Cradle to Cradle Design at Herman Miller: Moving Toward Environmental Sustainability
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Cradle to Cradle Design at Herman Miller: Moving Toward
Environmental SustainabilityRitesh KumarAbhrajit KunduRajesh Mishra
Richy Yati Mishra Amit Singh Mridul Tyagi321323327328340360
Noguchi TableThe Eames Lounge Chair
The Aeron ChairThe Action Office System
Company CultureHumilityThings that Matter
Chart1
10834
132546
154474
1773128
1828142
2010140
2236141
1469-56
Net Sales
Net Earnings
Year
Net Sales
Net Earnings
Operating Result in US$ Millions
Sheet1
Net SalesNet Earnings
199510834
1996132546
1997154474
19981773128
19991828142
20002010140
20012236141
20021469-56
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range.
Chart1
0.16
0.29
0.19
0.13
0.23
Market Share
Market Share 2002
Sheet1
Market Share
Herman Miller16%
Steel Case29%
HNI19%
Haworth13%
Others23%
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range.
Chart1
0.26
0.32
0.2
0.19
0.03
Sales Breakup 2002
Sales Breakup 2009
Sheet1
Sales Breakup 2002
Seating26%
Systems32%
Filing and Storage20%
Desks and Tables19%
Others3%
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Focus on the Environment
Design for Environment
Set of Environment Friendly Product Development Guidelines
Created by Architect William McDonough
Doing Things RightDoing The Right Things
Key Elements
DisassemblyRecyclability and Recycled ContentShould be Easy to
Disassemble for Proper Recycling
The Mirra Chair Be Less Bad -> Consumption of GoodUS$
750/-Mid Level Office Chair
The Design Process
Manufacturing
Supply Chain Management
Sales and Marketing
Closing the Loop
The PVC Benefits PVC is Durable, Scratch Resistant, Easily
Formed and Inexpensive Perfect Material for Arm Pad Standard
Material in the Office Furniture Industry
The PVC Problems Releases Toxins during Manufacturing &
DisposalClassified as Red Material Non Compliance to C2C
Protocol
The Alternative
PVC vs TPU
Chart1
23000
65000
97000
128000
145000
Units
Year
Units
Mirra Chair Sales Forecasts
Sheet1
YearUnits
200323000
200465000
200597000
2006128000
2007145000
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The Decision Herman Miller Decided to go with TPU and Scrap
PVCThe Outcome Level 2 Certified Conforming Environmental
Sustainability MBDC Cradle to Cradle Certified Up to 96% Recyclable
at the End of Useful Life Comprised of 45% Recycled Materials
