Upload
courtney-brown
View
184
Download
3
Embed Size (px)
Citation preview
Courtney BrownMIP – Features & Benefits
Summer of 2013
About Me
My Team
My Projects
MIP Experience
Q&A
Agenda
Arizona State UniversityCommunications & Marketing
Discover Financial ServicesROCC, Retention, It, RCT
Interests Concerts, hiking, exploring the city
ABOUT ME
Ryan Garto
n
Joanna Hanner
James Gallagher
Courtney Brown
Sarah Henderso
n
Our Goals:
Differentiate Discover card
Build Cardmember engagement
Drive incremental sales
MY TEAM
Traditional Marketing
Online Marketing
Compliance Marketing
My Projects
Creative Development
Approval Process Management
TRADITIONAL MARKETING
Strategy with team
Creative brief Kick off Feedbac
kFinal
Versions
Strategy with vendors
Send new creative/refr
esh to vendor
Compile & implement changes
Legal Approved
T’s & C’s updates for all Features and Benefits – public and private pages
Update all landing pages in the old template to the new template
Developed & executed marquees on Discover.com
Manage relationships with business partners in E-Biz, Creative Services, Legal & Vendors
Managed social content for Features and Benefits
MANAGING ONLINE MARKETING
ONLINE MARKETING
COMPLIANCE PROJECTS
• Organized mail & email pieces in binders
• Tracked all pieces on production grid
Recurring Billing
Marketing
• Located missing copy approvals• Created a system to organize the
copy approvals online & in binders
Copy Approvals
COMPLIANCE PROJECTS
WHAT I LEARNED
Marketing -Multiple steps to accomplish one goal
-Not easy with so many stakeholders/forms/approvals
Online -Entirely different set of marketing partners
-Complex with multiple versions
-Multiple vendors
Compliance
-No central repository for copy approvals
-Older documents not stored together or up to date
KEY TAKEAWAYS
In the office• Ability to manage multiple projects• Able to work autonomously to prioritize projects
& meet deadlines• Proactively found solutions to issues
independentlyOut of office• Responsibility• Flexibility to adapt• Insight on what I want to do
STAY ORGANIZED
All team members
attend weekly team meetings
Clearly define the roles of each team member
Send new BP’s info about all Features &
Benefits
TEAM RECOMMENDATIONS
City of Chicago The Residence Inn MIP Events Marketing Lounge, Cubs game, Bowling DIP Events
Bafa Bafa, Lunch and Learns, Strength Finders, Architecture Boat Tour, & Volunteering
MIP EXPERIENCE
Contact informatio
n and location of MLP’s
Set times upon
arrival to meet all
team members
Hold class to teach new interns “How Credit
Cards Work”
MIP RECOMMENDATIONS
QUESTIONS?