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HOW TO CREATE A
COOL COMPANY CULTURE
THAT ATTRACTS TOP TALENT & GROWS YOUR BUSINESS
Nettie Nitzberg, principalWOW! transformations
Identify
5 - 6 words that describe your company
COOL company
Examples…
Words…
Are You A COOL Company?
COOL companies…
Stand out!
Attract top talent!
Support business growth!
Differentiate your business by revving up your
company's COOL factor?
How Can You…
WHAT’S THAT?COOL Factor
COOL Culture
HOW CAN I DO THIS?
Defined as: the behaviors and beliefs characteristic of a particular social, ethnic, or age group
Ambassadors
& Evangelists
WHY ARE THEY COOL?
Clearly Communicate Your Culture
In a Business Insider video interview, Zappos CEO Tony Hsieh estimates hiring mistakes have cost his company more than $100 million since it was founded in 1999. There is a "domino effect" when bad hires make their own bad hiring decisions, says Hsieh. While it's tempting for startups and other growing companies to staff and accommodate that growth, Hsieh says it's a mistake managers will come to regret if hires aren't a good fit with the corporate culture. Zappos now" sacrifices short-term benefits for long-term gains" by spending time vetting potential employees and hiring only folks that mesh well with the company's culture.
Key Takeaway’s
Differentiate your business
COOL Factor
COOL CultureAmbassadors & Evangelists
HOW TO CREATE A COOL COMPANY CULTURE
THAT ATTRACTS TOP TALENT & GROWS YOUR BUSINESS
Nettie Nitzberg, WOW! transformations
[email protected] | 678.438.4803 www.wowtransformations.com
