Embed Size (px)
Citation preview
01 /
28
CA
RTE R
AR
E LTD
BR
AN
D ID
EN
TITY POR
TFOLIO
Cone Magazine is an independent online magazine focusing on music, art, and culture. Carte Rare was commissioned to create an iconic and distinctive logo and brand identity.
The logo was created using an isometric grid. This drawing method is used for visually representing three-dimensional objects in two dimensions and to create isometric shapes, including the cone.
Cone Magazine
03
/ 28
CA
RTE R
AR
E LTD
BR
AN
D ID
EN
TITY POR
TFOLIO
04 /
28
CA
RTE R
AR
E LTD
BR
AN
D ID
EN
TITY POR
TFOLIO
05
/ 28
CA
RTE R
AR
E LTD
BR
AN
D ID
EN
TITY POR
TFOLIO
Ministry of Sound regularly release digital only compilations to try and push growing music genres to a larger scene. In this way, these compilations are testing grounds to see if it would possibly work as part of a larger campaign in the future.
Carte Rare was commissioned to create artwork that would embody the concept of the new “Sound of” series and communicate to their target audience.
In order to achieve this we focused on refining a selection of vibrant colours and slick geometric shapes that would compliment the iconic logo and bold typography.
Ministry of SoundThe Sound of Bass House
06
/ 28
CA
RTE R
AR
E LTD
BR
AN
D ID
EN
TITY POR
TFOLIO
07 /
28
CA
RTE R
AR
E LTD
08
/ 28
CA
RTE R
AR
E LTD
BR
AN
D ID
EN
TITY POR
TFOLIO
09
/ 28
CA
RTE R
AR
E LTD
BR
AN
D ID
EN
TITY POR
TFOLIO
Habitat is Limericks newest nightclub and performance venue. The club boasts the latest in sound and visuals, top resident Djs and VJ’s, live performers and special events.
We were tasked with creating a brand identity; including a weekly event poster system and the venues marketing collateral.
Habitat Nightclub
10 / 28
CA
RTE R
AR
E LTD
BR
AN
D ID
EN
TITY POR
TFOLIO
Black
White
Primary Logo
Typography Primary Colours
Secondary Colours
Secondary Logo
11 / 28
CA
RTE R
AR
E LTD
BR
AN
D ID
EN
TITY POR
TFOLIO
POSTER POSITVE [on pink stock] POSTER NEGATIVE [on blue stock] POSTER POSITVE [on green stock]
Weekly Poster System
Full colour image
Date
Name of main act
Logotype
Additional copy eg. address, price tec. etc.
Web Address
sub heads of support acts
can be added beneath.
[43pt Relative Book]
EVENT POSTER
12 / 28
CA
RTE R
AR
E LTD
BR
AN
D ID
EN
TITY POR
TFOLIO
13 / 28
CA
RTE R
AR
E LTD
BR
AN
D ID
EN
TITY POR
TFOLIO
The Generator brand book tells the brand story, beginning at its inception in 1997. It goes through the history, vision, brand extensions and the extensive property portfolio.
It is the main piece of collateral used to present to clients, future collaborators and partners, to help them better understand the brand.
Generator Brand Book
14 / 28
CA
RTE R
AR
E LTD
BR
AN
D ID
EN
TITY POR
TFOLIO
15 / 28
CA
RTE R
AR
E LTD
BR
AN
D ID
EN
TITY POR
TFOLIO
16 / 28
CA
RTE R
AR
E LTD
BR
AN
D ID
EN
TITY POR
TFOLIO
17 / 28
CA
RTE R
AR
E LTD
BR
AN
D ID
EN
TITY POR
TFOLIO
Merrymaking is a monthly London club night. The emphasis is on fun and nostalgic music that makes people dance.
The aim was to create a minimal, bold and memorable brand that communicated this. The result allowed for the production of cost effective print collateral and a brand that would also work across digital channels.
Merrymaking Clubnight
18 / 28
CA
RTE R
AR
E LTD
BR
AN
D ID
EN
TITY POR
TFOLIO
19 / 28
CA
RTE R
AR
E LTD
BR
AN
D ID
EN
TITY POR
TFOLIO
20
/ 28
CA
RTE R
AR
E LTD
BR
AN
D ID
EN
TITY POR
TFOLIO
21 /
28
CA
RTE R
AR
E LTD
BR
AN
D ID
EN
TITY POR
TFOLIO
Logo and Identity for Japanese restaurant & cocktail bar located in East Dulwich, London. Yama Momo offer a contemporary Japanese cuisine with the traditional Japanese Izakaya.
Yama Momo
22
/ 28
CA
RTE R
AR
E LTD
BR
AN
D ID
EN
TITY POR
TFOLIO
23
/ 28
CA
RTE R
AR
E LTD
BR
AN
D ID
EN
TITY POR
TFOLIO
24 /
28
CA
RTE R
AR
E LTD
BR
AN
D ID
EN
TITY POR
TFOLIO
Hook aim to evolve fish and chips to something different. Using only fresh, sustainable fish varietys daily.
We were asked to develop the brand for the planned expansion of Hook restaurants. The brief was to create a new logo and design a new menu which was inline with their target audience and new aestehic.
Hook Restaurants
25
/ 28
CA
RTE R
AR
E LTD
BR
AN
D ID
EN
TITY POR
TFOLIO
26
/ 28
CA
RTE R
AR
E LTD
BR
AN
D ID
EN
TITY POR
TFOLIO
27 /
28
CA
RTE R
AR
E LTD
BR
AN
D ID
EN
TITY POR
TFOLIO
