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Coye Cheshire & Andrew Fiore April 18, 2023//
Computer-Mediated Communication
Social perception and interpretation
04/18/23 Computer-Mediated Communication — Cheshire & Fiore 2
“The sensorial parsimony of plain text
tends to entice users into engaging
their imaginations to fill in missing
details while, comparatively speaking,
the richness of stimuli in fancy
[systems] has an opposite tendency,
pushing users’ imaginations into a
more passive role.”— Curtis (1992)
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designers
designers
designers
Social shaping of technology
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Forming impressions in CMC
“Cognitive misers”: Making the most of limited cues
Social Information Processing (Walther)
Reciprocal re-use of whatthey notice in others
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Strategic vs. authenticself-presentation
Anticipated future interaction?
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Is it deception? Or is it…
Misperception of self (foggy mirror)
Different readings of ambiguous labels
Self-enhancement (not intent to deceive)
Circumvention of technological constraints
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Some points on methodology
Inductive vs. deductive research
Theoretical sampling Why not use random sampling?
Semi-structured interviews
“Coding” responses
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Stylistic differences by gender
Men Assertions Self-promotion Rhetorical questions Profanity Sexual references Sarcasm Challenges Insults
Women Hedges Justifications Expressions of emotion Smiling/laughter Personal pronouns Supportive language Polite language
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Turing Test
Proposed by Alan Turing in 1950
Machine “passes” if it is indistinguishable from a human in synchronous textual communication
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Herring & Martinson findings
Performers employ stereotypical features Discourse styles: more reliable, hard to fake?
Real-life gender shows through
Performers were no better at portraying their own gender than the other gender! How can this be?