificate of Completion in Managerial Excellence

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Do you have a skill or knowledge gap at your organization you’re trying to close? Or a strategic change initiative you would like help with?

our experienced team can develop tailored, effective and relevant learning solutions for organizations to address the strategic or tactical opportunities and challenges you collectively face. we work with you and your team to design and develop customized solutions—from individual courses and multi-module programs to facilitated planning sessions—that meet your specific organizational requirements.

“As is” or made to order—the choice is yours

our customized approach gives you the option of having our courses or workshops delivered for your team “as is”, or we can work with you to design courses, workshops and programs tailored to meet your specific, unique needs and desired learning outcomes. we can also offer you a combination of both.

Your team can take a customized offering at any Cap u campus, on site at your organization, or at another location of your choice.

For more information, or for a consultation to discuss your requirements, please contact: Ph: 604.984.4910 or toll free at 1.844.984.4910 | Email: execed@capilanou.ca

C u sto m i z e d s o Luti o N s Fo R o R gaN izati o Ns

In working with your organization, Cap U Exec Ed can create a custom solution by doing any or all of the following :

Ascerta in skill and knowledge gaps : conduct a 360-degree

assessment and/or other competency assessments

Define, c larify : help you identify, define or c larify key competencies, and learning outcomes

Design, develop : design specific tra ining th at addresses your team’s desired learning outcomes. We can integrate organization-specific, action-learning projects (ind ividua l or team-based) into the overa ll curriculum

Deliver : facilitate workshops, seminars, courses, programs and/or o ffer a range o f consulting services

Debrief and measurement : conduct deta iled post-program eva luations to measure the success o f the initiative

Longer -term partnerships : partner with organizations on a longer-term, strategic basis to support you in atta ining performance goa ls

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Dia logue, understand ing, collaboration : meet with you to understand your current needs, gaps, opportunities, c h a llenges

H O W TH E c u s T O m i z aT i O nPR O cEss W O R Ks :

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Courses and Workshops for IndIvIduals

Cap u exec ed offers the following portfolio of courses and workshops in project management, strategy, marketing, Business operations management, Communications and financial management.

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P ROj E C T M A N AG E M E N T

Project Management Fundamentals

this three-day introductory course uses a hands-on approach to enhance your competencies in the science of project management planning and control as well as in the art of interpersonal skills, communications and stakeholder management.

This course qualifies for 21 PDUs through the Project Management Institute.

In this practical workshop, you will:

•Learnhowtodeliverprojectsontime,on budget and in scope

•Assistprojectteammemberstomeetor exceed stakeholder expectations

•Gainanunderstandingofcommunications management

Topics include:•Coreconceptsofaprojectandproject

management•Basiccommunicationsplanning•Projectlifecyclesandframeworks•Resourcemanagement•Projectchangecontrol•Projectcloseout

Tue, May 26 - Thu, May 28 (3 days) 9:00 am - 4:30 pm Dale Christenson $1,450 + GST #92003

Project Communications and Stakeholder Management

Communicating effectively and efficiently is perhaps the most critical skill in today’s workplace. effective communication is essential to managing project stakeholders, their expectations and—ultimately—their satisfaction.

This course qualifies for 14 PDUs through the Project Management Institute.

In this workshop, you will:•Learnpracticalcommunications

strategies, tools and best practices•Explorereal-lifeexamplesand

applications and improve your project team efficiency

Topics include:•Modelsandgoalsofcommunication•Identifyingprojectstakeholdersand

their expectations •Communicationsplanningand

managing communications

Thu, May 14 & Fri, May 159:00 am - 4:30 pmDale Christenson $995 + GST #92005

PMP/CAPM Exam Certification Preparation Workshop NEW

this workshop prepares you to write the pmi project management professional (pmp) certification exam or the Certified associate in project management (Capm) exam and provides the educational credits required for new applications.

This course qualifies for 35 PDUs or 35 educational credits through the Project Management Institute.

In this workshop you get:•AreviewofPMBOKsubjectmatter

and pmi knowledge areas, such as time, cost, risk, quality, and communications management

•A1000-pagereferencebindercovering all exam topics and the pmp/Capm exam prep study guide

•Examsimulationsoftwaretogaugeyour readiness to take the exam

Topics include:•TheProjectManagementFramework•Integrationandscope;timeandcost;riskandquality;humanresourceandprocurement management

Mon, jun 22 – Fri, jun 26, 2015 (5 days)9:00 am - 4:30 pmDale Christenson $1,899 + GST #92004

Facilitating Meetings with Ease NEW

meeting process facilitation is fast becoming a core competency for anyone who’s on a team, leads a task force, heads up a committee or manages a department. whether you’re new to meeting facilitation or have years of experience, this workshop provides a unique opportunity to enhance your mastery of any group situation. Learn essential skills from a certified, veteran trainer who brings real world meeting facilitation expertise to the classroom.

This course qualifies for 14 PDUs through the Project Management Institute.

In this interactive workshop, you will: •Practisekeyfacilitationtoolsand

techniques •Engageinindividual,pairedandgroup

exercises•Haveopportunitiestoaskreal-world

questions about your own meetings•Receivestructuredfeedback

Topics include: •Thecorevalues,principlesand

behaviours of meeting facilitation•Designingcollaborativeandlogical

processes to structure meetings•Leadingmeetingssotheystayontime

and on target•Howtohandledisruptivebehaviours•Increasingmeetingattendee

engagement and follow-through

Mon, Feb 23 – Tue, Feb 24, 2015 8:30 am - 5:00 pmFacilitation First (jorge Oceguera) $995 + GST #91182

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S T R AT E Gy

Leading Change That Gets Results

this intensive two-day workshop provides managers and business owners with the practical strategies, theories and steps needed to lead change and get lasting results.

In this workshop, you will:•Exploreaframeworkforsuccessfully

leading change in your organization•Examineboththeoryandspecific

strategies for driving change•Applyanine-step,action-based

leadership change model that will help you increase the success and outcomes of changes

•Haveachangemanagementroadmapready to implement when you return to the office

Topics include:•Factorsdrivingchangeandincreasing

risk•Action-basedchangeleadership

process•Howtogetbuy-in,understanding

organizational stress and resistance, and communicating effectively

Mon, Mar 9 & Tue, Mar 10, 2015 9:00 am - 4:00 pmSharka Stuyt $995 + GST #91181

M A R K E T I N G

Differentiation: The Key to a Powerful Brand

it has never been more difficult to maintain or grow your competitive advantage over your rivals. ensure you are equipped to stay ahead and create new growth opportunities for your business and your brand through differentiation.

In this fast-paced, practical workshop, you will: •Evaluatelessonsandbestpracticesin

brand building from today’s leading companies

•Learnhowtobuildafast-trackprocessfor innovation to outmaneuver your competitors

•Workwithcompetitivewargamingstrategies to create new growth opportunities

Topics include:•Essentialquestionsyoumustanswerto

build sustainable differentiation for your brand

•Thecrucialroleofcustomerinsightsindriving business/brand differentiation

•Theimportanceofpreparingfortheimpact of disruptive technology

Tue, Apr 7, 20159:30 am - 4:00 pmAndrea Southcott & jim Southcott $695 + GST #91165

Exemplary Customer Experience: Maximizing Touchpoints

Learn to use the customer journey, both offline and online, to create a consistent, compelling and valuable relationship with your customers.

In this dynamic, practical workshop, you will:•Gainexperiencedesigninganideal

customer journey/experience, and discover how it can help deliver a higher long-term roi to your organization

•Explorehowyourdigitaltouchpointscan dramatically enhance customer relationships

•Evaluateprocessestoensureallofyourcommunication channels are delivering consistent messages

continued over

in business, it’s important to see the forest and the trees.

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Topics include:•Lessonsandbestpracticesindelivering

exemplary customer service from today’s best service companies

•Toolstodetermineyourcustomers’“ideal customer service experience”

•Identifyingandleveragingthemostoverlooked customer touchpoints for “quick wins”

•Effectivelymeasuringcustomersatisfaction

Tue, Apr 14, 20159:30 am - 4:00 pmAndrea Southcott & jim Southcott$695 + GST #91166

Maximize your Marketing ROI

Learn to get the most out of your marketing budget and measure the full impact on your business.

In this fast-paced, hands-on workshop, you will:•Gainexperiencewithnewtools

available to engage your customers•Learnvaluableinsightsandbest

practices from innovative brands which have successfully implemented these tools and ideas

•Explorenewmeasurestoevaluatetheimpact of your marketing spend: seo, return on social interaction, return on customer loyalty

Topics include:•Howtostayaheadofyour

competitors’ and your customers’ needs by understanding the power of today’s new marketing tools

•Howtouseyourcustomerdata,prototyping, experimentation and testing to fine-tune and optimize your marketing mix

•Usingamoreenlightenedapproachtodetermine the roi of investing in marketing in today’s more complex environment

Tues, Apr 21, 20159:30 am – 4:00 pmAndrea Southcott & jim Southcott $695 + GST #91167

B U S I N E S S O P E R AT I O N SM A N AG E M E N T

Using Business Analytics for Strategic Decision-Making NEW

does your organization want to know where it’s going and why it’s not getting there? the reasons could be hidden in data from operations, which are possibly not being collected or analyzed properly. in order to obtain information for decision-making, the business analyst needs to know how to ask the right questions and how to retrieve the information to answer these questions. this workshop will help you understand what senior management is looking for and how to avoid the analysis paralysis syndrome.

In this hands-on workshop, you will:•Understandtheprocessforsolving

operational problems•Enhanceprofitabilitythroughdata

collection and analysis

Topics include:•Whatisoperationaldata?•Howtoretrieveoperationaldata•Askingtherightquestions•Conductingtheanalysis•Rootcauseanalysis•Interpretingresults•Presentingtherelevantresults

Thu, jun 4, 20159:00 am - 5:00 pmMats Gerschman $695 + GST #92010

“ TO OBTAIN INFORMATION FOR dECISION-MAKING, THE BUSINESS ANALYST NEEdS TO KNOW HOW TO ASK THE RIGHT QUESTIONS.”

we’re more sleeves up than buttoned

down.

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Congratulations on your promotion.

Let’s get started on the next one.

—Achieving Operational Excellence NEW

achieving operational excellence requires high performance and strategically integrated processes to lead the company into structured growth, improved profitability and decisive action. during this workshop, you will have the opportunity to prepare a plan to facilitate growth and efficiency in your organization while maintaining profitability using the tools learned in class.

In this hands-on, practical, workshop, you will:•Learnhowtocreateaplantoalign

operational execution with your organization’s strategy in order to facilitate growth and higher profitability

•Understandthebasicsofcapacityandresource planning, process analysis, and scheduling

•Realizetheimportanceofalignmentofstrategy, people and processes

Topics include:•Howtostaycompetitiveandobtain

satisfied customers by applying sound operations management thinking

•Alignmentofstrategy,processesandpeople

•Strategicandtacticalgoals•Metricsandmeasurementsfor

continuous improvement•Datacollection,analysisandactions•Streamliningofprocesses•CapacityandResourceplanning•Scheduling•Costcontrol•Qualitymanagement•Applicationofoperationsmanagement

tools to fulfill the goals of the student’s organization

Tue, Mar 24 & Tue, Mar 31, 20159:00 am - 5:00 pmMats Gerschman $995 + GST #91180

CO M M U N I C AT I O N S

Media Relations in the Digital Era

are you equipped to deal with today’s complex media environment? are your communications efforts failing to attract new business? the media landscape today is so diverse, complex and unpredictable that companies can rise to the top or sink to the bottom in the blink of a tweet. this workshop outlines the basics of effective strategic communications plans, and prepares you to navigate the new reality of traditional and social media.

In this practical, interactive workshop, you will:•Learntobebetterpreparedforboth

proactive and reactive interview opportunities

•Developaneffective,strategiccommunications plan

•Learntheartofbeinginterviewed,receiving hands-on practice in tested techniques

Topics include:•Sevennewsvaluesthatinfluencemedia

questions•Settinganinterviewobjectiveand

blueprint •Bridgingtechniquesanddealingwith

difficult questions

Mon, jun 1 & Tue, jun 2, 2015 8:30 am - 5:00 pmKen Coach & joanna Piros $995 + GST #92006

Risk and Crisis Communication: Is your Organization Prepared for the Worst?

it can take years to build a good reputation and just one bad news story to destroy it. and these days, the threats are greater than ever—a disgruntled ex-employee, bad supplier or angry blogger can put you in the global media spotlight before you know it.

continued over

“ COMPANIES CAN RISE TO THE TOP OR SINK TO THE BOTTOM IN THE BLINK OF A TWEET.”

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In this interactive workshop, you will:•Identifyreputationalriskandoutline

essential tools you need in place •Learntodevelopacrisis

communications plan that builds or rebuilds trust

•Understandthebasicsofmediarelations and how to provide an effective crisis response

Topics include:•Recognizingacrisisandplanningfor

the worst•Auditingyourreputationalriskand

developing a crisis communication plan•Managingmediaperceptionsand

defending and restoring your reputation

Thu, Mar 19 & Fri, Mar 20, 20158:30 am - 5 pmKen Coach & joanna Piros $995 + GST #91159

Better Business Presentations

Business leadership demands the ability toconnectwithandtoinfluenceothers.whether you are speaking to four people in a boardroom or 400 people in a ballroom, this workshop will show you how to engage your audience with clarity, passion and purpose.

In this interactive workshop, you will:•Receiveindividualfeedbackonyour

performance and presentation structure

•Learnhowtostructureapresentationfor maximum impact

•Learntocommunicatewithclarity,credibility and self-confidence

Topics include:•Thepowerofpassionandbuilding

confidence, overcoming nervousness•Thekeystoengaginganaudience:

preparation, practice and delivery•Essentialandprovenstorytelling

techniques

Thu, Feb 19 & Fri, Feb 20, 20158:30 am - 5:00 pmKen Coach & joanna Piros $995 + GST #91161

F I N A N C I A LM A N AG E M E N T

Financial Literacy for the Non-financial Manager

an understanding of how financial statements are prepared and interpreted is essential to assuming a leadership role in your organization. this course provides the non-financial manager with an overview of the role of financial reporting and their role in assessing and interpreting that information.

In this interactive workshop, you will:•Learnthelanguageoffinancial

reporting•Improveyourabilitytointerpret

financial statements•Discoverhowfinancialinformationcan

drive decision making

Topics include:•Implementingstrategicinitiativesfor

growth•Preparingfinancialstatements•Keymanagementaccountingconcepts

Wed, jun 10 – Fri, jun 12, 2015 (3 days)9 am - 4:30 pmPat Kennedy$1450 + GST #92011

“ BUSINESS LEAdERSHIP dEMANdS THE ABILITY TO CONNECT WITH ANd TO INFLUENCE OTHERS.”

COURSES dATES pRiCES

pROJECT MAnAGEMEnT

facilitating meetings with ease feb 23 & 24 $995 + gstproject Communications and stakeholder management may 14 & 15 $995 + gstproject management fundamentals may 26 – may 28 $1,450 + gstpmp/Capm exam Certification preparation workshop Jun 22 – 26 $1,899 + gst

STRATEGY

Leading Change that gets results mar 9 & 10 $995 + gst

MARKETinG

differentiation: the key to a powerful Brand apr 7 $695 + gstexemplary Customer experience: maximizing touchpoints apr 14 $695 + gstmaximize Your marketing roi apr 21 $695 + gst

BUSinESS OpERATiOnS MAnAGEMEnT

achieving operational excellence mar 24 & 31 $995 + gstusing Business analytics for strategic decision-making Jun 4 $695 + gst

COMMUniCATiOnS

Better Business presentations feb 19 & 20 $995 + gstrisk and Crisis Communications mar 19 & 20 $995 + gstmedia relations in the digital era Jun 1 & 2 $995 + gst

FinAnCiAL MAnAGEMEnT

financial Literacy for the Non-financial manager Jun 10 – 12 $1,450 + gst

Spring 2015 Courses and Workshops

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our instructors are leading executives, trainers, consultants and facilitators who blend academic credibility with real-world experience. through this combination of leading-edge theory and professional insight, they foster discussion about the real issues facing modern business, so you truly “learn like you’re there”.

Dale Christenson

Dale is a Certified Management Consultant and Project Management Professional specializing in project management consulting and training. He combines an extensive academic background with real-world expertise in the areas of program and portfolio management, organizational development, change management and critical project success factors. He’s held project management leadership positions in the public and private sectors. Dale has a doctorate in Project Management from RMIT University, Australia.

Ken Coach

Ken is a media trainer, public speaking coach and crisis communications specialist. He has worked with high-profile politicians, CEOs, actors, lawyers and managers to improve their public image and communications strategies. A former TV news producer for both CBC and CTV National News, he has coached and developed on-air talent and worked with people with a wide range of experience—from raw beginners to seasoned veterans.

o u r i n s t r u c t o r s B LE n d A c A d E M i c c r E d i B i L itY W i tH r EA L-W o r L d E XPE r i En c E

Mats Gerschman

Mats is known for his successes in creating excellent bottom line results and service enhancements for his employers and clients. He draws on his extensive expertise in strategic planning, business development, execution, team building, cost control and complex project management to help his clients solve operational challenges. He has held senior management positions in global companies including Ericsson, Glenayre Electronics, Vanderlande Industries, Sauder School of Business at UBC, as well as start-ups and small businesses. He has worked in many different countries and continents and is sensitive to various corporate cultures. He is also teaching Operations Management/Supply Chain Management for Capilano University and has previously been teaching at UBC. He is currently the President of Fortus Consulting and has an engineering and business management background.

Pat Kennedy

Pat Kennedy, CPA, FCMA has over 25 years’ experience teaching financial and management accounting, strategic leadership and other business courses.  She was Chair of the Certified Management Accountants of BC in 2012/2013 and Co-Chair of the Transition Steering Committee in BC during this period as the accounting designations worked towards the Chartered Professional Accountant designation.  Pat brings a common sense, pragmatic approach to learning.

jorge Oceguera

jorge joined Capilano University as an expert in active learning techniques and has been doing professional facilitation and facilitation training for more than 10 years. He is president of Latam Consulting Inc., a company that serves local and international organizations by helping them achieve results through facilitation and training that works. jorge has consistently combined his facilitation, business and academic expertise with the vision of adding more value and richness to the learning and business development processes in diverse environments. He specializes in facilitating training in Strategic Planning, Human Development, Organizational Behaviour and Change, International Business, Entrepreneurship and Applied Marketing. He is an instructor with Capilano University’s School of Business and holds a B. Eng., EMBA, M.Ed and a CPF.

joanna Piros

joanna Piros is an accomplished communicator and trainer/coach in presentation and communication skills and media relations. As a former radio and television journalist she knows the importance of framing the story to suit the strategic objective. Using her experience and insights, she helps people become more effective, more confident and more successful.

Andrea Southcott

Partner at Southcott Strategy, Andrea was previously President of TBWA\Vancouver, named one of Canada’s Top Ten Ad Agencies in 2009 and 2010. For over 25 years, she led strategy for regional and national businesses, government and not-for-profits. Andrea is currently on the Faculty Advisory Board for the Sauder School of Business as well as being a Board Member of Insception Lifebank and the BC Children’s Hospital Foundation. Her other community commitments include being on the 2014 Grey Cup Organizing Committee and being a Founding Member of the West Vancouver 2010 Legacy Foundation. Andrea formerly wrote for the Globe and Mail on brand strategy and was named in Vancouver’s Power 50.

jim Southcott

jim has worked as a senior advertising and marketing brand strategist for over 25 years. A partner at Southcott Strategy, jim specializes in brand differentiation, brand architecture, cultural branding, customer experience planning, new product development and research design. jim is expert at creating and facilitating senior management planning sessions that encourage teams to explore business opportunities and new markets for their brands. He is an Adjunct Professor at the Sauder School of Business at UBC, teaching an MBA and undergraduate course in Cultivating Creativity in Business.

Sharka Stuyt

Sharka is a Certified Executive Coach (Royal Roads University), a Coaching Clinic-licensed facilitator (Corporate Coach University, Dallas, Texas), group facilitator, teacher and motivational speaker. She holds an Executive MBA and a BBA. For the past 13 years Sharka has contributed as a Leadership and Change Management professor in the School of Business at Capilano University.

You can tell a lot about a company

from the people it keeps.

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WE ALSO OFFER COURSES ANd WORKSHOPS FOR INdIVIdUALSto see our courses in project management, strategy, marketing, Communications and more, refer to pages 7 through 15.

Ask about our Certificate of Completion in Managerial Excellence

Online: visit capilanou.ca/execed

Phone: Call 604.984.4910 or toll-free at 1.844.984.4910

In Person: drop by Continuing studies & executive education at our main campus, located at 2055 purcell way, North vancouver. we’re located in the Library building.

Interested in the Continuing Studies part of Continuing Studies & Executive Education?

we also offer courses in arts, computers, writing, music, languages and more. visit www.capilanou.ca/continuingstudies to see our latest offerings.

How to RegisteR

Contact Us

tel: 604.984.4910 or toll-free at 1.844.984.4910 email: execed@capilanou.ca

for information on cancellation and refunds, see capilanou.ca/execed

Location

our public courses and workshops are delivered at:

Capilano University-North Vancouver Campus 2055 purcell way North vancouver, BC v7J 3h5

Send three or more people to any one course and receive a 10% discount. you must register by phone at 604.984.4910 to qualify for discount.

with exec ed custom training, your employees learn exactly what they need to learn to help your organization compete in today’s marketplace. we’ll work with you to design training workshops and programs customized to meet your organization’s specific needs and desired learning outcomes.

For more information, or a consultation, please call 604.984.4910 or email execed@capilanou.ca

E X P E R T- L E D E M P L OY E E T R A I N I N G. TA I L O R E D T O YO U R O R G A N I Z AT I O N .

Cap u exeC ed director: karmen Blackwood Business development: paola portaro marketing: david Carpenter, denise katrak

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www.capilanou.ca/execed | 604.984.4910

COUR SE CATALOGUE SpRinG 2015