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Average Occupancy Rate: 73.4% Average Daily Room Rate: $138.31 Average RevPAR: $101.54 Average RevPAR Index: 110.2 COURTYARD BY MARRIOTT ® Marriott’s largest brand by distribution, Courtyard ® has a legacy of impressive performance that includes consistent delivery of high returns and solid RevPAR to owners. Courtyard owners also benefit from Marriott’s robust demand generation engine that drives top-line revenue while maximizing bottom-line savings. Courtyard has long led the industry when it comes to meeting the needs of the modern business traveler. Since breaking into the market 35 years ago as a brand built for business, Courtyard has continuously evolved, pushing the boundaries of design, style and service in the upscale category. Courtyard has introduced game-changing amenities like The Bistro — a leading fast casual restaurant and collaborative lobby spaces. With a new, more flexible prototype that fits a wide range of site needs and the largest global rooms pipeline in the Marriott portfolio, Courtyard is poised to deliver owners even greater success in the future. FRANCHISE HOTEL PERFORMANCE* COMPETITIVE FEE STRUCTURE* OPTIMIZED COST PLAN* U.S. and Canada (Units / Rooms) Open: 1,019 / 142,353 Pipeline: 137 / 18,322 Global (Units / Rooms) Open: 1,184 / 176,001 Pipeline: 268 / 46,357 DISTRIBUTION (Q3 2018) Courtyard currently has over 1,180 hotels with locations in all 50 U.S. states and over 45 countries and a robust pipeline of nearly 270 hotels. Loyal Customer Base: Marriott Rewards ® Member Paid Nights represent 55.9% of total Courtyard Nights Lower Cost Bookings: Marriott’s channels generate 69.7% of Courtyard’s reservations Application Fee: The greater of $75,000 or $500 per guestroom Royalty Fee: 6% of Gross Room Sales Marketing Fund Fee: 2% of Gross Room Sales 80 – 110 keys Average Cost Per Key: $109,000–$173,000 120 – 150 keys Average Cost Per Key: $100,000–$155,000 *2018 Courtyard Franchise Disclosure Document. For all other costs and fees, refer to the FDD. Key Competitors: Hilton Garden Inn, Hyatt Place, Holiday Inn RECENT OPENINGS Courtyard By Marriott Albany Troy/Waterfront, NY Opened September 2018 Courtyard El Paso Downtown/Convention Center, TX Opened August 2018

COURTYARD BY MARRIOTT - griffinstafford.comgriffinstafford.com/.../2019/02/Courtyard-Brochure.pdf · Courtyard Franchise Disclosure: The data reflects the performance of all 634 franchised

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Page 1: COURTYARD BY MARRIOTT - griffinstafford.comgriffinstafford.com/.../2019/02/Courtyard-Brochure.pdf · Courtyard Franchise Disclosure: The data reflects the performance of all 634 franchised

Average Occupancy Rate: 73.4%

Average Daily Room Rate: $138.31

Average RevPAR: $101.54

Average RevPAR Index: 110.2

COURTYARD BY MARRIOTT® Marriott’s largest brand by distribution, Courtyard® has a legacy of

impressive performance that includes consistent delivery of high returns

and solid RevPAR to owners. Courtyard owners also benefit from Marriott’s

robust demand generation engine that drives top-line revenue while

maximizing bottom-line savings.

Courtyard has long led the industry when it comes to meeting the needs of

the modern business traveler. Since breaking into the market 35 years ago

as a brand built for business, Courtyard has continuously evolved, pushing

the boundaries of design, style and service in the upscale category.

Courtyard has introduced game-changing amenities like The Bistro — a

leading fast casual restaurant and collaborative lobby spaces. With a new,

more flexible prototype that fits a wide range of site needs and the largest

global rooms pipeline in the Marriott portfolio, Courtyard is poised to deliver

owners even greater success in the future.

FRANCHISE HOTEL PERFORMANCE*

COMPETITIVE FEE STRUCTURE*

OPTIMIZED COST PLAN*

U.S. and Canada (Units / Rooms)

Open: 1,019 / 142,353

Pipeline: 137 / 18,322

Global (Units / Rooms)

Open: 1,184 / 176,001

Pipeline: 268 / 46,357

DISTRIBUTION (Q3 2018)

Courtyard currently has over 1,180 hotels with locations in all 50 U.S. states

and over 45 countries and a robust pipeline of nearly 270 hotels.

Loyal Customer Base:

Marriott Rewards® Member Paid Nights

represent 55.9% of total Courtyard Nights

Lower Cost Bookings:

Marriott’s channels generate 69.7%

of Courtyard’s reservations

Application Fee: The greater of $75,000 or $500 per guestroom

Royalty Fee: 6% of Gross Room Sales

Marketing Fund Fee: 2% of Gross Room Sales

80 – 110 keys

Average Cost Per Key: $109,000–$173,000

120 – 150 keys Average Cost Per Key: $100,000–$155,000

*2018 Courtyard Franchise Disclosure Document. For all other costs and fees, refer to the FDD.

Key Competitors: Hilton Garden Inn, Hyatt Place, Holiday Inn

RECENT OPENINGS

Courtyard By Marriott Albany Troy/Waterfront, NY Opened September 2018

Courtyard El Paso Downtown/Convention Center, TX Opened August 2018

Page 2: COURTYARD BY MARRIOTT - griffinstafford.comgriffinstafford.com/.../2019/02/Courtyard-Brochure.pdf · Courtyard Franchise Disclosure: The data reflects the performance of all 634 franchised

Courtyard Franchise Disclosure: The data reflects the performance of all 634 franchised Courtyard by Marriott hotels open and operating in North America for 24 months as of December 31, 2017, for which Smith Travel Research, Inc. has data and which did not undergo material renovations or expansions during the 24 months preceding December 31, 2017. Of the 634 Courtyard hotels, 307 (48.4%) achieved an average occupancy rate equal to or greater than 73.4%; 191 (30.1%) achieved an average daily room rate equal to or greater than $138.31; 209 (33%) achieved or exceeded the average RevPAR of $101.54; and 322 (50.8%) achieved an average RevPAR Index equal to or greater than 110.2. Of the 634 Courtyard hotels, 322 (50.8%) had at least 69.7% of their total gross room nights booked through the Marriott Channels and 385 (60.7%) achieved or exceeded the average percentage of Marriott Rewards contribution to Occupancy of 55.9%. There is no assurance that you will do as well. OFFER AND SALE BY PROSPECTUS ONLY. See Item 19 of our Franchise Disclosure Document dated March 31, 2018, for additional details.

COURTYARD SPACES Design that is enhanced by smart, casual décor, which research shows next-generation travelers prefer.

EXTERIOR• Arrival experience includes an optional porte-cochere and enhanced lighting.

• Modern exterior offers color and material options adaptable to your location.

GUEST ROOMS• The smartly designed room features a luggage drop, tech drop to charge and

store your electronics, a hospitality cabinet, movable workspace and outlets where most needed. Guests also enjoy the LoungeAroundTM sofa which offers a modern way of working and relaxing.

• Other guest room amenities include a 42” inch flat-panel television, in-room refrigerator and an optional microwave.

• The spacious, upgraded bathroom features an integrated walk-in shower.

• The décor package, CYnergy, features tone-on-tone décor with subtle color accents to differentiate the relaxation areas from the rejuvenation areas.

LOBBY• The newly designed lobby lounge focuses on an elevated evening experience

with special seating options to work or relax.

• The Bistro, provides guests the opportunity to expand their horizons through fresh, seasonal menu items for breakfast and dinner, signature crafted cocktails, and wine tasting opportunities.

• An extension of the lobby, the Bistro Terrace, features a community fire pit and upgraded outdoor seating area.

• The 24/7 Market offers “grab and go” options, creating additional revenue opportunities for the property.

• The décor package, CYnergy, provides a more flexible set of color palette options for the lobby and creates cohesiveness with the guest room décor.

OTHER AMENITIES• Expansive, redesigned fitness experience: 1,000 square feet of appropriate space

for cardio, stretching and strength activities.

• Optional indoor or outdoor pool.

• Scalable meeting space options to meet the demands of your market.

BRANDS. LOYALTY. PARTNERSHIPS. RESULTS. MADE HERE. VISIT MARRIOTTDEVELOPMENT.COM OR CALL: 301.380.3200

Page 3: COURTYARD BY MARRIOTT - griffinstafford.comgriffinstafford.com/.../2019/02/Courtyard-Brochure.pdf · Courtyard Franchise Disclosure: The data reflects the performance of all 634 franchised
Page 4: COURTYARD BY MARRIOTT - griffinstafford.comgriffinstafford.com/.../2019/02/Courtyard-Brochure.pdf · Courtyard Franchise Disclosure: The data reflects the performance of all 634 franchised

Front Elevation

SITE SUMMARY

Site Plan

Building Length 288 feet

Building Depth 88 feet

Land 2.5 acres

Parking 125 spaces

Data is based on a Gen 6, 125-

room proto-model.

Page 5: COURTYARD BY MARRIOTT - griffinstafford.comgriffinstafford.com/.../2019/02/Courtyard-Brochure.pdf · Courtyard Franchise Disclosure: The data reflects the performance of all 634 franchised

Ground Floor Bistro Bar

Page 6: COURTYARD BY MARRIOTT - griffinstafford.comgriffinstafford.com/.../2019/02/Courtyard-Brochure.pdf · Courtyard Franchise Disclosure: The data reflects the performance of all 634 franchised

Typical Floor

King Queen/Queen Inline Queen/Queen Suite Inline King Suite similar

TYPICAL UNIT MIX

King 70-75%

Queen/Queen 25-30%

Suites 3-5%

Data is based on a Gen 6, 125-room

proto-model.

King Suite

Page 7: COURTYARD BY MARRIOTT - griffinstafford.comgriffinstafford.com/.../2019/02/Courtyard-Brochure.pdf · Courtyard Franchise Disclosure: The data reflects the performance of all 634 franchised

Administration

General Manager Office

Sales Office

Work Room

Luggage

Employee Areas

Break Room

Employee Restrooms

Engineering & Maintenence

Engineer Maintenance Office

Food & Beverage Back-of-House

Food Preparation

Food Preparation Storage

Laundry

Laundry Room

Housekeeping

Linen and Linen Chute Rooms

Storage

Elevators

Elevators

Elevator Equipment Room

Property Technology

Computer/Telecom

Mechanical, Plumbing & Electrical

Mechanical

Electircal

COURTYARD BY MARRIOTTCRITERIA FACILITIES PROGRAM

Lobby Areas

Entrance Vestibule

Reception

Quick Print

Lounge

Dining

Media Pods

Circulation

Public Restrooms

Lobby Area Totals 4,788

Food & Beverage Front-of-House

Bistro + Bar 298

Grab N Go 27

Food & Beverage Front-of-House Total 325

Recreation Facilities

Fitness Center 1,166

Swimming Pool (Outdoor - Not Included)

Retail

The Market 87

Meeting Spaces

Meeting Room 656

Meeting Room Storage 63

Meeting Spaces Total 719

Guestrooms

Standard King 86 323 27,778

Accessible King* 3 417 1,251

Standard Queen/Queen 28 362 10,136

Accessible Queen/Queen* 4 418 1,672

King Suite 2 525 1,050

Inline Queen/Queen Suite 1 521 521

Accessible Inline Queen/Queen Suites* 1 521 521

Guestrooms Total 125 42,929

Guestroom Corridors & Support

Corridors/Elevator Lobby

Stairs

Guest Laundry

Ice Machine

Guestroom Corridors & Support Total 7,902

Total Number of Guestroom Room Floors 4

Total Number of Floors 4

Guest Spaces 57,916

Back-of-House 5,461

Total Net Building Area 63,377

Walls and Shafts (Estimated) 5,444

Total Gross Building Area 68,821

Total Square Feet per Room 551

BACK-OF-HOUSE TOTAL NET (SF)

SUMMARY QUANTITY TOTAL (SF)

GUEST SPACES QUANTITY PERCENTAGE UNIT AREA TOTAL NET (SF)

TOTAL BACK-OF-HOUSE SPACES 5,461

TOTAL GUEST SPACES 57,916

70-75%

25-30%

3-5%

The information released by Marriott® International in this communication with respect to the Courtyard by Marriott project is provided to the owner and franchise community merely as a guide and all information and supporting documentation serves solely as guidelines and is not, and should not be considered final. All plans regarding this project are routinely updated and remain subject to revision and clarification. *Comply with all governing regulations for size, percentage and quantity of accessible guestrooms. November 2018

Page 8: COURTYARD BY MARRIOTT - griffinstafford.comgriffinstafford.com/.../2019/02/Courtyard-Brochure.pdf · Courtyard Franchise Disclosure: The data reflects the performance of all 634 franchised

The Courtyard prototype is inspired by the modern definition of success. The Bistro is the epicenter of the lobby and fosters social connections and collaboration. Inviting spaces help guests shift gears to reenergize and be their most creative and successful selves.

Key Features:

• EXTERIOR: modern with options for colors and materials

• ARRIVAL: iconic experience with optional porte-cochere and enhanced lighting

• NATURAL LIGHT: connections to the outdoors with front patio and Bistro Terrace featuring expanded windows

• CYNERGY LOBBY DÉCOR: offering multiple color palettes and FF&E options

• LOBBY LOUNGE: design focuses on elevated evening experience and special seating options

• BISTRO BAR: focal wall, with day part cues, draws guests into the area and enhances the evening experience

• BISTRO PROGRAMMING: utilizes the existing Bistro platform with enhanced grab’n’go options and leverages the wine and cocktail program.

• BISTRO TERRACE: provides an open-air connection to the bar and lounge, featuring community fire pit and upgraded outdoor seating

• GUEST ROOM: CYnergy decor and signature LoungeAround sofa signal a modern way of working and relaxing

DEVELOPING WITH MARRIOTTCourtyard, the 7th largest hotel brand in the world, leads the way in evolving to meet the needs of the modern business traveler. The brand has had a legacy of impressive performance with solid RevPAR and high returns to owners. By developing with Marriott International, owners and franchisees harness the power of our industry leading sales, marketing, and loyalty engines.

Visit marriottdevelopment.com to learn more about developing a Courtyard by Marriott.