Welcome.@propelics

Questions, Commentsto #mobilestrategy

Creating a Mobile Strategy in 1-Week

October 25th, 2012

Propelics Background – About Us

• 15+ year track record

• Fortune 500 clients• Global experience• 100% focused on

mobile for the Enterprise

• San Jose, Boston, Pittsburgh

Propelics creates mobile strategies and world class Apps for the Enterprise.

Trusted by companies like yours:

#mobilestrategy

Enterprise Mobile Strategy Services

Enterprise Mobile Strategy

Mobile App Portfolio

IT Readiness for Mobility

BYOD and MDM Strategy

Innovation through visualization

Center of Excellence Creation

Mobile Advisory ServicesMobile Mentoring

Executive Education

Speaking Engagements

Mobile App DevelopmentUX Design

Onshore and Offshore App Development

Mobile App Architecture

Prototype Factory

What We Do

Eric Carlson: Propelics Partner

Eric is a seasoned leader with a keen eye

for emerging technologies. He is well

respected in both technical and business

circles, due to his ability to match up the

right amount of technology "geekiness"

with business understanding to craft truly

unique solutions.

As a seasoned executive, with startups through

successful exits to his name, Eric has the

experience to advise companies on the discipline

and objective approaches that are needed to turn

ideas into reality. #mobilestrategy

Agenda

• Trends and Challenges within Mobile Today• Mobile Strategy Components and

Considerations• Developing Your Strategy in 1 Week

- Approach- Process- Tools- Deliverables- Schedule

• Client Examples• Q&A / Next Steps

Missed your topic? propelics.com/lets-talk

MobileMarketing

MobileService

MobileExperiences

MobileSales

MobileAdvertising

QR Codes

Loyalty Programs

MMS

Alerts

Mobile DB

Coupons

LBSService Alerts

Service RequestManagement

Customer ServiceApps

mCommerce

CustomerApps

HTML5/Mobile Web

One-on-OneSalesApps

CRM Integration(Account/Contact/Oppty)

Quoting/Ordering

Pricing/Discounts

Pricing/Discounts

Display Ads

SMS Ads

AdWordsMobile

Mobile Payments

Definition is Expanding

CustomerSales App

MobileMarketing

MobileService

MobileExperiences

MobileSales

MobileAdvertising

QR Codes

Loyalty Programs

MMS

Alerts

Mobile DB

Coupons

LBSService Alerts

Service RequestManagement

Customer ServiceApps

mCommerce

CustomerApps

HTML5/Mobile Web

One-on-OneSalesApps

CRM Integration(Account/Contact/Oppty)

Quoting/Ordering

Pricing/Discounts

Pricing/Discounts

Display Ads

SMS Ads

AdWordsMobile

Mobile Payments

Definition is Expanding

CustomerSales App

“By 2015, 70% of your customer interactions will originate from a mobile device…”

Source: Gartner 2011

Methods of customer interaction will change

Source: Morgan Stanley, 2011

Experiences are increasing usage and

expectations

#mobilestrategy

97%of organizations

indicated that either some or all

of their employees had

employee-liable devices

Source: AppCentral Survey 2011

90%of CIOs are expecting to

deploy mobile applications within

their company in the next 12 months

Source: Kelton Research, 2011

Everyone wantsmobile, but most companies aren’t sure what to do with it.

• Which areas of the business should be the focus?

• How can we leverage mobility as a differentiator?

• What is the business transformation opportunity with mobility?

• How can we leverage mobility to better interact with our customers? Distributors? Employees? Resellers?

• How do we simplify our processes for mobile use?

• Which apps should be built and in what order?

• What is our readiness – business and IT?

• What is the right security policy? Device, App, data?

• What type of devices should be supported? What about BYOD?

• What use cases are best supported on the phone vs. the tablet?

• What skills are needed? What technology is needed: MDM, MDAP?

• How do we integrate these devices with our corporate data stores?

…and many more

Point of View – The Law of Three

#mobilestrategy

Q:How do we truly leverage mobility?

IT Governance and Policies

Services and integrationSecurity and Risk Management

Device Management App Development methodology

Architecture

Technology Considerations / IT Readiness

Enterprise MobilityStrategy

Business Drivers

Customer Interaction strategies

Mobility Perspectives

Growth

Competitive differentiation

Brand Perception

Penetration

Customer SatisfactionRetention & Loyalty

Cross Industry Considerations

Regulatory Considerations

Mobility Strategy: Components

7 Considerations - Enterprise Mobility

1.Speed of Innovation is Critical

2.An App is Not a Strategy

3.Avoid the Wild West of App Development

4.Mobility is Not a Bolt on

5.Simplify the Enterprise

6.User Experience is Everything

7.Incorporate Ideas from Other Industries

Read More: propelics.com/perspectives

1. Speed of Innovation is Critical

Build for 1 Year.

Iterate, iterate, iterate.

Long strategy projects don’t work. #mobilestrategy

Business Drivers

INNOVATION HOTSPot

Innovation thru

Visualization

Market Opportunity

Innovation Strategy & Alignment

Business Segments, Verticals, Channel, solutions

Mobility Strategy: Approach

Action Plan

Recommend

Mobile App Portfolio

Technology Maturity

Assessment

Business & IT Roadmap

Step I: Direction Setting

Step II: Ideation, Assessment, Visualization

Step III: Roadmap & Next Steps

Direction Setting

• Direction Setting- Refine the vision- Qualitative and quantitative business drivers

- (e.g. Growth, profitability, brand enhancement, customer experience, employee experience, etc.)

- Innovation influence - (customers, employees, distributors, suppliers, leadership, partners,

resellers etc.)

• Opportunity Identification- Identify Innovation “Hot Spot”

- Business Value- Innovation- Mobile Suitability- Competitive Advantage- Readiness

Direction Setting &

Opportunity Identification

1

Innovation Heat Map

#mobilestrategy

Innovation Heat Map

Inno

vatio

n

Shar

e of

Bu

sine

ss

Prop

ensi

ty to

us

e M

obili

ty

Com

petiti

ve

Adva

ntag

e

Read

ines

s

Busi

ness

Va

lue

Gro

wth

Use

Bran

d

Visi

bilit

y

Cust

. Sat

.

Industry VerticalsSolutions

Business Unit

#mobilestrategy

Ideation

• Identification of scenarios or use cases

• Ideation Framework

• Primary business value driver and actor for each scenario

• Use Case (not App) Identification

2Ideation and

concept generation

Ideation Framework

#mobilestrategy

Ideation Framework

Convergence

• Prioritize key scenarios:- Level of Innovation- Business Benefit - Organizational and Technical

Readiness- Ease of Implementation

• Characterize the technical viability based on constraints, effort, and cost

• Assign rankings to the scenarios and identify the app portfolio

Convergence &

App Portfolio

3

Scenario Matrix

App Portfolio

#mobilestrategy

Scenario Matrix

• Business Value• Innovation• Readiness• Ease of

Implementation• Extensibility across

focus areas

#mobilestrategy

IT Discovery and Assessment

Sta

ge 4

Sta

ge 3

Sta

ge 2

Sta

ge 1

Sta

ge 5

Maturity Ranking Mobile Maturity Matrix Technology Strategy Matrix

Mobility Strategy

Enterprise Info. Mgmt.

IT Delivery & Support

Policy Definition & Governance

Network Infrastructure

App development platform

Mobile Device Mgmt. Platform

Telecom Expense Mgmt.

Wireless Svc. Mgmt.

Security Infrastructure

#mobilestrategy

Visualization is Critical to the Process

Visualize the conceptSolidify the “experience”

Simplify thinkingGather feedback

Exercise the App creation

Focuses team on experience, not requirements

4Visualization &

Prototype

App Concept Wireframe Visual Design

Planning and Next Steps

• Mobility Roadmap – Prioritized Tactics

• Phased • Recommendations –

Based on gaps in current state and desired state

• Directional plan and timelines

• Investment Plan

Recommendations, Planning and Next

Steps

5

#mobilestrategy

Monday Tuesday Wednesday Thursday Friday

8:00 – 12:00Team AssemblesPreparation and Setup• Internal Team Norming• Preparation for BreakoutsPropelics

1:00 – 3:00Client Current State Review Core Team

3:00 – 5:00Client Technical Architecture OverviewTechnical Team

9:00-10:30Kickoff Meeting• Objectives/Goals• Drivers• Critical focus areas• Prioritization criteriaCore and Extended Teams

10:45 – NoonClient Business Process Review• Actor review • Review of current business process• Potential Mobility integration pointsCore Team

1:00 – 2:30Scenario Identification• Review possible mobile scenarios• Identify dependenciesCore Team

4:00 – 7:00Documentation and prep for tomorrow• Distribute eNotes• Prep for storyboardingPropelics

8:30-10:00Scenario Briefing• Review scenario list• Refine lead scenario• Review / refine activitiesCore Team

2:00 – 4:00Business Scenario Prioritization• Prioritize Scenarios for Innovation, Business Benefit, and Business Readiness• Phone vs. TabletCore Team

4:00 – 7:00Documentation and prep for tomorrow• Distribute eNotes• Prep for sessionsPropelics

8:00 – 9:30Technical PrioritizationReview scenario list• Technical Readiness• Ease of ImplementationPropelics

10:00 – 12:00Final Scenario Review and Roadmapping Session• Present Final App Candidate Prioritization• Discuss Roadmap for Next Steps• Choose Prototype App CandidateCore Team

1:00 – 3:00Top App Candidate Process Flow• Begin Flowing out scenario for Prototype candidateCore Team

3:00 – 7:00Documentation and prep for tomorrow• Prepare dependencies• Consolidate observationsPropelics

8:00 – 10:00Summarize Data Gathered during Discovery SessionsPropelics

10:00 – 12:00Findings, Recommendations, and Next Steps

Prototype PresentationCore and Extended Teams

Yes, this is possible in a week

#mobilestrategy

Example 1: Country’s Largest Child Care Provider

• Initial State- Corporate account team looking for ways to innovate- Back and forth paper-based processes for sales- Customer processes very manual

• Propelics Approach- Capture and prioritize use cases- Innovation benchmarks: Simplify, Grow, Inform, Differentiate

• 1 Week Propelics Process- Begin with business drivers – tangible benefit on day 1- Identify mobile scenarios for sales team and customers- Grade the scenarios (value, readiness, etc.)- Review native vs. web, tablet vs. phone

#mobilestrategy

Example 1: Country’s Largest Child Care Provider

• Findings- Consumer, Partner, and

Internal use cases- Customers are ready- Internal low readiness:

- Process- Back office systems- Data quality

• Roadmap Highlights- Customer focused

roadmap for initial phases- Simplify the process for customers (focus on the 80% of

scenarios)- Elegantly handle changes and notifications. Remove phone

processes- Grow user base through mobile app usage. Fold in marketing

efforts- Ability to re-define the industry – Technology enabled re-

branding

#mobilestrategy

Example 2: Major U.S. East Coast Retailer

• Initial State- IT initiated conversation, had visibility to 10-12 mobile use cases- Unsure of IT readiness: Network, security, wireless,

management

• Propelics Approach- Determine, prioritize mobile use cases across business teams- Determine IT Readiness for identified mobile use cases- Define business App portfolio and initial IT strategy

• 2 Week Propelics Process- Business team meetings (Merch., Store Ops, Store Dev, Store

Planning, Distribution, Legal, HR, Loss Prevention, Real Estate, Procurement, etc.)

- IT team meetings (App Dev, IT Risk, Network/Security, Help Desk, Depot, Telecom, IT Ops, BI/DW, POS, App Services, Enterprise Architecture)

- Scenario Matrix, IT Maturity Assessment, Strategy Matrix, Roadmap

#mobilestrategy

Example 2: Major U.S. East Coast Retailer

• Findings- 90+ Use Cases - Multiple groups targeting same user teams- High amount of business readiness

• Roadmap Highlights- Role based App roadmap based on benefit,

readiness- Identified quick wins, tablet focus for 2013- IT needs prioritized based on use case

roadmap- People: IT org. changes and additions- Process: Data movement, support,

monitoring, development, etc.- Technology: Web services, Reverse Proxy,

MDM, Business Intelligence, MADP

#mobilestrategy

Propelics Kickstarts – Webinar Special

Webinar Special:

20% off all services

contracted in 2012!

info@propelics.com

888-405-2820

Mobile App Roadmap

Mobile App Rapid Prototyping

IT Readiness for Mobile Kickstart

#mobilestrategy

Innovation FocusEngaging ProcessMobility CentricExperience Across IndustriesEnterprise SolutionsAdvisors, Strategists, ImplementersStrategy at the Pace of Mobility

Thank you