Course marketing

Class 8

Marketing para startups: todo lo que hay que saber

Today's Agenda

Speaker presentation : Hernn Millas / 45 mins

Q&A / 15 mins

Break / 10 mins

Groups presentationEduardo / 10 min

Jaime / 10 min

Renato Cortez / 10 min

Rodrigo Baesa (?) / 10 min

Entrepreneurs PresentationYoshi

Cale -Competition differentiation

Class Intro in Marketing

WorkgroupCompany positioning

Nail targets

Client typetarget the right user personas

Position Statement

Mission Statementhave your company objectives public aligned

Nail targets

Tradicional

Marketing Channels

SEO

Widgets

Email

Newsletters

Partnerships

Affiliate

Events

Google Adwords

Focus groups

Surveys

Television

Print Ads

Social Media

Content creation

PR Stunts

1:1 meetings

They let peopleknow about yourproducts!

Inbound

SEO

Blog

Widgets

Email

Newsletters

Social Media

Partnerships

PR Stunts

Content creation

Affiliate

1:1 meetings

Google Adwords

Surveys

Television

Radio

Print Ads

Outbound

Test Paid Marketing

Follow the sequence:PR Stunts - good for innovators

Harvest demand - easy and cheaptailored landing pages

Google Adwords

company directories

Create demand - difficult and expensivetradeshows, events, conferences

training webcasts

sponsorships

radio, tv, magazines

First care aboutthe low hanging fruit

Key market influences

Media?Big companies?Other customers?

Vendder: store owners ask other store ownersand seek help online on blogs about ecommerce tools

Earlyvangelists!

Metrics: AARRR

Be creative

Fortune cookies Half.com

Rename city Half.com ( Halfway to Half.com)Topeka, Kansas to Google, Kansas

Guinness's Bar Book by Guinnes Beer, Ireland

VirginAquaticar from London to Paris

#nerdbird / Twitter hashtag

Today's take away...

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With the Support of:

www.de-pe.com @depeteam

Antofagasta, Julio 7

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Documents

Course marketing