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Btree piececoyle
est. 2010 Pat. Pend.
Dan Coyle 541-760-0774
[email protected] www.coyledesignandbuild.com
Wood Helmets? Really?
New, Different ‘cool factor’
Natural beauty
Customizable
Sustainable‘feelgood’ factor
CPSCTested
Current price$425+
Made in Oregon‘feelgood’ factor
Fun FactsPoly Shield Coating
Flexible Manufacturing
VentingUV Tolerance
Tree(Piece) Huggers Current Market & Similar Products
Shwood
GrainSurfboards
•Avid•Product Pioneers
•Disposable Income (or not?)•International
Ski Logik
Renovo Hardwood
Bicycles
Buy Local – Raw materials, Business Services etc
Local Manufacturing – Up cycled materials, less distribution, compostable material
Energy consumption – solar assisted, wood heat
To Coyle, Sustainability is…
Proof of Concept – Product Performance
CPSC Certified Impact Testing
Established RootsProof of Concept - Market, Sales & IP
•Sales on 5 continents since April 2012•Widespread Media Exposure
•Glowing Testimonials “This is the coolest thing I have seen at the show”
~Dozens of visitors at several shows
•Utility patents pending 1) Natural Fiber Helmet Shell2) Natural Fiber Impact Liner
•2012 Willamette Angel Conference Winner
SBDC
The Tree of Wisdom
HVLCSpecialty Products Inc.
OWIC
S. Folden, CPA 17.5 Consulting
Coyle Advisory Group
Plastic/Foam HelmetsA 40 Year Old Technology
Unsustainable
–Foreign manufacture
–Cannot be recycled
Uninspiring
–Indistinguishable, molded clones
–Only superficial innovations
Today’s Weather
Bootstrapping transition:Prototyping Production and Sales
Consolidating Manufacturing
Buzz and market opportunity on hold
Money Does Grow on Trees
•Concept Products- Commercialization schemes- Market analysis- R&D •Technology license/sale
•Mass producible helmet product
•2º Helmet Lines- Snow Sports- Motorcycling- etc.
•Current product line- Marketing- Sales strategy