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Create and Innovate! How To Champion Creativity and Innovation in Your Organization. Kelly Pepo. “To have a great idea, have a lot of them.” –Thomas Edison “Instead of thinking outside of the box, get rid of the box.” –Deepak Chopra - PowerPoint PPT Presentation
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Create and Innovate!
How To Champion Creativity and Innovation in Your Organization
Kelly Pepo
“To have a great idea, have a lot of them.” –Thomas Edison
“Instead of thinking outside of the box, get rid of the box.” –Deepak Chopra
“Creativity is intelligence having fun.” –Albert Einstein
How it all began…
The takeaway:
Every organization should have a person, group, or committee in place to actively
monitor trends.
“A manifestation of something that has unlocked or newly serviced an existing consumer need, desire,
want or value.”trendwatching.com
So what is a trend?
It’s not…
Food Trucks
The mission of the Trendwatchers Committee is to disseminate
information about global trends and translate ideas into viable projects
and services.
Looking back
In 2005…• Cell phone technology• Social networking• Gaming
Nail Polish
• Where does it fit in the organization?• Should it be part of the strategic
plan?• Who should be part of
trendwatching?
Questions to ask
The Evolution of Our Innovation Champions
• In 2009, OCLS had 3 groups in place to monitor and support trends and idea development.
• In 2010, with a clean slate, the Innovation Champions were born.
• Administration and management identified staff who have demonstrated interest in innovation.
• Continue monitoring trends• Support staff with ideas seeking
direction• Contribute ideas• Partner with staff to execute ideas• Recognize staff with implemented
ideas
The shift
• Wiki…• Blog…• Dedicated webpage• Google Wave
What did we use?
blog.ocls.info/orangeseed
• What are the details of your idea?• What part of our strategic plan does
this idea support and how?• What are the costs versus benefits of
your idea?• What role will you play in the
implementation?
Spreading the wordMonthly posting on The Orange
Peel…
THE CONCEPT
• Papers, websites, magazines, blogs, news, etc.
• Alerts• TV, movies, radio• Customers, coworkers, friends, family• Competitors• Shops, museums, hotels, airports• Eavesdropping, chat rooms, conversations
Where is the inspiration?
• Trendwatching.com• Mashable.com• Springwise.com• Influxinsights.com• Ted.com• Trendhunter.com• Psfk.com
Some “official” trend sites
Kickstarter
Local Harvests
•Partnerships with nearby vendors and businesses.
•Neat tips for preventing hand swipes on the white board –HAIRSPRAY! Who knew?
Gilt
Google OffersLiving Social
Half Off DepotGroupon
Daily Deals
Orange Blossoms
Welcome…
The Intervention
The inspiration…
http://www.emailintervention.com/
The outcome…
http://www.ocls.info/intervention
The results so far
QR Codes + eBooks =
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=
• Anyone can be a trendwatcher or innovator.
• Ideas don’t have to be BIG.• It doesn’t mean that you have to be
the first to have the idea.• You don’t have to have an exact idea.• Share, share, SHARE!
What’s the secret?
• Create a space to track trends/ideas• Try stuff out• Be open-minded• Monitor trends regularly• Look cross-industry
Do’s
• Apply all trends to all people • Be overwhelmed-celebrate!• Be shortsighted• Be afraid to explore an idea• Dismiss fads
Don’ts
• Administrative buy-in• Administrative support• Staff buy-in• Ambassadors• Freedom of ideas• Freedom to fail
What do you need?
Maker Space
http://tic.ocls.info/
• Time, time, time• Consistency• Follow through• Active buy in• $$$
The Challenges
What else?Instagram
Gamification
Freemium
Microbrews
