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Creating A ma Shopping Annuity “Converting Spending Into Earning”
Creating A ma Shopping Annuity
• Market America’s number one selling product is its UnFranchise Business Development System
“System for entrepreneurs to create a significant ongoing income, while providing consumers world wide with a better way to shop. ”
• At the heart of this system is Market America’s Management Performance Compensation Plan (MPCP) that rewards each UnFranchise Owner (UFO) for changing what they shop for and how they shop for it.
Creating A ma Shopping Annuity “4 Basic Steps”
• The maShopping Annuity begins with each UFO:
1. Change the brands of products they are currently buying for their households each and every month to ma-Branded products. *UFOs get “PAID” (compensated/BV) for using their own maBranded Products
2. Change how they buy all other brands of products they buy monthly or periodically (such as clothes, electronics, appliances, etc.) from “brick and mortar” establishments to “click and order” through their own SHOP.COM website from those same establishments. *UFOs get “PAID” (IBV and Cashback) to purchase through
shop.com/kcb vs. going direct to www.bestbuy.com
Creating A ma Shopping Annuity “4 Basic Steps”
3. Identifying 10-15 individuals to do the exact same thing and build relationships to create lifetime value in customers or future business partners (UFOs).
*Customers get “PAID” (cashback) for purchasing maBranded products.
*Customers get “PAID” (cashback) for purchasing through shop.com/kcb.
* Customers get “PAID” (cashback) for referring Customers to shop.com/kcb to do the same.
4. Identifying 2 or more individuals committed to improving their financial situation by performing Steps 1-4!
Creating A ma Shopping Annuity
• The result is the creation of a never-ending flow of BV and IBV, which is the lifeblood of the MPCP.
• Each UFO’s objective is to become a “Shop Consultant”. Making the shopping experience for their household and the households of their customers as efficient as possible!
Creating A ma Shopping Annuity
• An “Annuity” is a process by which a fixed payment is made to you at specified intervals for a specified length of time.
• To fund the “Annuity” you must contribute a fixed sum payment before payouts to you may begin.
• Market America’s “Shopping Annuity” works the same way with one major difference.
• A UFO’s specified fixed sum payment is made not in legal tender, but in time.
Creating A ma Shopping Annuity
• By investing 8-15 hours per week for 24-36 months you create your “fixed sum payment”.
• Performing the “4 Basic Steps” above and ensuring all business partners within your two sales and distribution organizations duplicate these steps...
• You can reasonably expect to earn $1500 per week or more forever!
Creating A ma Shopping Annuity
• Starts with Household Assessment:
– Surveying (taking inventory) of what you spend or buy monthly and quarterly.
– Discover how many things you could use to fund your shopping annuity and simply convert SPENDING INTO EARNING!
• Create ma Home Shopping List (HSL)
• Create a My List
• Use Home Advisor to create both simultaneously
• Starts with You, then conduct with each Business Partner and duplicate with each Customer
1. Selling more products to fewer people is more efficient and more profitable than the time-honored mass marketing rules of pitching products to the greatest number of people.
2. Concentrating on building unique relationships with individual customers on a One-to-One basis.
3. Establishing, sustaining, and maintaining dialogue and obtaining feedback with and from these customers.
Building Share of Customer
• Principle #1: Selling more products
to fewer people is easier
• Within the Product Line
• Within the Store
• Within the Mall
• Within the Partner Stores
• Customer of Customer
“Up the
Ladder”
Building Share of Customer
• Principle #2: Building unique
relationships with these customers
• Demonstrate an active interest in
customers as individuals
• Communicate on a periodic and
frequent basis – Not Just The Sale
• Utilize mail, faxes, telephone,
voicemail, email, and website
Building Share of Customer
• Principle #3: Sustaining dialogue and obtaining feedback
• What do your customers really want?
• What does this individual customer really want?
• What would they purchase from you, if you had it?
Building Share of Customer
• Choose your products or stores
– Product of the Product
– Potential customer list
– Schedule a Product Preview
– Schedule Motives Preview
– Schedule Shop.com Tour
– Take a NutriPhysical Analysis
FOLLOW-UP APPOINTMENT II
Retailing
• Always provide a product brochure/information with every purchase
• Review 1, 3, 7-day follow-up methodology
• Develop relationships and Preferred Customers
• Build Share of Customer – BV / IBV
FOLLOW-UP APPOINTMENT II
Retailing
POWER OF
LEVERAGE
Do you want to make $1,500/week FAST?
OR
Do you want to make $300 check FASTER?
Strategic numbers
• 150 – 250 BV/Month Household
Use
• 60 – 300 Names for “Possibility
List”
• Sell 100 BV (New Business)
per month first 12 month in
business
• Show Plan to 4 qualified
individuals per month
REVIEWING AND GROUPING
POSSIBILITIES TO BUILD TEAMS
X X
X
X X
X
X X
X
X
X X X
X
X X
B
B
B
B
B
B
B B
X = Your Possibilities
A = Friends/Family
B = Work
YOU
A
A
A A A
A
A
A
A
A A
A
A A
A
B
B
B
B
TEAM BUILDING AND
PLACEMENT STRATEGY
YOU
XA
XA
XB
XB
XA
XB
XA
X
X
X
X Maintain vested
economic interest in the
success of each within
the grouping they
originated from on your
Possibilities List
Key
X = All Your Possibilities
A = Friends/Family
B = Work
Assumptions for creating
a Team Plan of action
• 30% retail profit on sale of MA Branded
Products
• $100 retail sales of MA Branded Products
= $30 profit
• $100 retail sales of MA Branded Products
= 50 BV – $200 retail Sales/month = 100BV
– $200 retail Sales/month = $60 profit
50% or more clients will be repeat buyers monthly (based on
add-on sales of cosmetics, skincare and health and nutrition
supplements, ect.)
– $200 retail Sales (New Business) x 12 months = $2,400 (New
Business)/month
– $2,400 (New Business) x 50% = $1,200 (Repeat Business)/month
– $1,200 (Repeat Business) month = 600 BV (Repeat Business)/month
– $1,200 (Repeat Business) month = $360 Repeat Profit
Two (2) teams of UnFranchise® Owners each generating
5,000 BV results in $1,500 in commissions
Assumptions for creating
a Team Plan of action
• Each UnFrachise® Owner (Team Member) commits to
use 100 – 150 BV / month
• Each UnFranchise® Owner (Team Member) commits to
selling $200 at retail / month = $60 retail profit and 100
BV/month FIRST 12 MONTHS IN BUSINESS
• Each UnFranchise® Owner (Team Member) commits to
exposing the Business Plan to four (4) qualified individuals
per month
• Registration ratio of 8:1
– Expose Business Plan to eight qualified individuals
– Register one (1) new UnFranchise® Owner
ASSUMPTIONS FOR CREATING
A TEAM PLAN OF ACTION
Month 1
Month 4
Month 3
Month 2
Month 8
Month 8
Month 7
Month 6
YOU
Team growth based on 8:1 ratio
Month 1 Month 5
Month 4
ASSUMPTIONS FOR CREATING THE
TEAM’S PLAN OF ACTION
Mth 1
Mth 1 Mth 5
Mth 6
Mth 7
YOU
Mth 2
Mth 3
Mth 4
Mth 4
Mth 5
Mth 5
Mth 6
Mth 6
Mth 6
Mth 8
Mth 8
Mth 9
Mth 9
Mth 9
Mth 10
Mth 10
Mth 10
Mth 10
Each UFO= • 300 – 600 BV Initial
• 100 – 150 BV/Month Personal Use
• 100 – 600 BV/Month
Achieve your goals
• By solely relying on your efforts and results
OR
• By building two (2) teams iof UnFranchise® Owners
POWER OF
LEVERAGE
Do you want to make $1,500/week FAST?
OR
Do you want to make $300 check FASTER?
Strategic numbers
• 150 – 250 BV/Month Household
Use
• 60 – 300 Names for “Possibility
List”
• Sell 100 BV (New Business)
per month first 12 month in
business
• Show Plan to 4 qualified
individuals per month
REVIEWING AND GROUPING
POSSIBILITIES TO BUILD TEAMS
X X
X
X X
X
X X
X
X
X X X
X
X X
B
B
B
B
B
B
B B
X = Your Possibilities
A = Friends/Family
B = Work
YOU
A
A
A A A
A
A
A
A
A A
A
A A
A
B
B
B
B
TEAM BUILDING AND
PLACEMENT STRATEGY
YOU
XA
XA
XB
XB
XA
XB
XA
X
X
X
X Maintain vested
economic interest in the
success of each within
the grouping they
originated from on your
Possibilities List
Key
X = All Your Possibilities
A = Friends/Family
B = Work
Assumptions for creating
a Team Plan of action
• 30% retail profit on sale of MA Branded
Products
• $100 retail sales of MA Branded Products
= $30 profit
• $100 retail sales of MA Branded Products
= 50 BV – $200 retail Sales/month = 100BV
– $200 retail Sales/month = $60 profit
50% or more clients will be repeat buyers monthly (based on
add-on sales of cosmetics, skincare and health and nutrition
supplements, ect.)
– $200 retail Sales (New Business) x 12 months = $2,400 (New
Business)/month
– $2,400 (New Business) x 50% = $1,200 (Repeat Business)/month
– $1,200 (Repeat Business) month = 600 BV (Repeat Business)/month
– $1,200 (Repeat Business) month = $360 Repeat Profit
Two (2) teams of UnFranchise® Owners each generating
5,000 BV results in $1,500 in commissions
Assumptions for creating
a Team Plan of action
• Each UnFrachise® Owner (Team Member) commits to
use 100 – 150 BV / month
• Each UnFranchise® Owner (Team Member) commits to
selling $200 at retail / month = $60 retail profit and 100
BV/month FIRST 12 MONTHS IN BUSINESS
• Each UnFranchise® Owner (Team Member) commits to
exposing the Business Plan to four (4) qualified individuals
per month
• Registration ratio of 8:1
– Expose Business Plan to eight qualified individuals
– Register one (1) new UnFranchise® Owner
ASSUMPTIONS FOR CREATING
A TEAM PLAN OF ACTION
Month 1
Month 4
Month 3
Month 2
Month 8
Month 8
Month 7
Month 6
YOU
Team growth based on 8:1 ratio
Month 1 Month 5
Month 4
ASSUMPTIONS FOR CREATING THE
TEAM’S PLAN OF ACTION
Mth 1
Mth 1 Mth 5
Mth 6
Mth 7
YOU
Mth 2
Mth 3
Mth 4
Mth 4
Mth 5
Mth 5
Mth 6
Mth 6
Mth 6
Mth 8
Mth 8
Mth 9
Mth 9
Mth 9
Mth 10
Mth 10
Mth 10
Mth 10
Each UFO= • 300 – 600 BV Initial
• 100 – 150 BV/Month Personal Use
• 100 – 600 BV/Month
Achieve your goals
• By solely relying on your efforts and results
OR
• By building two (2) teams iof UnFranchise® Owners
SPECIAL BUSINESS BUILDING TRAINING
LEADERSHIP
• The higher the leadership, the greater the effectiveness
• Leadership develops daily, not in a day
• Collection of skills over time
• It has many facets:
– Respect
– Experience
– Emotional Strength
– Timing
– People Skills
– Discipline
– Vision
– Momentum
•The first person you must lead, IS YOU!
FIVE LEVELS OF LEADERSHIP
• Level 1 – Position (Right)
• Level 2 – Permission (Relationships)
• Level 3 – Production (Results)
• Level 4 – People Development (Reproduction)
• Level 5 – Personhood (Respect)
LEVEL 1 – POSITION (RIGHT)
• People follow you because they have to
– Can not extend influence beyond title
– Get into territorial rights
– Into tradition, organizational charts
*These habits are not negative unless
they become only basis for authority
• Leadership is based on TITLE not TALENT
• Have difficulty working with volunteers
– Volunteers… no monetary leverage
– White collar… want to participate in decision
– Younger people… unimpressed with symbols
• CAUTION!: Longer you stay here the higher the turnover and the lower the morale
LEVEL 1 – POSITION (RIGHT)
• Characteristics that must be exhibited with excellence to advance
– Know your job description thoroughly
– Know the history of organization
– Be a team player
– Accept responsibility
– Do your job with consistent excellent
– Do more than expected
LEVEL 1 – POSITION (RIGHT)
• People follow you because they want to
– Allows you to influence beyond title
– People work with you when they are not obligated
– Donates time, energy and focus on follower’s needs
– You can love people without leading them, But you can not lead people without loving them
• CAUTION!: Staying too long at this level without rising will cause your highly motivated people to become restless
LEVEL 2 – PERMISSION (RELATIONSHIP)
• Pareto Principle: 20/80 Rule
– Identify which are the top 20% producers
– Identify what top 20% of activities generate 80% of results
– 80% of your “people time” with the top 20%
• 20% will generate 80% of organization’s success
LEVEL 2 – PERMISSION (RELATIONSHIPS)
• Characteristic’s that must be mastered on this level to advance
– Possess a genuine love for people
– Make those who work with you more successful
– See through other peoples eyes
– Do “win-win” or don’t do it at all
– Include others in your journey
– Deal wisely with difficult people
LEVEL 2 – PERMISSION (RELATIONSHIPS)
• People follow you because of what you have done for the organization
– Good things are happening; Profit increases, Morale is high, Turnover is low, Needs are being met and Goals are being reached
– Accompanying this growth is the “Big MO” – Momentum
– Problems get solved with little effort
– People like to get together for a purpose
LEVEL 3 – PRODUCTION (RESULTS)
• Characteristics that must be mastered on this level to advance
– Initiate and accept responsibility for growth
– Develop and follow a statement of purpose
– Develop accountability for results, beginning with yourself
– Know and do the things that give a high return
– Communicate the strategy and vision of the organization
LEVEL 3 – PRODUCTION (RESULTS)
• People follow you because of what you have done for them
– Leader is great because of their ability to empower others
– Your commitment to developing leaders insures long-term growth to organization and people
• CAUTION!: New people may view you as a “Position” leader because you have had no contact with them
– Walk slowly through the crowd… somehow keep in touch with everyone
– Continue to teach and train the 20 Percenters
LEVEL 4 – PEOPLE DEVELOPMENT (RESULTS)
• Characteristics that must be mastered on this level to advance
– Realize people are your most valuable asset
– Priority is to develop people
– Be a model for others to follow
– Pareto Principle 20/80 Rule
– Attract other winners/producers to the common goal
LEVEL 4 – PEOPLE DEVELOPMENT (RESULTS)
• People follow you because of who you are and what you represent
–Most of us have not yet arrived at this level
–Only a lifetime of proven leadership will allow us to sit at this level
– Level is reserved for leaders who have spent years growing people and organizations
• Characteristics that define a level 5 Leader
–Your followers are loyal and sacrificial
–You have become a statesman/consultant and are sought out by others
–Greatest joy comes from watching others grow and develop
–You transcend the organization
LEVEL 5 – PERSONHOOD (RESULTS)
• The higher you go, the longer it takes
• The higher you go, the higher the level of commitment
• The higher you go, the easier it is to lead
• The higher you go, the greater the growth
• You never leave the base level
• For your leadership to remain effective, it is essential that you take other influencers with you to higher levels
• You must know what level you are on at this moment
INSIGHTS ON THE LEADERSHIP (LEVELS PROCESS)
• Use & Sell Product – Create your Shopping Annuity
• Show the Plan
• Promote, Attend & Build from Event to Event
• Duplicate & Build in the Homes through the ABC Pattern
RESULT PRODUCING ACTIVITIES
RESULT PRODUCING ACTIVITIES
• HOW MUCH BV & IBV DID YOU CREATE THIS WEEK?
• HOW MANY TIMES DID YOU SHOW THE PLAN THIS WEEK?
• HOW MANY TICKETS DO YOU HAVE TO THE NEXT EVENT (LOCAL/CORP)?
LEADERSHIP QUADRANT
Demonstrate
(How)
Sell (Why)
Delegate (Duplicate)
Tell (What)
WE WANT TO CREATE
DUPLICATION NOT
DEPENDENCY You can give a man a fish and feed him today or you can teach him how to fish and he can feed himself
for a lifetime!
YOU NEED TO TAKE FULL
RESPONSIBILITY FOR YOUR OWN
SUCCESS.
THIS IS YOUR BUSINESS AND YOUR INCOME!
THIS IS A PART-TIME BUSINESS
NOT A SPARE
TIME BUSINESS
YOU CAN’T PUT YOUR MA
UNFRANCHISE BUSINESS 2ND, 3RD
OR 4TH ON THE PRIORITY LIST
AND EXPECT IT TO PAY YOU 1ST!!
YOU HAVE TO USE THE GETTING
STARTED GUIDE!
FOCUS ON BECOMING A MASTER UFO
SET THE NEW DISTRIBUTORS
CALENDAR
WHEN ARE THEY GOING TO
WORK?
ARRANGE YOUR LIFE AROUND
MARKET AMERICA
NOT MA
AROUND YOUR LIFE!
…
RESULT PRODUCING ACTIVITIES
• HOW MUCH BV & IBV DID YOU CREATE THIS WEEK?
• HOW MANY TIMES DID YOU SHOW THE PLAN THIS WEEK?
• HOW MANY TICKETS DO YOU HAVE TO THE NEXT EVENT (LOCAL/CORP)?
GROW STRATEGICALLY
NOT
HAPHAZARDLY
