Cradle Point Australia

© 2010 CradlePoint Technology, Inc. All rights reserved. Information subject to change without notice.

CradlePoint TechnologyThe Global Leader In 3G/4G Mobile Broadband Solutions


TRAINING OVERVIEW

We Will Cover:• The Value of CradlePoint• Available Products• Managed Services

After Completing This Training, You Should:• Accurately identify CradlePoint routing products and services.• Identify a signature feature or fact about each product.• Address customer needs and requirements with product recommendations.• Create example use cases for each product.


The Value OfCradlePoint


Mobile Broadband offerings are opening new market possibilities with increased speeds, bandwidth, and flexibility.

All mobile providers are pushing increased data as their major revenue driver.

Most current mobile broadband solutions are 1 to 1.

MARKET OPPORTUNITY


Nearly 1 Billion WiFi enabled devices cannot directly connect to the wireless broadband 3G and 4G networks deployed by major carriers.

PROBLEM


SOLUTIONCradlePoint takes the carrier’s proprietary signals and converts them to WiFi, the most recognizable and widely supported connection available today.

CradlePoint products require no software or driver installation.

Bridge the WiFi Gap!

3G/4G Network


Laptops Game Consoles PDAsDesktop ComputersPrinters VoIP Phones Digital Cameras Smart Phones

A Whole New World Of Connected Devices!

• Over 1 Billion WiFi Devices, 387 million in 2008 alone!(WiFi Alliance Article – Jan 2009 www.wi-fi.org)

56 million Cell Phones / Smart Phones 52%

48 million Gaming Consoles, DVT, Printers 51%

71 million Portable Gaming Devices, Music Devices, & Cameras 33%

144 million Laptops, Netbooks, Mobile Internet Devices 23%

BENEFIT TO THE CONSUMER


– Increased wireless broadband card sales

– Increased revenue on CradlePoint routers

– Increased sell through on WiFi-enabled products

– Decreased churn on wireless broadband card sales

– 94.7% of CradlePoint customer say that their CradlePoint Router has made their data service more valuable

Laptops Game Consoles PDAsDesktop ComputersPrinters VoIP Phones Digital Cameras Smart Phones

Drive Broadband Card Sales and Reduce Churn!VALUE PROPOSITION


C-TICK CERTIFIED

AVAILABLE PRODUCTS


PHS300 Personal WiFi Hotspot (3G/4G Ready)

• Create A Secure WiFi Network Instantly

• Rechargeable / Removable Li-Ion Battery

• Sharable with up to 16 Devices

• No Software or Drivers To Install

• Plug ‘n’ Play – Zero Hassle

• Battery Powered Hotspot To Go

Internet Connectivity (WWAN/WAN)– 3G/4G via 1 USB modem port– Supports Phone Tethering or ExpressCard Adapters

Local Connectivity (WLAN/LAN)– WiFi 802.11 b/g

Enterprise-Class Features– Content Filtering (URL, Web Content)

– Firewall Security (Stateful Packet Inspection, NAT, etc)

– Performance Management (traffic shaping, QOS)

– Reads GPS from modems – Broadcast KML or NMEA 0183

150 feet


MBR1200Internet Connectivity (WWAN/WAN)– 3G/4G via 5 modem ports (USB, EC, PC Card)– 1 Ethernet port (10/100/1000)– Second Ethernet port can be used for WAN

redundancy

Local Connectivity (WLAN/LAN)– WiFi 802.11 b/g/n– 4 Ethernet ports (10/100/1000)

Enterprise-Class Features– Content Filtering (URL, web content)– Firewall Security (Stateful Packet Inspection, NAT,

etc)– VPN Client and Session support– Performance Management (traffic shaping, QOS)– Support for Redundant WANs (failover, failback)– Remote Management via WiPipe Central or SNMP– Optional security cover to protect 3G/4G modems

• CradlePoint “Business Series”

• Enterprise-class feature set

• WiPipe Central remote mgmt

• Supports multiple wireless and wired WAN and LAN connections

• Gigabit Ethernet; 802.11n WiFi

• High-performance internal WiFi antennas

$349 MSRP

3G/4G Router for Enterprise

600 feet


New Accessory

Modem Security Enclosure

Security– Protects 3G/4G modems from theft– Eliminates potential damage from bumping

modems

Integrated Design– Securely connects to compatible CradlePoint

routers– Locks in place with provided fasteners– Router and Enclosure appear as a single product

Supported Products– MBR1200– CBA750


• Easy, Secure Installation

• Can be ordered up-front along with the router, or later as an add-on accessory.


CBA250Internet Connectivity (WWAN/WAN)– 3G/4G via 2 modem ports (USB and ExpressCard)– Supports multiple service providers– Supports over 100 3rd party modems– Redundant WAN support with failover & failback

Local Connectivity (WLAN/LAN)– 1 Ethernet port (10/100) (unlimited connections)

Enterprise-Class Features– IP Pass-through (address passed directly to device)– Small Form Factor

Remote Management– Centralized management via WiPipe Central– Monitor, Configure and Upgrade– Facilitates dispersed “lights-out” deployments


• WiPipe Central remote mgmt

• Failover 3G/4G Connection for network equipment that provides a redundant WAN port

• Primary 3G/4G Connection for kiosks, ATM, digital signage, POS devices

• “Antenna Remoting” to relay the 3G/4G connection to the wiring closet via Ethernet

3G/4G Bridge for SMB/Enterprise


Remote Command and

Control


CradlePoint has developed WiPipe™ Central, an essential tool for managing devices remotely.

Updating firmware, settings and configuring diverse deployments can be done easily with CradlePoint’s managed services without installing additional software.

Secure. Manage. Maintain.

PRODUCTS FEATURING WiPipe Central

– CBA250, CBA750, CTR500, MBR800, MBR900, MBR1000, MBR1200


Managed Services

WiPipe Central

SolutionAdministrator

CradlePoint-HostedWiPipe Central

Server

Retail StoreDeployments

Remote OfficeDeployments

FleetDeployments

Vending MachineDeployments

Health CareMonitoringSolutions

WiPipe Central Features• Centralized management of remote routers• Real-time monitoring and configuration• Access your devices via 3G/4G or T1/DSL/Cable• Eliminate firewall issues with Device-initiated HTTP protocols• You can define groups for device management• Supports remote upgrading of firmware & configuration

WorkforceDeployments

Customers• CircleK convenience stores• Greyhound Bus (Canada)• BC Ferry System (Canada)• Miami Dade School District• Insurance Company (soon to be announced)• Tax Preparation Firm (soon to be announced)


CradlePoint Technology, a privately held company headquartered in Boise, ID, engineers and manufactures world-class mobile broadband routers and adapters for a broad range of networking environments.

Building on their original product line of hand-set cradles, they continue to develop specialized projects to solve specific business needs.

CradlePoint also develops software platforms which facilitate secure mobile management.

THANK YOU

www.cradlepoint.com

Documents

Cradle Point Australia