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7/31/2019 COURSE OUTLINE - Tourism Marketing 2012 - Cape Town
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7/31/2019 COURSE OUTLINE - Tourism Marketing 2012 - Cape Town
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COURSE OBJECTIVES
Todays competitive terms in the modern
tourist market are a constant challenge
that has to be successfully dealt with.
Officers and managers have to be able to
deal with the questions such as: how to
apply the marketing concept to the tourist
market, how to improve the tourist
promotion quality, how to make a positive
and recognizable image, what goods and
services to offer, how to improve extra
hotel facilities, which pricing policy toadopt and, which strategies to use.
This programme is intended for present
and future managers to broaden their
knowledge, gain insights into the theory
and practice of tourism marketing, how to
master some basic skills in marketing like
solving complex marketing problems and to
achieve better results in their current jobs.
7/31/2019 COURSE OUTLINE - Tourism Marketing 2012 - Cape Town
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CCOOUURRSSEE OOUUTTLLIINNEE
7/31/2019 COURSE OUTLINE - Tourism Marketing 2012 - Cape Town
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WHO SHOULD ATTEND? Tourism Promoters
Tourism Development Officers
Tourism Ministry Officials
Hotel and Tourism Consultants
National Government Ministers with
Tourism in their Portfolio
Local Tourism Development Officers
Protocol officers
International Negotiators
International Conflict Managers
United Nations Officials
National Tourist Officers
National Economists
Lecturers of International Affairs
Lecturers of Tourism
Tourism Consultants
Conflict Resolution Consultants
Mediation Officers
Protocol officers, including those covering
public relations and/or travel
arrangements;
Those involved in international activities;
Those working in multi- or supra-national
organisations;
Anyone else with a need to understandtourism, travel and international relations
7/31/2019 COURSE OUTLINE - Tourism Marketing 2012 - Cape Town
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Course Fees
Course fee is $1000 per delegate andcovers tuition and course materials.
Course Duration : 4 days
Method of Training
The method of training for each module is
highly participatory. And training sessions
will include:
Exciting practical group exercises, Role-plays
Case studies
Live instructions
Video presentations
Explicit practical examples
PowerPoint presentations
Course Fees
Course fee is $5500 per delegate and
covers tuition and course materials.
South Africa Office: Ground Floor, Milnerton
Building, Ixia Street, Opposite Point Business Park,
Milnerton, Cape Town 7441, South Africa.
Tel: +27832412212, +26876515877,
+27735892401 Tel/Fax: +27215520431
Swaziland Office: Embassy House, Allister Miller
Street, P O Box 4755, M b a b a n e ,
K i n g d o m o f S w a z i l a n d .
Email: [email protected]
UK Office: 4 Dalespark Drive, Swinton,
Manchester, M27 0FP, UK Web: www.dotrid.org
To apply online go to: www.dotrid.org/apply.html
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mailto:[email protected]://www.dotrid.org/http://www.dotrid.org/mailto:[email protected]