Cover Reference Book

REFERENCE BOOK REFERENCE BOOK &

IDENTITY GUIDELINES2012/2013

SWISS MADE WATCHES

THE

CO

VERWORLD CONCEPT

WORLD

Swiss Made. www.discovercover.com

COVER EXPRESSIONS

Co 149

COVER THE PULSE OF TIME


COVER REflEctIONS 17

Co52 Gents Chronograph 18

Co53 Gents 18

Co54 Lady 18

Co55 Gents Chrongraph 19


Co101 Lady 19

Co102 Lady 20

Co119 Lady 20

Co120 Lady 21

Co123 Gents 21

Co124 Unisex 22

Co125 Lady 22+23

Co127 Lady 23

Co129 Lady 23

Co130 Lady 24

Co132 Gents 24

Co133 Lady 24+25



Co137 Gents 25+26

Co138 Lady 26

Co140 Gents Day Retrograde 26

Co147 Lady NEW 27

Co157 Melodie Lady NEW 27

MECHANICAL

M2 Gents Automatic 27+28

M3 Gents Automatic 28

M5 Gents Automatic Chronograph 29+30

M6 Gents Automatic Chronograph 30

SyMbOLS 4

COLLECtIONS 5–30

COVER ImPRESSIONS 5

Co121 Lady Chronograph 6


Co131 Lady 6

Co141 Lady Steel/Ceramic 6

Co142 Lady Steel & Steel/Ceramic 7

Co144 Gents Day Retrograde Chronograph 7

Co145 Gents Diver 7

COVER EXPRESSIONS 9

Co99 Lady 10




Co139 Lady 11

Co143 Lady 11

Co146 Lady 12

Co148 Lady NEW 12

Co149 Lady NEW 12

Co150 Actos Gents Chronograph NEW 12+13

Co151 Corpo Lady Chronograph NEW 13

Co152 Quartino Gents Chronograph NEW 13

Co153 Lady NEW 14

Co154 Lady NEW 14

Co155 Palatino Gents Chronograph NEW 14+15

Co156 Rondino Lady NEW 15

CONtENt

tHE COMPANy 32–33

IDENtIty GUIDELINES 34–41

4

SYMBOLS

Stainless steel Acier

Edelstahl

Plated Plaqué

Beschichtet

Sapphire glass

Verre saphir

Saphirglas

mineral glass Verre mineral

Mineralglas

Water-resistant up to 30 m Etanche jusqu’a 30 M

Wasserdicht bis 30 M







M

2

Rotating bezel Lunette tournante

Drehlunette

EOl: Battery end of life indication. When the second hand jumps every 4 seconds, the battery should be changed in the next 2–3 weeks

EOL: Indication de fin de

vie de la pile. Quand

l’aiguille des secondes

se déplace au rythme de

4 secondes, la pile doit

être remplacée dans les

2 à 3 semaines qui

suivent

EOL: Batterie-End

Anzeige. Wenn sich der

Sekundenzeiger im

4-Sekunden-Rhythmus

bewegt, sollte die Batterie

in den nächsten 2–3

Wochen ausgewechselt

werden

Quartz movement Mouvement à quartz

Quarzwerk

Automatic movement Mouvement automatique

Automatik Uhrwerk

chronograph Chronographe

Chronograph

Big Date Grande date

Grosses Datum

Dual time Dual time

Dual Time

SWAROVSKI ElEmENtS SWAROVSKI ELEMENtS

SWAROVSKI ELEMENTS

ceramic Céramique

Keramik

Screw crown Couronne vissée

Verschraubte Krone

SW

REFERENCE bOOK

COVER ImPRESSIONSmoments of highest precision.tangible quality in every detail.Precious, perfect, impressive.

Des moments d’une précision extrême.Une qualité perceptible jusque dans le moindre détail.Valeur, perfection, fascination.

Augenblicke höchster Präzision. Fühlbare Qualität bis ins Detail.Wertvoll, perfekt, beeindruckend.

Co121 Lady Chronograph

Co126 Gents Chronograph

Co131 Lady

Co141 Lady Steel/Ceramic

Co142 Lady Steel & Steel/Ceramic

Co144 Gents Day Retrograde Chronograph

Co145 Gents Diver

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REFERENCE bOOK

models available according to country specific selection. Disponibilité des modèles adaptée aux besoins spécifiques de chaque pays. Länderspezifische Verfügbarkeit der Modelle.All models are subject to alterations. Modèles sous réserve de modifications. Modelländerungen vorbehalten.

Co121Chronograph

Ø 37 mm

Co121.PL2MCo121.St2MCo121.St1M

Movement: EtA Quartz chronograph movement Cal. G15.211Mouvement: EtA Mouvement à quartz chronographe Cal. G15.211Uhrwerk: EtA Chronograph Quarzwerk Kal. G15.211SW

Co1412227 mm

Co141.RPL2M/CERCo141.St2M/CERCo141.St1M/CER

Movement: EtA Quartz movement Cal. 902.002Mouvement: EtA Mouvement à quartz Cal. 902.002Uhrwerk: EtA Quarzwerk Kal. 902.002

Co1312835 mm

Co131.RPL1LbK/SWCo131.bI1LbK/SWCo131.St2LbK/SWCo131.PL2M/SWCo131.St2M/SWCo131.St1M/SW

Movement: EtA Quartz movement Cal. 902.501Mouvement: EtA Mouvement à quartz Cal. 902.501Uhrwerk: EtA Quarzwerk Kal. 902.501SW

Co126Chronograph

Ø 44 mm

Co126.RPL1LbKCo126.bI1LbKCo126.St2LbKCo126.bI1MCo126.St2M

Movement: Ronda Quartz chronograph movement Cal. 5030.DMouvement: Ronda Mouvement à quartz chronographe Cal. 5030.DUhrwerk: Ronda Chronograph Quarzwerk Kal. 5030.D

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COVER ImPRESSIONS

6


Co145Ø 44 mm

Co145.RPL2RUb/WCo145.RPL1RUbCo145.St1RUb/OCo145.St1RUbCo145.St2MCo145.St1M

Movement: EtA Quartz movement Cal. F06.111Mouvement: EtA Mouvement à quartz Cal. F06.111Uhrwerk: EtA Quarzwerk Kal. F06.1112

Co144Day Retrograde

Chronograph4243 mm

Co144.St2LbKCo144.RPL1LbRCo144.St1LbKCo144.St2MCo144.St1M

Movement: Ronda Quartz chronograph movement Cal. 8040.NMouvement: Ronda Mouvement à quartz chronographe Cal. 8040.NUhrwerk: Ronda Chronograph Quarzwerk Kal. 8040.N

Co142Ø 32.5 mm

Co142.PL2MCo142.St2MCo142.St2M/CERCo142.St1M/CER


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COVER ImPRESSIONS

7

8

COVER EXPRESSIONSExperience the sound of time.Intensive and individual out of conviction.Inspiring, passionate, exciting.

La joie de vivre dans sa plus pure expression.Intensité et individualité par conviction.Inspiration, passion, dynamisme.

Emotionaler Ausdruck der Lebenslust. Aus Überzeugung intensiv und individuell. Inspirierend, leidenschaftlich, aufregend.

Co99 Lady




Co139 Lady

Co143 Lady

Co146 Lady

Co148 Lady

Co149 Lady

Co150 Actos Gents Chronograph

Co151 Corpo Lady Chronograph

Co152 Quartino Gents Chronograph

Co153 Lady

Co154 Lady

Co155 Palatino Gents Chronograph

Co156 Rondino Lady

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Co118

ChronographØ 42.5 mm

Co118.bI1RUbCo118.PL1MCo118.St2MCo118.bPL1M


Co99Ø 32 mm

Co99.bPL1LbK/SWCo99.PL2LbR/SWCo99.St2LWH/SWCo99.St2LbK/SW


MSW

Co99Ø 32 mm

Co99.PL22M/SWCo99.St22M/SW


Co99Ø 32 mm

Co99.bPL1M/SWCo99.PL2M/SWCo99.St2M/SW


MSW

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Co122

Chronograph3640 mm

Co122.St2LbK

Movement: Ronda Quartz chronograph movement Cal. 5040.bMouvement: Ronda Mouvement à quartz chronographe Cal. 5040.bUhrwerk: Ronda Chronograph Quarzwerk Kal. 5040.b

Co122.bI1MCo122.St2MCo122.St1M

Co135

ChronographØ 42 mm

Co135.St2LbK Co135.bI1LbK/R Co135.bI1LbK/yCo135.bI1M/yCo135.bI1M/RCo135.St2M


Co143Ø 38 mm

Co143.PL2LWH/SWCo143.St2LWH/SWCo143.St1LbK/SW


Co139Ø 36 mm

Co139.PL2LWH/SWCo139.St2LWH/SWCo139.RPL9LbR/SWCo139.St1LbK/SW


12models available according to country specific selection. Disponibilité des modèles adaptée aux besoins spécifiques de chaque pays. Länderspezifische Verfügbarkeit der Modelle.All models are subject to alterations. Modèles sous réserve de modifications. Modelländerungen vorbehalten.

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Co150Actos

ChronographØ 44 mm



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COVER EXPRESSIONS

Co1483130 mm

Co148.RPL1LbK/SWCo148.St2LWH/SWCo148.St1LbK/SWCo148.PL2M/SWCo148.St2M/SWCo148.St1M/SW


Co1492029 mm

Co149.PL2M/SWCo149.St2M/SWCo149.St1M/SW


Co1462924 mm



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Co152Quartino

Chronograph4241.5 mm

Co152.bPL1RUb/OCo152.bPL1RUb/GCo152.bPL1RUb


Co152Quartino

Chronograph4241.5 mm

Co152.St3LbRCo152.St2LbKCo152.St1LbKCo152.St2MCo152.St1M


Co151Corpo

Chronograph3234 mm

Co151.St2LPU/SWCo151.St2LbK/SWCo151.St2LWH/SWCo151.bPL1M/SWCo151.PL2M/SWCo151.St2M/SW

Movement: EtA Quartz chronograph movement Cal. G15.211Mouvement: EtA Mouvement à quartz chronographe Cal. G15.211Uhrwerk: EtA Chronograph Quarzwerk Kal. G15.211SW

Co150Actos

ChronographØ 44 mm

Co150.RPL1LbKCo150.St8LbKCo150.St2LbKCo150.St1LbK


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Co155PalatinoChronograph

Ø 42 mmCo155.St1LbK Co155.St2LbK Co155.St3LbRCo155.St2MCo155.St1M


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COVER EXPRESSIONS

Co154Ø 36 mm

Co154.RPL1LbK/SWCo154.St1LbK/SWCo154.PL2LWH/SW

Co154.St2LWH/SW



Co154Ø 36 mm

Co154.St66LbU/SWCo154.St55LPU/SWCo154.St10LPK/SW


Co153Ø 38 mm

Co153.RPL1LbK/SW Co153.PL2LWH/SW Co153.St2LPU/SWCo153.St1LbK/SW Co153.St2LWH/SW


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Co155PalatinoChronograph

Ø 42 mm

Co156Rondino

Ø 28 mm

Co156.RbI2M

Co155.bPL1RUb/O

Co156.PL2M

Co155.bPL1RUb/G

Co156.St2M

Co155.bPL1RUb

Co156.St1M



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COVER REflEctIONSExcellence through tradition.focusing on reliability and know-how.classic, harmonious, elegant.

La tradition, une force vive.Une option délibérée pour ce qui a fait ses preuves.Design classique, harmonie, élégance.

Tradition als Stärke. Mit Fokus auf das Bewährte.Klassisch, harmonisch, elegant.


Co53 Gents

Co54 Lady

Co55 Gents Chrongraph


Co101 Lady

Co102 Lady

Co119 Lady

Co120 Lady

Co123 Gents

Co124 Unisex

Co125 Lady

Co127 Lady

Co129 Lady

Co130 Lady

Co132 Gents

Co133 Lady



Co137 Gents

Co138 Lady

Co140 Gents Day Retrograde

Co147 Lady

Co157 Melodie Lady

MECHANICAL

M2 Gents Automatic

M3 Gents Automatic

M5 Gents Automatic Chronograph

M6 Gents Automatic Chronograph


Co5421.525 mm

Co54.PL2LbRCo54.bI2LbRCo54.St2LbKCo54.PL2MCo54.bI2MCo54.St2M


M

Co533450 mm

Co53.PL2LbRCo53.bI2LbRCo53.St2LbKCo53.St1LbK


Co533450 mm

Co53.PL2MCo53.bI2MCo53.St2MCo53.St1M


M

M

Co52Chronograph

Ø 41 mm

Co52.PL2LbR Co52.RPL1LbKCo52.St2LbKCo52.St1LbKCo52.St2MCo52.St1M

Movement: EtA Quartz chronograph movement Cal. G10.211Mouvement: EtA Mouvement à quartz chronographe Cal. G10.211Uhrwerk: EtA Chronograph Quarzwerk Kal. G10.211

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Co100Chronograph

Ø 42 mm

Co100.RPL1MCo100.bPL1MCo100.PL1MCo100.St2M


Co55Chronograph

3134.5 mm

Co55.PL2LbRCo55.St2LbKCo55.St1LbKCo55.PL2MCo55.St2MCo55.St1M

Movement: EtA Quartz chronograph movement Cal. G15.211Mouvement: EtA Mouvement à quartz chronographe Cal. G15.211Uhrwerk: EtA Chronograph Quarzwerk Kal. G15.211

M

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Co100Chronograph

Ø 42 mm

Co100.RPL1LbRCo100.St2LbKCo100.St1LbK


Co101Ø 30.5 mm

Co101.PL2LbK/SWCo101.St1LbK/SWCo101.PL2M/SWCo101.bI2M/SWCo101.St2M/SWCo101.St1M/SW



Co119.St22M

Co119Ø 28 mm



Co119Ø 28 mm

Co119.PL2M/SWCo119.St2M/SW


Co1022535.5 mm



Co1022535.5 mm

Co102.RPL2LbK/SWCo102.RPL1LbK/SWCo102.PL2LbK/SWCo102.St2LWH/SWCo102.St1LbK/SW


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Co123Ø 38.5 mm

Co123.PL3MCo123.PL2MCo123.PL1MCo123.bI2MCo123.St2MCo123.St1M


Co1202324.5 mm



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Co123Ø 38.5 mm

Co123.PL3LbKCo123.PL2LbKCo123.PL1LbKCo123.St2LbKCo123.St1LbK


Co123Ø 38.5 mm

Co123.PL22LbKCo123.St22LbKCo123.PL22MCo123.bI22MCo123.St22M



Co125Ø 25 mm



Co124Ø 35 mm



Co124Ø 35 mm



Co124Ø 35 mm



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Co125Ø 25 mm



Co125Ø 25 mm



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Co129Ø 25.5 mm

Co129.bI2M/SWCo129.St2M/SWCo129.St1M/SW


Co127Ø 28 mm

Co127.PL2SWH/SWCo127.RPL9SbR/SWCo127.St1SbK/SWCo127.PL2M/SWCo127.St2M/SWCo127.St1M/SW



Co13322.525.5 mm

Co133.St22MCo133.bI2MCo133.St2MCo133.St1M


Co13230.535.5 mm

Co132.St22MCo132.bI2MCo132.St2MCo132.St1M


Co13230.535.5 mm

Co132.St22LbK Co132.PL22LbKCo132.PL2LbRCo132.St2LbRCo132.St1LbK


Co130Ø 27 mm

Co130.St22M/SWCo130.PL2M/SWCo130.St2M/SWCo130.St1M/SW


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Co134Chronograph

3436.5 mm

Co134.PL2LbRCo134.St2LbRCo134.St1LbKCo134.PL2MCo134.St2MCo134.St1M

Movement: Ronda Quartz chronograph movement Cal. 5040.bMouvement: Ronda Mouvement à quartz chronographe Cal. 5040.bUhrwerk: Ronda Chronograph Quarzwerk Kal. 5040.b

Co13322.525.5 mm

Co133.St22LbK Co133.PL22LbKCo133.PL2LbRCo133.St2LbRCo133.St1LbK


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Co137Ø 39 mm

Co137.bI2MCo137.PL2MCo137.St2MCo137.St1M

Movement: Ronda Quartz movement Cal. 515Mouvement: Ronda Mouvement à quartz Cal. 515Uhrwerk: Ronda Quarzwerk Kal. 515

Co135Chronograph

Ø 42 mm

Co135.PL22LbKCo135.St22LbKCo135.St11LbKCo135.PL22MCo135.St22MCo135.St11M



Co140Day Retrograde

Ø 42 mm

Co140.PL2LbRCo140.St2LbKCo140.St1LbKCo140.St2MCo140.St1M

Movement: Ronda Quartz movement Cal. 7004.NMouvement: Ronda Mouvement à quartz Cal. 7004.NUhrwerk: Ronda Quarzwerk Kal. 7004.N

Co138Ø 28 mm

Co138.bI2MCo138.PL2MCo138.St2MCo138.St1M


Co138Ø 28 mm

Co138.bI2LbKCo138.St2LbKCo138.St1LbK


Co137Ø 39 mm

Co137.bI2LbKCo137.St2LbKCo137.St1LbK


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M2Automatic Ø 38 mm

M2.bI2LbRM2.bI1LbKM2.bI6MM2.bI2MM2.bI1M

Movement: EtA Mechanical movement Cal. 2836-2Mouvement: EtA Mouvement mécanique Cal. 2836-2Uhrwerk: EtA Mechanisches Werk Kal. 2836-2


M2.St2LbKM2.St1LbKM2.St2MM2.St1M


Co147Ø 28.5 mm

Co147.bI2M/SW Co147.St1SbK/SW Co147.RPL2SWH/SW Co147RPL1SbK/SWCo147.PL2M/SWCo147.St2M/SW


Co157Melodie

2832 mm

Co157.PL2M Co157.bI2MCo157.St2MCo157.St1M


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M3.PL33LbKM3.PL22LbRM3.PL11LbKM3.PL22MM3.PL11M



M3.bI22LbRM3.bI11LbKM3.bI22MM3.bI11M



M3.St22LbKM3.St11LbKM3.St66MM3.St22MM3.St11M



M2.bI22LbRM2.bI22MM2.St22LbKM2.St22M


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COVER REflEctIONS

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DAy

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DAy

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DAy

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Improved movement decoration: Décor du mouvement:Uhrwerkveredelung:côtes de Genève

m2

movementmouvementUhrwerk

m3



M5Automatic

ChronographØ 42 mm

M5.RPL11LbKM5.PL22LbKM5.St22LbKM5.St11LbKM5.St22MM5.St11M

Movement: EtA Mechanical chronograph movement Cal. 7750Mouvement: EtA Mouvement chronographe mécanique Cal. 7750Uhrwerk: EtA Mechanisches Chronographwerk Kal. 7750

M5Automatic

ChronographØ 42 mm

M5.St4LbKM5.St4MM5.St2LbKM5.St1LbKM5.St2MM5.St1M

Movement: EtA Mechanical chronograph movement Cal. 7750Mouvement: EtA Mouvement chronographe mécanique Cal. 7750Uhrwerk: EtA Mechanische Chronographwerk Kal. 7750

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DAy

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M5Automatic

ChronographØ 42 mm

M5.St7777LbK/tM5.St2222LbK/tM5.St1111LbK/tM5.St7777M/tM5.St2222M/tM5.St1111M/t


M5Automatic

ChronographØ 42 mm

M5.St22LbK/tM5.St11LbK/tM5.St22M/tM5.St11M/t


DAy

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m5


m6


M6Automatic

Chronograph3838 mm



M6Automatic

Chronograph3838 mm

M6.RPL11LbKM6.PL22LbKM6.PL11LbKM6.RPL1LbKM6.PL2LbKM6.PL1LbK


M6Automatic

Chronograph3838 mm


Movement: EtA Mechanical chronograph movement Cal. 7750Mouvement: EtA Mouvement mechanique chronographe Cal. 7750Uhrwerk: EtA Mechanisches Chronographwerk Kal. 7750

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Improved movement decoration: Décor du mouvement:Uhrwerkveredelung:Perlée

M5Automatic

ChronographØ 42 mm



Improved movement decoration: Décor du mouvement:Uhrwerkveredelung:Perlée

DAy

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DAy

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DAy

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31

COMPANY INfORmAtION

IDENTITYGUIDElINES

THE COMPANY

Swiss watchmaking precision devoted to tradition, innovation and competence.

Once more, our owner-run watch company presents a new and exciting collection. Shapes and materials dis - playing strong identity. Each timepiece is manufactured with passion and well-established handicraft. cOVER represents tasteful and refined design following the highly valued Swiss tradition. Present in over 45 countries, cOVER is a truly convincing brand.

Précision suisse au service de la tradition, de l’innovation et de la compétence.

Notre entreprise familiale présente une fois de plus une

nouvelle collection captivante. Formes et matériaux

ont une forte identité: toute la passion et le savoir-faire de

fabrication s’y manifestent. COVER est synonyme de

design de bon goût tout en restant étroitement liée aux

valeurs de la tradition suisse. Une marque de montres

convaincante – installée dans plus de 45 pays.

Schweizer Präzision im Dienste der tradition, Innovation und Kompetenz.

Unsere inhabergeführte Uhrenfirma zeigt wieder eine

aufregende, neue Kollektion. Formen und Materialien

mit starker Identität: hergestellt mit Passion und viel

Handwerk. COVER steht für geschmackvolles Design

und ist der wertvollen Schweizer Tradition ver pflichtet.

Eine überzeugende Uhrenmarke – bekannt in über

45 Ländern.

Markus Ingold

CEO

tHE COMPANy

32

33

Independent, autonomous, competitive with a striking corporate culture. Swiss watchmaking precision devoted to tradition, innovation and competence.

Independant, autonome, competitif et une culture d’entre-

prise forte. Précision suisse au service de la tradition, de

l’innovation et de la compétence.

Unabhängig, eigenständig, leistungsfähig mit einer

starken Firmenkultur. Schweizer Präzision im Dienste der

Tradition, Innovation und Kompetenz.

tHE COMPANy

cOVER watches are made in Solothurn, the most beautiful baroque city of Switzerland. Our workshops are located in the old watch making school.

Les montres COVER sont produites à Soleure, la plus belle ville baroque en Suisse.

Nos ateliers sont installés dans l’ancienne école d’horlogerie.

COVER Uhren werden in Solothurn, der schönsten Barock Stadt der Schweiz pro-

duziert. Unsere Ateliers befinden sich in der alten Uhrmacherschule.

34

THE MOVIE

IDENtIty GUIDELINES

Watch our lovestory online on:www.coverwatches.comwww.discovercover.comwww.youtube.com

Watch our lovestory on www.discovercover.comCover watChes present a sparrows produCtion starring olive Brooke and Manuel suMMerMatter

DirecteD by brian D. PhilliPs • camera reto troxler • make-UP Jasmin el-etribi shot in Paris anD at the cover heaDqUarters in switzerlanD • sPecial thanks to thomas haeberli • also on yoUtUbe

35

VISUALS

IDENtIty GUIDELINES


COVER EXPRESSIONS

Co 151 Corpo Lady Chronograph


COVER EXPRESSIONS

Co 152 Quartino Chronograph



Visual 1co151 corpo lady chronograph

Visual 2co152 Quartinochronograph

36

VISUALS

IDENtIty GUIDELINES

COVER EXPRESSIONS

Co 152 Quartino ChronographCo 151 Corpo Lady Chronograph



COVER EXPRESSIONS

Co 151 Corpo Lady Chronograph



COVER EXPRESSIONS

Co 152 Quartino Chronograph



COVER EXPRESSIONS

Co 155 Palatino Chronograph



Left:

Product Visualco151 corpo lady chronograph/co152 Quartinochronograph

Right:

Product Visualco152 Quartinochronograph

Left:

Product Visualco151 corpo lady chronograph

Right:

Product Visualco155 Palatinochronograph

37

IDENtIty GUIDELINES

COVER EXPRESSIONS

Co 150 Actos Chronograph



COVER EXPRESSIONS

Co 156 Rondino



COVER EXPRESSIONS

Co 149



COVER EXPRESSIONS

Co 148



Left:

Product Visualco150 Actos chronograph

Right:

Product Visualco149

Left:

Product Visualco156 Rondino

Right:

Product Visualco148

38

VISUALS

IDENtIty GUIDELINES

Left:

Product Visualco147

Right:

Product Visualco140 Day Retrograde

Left:

Product Visualco141 Steel/ceramic

Right:

Product Visualco145 Diver

COVER REFLECTIONS

Co 147




COVER IMPRESSIONS

Co 141 Steel/Ceramic


COVER REFLECTIONS

Co 140 Day Retrograde



COVER IMPRESSIONS

Co 145 Diver 200 Meters



39

IDENtIty GUIDELINES

Left:

Product Visualco145 Diver

Right:

Product Visualco144 Day Retrogradechronograph

Left:

Product Visualco143

Right:

Product Visualco126 chronograph

COVER IMPRESSIONS

Co 145 Diver 200 Meters



COVER EXPRESSIONS

Co 143



COVER IMPRESSIONS

Co 144 Day RetrogradeChronograph



COVER IMPRESSIONS

Co 126 Chronograph



40

LOGO

IDENtIty GUIDELINES

trade Gothic AbCDEFGHIJKLMNOPQRStUVWXyZ abcdefghijklmnopqrstuvwxyz 1234567890

trade Gothic Versions trade Gothic light

Trade Gothic medium

trade Gothic Bold No. 2

Trade Gothic LH Extended

Trade Gothic LB extended bold

TYPOGRAPHY

½ ½

41

IDENtIty GUIDELINES

White Signatureon black background

4-colour Process Signature on white background

40% cyan 70% magenta100% Yellow 0% Black

One-colour Signature on white background

Pantone 876c

One-colour Signature on black background

Pantone 876c

4-colour Process Signatureon black background

40% cyan 70% magenta100% Yellow 0% Black

Black Signatureon white background

Colour Signature on photographicbackground

contrast needed!

White or black Signature on photographicbackground

contrast needed!

CORPORATE SIGNATURE


SWISS MADE WATCHES

THE

CO

VERWORLD CONCEPT

WORLD

COVER WATCHESChrono AGWeissensteinstrasse 49 CH-4502 Solothurn Switzerland

Tel +41 (0)32 624 14 14Fax +41 (0)32 624 14 15Mail [email protected] www.coverwatches.com Swiss Made. www.discovercover.com

Documents

Cover Reference Book