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Cream o’ Galloway + Rainton Farm
• 3 businesses on mixed livestock farm
• Farm
• Ice Cream Manufacture
• Tourism
Diversification –a Panacea?
Cream o’ Galloway
Ice Cream Manufacturing
•Strong locally•Fierce competition nationally•Heavy discounting in multiples•Distributers vulnerable•Very tight margins
Diversification –a Panacea?
Cream o’ Galloway
Customers
Multiples 27%D&G Independents38%Farm Shop 10%
Other Independents 25%
Diversification –a Panacea?
Cream o’ GallowayTourism
Family Groups70,000 visitors per year
Visitor AttractionIce Cream Parlour
Burger BarnAdventure Playground
Garden WalksNature Trails
Guided Walks & TalksBike Trails
Pedal Kart Tracks
Diversification –a Panacea?
Cream o’ Galloway
Common Agricultural Policy
• Climate Change• Energy Security• Biodiversity Loss• Food Security• Water Scarcity• Animal Welfare• Human Health• Rural depopulation
• Sustainable Food Systems
Addressing the Challenges
a fairer, greener and more sustainable cap post-2013
biodiversity and environmental protection
Co-financing
green growth
Co-financing
food security and fair trade
direct support
area-based payments
EU budget
Flexibility for member States
sustainabilitty
Climate change top-ups
EU budget
agriculture across europe
Areas with natural handicaps
Co-financing
safety nets
EU budget
Common Agricultural Policy