8/13/2019 Course Guide - eCom_1_2014

1/5

Page 1of 5

UNIVERSITY OF THE PHILIPPINES OPEN UNIVERSITYFACULTY OF MANAGEMENT AND DEVELOPMENT STUDIES

Introduction to Elctronic Co!!rcCo!"1"#$1%

COURSE GUIDE

COURSE O&'ECTIVES

The goal of this course is to provide the participant with a basic knowledge of electroniccommerce. If the participant is so inclined, he/she may be able to bring a business venture online.

At the end of the course, the participant is seen to have a clear grasp of how to do businessusing the Internet to reach potential clients. Specifically, the participant should be able to

!iscuss the elements that make up electronic commerce

"now how to scan the environment and identify opportunities for an e#commercebusiness

!esign a marketing strategy suited to an online venture

$ave a working knowledge on how to create a proper working website for a business

COURSE OUTLINE

I. %odule & # 'lectronic (ommerce defined

A. !efinition and $istory of '#(ommerce

). (ommon Terms

(. Statistics

!. *hy go online

'. +evels of Adoption

. $ow '#(ommerce works

-. nline payments

$. Payment -ateways

I. Security (oncerns

. '#trading rules

II. %odule 0 # Starting your own business

A. orms of )usinesses

). 1egistering a )usiness

8/13/2019 Course Guide - eCom_1_2014

2/5

Page #of 5

(. )usiness models

!. %ission/2ision Statement

III. %odule 3 # '#(ommerce )usiness Plan

A. Suitability of a )usiness to go online

). S*T Analysis

(. T*S %atri4

!. %arketing %i4

'. %aking a business plan

IV. %odule 5 # -oing online

A. !omain 6ame

). *eb Authoring programs

(. 'ssentials of a website

!. Integrating an '#commerce acility

'. (hoosing a web host server and plan

. *eb management team

-. Search engine optimi7ation

V. %odule 8 # 'conomic and Societal Impact

A. (urrent State in the Philippines

). !rivers/Inhibitors

(. Philippine '#(ommerce +aw

!. uture of '#(ommerce

COURSE MATERIALS

'ach participant will be provided a copy of the (ourse $andbook as reference material. Acopy of the handbook will also be posted in P! format which you can download for use on adigital device. Throughout the course, there will be instances where reference to a website will bemade. It is thus important for a participant to have access to a computer with an internetconnection. *ebsite references will also be reviewed regularly to be sure they are still valid and

still updated.

8/13/2019 Course Guide - eCom_1_2014

3/5

Page (of 5

STUDY SCHEDULE

The course is spread over a period of &9 weeks. 'ach participant is free to study at hisown pace and may even be able to finish the course in a shorter period. $owever, so that eachone may know where the class is standing at any given time, a suggested study schedule ispresented below.

Modul )* Acti+iti,

%odule &. 'lectronic (ommerce defined& to 5 !iscussion Topics & and 0

Assignments & and 0

%odule 0. Starting your own business 8!iscussion Topics 3 and 5Assignment 3

%odule 3. '#(ommerce )usiness Plan 9 to :!iscussion Topic 8Assignment 5 and 8

%odule 5. -oing online ; to &8!iscussion Topics 9 and