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CRADLE TO CRADLE DESIGN
The Future of IndustryMichael BraungartTel-Aviv, IsraelDecember 10th, 2008
המכון לסביבה ועסקיםע"ש אלפרד אקירוב
CRADLE TO CRADLE IN ISRAEL
EMISSIONS
GREEN AND SUSTAINABLE CHEMISTRY?
SOURCE: Hamburger Umweltinstitut e.V.
BAD DESIGN: CHROMATOGRAM FOR CHILDREN‘S TOY
HEAVY METALS IN TOYS
Ham
bu
rger
Um
welt
In
stit
ute
מתכות כבדות בצעצועים
OFF GASSING: CD-PLAYER
OFF GASSING: COMPUTER MOUSE
OFF GASSING: SIEMENS VACUUM CLEANER After 15 minutes of Operation
OFF-GASSING OF WALLPAPER
OFF-GASSING OF CARPET
OFF-GASSING OF CARPET
A REVOLUTION BY INDUSTRY
המהפכה התעשייתית
A LINEAR MODEL OF PRODUCTION: FROM CRADLE TO GRAVE
CRADLE TO GRAVE DESIGN PARADIGM
CRADLE TO GRAVE DESIGN PARADIGM
ARE WE TOO MANY?
“We came up with the idea that... all these dangers are caused by human intervention... The real enemy, then, is humanity itself.“
-The First Global Revolution (1991). Club of Rome
ARE WE TOO MANY?
“No goal is more crucial to healing the global environment than stabilizing human population.”
Al Gore
WELCOME TO THE PLANET?
ARE THEY TOO MANY ?
THE BIOMASS OF ANTS IS FOUR TIMES GREATER THAN THAT OF HUMANS
CRADLE TO GRAVE : TARGET IS ZERO
REDUCTION,AVOIDANCE, MINIMIZATION,PREVENTION.
ECO-EFFICIENCY
ECO-EFFECTIVENESS
CRADLE TO CRADLE : THE GOAL IS QUALITY
ECO-EFFICIENCY
DEFINE,INCREASE,SUPPORT, OPTIMIZE
OPTIMAL
OPTIMIZING
TOLERABLE
NOT ACCEPTABLE
NOT CHARACTERIZED
IDENTIFY THE BEST: ABC-X CATEGORIZATION
ECO-EFFECTIVENESS
WHERE CLIENTS AND SUPPLIERSREGARD THEMSELVES AS PARTNERS, AIMING FOR THE HIGHEST QUALITIES
PROGRESS OF QUALITY FROM CRADLE TO CRADLE WITH TIME
In Israel:
The Shkedia
CRADLE TO CRADLE DESIGN PARADIGM
• WASTE EQUALS FOOD
• USE CURRENT SOLAR INCOME
• CELEBRATE DIVERSITY
9. Production / Implementation
8. Product design
7. Development of Positive Lists
6. ABC-X-categorization of ingredients with respect to criteria
5. Selection of criteria to be met by the product
4. Which metabolism: biological or technical?
3. Analysis of product utilization: consumption or service product?
2. How do we meet the customer‘s needs
1. What is the purpose of the Product
DEVELOPMENT OF A CRADLE TO CRADLE PRODUCT
Target
ASSESSMENT CRITERIA BY CRADLE TO CRADLE SCENARIO
Made from renewable resources
Consumption Productמוצר צריכה
Service Productמוצר שירות
Harmless to humans and the environment
Biological Cycle
Biodegradable
Resources
Use
Closing the
Cycle
Technical Cycle
Produced from renewable or non-renewable resources
Truely recyclable
Designed for disassembly
Harmless to humans and the environment, unless...
Biological Metabolism
Technical Metabolism
מעגל ביולוגימעגל טכני
BiologicalNutrient
CLIMATEX® LIFECYCLE™ : BIOLOGICAL NUTRIENT
FABRIC PRODUCTION FABRIC SALE AND USE DISPOSAL AND TRIMMINGS
MULCH AND COMPOSTRESOURCE GROWTH
THE FIRST CRADLE TO CRADLE TOWEL
Schlossberg‚Bonjour Sensitive‘
Blind Example Hexan Lab
ABWASSERAUFBEREITUNG IN ENTWICKLUNGSLÄNDERN
TRIGEMA BIODEGRADABLE T-SHIRT
NEW DIMENSIONS OF QUALITY FOR APPAREL GOODS- User’s Health - Safe for the Environment
MANUFACTURE BIODEGRADE
COMPOST
COTTON
RECOLLECTION
Technical Nutrient
MIRRA CHAIR- HERMAN MILLER: TECHNICAL NUTRIENT
PURCHASE AND USE
TAKEBACK
REPOLYMERIZATION
PRODUCTION TAKE-BACK
DISASSEMBLY
Design for Resurrection-Herman Miller Mirra Chair
RETURNITY: THE FABRIC OF MANY LIVES
TRIUMPH: TECHNICAL NUTRIENT
SALE AND USE
PRODUCTION
POLYMERIZATIONFIBER PRODUCTION
UP-CYCLE
Design for Reincarnation - Ford Model U
AUTOMOTIVE: FORD MODEL U
Nike
Sustainable Product Design Initiative
– Recyclability
– 100%-known composition
– Well-known or defined life cycle
– No health risk to the consumer
– Social equity in value chain
– No occupational health hazards
– Profitability
Nike’s Sustainable Product Design Initiative
SUSTAINABLE SHOE PROJECT TARGETS
„the waste is food principal is not just an idea of designing creation it is an idea of business... As we assemble new products thinking about how you can use products...for a certain lifetime and than have those raw materials turn into something else is a profit engine“.
-John Hoke
Vice President Global Foodwear Design, Nike
Carpets for cleaner indoor air.
SHAW CARPETS: TECHNICAL NUTRIENT
CARPET MANUFACTURE CARPET SALE AND USE RECOVERY AND GRINDING
FIBER PRODUCTION REPOLYMERIZATION NYLON 6
DESSO: FROM CRADLE TO CRADLE
DESSO – A CRADLE TO CRADLE COMPANY
BIOMASS NUTRIENT RECYCLING
The construction plan can be downloaded from www.hamburger-umweltinst.org
Improve fertility by treating wastewater
OIA INSTITUTO AMBIEANTAL LATIN AMERICA
• Soil recovery
• Nutrient recycling
• Energy from Biomass
• Social justice
• Economic profitability
www.oia.org.br/new/
DIAPERS: SUPERABSORBERS
MATERIAL FLOW MANAGEMENT
Design for reincarnation
Products beneficial for biosphere or technosphere
New business models (Take-back Systems, Service Products,…)
FROM A WASTE SERVICES PROVIDER TO RAW MATERIALS SUPPLIER
“For us Cradle to Cradle is not a new invention, it is more a recognition of existing activities and re-discovering what
our business is really about!”
“We embrace it and support it. In our opinion nutrients should not be wasted. We can give it a new lease of life.”
Ruud Sondag – CEO Van Gansewinkel Groep
COMPANIES COMMITED TO CRADLE TO CRADLE
THE NETHERLANDS A CRADLE TO CRADLE HOTBED
NUTEC 2008: BECOMING NATIVE TO THE PLANET
International Congress and Exhibition for Innovation and Intelligent Design
12. - 14. November 08‘
WE WOULD LIKE TO INVITE YOU TO NUTEC 2009!
www.nutec.de +49 69 75 –59 99
November 2009
International Congress and Exhibition for Innovation and Intelligent Design
FRANKFURT, GERMANY
Becoming native to placeBecoming native to the planet
EPEA INTERNATIONALE UMWELTFORSCHUNG GMBHTROSTBRÜCKE 4D-20457 HAMBURGGERMANYT. +49 40 43 13 49 0F. +49 40 43 13 49 49www.epea.com
Michael [email protected]
תודה על ההקשבה !