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Crawford and O'BrienDental SEO & Internet Marketing
How Does Search Remarketing Work? Step 1 - Someone visits your website and a cookie is placed in their browser.
1 (844) 262-1337 · [email protected]
Crawford and O'BrienDental SEO & Internet Marketing
Step 2 - They leave and start searching more keywords on Google.
1 (844) 262-1337 · [email protected]
In this case, the user searched “dental implants” after they left patcrawforddds.com. Why? They probably wanted to do more research on dental implants and wanted to see if they could �nd more information. Just to clarify people ONLY see this speci�c ad if they have visited your website FIRST! Otherwise, they would see a DIFFERENT ad for this keyword.
www.crawfordandobrien.com
Crawford and O'BrienDental SEO & Internet Marketing
1 (844) 262-1337 · [email protected]
Why is this powerful?
The cost-per-click (CPC) is only $2.23 to be in this placement. If this was not a search remarketing ad, this could easily be $12+ per click! Thus, we are getting tra�c for 1⁄5 the cost and it’s incredibly targeted because we already know that they visited your website! If you know that someone has already visited your website, you can now target your ads better and even make them a special o�er. What if you tested o�ering people 10% o� or a FREE cleaning but only if they have visited your website FIRST? That would be an incredibly powerful o�er to entice them to come back to you VS going to a competitor.
Imagine getting results like these. to see how we can make it happen!
Step 3 - They see your search ad and click to visit your site again
www.crawfordandobrien.com
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