PROVIDENCE, RI and DALTON MA – October 19, 2010 – Crane & Co., the nation’s leading maker of fine stationery for social and business correspondence, and Mountaincow LLC, developer of innovative professional invitation printing software, today announced a partnership that will expand the in-store design and printing capabilities for Crane’s 2,000-plus retailers nationwide. Just in time for the holiday printing season, Crane dealers with Mountaincow software will have immediate access to hundreds of exclusive new Crane design templates for easy in-store printing onto stationery, holiday cards and envelopes by Crane & Co., Martha Stewart Stationery, kate spade new york and Chloë B. All the unique Crane card and envelope sizes and ink colors are built into the software for fast layout and easy printing, and the templates include Crane’s recommendations for wording, type layout, monograms and motifs. “Our PrintingPress Pro Extreme 6.0 software now includes templates for in-store printing onto Crane’s gorgeous multi-color hand engraved holiday cards, exquisite letterpress cards, hand engraved initial note cards, debossed panel cards and hand-bordered cards,” said Josh Eisen, President of Mountaincow.

Crane and MountainCow partner to expand in-store printing capabilities with hundreds of templates for stationery and holiday cards by Crane & Co.,

Martha Stewart Stationery, kate spade new york and Chloë B.

baby • stationery • holiday • wedding • save-the-dates • announcements • envelopes

perFect For holiday cards, party invitations, and more!

For Immediate Release

“Crane dealers with our software gain the flexibility to quickly and easily add personalization in-store to their top-selling boxed stationery.” Dealers can bring their unique style to the templates using their own fonts, colors and type layouts, easily including client-provided motifs, artwork, logos and digital photos. Mountaincow’s software also enables easy in-store envelope addressing services for Crane invitations, announcements, holiday cards and stationery, managing client address books that can be imported from a file or entered manually. “Mountaincow’s outstanding design software will greatly expand opportunities for Crane retailers who have or wish to add in-store printing capabilities,” said Megan Kuntze, Crane’s brand director. “Our discerning dealers will appreciate the advanced design features to create professional and elegant stationery, invitations and announcements on Crane’s 100% cotton tree-free papers coupled with the high quality of service Mountaincow provides.” Mountaincow customers interested in becoming Crane dealers will be given priority consideration in the Crane dealer application process. Crane dealers interested in the Mountaincow in-store printing software and exclusive Crane templates will be eligible for special savings and other benefits including access to Mountaincow’s expert technical support team for guidance with printer selection and assistance with printing and addressing questions. For additional information contact your Crane sales associate, visit mountaincow.com/crane or call Mountaincow at 1-800-797-6269 x1.

About CrAne & Co.For more than 200 years, crane & co. has been the leading maker of fine 100 percent cotton stationery for social and business correspondence. crane offers lifestyle-oriented and occasion-focused products in designs that range from traditional to updated. today, the crane watermark remains the most significant mark of uncompromising quality, symbolizing the pride and per-sonal touch of the stationer. crane stationery is sold nationwide through a network of more than 2,000 independent retailers, as well as through printers, engravers and paper merchants.

About MountAinCowmountaincow was founded in 2002 in providence, ri and sells professional invitation software and printer-compatible stationery to thousands of specialty retailers worldwide. mountaincow’s innovative custom printing solutions enable retailers, event planners and home studios to quickly and easily design and print invitations and addressed envelopes for their clients for weddings and other events using a pc and printer. mountaincow’s industry-leading content partner pro-gram for premier stationery manufacturers such as crane & co. integrates fully type styled easy printing templates directly into the software for dealer personalization and printing.

printingpress pro extreme 6.0 software enables crane dealers to easily add personalization to a range of stationery. seen above (from left to right) party invitations, personal stationery, baby announcements, wedding invitations.