CpaX™ CONNECTED PACKAGING SOLUTIONS BENEFITS OF …...Overview NFC (Near Field Communication) is a wireless form of communication that allows data sharing within close proximity

CpaX™ CONNECTED PACKAGING SOLUTIONS

BENEFITS OF NFC & RFID FOR PACKAGING & LABELS

May 2020

Contents

CpaX™ Connected Packaging Solutions. . . . . . . . . . . 2

One Tag, Endless Applications . . . . . . . . . . . . . . . . . . . . 3

NFC, RFID, or Sensors? . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

Benefits of NFC for Packaging & Labels . . . . . . . . . . . 5

Seamless NFC Integration at Scale. . . . . . . . . . 6

Item-Level Data Collection & Tracking . . . . . . . 7

“Updatable” + Targeted + Contextual . . . . . . . 8

Example: Tamper Evident NFC . . . . . . . . . . . . . 9

Benefits of RFID for Packaging & Labels . . . . . . . . . 10

Seamless RFID Integration at Scale . . . . . . . . . 11

Instant Tracking & Monitoring . . . . . . . . . . . . . . . 12

�e Power of Real-Time Asset Visibility . . . . . 13

Example: RFID for Retail Logistics . . . . . . . . . . 14

Appendix I: NFC 101 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15

What is NFC? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16

Types of NFC Tags . . . . . . . . . . . . . . . . . . . . . . . . . . 17

Can my Smartphone Read NFC?. . . . . . . . . . . . 18

Appendix II: RFID 101 . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19

What is RFID? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20

Types of RFID Tags. . . . . . . . . . . . . . . . . . . . . . . . . . 21

RFID Readers and �ermal Label Printers . 22

Contact Information. . . . . . . . . . . . . . . . . . . . . . . . . . . . 23

CpaX™ Connected Packaging Solutions: Benefits of NFC & RFID for Packaging & Labels PG 01Jones Healthcare Group © All Rights Reserved 2020 |

CpaX™ Connected Packaging SolutionsPackaging the Future of Healthcare

Transform packages and labels into a gateway for information sharing, engagement, and data collection, with endless applications for health & wellness brands, supply chain partners, and consumers.

With one tap or scan from a smartphone or other compatible device, users can launch a digital experience, while generating rich, item-level data insights for brand owners.

Jones Healthcare Group can seamlessly integrate IoT technologies such as NFC, RFID, and printed sensors into your existing product packaging or labeling.


One Tag, Endless ApplicationsCombine applications to expand potential value generation

CONSUMER EXPERIENCEHelp consumers make informed decisions

Usage• Instructions, tutorials• Adherence monitoring

Access• Initiate re-ordering• Indications, recalls• Contextual promos (in-store vs. home)

Interaction• Games, contests• Loyalty programs

PRODUCT INTEGRITYEnsure the right products reach consumers safely

Authenticity• Product verification• Anti-counterfeiting

Security• Tamper evidence• Anti-the� (EAS)

Quality & Safety• Environmental monitoring (TTI)• Storage instructions

INVENTORY & LIFECYCLELaunch products to market quickly and sustainably

Traceability• Track & Trace logging• Diversion tracking• Provenance

Agility• Inform predictive analytics with every engagement

Sustainability• Disposal instructions (e.g. recyclability)

Each connected package or label can initiate an endless

combination of digital experiences; creating

multiple vectors of value generation to maximize ROI


NFC, RFID, or Sensors? Which technology is right for you?


NFC (Near Field Communication)

NFC enables close range communication with smartphones and other compatible devices. In 2019, over 80% of smartphones manufactured could read NFC natively (without the need for 3rd party apps). NFC’s ubiquity makes it perfect for consumer facing applications and instances where close range activation is ideal.

See “Benefits of NFC...” (Page 5)and “Appendix I: NFC 101” (Page 10)

RFID (Radio Frequency Identification)

RFID enables long range communication when read with RFID scanners. RFID’s robust, long distance capabilities have made it the leading electronic connected packaging technology for business value chain applications such as inventory management, supply chain tracking, and anti-the� monitoring (EAS).

See “Benefits of RFID...” (Page 15)and “Appendix II: RFID 101” (Page 19)

SensorsA variety of sensors can be integrated into packaging to detect environmental (e.g. temperature) and physical (e.g. tampering) changes. Although not a “connected” technology, sensors can be combined with NFC, RFID, or even cellular devices, in order to communicate on-pack sensor information.

Contact us to find out moresee “Contact Information” (Page 23)


Benefits of NFC for Packaging & Labels

Seamless NFC Integration at ScaleDisruptive innovation without unnecessary disruption to your processes


Jones Healthcare Group™ integrates NFC into packaging and labels through proprietary inline equipment that applies and verifies NFC tags in one pass. �is enables us to produce NFC connected packaging and labels at high volumes and speeds.

An NFC tag can be hidden within the package or label itself. �is means that an NFC connected package or label can look and function exactly like existing packaging or labels, with no disruption to your existing filling lines and processes.

Item-Level Data Collection & TrackingGain insight into your products and consumers with every tap

Unique ID of NFC tagEach NFC tag is encoded with its own unique serial number

Device ID of scanning deviceEvery smart-phone also has its own unique serial number

Time & Location of interaction Identify when/where interaction occurs (e.g. in-store or at home)

Interaction metricsTrack interaction (e.g. duration, information accessed, etc.)

WHICH?

WHO?

WHEN &WHERE?

HOW?

EXAMPLE: Uncover Gray Market Diversion and Parallel Markets with Item Location

Did you know that nearly 10% of the EU pharmaceutical market is comprised of gray market goods, translating

to billions in lost revenue each year?

Recapture lost revenue by utilizing location analytics. See if a shipment ends up in the wrong location.

Expose gaps in channel security and brand protection through every NFC interaction, even a�er the sale.


Each NFC interaction creates a wealth of item and user specific data, including:

NFC tap detected

DIVERSION WARNING

@ New YorkITEM# 12345BATCH# AB1Batch AB1 is

not approved forsale in this area

“Update-able” + Targeted + Contextual �e impact of physical packaging, with the flexibility of digital content


“Update-able” Any digital experience an NFC tag launches can be instantly updated in perpetuity.

• No need to re-print packaging or collateral as promotions change.

• Get to market with a simple experience; add applications to increase lifespan and value

• Update content based on engagement data

Targeted Launch experiences tailored to the person interacting. Utilize the same connected package or label to:

• Launch lifecycle and inventory applications during supply chain

• Provide support for retail sales associates

• Initiate consumer engagement experiences

ContextualDeliver messaging specific to the context of each interaction.

• Create time based promotions (e.g. events, holidays), with increasing offers as date approaches

• Tailor experience for pre-sale (in store) and post-sale (at home)

• Only communicate recall information to relevant items or batches

Example: Tamper Evident NFCAssure, Inform & Engage your Consumers, Pre- and Post-Sale


UN-OPENED PRE-SALE (e.g. in store): Provide assurances of product authenticity and package integrity. Display promotions, product and recall information, during crucial moments of engagement with your product in-store.

UN-OPENED POST-SALE (e.g. at home): Continue engagement with your consumers post-sale at home. Communicate expiry status, storage and usage instructions. Facilitate easy online re-ordering. Connect to live support.

IN STORE AT HOME

$2.00 OFF TODAY!

PRODUCT INFORECALL STATUSCLINICAL TRIALS

NFCVERIFIEDAUTHENTICUNOPENEDPRODUCT

NFCVERIFIEDAUTHENTICUNOPENEDPRODUCT

STORE IN COOL PLACEEXPIRY: 10/25/2030

HOW TO USERE-ORDER

LIVE SUPPORT

OPENED PRE-SALE (e.g. in store): Alert consumers to opened products on shelf. Facilitate reporting of tampered products. Communicate in-store inventory levels.

OPENED POST-SALE (e.g. at home): Connect consumers to loyalty programs and incentivize reorder. Create special members only events and promotions to build community and engagement through your product, and extend the lifecycle of your product packaging beyond the sale.

IN STORE AT HOME

REPORT OPENEDPRODUCT

WARNINGThis is anopenedproduct

There are 5 itemscurrently in stockat this location

!you received500 pts for

this purchase

MEMBERS ONLY:

LIVE CHAT W/DR. JONES @ 4pm EST

RE-ORDER NOW

JHG REWARDSLOG IN / SIGN UP


Benefits of RFID for Packaging & Labels

Seamless RFID Integration at ScaleDisruptive innovation without unnecessary disruption to your processes


Jones Healthcare Group™ integrates RFID into packaging and labels through proprietary inline equipment that applies RFID tags in one pass. �is enables us to produce RFID connected packaging and labels at high volumes and speeds.

An RFID tag can be hidden within the package or label itself. �is means that an RFID connected package or label can look and function exactly like existing packaging or labels, with no disruption to your existing filling lines and processes.

Instant Scanning and MonitoringMaintain visibility for all tagged items


RFID’s long-range scanning capabilities enables instant identification and continuous monitoring of items throughout manufacturing, distribution, and sale.

RFID does not require line of sight between the reader and the RFID tag (radio frequencies can pass through objects). In addition, each scanner can read multiple RFID tags simultaneously.

Read ranges are dependent on the scanning device and the RFID tag utilized. Handheld scanners provide versatility, while fixed infrastructure scanners offer additional power and range.

Unlock the power of real-time asset data by connecting RFID scanners to internal systems.

�e Power of Real-Time Asset VisibilityIncrease visibility to maximize productivity and mitigate loss


Increase asset visibility

• Real-time inventory levels

• Fast, accurate, item retrieval

• Connect to on-pack sensors for persistent monitoring of product integrity (e.g. TTI)

Improve Productivity

• Reduce manual data entry

• Inform automation withreal-time asset data

• Analyze data for predictive planning, optimization, etc.

Mitigate risk, the� and loss

• Automatically detect when items enter/leave a location

• Upgrade existing EAS only tags with RFID for visibility from manufacturing to sale

Example: RFID Tracking for Retail LogisticsOptimize processes and decision making with real-time inventory information


Each product is placed in an RFID enabled carton

Scanners monitorinventory levels inwarehouse

Scanners at shipping detect when product leaves for distribution

Scanners at each retail location detect when items arrive

Check-out scanners provide instant identification of all items in cart, while updating store inventory levels in real-time; scanners at store exits monitor shrinkage

1 2 3 4 5

All data points aggregated, processed, and analyzedin real-time to inform optimization of all processes,

from manufacturing and distribution to retail


Appendix I: NFC 101

Overview

NFC (Near Field Communication) is a wireless form of communication that allows data sharing within close proximity (e.g. a tap interaction).

No battery is required. An NFC tag is powered and activated wirelessly by the device reading it.

From a user standpoint, NFC works like magic. To interact, a user simply brings their phone within range of an NFC tag, and is instantly presented with the corresponding content. It is also a ubiquitous technology, working across devices from iPhone to Android.


What is NFC? Smartphone Compatibility

In 2019, over 80% of handsets (~2 billion devices) were estimated to have NFC capabilities. �at number is expected to exceed 90% in 2020. �is includes all of the latest iPhones and the vast majority of Android phones.

Growing Ecosystem

Beyond packaging, NFC is used in applications such as: POS payments (e.g. Apple Pay, Google Pay), smart cards (e.g. transit ticketing, access keys), and more. In 2019, ~$745b in transactions passed through mobile phones and NFC POS systems.

Packaging Integration

Jones Healthcare Group™ integrates a variety of NFC tag types into packaging and labels through proprietary packaging converting equipment that applies and verifies NFC tags in one pass. �is enables us to produce NFC connected packaging and labels at high volumes and speeds.

An NFC tag can be hidden within the package or label itself. �is means that an NFC connected package or label can look and function exactly like existing packaging or labels, with no disruption to your existing filling lines and processes.

iPhoneWhile most flagship Android devices have had full NFC support since 2012, Apple decided to be more conservative implementing the technology, waiting to introduce NFC until it found a solid consumer use-case. �is use case came with the introduction of Apple Pay in 2014 and its subsequent commercial success.

In 2017, the introduction of iOS 11 brought NFC reading through 3rd party apps to the iPhone 7.

In 2018, Apple brought app-less NFC reading to the iPhone XS, XS Max and XR. �is functionality is also found in the latest iPhone 11 and 11 pro/max models. In addition, NFC reading on these models cannot disabled by the user and is thus always available.


Can My Smartphone Read NFC?

Removing the friction of app installation and manual activation of NFC through system settings, signaled Apple’s embrace of the NFC tap interaction paradigm.

For NFC connected packaging, iPhone compatibility eliminated the last remaining hurdle to mass consumer adoption.

AndroidNFC became available on Android devices in 2012. Since then, the number of NFC compatible Android phones have exploded, making it hard to keep track of which are NFC-enabled.

A comprehensive list of devices can be found on Wikipedia. Search for “NFC compatibility Wikipedia” or visit the shortened URL below:

https://bit.ly/nfcdevices

Most Android phones have NFC activated by default, but gives users the ability to turn it off. If you are using an NFC compatible Android phone, but cannot read NFC, you may have to turn it back on. �is is not an issue on iPhones, as NFC reading is always active, and cannot be turned off.

Can read NFCPhones released a�er 2012. For a complete list, visit: https://bit.ly/nfcdevices

How to turn on NFC (usually activated by default)

1. On your Android device, tap on “Settings”

2. Select “Connections” or “Connected devices”

3. You should see “NFC” 4. Turn on NFC

Depending on your device, NFC may be located in a different folder. Open up the settings menu, tap the search icon on top, and type in “NFC”. If your phone has it, the NFC option will show up.

iPhone iPhone Android Android

Can always read NFC iPhone 11, 11 Pro, Max iPhone XS, XS Max, XR

Yes, but needs 3rd party app Try “NFC taginfo” by NXP in App Store

iPhone X, 8, 8+, 7, 7+

In a nutshellAny iPhone model released a�er 2018 (and likely 2017)

Basic NFC Tags

While its appearance may seem unimpressive, the power and flexibility of NFC comes from its simplicity.

�is means that these tags can be used in places other technologies can’t, such as packaging or labels.

Tamper Evident NFC Tags

NFC tags with a sensor loop can be embedded within the opening feature of a package or product for irreversible tamper evidence.

Smartphones can read this type of tag to verify that a product was never opened.

NFC Tag + ??

NFC tags can be equipped with additional components to expand functionality.

E.g. combine environmental sensors (e.g. temperature, humidity) for persistent product integrity monitoring within each package.

Types of NFC Tags

NFC CHIP

ANTENNAVarious shapes & sizes available forfit & function

SENSOR LOOP



Appendix II: RFID 101

Overview

RFID is an acronym for “radio frequency identification” and refers to a technology where digital data encoded in RFID tags is captured by a reader via radio waves. NFC is actually a type of RFID, but the term RFID usually refers to non-NFC tags.

RFID can be considered an AIDC (Automatic Identification and Data Capture) technology. AIDC methods can automatically identify objects, collect data about them, and enter that data directly into digital systems with little to no human intervention required.


What is RFID? How it works

At a simple level, RFID systems consist of three components: an RFID tag, an RFID reader, and an antenna. RFID tags contain an integrated circuit and an antenna, both used to transmit data to an RFID reader. �e reader converts these radio waves to usable digital information. A communications interface transfers that information to a host computer system, where it can be stored and analyzed at a later time.

Different types of RFID tags each offer their own benefits (see next page “Types of RFID Tags”).

Packaging Integration

Jones Healthcare Group™ integrates a variety of RFID tag types into packaging and labels through proprietary packaging converting equipment that applies RFID tags in one pass. �is enables us to produce RFID connected packaging and labels at high volumes and speeds.

An RFID tag can be hidden within the package or label itself. �is means that an RFID connected package or label can look and function exactly like existing packaging or labels, with no disruption to your existing filling lines and processes.

Types of RFID Tags


Overview

RFID tags can be classified by the radio frequency range they use to communicate (low, high, ultra-high), and the way the tag communicates with the reader (active or passive).

Low Frequency (LF) RFID

LF systems operate in the 30 KHz to 300 KHz range, and have a read range of up to 10 cm. While they have a shorter read range and slower data read rate than other technologies, they are also the least sensitive to interference. LF tags are used in access control, livestock tracking, and other applications where a short read range is acceptable.

High Frequency (HF) RFID

HF systems operate in the 3 MHz to 30 MHz range and provide read ranges of 10 cm to 1 m. Common applications include ticketing, data transfer and payment. �e NFC standard is based on HF RFID.

Ultra-High Frequency (UHF) RFID

UHF systems have a frequency range between 300 MHz and 3 GHz, offer read ranges up to 12 m, and have the fastest data transfer rates.

UHF tags are much cheaper to manufacture, and are commonly used in retail inventory tracking, pharmaceutical anti-counterfeiting, and other applications where large volumes of tags are required.

Active RFID

Active RFID tags have an onboard transmitter and power source that can significantly boost read ranges.

Passive RFID

Passive RFID tags do not have an onboard transmitter or power source and are powered wirelessly by the device that is reading it.

Battery Assisted Passive (BAP) RFID

BAP RFID systems, incorporate a power source into a passive tag configuration. �e power source improves read distance and data transfer rates by ensuring that all of the captured energy from the reader can be used to reflect the signal.


RFID Readers and �ermal Label Printers

Handheld RFID Readers

Handheld RFID readers are portable, designed to be lightweight and cordless. Handheld readers o�en contain their own so�ware that translates RFID data to usable information and o�en an integrated screen to display that information, reducing the need for additional middleware or equipment.

Many handheld readers offer “hot/cold” finding functionality, providing visual or audio cues as you near a specific item.

Portability and ease of use makes handheld readers ideal for tasks such as prescription drug or lab sample labelling, price verification, inventory scanning, compliance auditing, locating items or equipment, and instant data entry of multiple items.

Fixed Infratructure RFID Readers

Fixed RFID readers offer superior range and functionality but have higher installation requirements. Mounting, cables, and an external system to process the vast amount of data being captured are usually required.

A fixed reader can be “always on”, quietly collecting data continuously over large areas with little to no human intervention.

Superior range and continuous monitoring without human intervention makes fixed readers ideal for real-time inventory of large warehouse or distribution centers, anti-the� monitoring, and tracking of items throughout manufacturing (particularly in instances where fixed readers can be installed over choke points or belt conveyor systems).

RFID �ermal Label Printers

�ese printers offer the ability to encode RFID data while simultanously printing one-color information (e.g. barcodes) onto RFID embedded thermal compatible labels.

Ideal where thermal labels are already used (e.g. pharmacy and hospital prescription labelling), and where RFID data must be applied on site. For example, enable item logging and monitoring through distribution by encoding and printing case labels with shipping information at time of pack-out.

Jones offers thermal printer compatible RFID embedded labels, pre-printed in full color (for branding, messaging, warnings, etc.), with blank areas for thermal application of variable data such as barcodes, shipping address, etc.

© 2020 Copyright Jones Healthcare Group. All rights reserved.

Get in Touch With UsWe’d like to hear from you! Send us an email at

[email protected]

or visit Jones Healthcare Group’s Innovation Lab to explore CpaX™ Connected Packaging Solutions and the other ways we are “Packaging the Future of Healthcare”

https://joneshealthcaregroup.com/innovation-lab/

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CpaX™ CONNECTED PACKAGING SOLUTIONS BENEFITS OF …...Overview NFC (Near Field Communication) is a wireless form of communication that allows data sharing within close proximity