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Coye Cheshire & Andrew Fiore June 23, 2022 // Computer-Mediated Communication Social perception and interpretation

Coye Cheshire & Andrew Fiore June 14, 2015 // Computer-Mediated Communication Social perception and interpretation

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Page 1: Coye Cheshire & Andrew Fiore June 14, 2015 // Computer-Mediated Communication Social perception and interpretation

Coye Cheshire & Andrew Fiore April 18, 2023//

Computer-Mediated Communication

Social perception and interpretation

Page 2: Coye Cheshire & Andrew Fiore June 14, 2015 // Computer-Mediated Communication Social perception and interpretation

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Page 3: Coye Cheshire & Andrew Fiore June 14, 2015 // Computer-Mediated Communication Social perception and interpretation

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Stylistic differences by gender

Men Assertions Self-promotion Rhetorical questions Profanity Sexual references Sarcasm Challenges Insults

Women Hedges Justifications Expressions of emotion Smiling/laughter Personal pronouns Supportive language Polite language

Page 4: Coye Cheshire & Andrew Fiore June 14, 2015 // Computer-Mediated Communication Social perception and interpretation

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Turing Test

Proposed by Alan Turing in 1950

Machine “passes” if it is indistinguishable from a human in synchronous textual communication

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Characteristics of basic emotions1. Distinctive universal signals 2. Distinctive physiology 3. Automatic appraisal4. Distinctive universals in antecedent events 5. Distinctive appearance developmentally 6. Presence in other primates 7. Quick onset 8. Brief duration 9. Unbidden occurrence 10. Distinctive thoughts, memories images 11. Distinctive subjective experience

Basic emotions Anger Disgust Fear Joy Sadness Surprise

Ekman (1999) Ekman, Friesen, & Ellsworth (1972)

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Action unitsFacial muscles

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Representing the face: 

“being close may be worse”

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“being there” vs. “beyond being there”

Page 20: Coye Cheshire & Andrew Fiore June 14, 2015 // Computer-Mediated Communication Social perception and interpretation

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Designing for faces

We read meaning in lots of things, but especially faces!

If you’re going to use faces (or anything socially salient) in a design, consider: Appropriate semantics Appropriate precision

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Bad idea: Chernoff faces