Creating a healthier community and environment by connecting active living, tourism and commuter cycling with light rail, subway and bus services © Donald

Creating a healthier community and environment by connecting active living, tourism and commuter cycling

with light rail, subway and bus services

© Donald Wiedman, Dec. 10 2007

GO-by-Bike – Donald Wiedman © 2007

IntroductionIntroduction

Donald Wiedman• 20 year social marketing specialist, not for profit

• Mental Illness Awareness Week

• Governor General’s Medals for Architecture, RAIC Gold Medal

• Transit funding, blue box & Ontario’s greenbelt

Communications director• Architect, veterinarian and psychiatrist national association

communications, publications and conferences

• Urban transportation and rural tourism cyclist• Commuter cyclist since 1983, Montreal, Ottawa, T.O.

• Cycled: Denmark, Scotland, Newfoundland, Ottawa & Rideau Rivers, West Coast, Niagara, Northumberland, Ajax/Pickering/Whitevale, Burlington/Campbellville


IntroductionIntroduction

Mission to create a model for:• Improved cyclist access to light rail, subway and bus services

• Pilot transit destinations and nearby cycling routes• Inspired by 2007 pilot Niagara Biketrain (VIA)

• Pilot 2008: GO-by-Bike to Ajax! & GO-by-Bike Ajax! (GO/TTC)

• Mission: health promotion and local tourism

• Pilot commuters cycling daily to and from transit stations• Pilot 2008: GO-by-Bike to Work Ajax! (GO)

• Mission: sustainable transportation for the environment


Summer 2008:Summer 2008:The “Ajax Project”The “Ajax Project”• GO-by-Bike to Ajax! – June/July 2008

• GTA invited• by GO and TTC (Danforth and Main hub)• Trans Canada Trail and Waterfront Trail

• Cycling south along Duffins Creek to Ajax Waterfront, west to Petticoat Creek, Frenchman’s Bay/Pickering, Millennium Park/Scarborough

• Ends at Rouge Hill GO station, Scarborough (15k)• Avid cyclists continue 15k up Highland Creek to Guildwood GO

• GO-by-Bike Ajax! – June/July 2008• Ajax hosts / Durham invited• by automobile to/from GO parking lot

• GO-by-Bike to Work Ajax! – August 2008• Work week, casual Fridays• Safe lanes, demos, surveys, public education



GO-by-Bike to AjaxGO-by-Bike to Ajax GO-by-Bike Ajax GO-by-Bike Ajax

• Every Sunday in June & July 2008• Beginning June 8 - Media launch in May• Info and food festival on first Sunday• 26 bicycles per train x 8 trains/day

• Partners• Durham Sustain Ability• Town of Ajax, City of Toronto• GO Transit, TTC, Waterfront Trail, Trans Canada Trail• Support from: TRCA, Canadian Urban Transit Association, Ontario

Public Transportation Association, WATERFRONToronto, more…• Province, regions, foundations and corporate sector

• Promotions• Website, postcards, e-networking• Media, communities, word of mouth


Ajax WaterfrontAjax Waterfront

Photo credits: Ontario Bike Paths .com


◄ Main Danforth

◄ Rouge Hill GO

◄ Ajax GO

▲ Trans Canada Trail ◄ Waterfront Trail


Ajax GO ►

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GO-by-Bike to GO-by-Bike to Ajax!Ajax!


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GO-by-Bike – Donald Wiedman © 2007▼

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Rouge Hill GO ►

◄ Tunnel to waterfront

▼ More trail to enjoy 1k or 15k


GO-by-Bike Project VisionGO-by-Bike Project Vision

• Year One• GO-by-Bike / Ajax (Pickering/Scarborough) Waterfront

• Year Two• GO-by-Bike Trails: GO & TTC

• GO: Mimico, Exhibition, Union, Main, Guildwood, Rouge Hill, Ajax, Oshawa/Clarington

• TTC: Old Mill, Jane, High Park, Castle Frank/Broadview, Main, Victoria Park, Leslie

• Year Three• GO-by-Bike Camping• GO-by-Bike Greenbelt: Ajax / Oak Ridges Moraine &

Aldershot / Niagara Escarpment


GO-by-Bike 2010?GO-by-Bike 2010?

GO

TTC

VIA

Trail


GO-by-Bike to Work!GO-by-Bike to Work!

• Year One• Go-by-Bike to Work Ajax (study pathways to GO parking)• Month of August, focus on casual Fridays• Storage & Study: attitudes, town routes, major barriers

• Year Five• Pilot Ajax bike path station “approaches” (roads and paths)• Study 401 crossing, bike path feasibility/attitudes• Durham-wide bike pathways to GO parking pilot

• Year Ten• 401 overpass study at Ajax, utilitarian cycling pathway • GO/TTC-wide pilot: bike pathways to GO/TTC parking


GO-by-Bike-to-Work GO-by-Bike-to-Work Ajax!Ajax!

Ajax GO ►

Central bike pathway to GO Station for rail commuters, shoppers, day-trippers and tourists


GO-by-Bike-to-Work GO-by-Bike-to-Work Ajax!Ajax!

Photo credits: Bob McMullen, Trails, trails and more trails; Trans Canada Trail


Next StepsNext Steps

• Gather partners/founding members

• Funding: Foundations, Gov’t, sponsors, etc.

• Business plan and advisory network

• Communications plan and in-kind marketing

• Sponsorship program, stakeholders, etc.

• Temporary and permanent infrastructure

Documents

Creating a healthier community and environment by connecting active living, tourism and commuter cycling with light rail, subway and bus services © Donald