Advanced Portfolio in Media

Brief Specification

IMPORTANT

The exam board require you to create your own “identity” for your artist or

performer.

You can use the title of the track but you must produce a new original branding

for the artist or band. This must be constructed to reflect the genre and appeal

of the performer.

Therefore if your song is by Beyonce then you can’t use the name Beyonce or

images of her on your DVD/CD covers or any of your production pieces. You

can still use the name of the track.

1. A promotion package for the release of an album, to include a music promo

video, together with two of the following three options:

•a website homepage for the band;

•a cover for its release as part of a digipak (CD/DVD package);

•a magazine advertisement for the digipak (CD/DVD package).

2. A promotion package for a new film, to include a teaser trailer, together with

two of the following three options:

•a website homepage for the film;

•a film magazine front cover, featuring the film;

•a poster for the film.

3. A promotion package for a new soap opera, to include a TV trailer, together

with two of the following three options:

•a listings magazine front cover featuring the new soap;

•two hyperlinked webpages (with video extract) for the soap’s website;

•a poster for the soap.

4. An extract from a new documentary TV programme, lasting approximately

five minutes, together with two of the following three options:

•a radio trailer for the documentary;

•a double-page spread from a listings magazine focused on the documentary;

•a newspaper advertisement for the documentary.

5. A website for a new TV channel (to include a minimum of three hyperlinked

pages with original images, audio and video extract), together with two of the

following three options:

•a newspaper advertisement for the channel;

•a double page spread for a listings magazine, focused on the channel’s launch;

•an animated ident sequence for the channel.

6. An advertising package for a new product or service, to include two TV

advertisements, together with two of the following three options:

•a radio advertisement;

•a TV programme sponsorship sequence;

•a web pop-up.

7. A short film in its entirety, lasting approximately five minutes, which may be

live action or animated or a combination of both, together with two of the

following three options:

•a poster for the film;

•a radio trailer for the film;

•a film magazine review page featuring the film.